Train Station Advertising in Jordans

Get in touch

Advertising in Train Station in Jordans

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Jordans

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Jordans gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Jordans

The cost of railway adverts in HP9 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Jordans reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Jordans (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Leadenhall Woughton on the Green Berghers Hill Summer Heath Ellesborough Waddesdon Campbell Park Cadmore End Ballinger Bottom Pennyland Drayton Beauchamp Flackwell Heath Wolverton Mill Shenley Brook End Ford Berryfields The City Owlswick Stoke Hammond Bucklandwharf Widmoor East End The Badgers Little Boys Heath Broughton Crossing Redmoor Bourne End Saunderton Lee Hedgerley Hill Marsh Gibbon Stantonbury Little Chalfont Little Frieth Lee Clump Grendon Underwood Little Horwood Quainton Shreding Green Princes Risborough Greatgap Bancroft Oxley Park Chenies Walton Court Chalkshire Penn Street Barley End Diggs Ibstone Turville Heath Biddlesden Ham Green Tilbrook Beamond End Danesfield Moor End Page Hill Wavendon Hawridge Bury End Chackmore Water Eaton Loughton Stony Stratford World's End Caldecote Hazlemere Saunderton Walton Ley Hill Quarrendon Thornborough Cryers Hill Stewkley Dean Naphill Wendover Dean Wooburn Green Little Kingshill North End Broughton Gayhurst Love Green Sheepridge Aylesbury Great Missenden California Emberton Richings Park Wroughton Park Iver Heath Lower Hartwell Boveney Wolverton Mill East Fort End Tingewick Heath End Hambleden Nup End Hyde Heath Beaconsfield Hodge Lea Terriers Brook End Lower Bois Pitch Green North Marston Upper Winchendon Terrick Stone Parslow's Hillock Long Crendon Fern Bolter End Amersham Calvert Cold Brayfield Pheasants Woodham Filgrave Little Missenden Simpson Mursley Bradwell Common Warrington Neath Hill Olney Tyringham Upton Astwood Adstock Monks Risborough Furzton Dadford Stewkley Middleton George Green The Bowl Startop's End North Lee Hotley Bottom Halton Ludgershall Boarstall Nearton End Goddards Upper North Dean Rowsham Cuddington Elmhurst Hedgerley Green Bradville West End Little Hampden Ivinghoe Newton Longville Thorney Fulwell Bletchley Chalfont Grove Watermead Padbury Monkston Slapton Hughenden Valley Stratton Chase Oakhill Green End High Wycombe Shenley Wood Aston Clinton Kingsash Jordans Burcott Conniburrow Granborough Seer Green Lower Woodend Cressex Lye Green Greenlands Furzton Lake Haversham Mount Pleasant Loosley Row Farnham Park Whitney Tathall End Tetchwick Netherfield Walton Hall Lower Ascott Piddington Ilmer Walton Manor Pitstone Green Dinton Stratford Fields Spurlands End Cublington Bye Green Northfield Stoke Goldington Haddenham Bierton Cheddington Griffitts Yard Farnham Common Middle Weald Ditchfield West Wycombe Hunt's Green Walnut Tree Little London Stoke Poges Bennett End Clifton Reynes Wheeler End Wooburn Common Dagnall Poundon Fulmer Littleworth Corner Hilltop Downhead Park Bottrells Close Church End Chesham Tongwell Studley Green Coombe Clayhill Woolstone Wood Green Wingrave Great Horwood Lillingstone Dayrell Pednor Bottom Radclive Pheasant's Hill Hillesden Hamlet Willen Fawley Wycombe Marsh Dunton Bishopstone Eaglestone Austenwood Linden Village Pond Park Penn Lower Weald Newport Pagnell Buckmoorend Great Kingshill Whaddon Ascott Blue Bridge Church End Fingest Heelands Knowlhill Darvillshill Bradwell Abbey Crownhill Newton Blossomville Little Wood Corner Pitchcott Wing Chartridge Horsenden Horsleys Green Ledburn Lane End Westcroft Great Hampden Brook End Woughton Park Heath End The Lee Worminghall Townsend Linford Wood Ravenstone Great Holm Church End Fishermead Farnham