Train Station Advertising in Colt Park

Get in touch

Advertising in Train Station in Colt Park

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Colt Park

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Colt Park gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Colt Park

The cost of railway adverts in LA12 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Colt Park reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Colt Park (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Saltcoats Dunnerholme Milton Sour Nook Scales Kentrigg Nealhouse Newby East Beckces Little Musgrave Mansriggs Rusland Cross The Common Kirkland Ravenstown Thurstonfield Hartsop Skirwith Shawfoot Plumpton Castlerigg Hall Senna Allonby Warnell Nunclose Threlkeld Downfield Old Carlisle Ruckcroft Millness Broadwath Deanscales Spark Bridge Rowe Head Hornsby Kells Ayside Weasdale Little Corby Highmoor Belle Vue Bardsea Green Moresby Parks Finsthwaite Soulby Hensingham How Waterside Green Bank Glenridding Carleton Greystoke Barrow-in-Furness Old Hutton Lowgill Longrigg Bolton Wood Lane Ghyll Head High Braithwaite Tarns Morton Beanthwaite Pallaflat Woodhouses Winder Bowness-on-Solway Aikrigg Brough Thursby Heaning Forest Head Grayrigg Foulbridge Westlinton Lea Yeat Beckfoot Lee Houses Plumptonfoot Wythburn Hutton Moor End Rosley Greenwell Moor Row Greenodd Sebergham Natland Keekle Scales Motherby Longsowerby Crewgarth Hyton Tummer Hill Cautley Far Arnside Applethwaite Townfoot Tirril Kirkby Stephen Hutton Row Sweetholme Great Blencow Calder Bridge Stainton Great Broughton Crosby Ravensworth Low Cotehill Maulds Meaburn Crosscrake Brownrigg Bolton Blackbank Roger Ground Longlands Kaber Flimby Parsonby Middleshaw Townhead Low Walton North Walney Rickerby Albyfield Linstock Bonning Gate Unthank Knipe Fold Ellonby Parton Newtown Lupton Sprunston Powter How Barclose Stanthwaite Haresceugh Thornthwaite Sadgill The Lound Cargo The Green Eccle Riggs Woodend Oughterby Rockcliffe Durdar Sunbrick Low Whinnow Low Geltbridge Force Forge Laithes Three Bridges Burton-in-Kendal Felldyke High Side Little Bampton Harras Low Nibthwaite Raffles Bothel Greenrow Port Carlisle High Hill Hawkshead Hill Dykesfield Scotby Eden Mount Coniston Barrows Green Kirkhouse Rosthwaite Storth Winster Aikhead Crooklands Kidburngill Loppergarth Kirkby-in-Furness Tallentire Bowmanstead Seatle Brockleymoor Greenside Row Brow Askam in Furness Newby Head Dale Yottenfews Bransty Mosser Mains Denton Holme Blackdyke Newbiggin Moat Lowick Bridge Tindale Kentmere New Rent Ulcat Row Watchgate Cat Bank Dufton Wharton Dowbiggin Old Tebay Mill Side Bullgill Burnrigg Mockerkin Westfield Kirkoswald Ruleholme Warcop Stainburn Bandrake Head Hartley High Side Shopford Grassgarth Newland Barbary Plains Embleton Brow Edge Gullom Holme Skinburness Alston Kilnhill Prizet