Royal Far Bletchley Penn Bottom Bow Brickhill Skittle Green Bancroft Park Orchard Leigh Grove Great Linford Westbury Lathbury East Claydon Holtspur Well End Chetwode Oldbrook Sills Yard Bleak Hall Knotty Green Chisbridge Cross Shenley Lodge Turville Baker's Wood Bedgrove Tinkers Bridge Wymbush Rooksley Two Mile Ash South Heath Caldecotte Whitchurch Stokenchurch Higher Denham Lillingstone Lovell Great Kimble Pednormead End Whelpley Hill Verney Junction Dunsmore Tylers Green Hedsor Holmer Green Radnage Old Wolverton Calverton Newlands Castlethorpe Singleborough Bradenham Chearsley Littleworth Common Butler's Cross Broughton Salden Southend Newtown Charndon Central Milton Keynes Amersham Old Town Hardmead Fawley Bottom Wooburn Moor Upper Weald Chalfont St Giles Little Ickford Waterside Dorney Reach Longwick Church End Langley Corner Little Kimble Winslow Lower Pollicott Bellingdon Preston Bissett Fenny Stratford Middle Claydon Horn Hill Pitstone Marlow Common Woodrow Buckland Common Edlesborough Chilton Bovingdon Green Botolph Claydon Winchmore Hill Mop End Ashendon Church End Widmer End Rockwell End Middle Green Mobwell Chesham Bois Weston Underwood Twyford Fox Milne Dorton Atterbury Elfield Park Medmenham Codmore Moulsoe Shipton Lee Burnham Mundaydean Bottom Buckland Bledlow Amersham Common Haydon Hill Bledlow Ridge Lacey Green Marlow Walter's Ash Ballinger Common Giffard Park Hulcott Wardrobes Bradwell Moor Common Great Brickhill Wavendon Gate Southcourt Rush Green Hitchambury Nash Lee Wolverton Flowers Bottom Hollybush Hill Askett Crownfield Shipton Wolverton Mill South Brinklow Egypt Chivery Little Crawley Latimer Redland End Oving Forty Green Walton Sands Monkston Park Winterhill Marlow Bottom Burcott Denham Foscote Leckhampstead Rose Hill Parmoor Speen Holly Green Grange Farm South End New Bradwell Wendover Asheridge Bragenham Hedgerley Dorney Shenley Church End Kingsmead Mentmore Drayton Parslow Addington Stoke Mandeville New Denham Gerrards Cross Lent Rise Maids Moreton Stony Green Edgcott Micklefield Meadle Fleet Marston Woburn Sands Shabbington Tyler's Hill Marsh Prestwood Lee Gate Swanbourne Northend Tickford End Tatling End Alscot Medbourne East Burnham Crafton Littlecote Upper Hartwell Hardwick Peartree Bridge Layters Green Hunt's Hill Beachampton Ashland Old Farm Park Denbigh West Easington Downs Barn Browns Wood Honeyburge Hazeley Willen Lake Loudwater Lower North Dean Chicheley Gawcott Stoke Green Amersham on the Hill Manor Park Ivinghoe Aston Ashley Green Aston Sandford Mantles Green Green Hailey Long Street Iver Kimble Wick Clanking Wilton Park Lenborough Kingston Woodhill Fullers Slade Buckingham Little Brickhill Saunderton Hillesden Rout's Green Little Marlow Bryant's Bottom Lent Botley Willen Park Aston Abbotts Horton Chessmount Petsoe End Upper Pollicott Stonebridge Hollingdon Oakley Springfield Lake End Wotton Underwood Pitstone Hill Wooburn Hoggeston Weston Turville Shalstone Booker Weedon Akeley Wexham Street Sedrup Cholesbury Soulbury North Crawley Buffler's Holt Tattenhoe Lower Cadsden Sherington Northall Hyde End Newton Leyes Thornton Beacon's Bottom Towerage Milton Keynes Village Victoria Park Kingsey Ickford Coleshill Chalfont Common Waterend Taplow Creslow South End Westlington Green End Nether Winchendon Blakelands Frieth St Leonards Smokey Row Kiln Farm Bockmer End Little Linford Chalfont St Peter Turweston Forty Green Great Hivings Water Stratford Beanhill Kents Hill Horton Wharf Whiteleaf Hanslope Brill Swan Bottom Lavendon Gibraltar Tinkers End Lower End Westcott Cores End Downley Emerson Valley Marsworth Steeple Claydon Milton Keynes Rotten Row Greenleys Lee Common Burroughs Grove Sprig's Alley Kingswood Mill End Bolbeck Park Stacey Bushes Nash Coffee Hall Skirmett Barton Hartshorn Colstrope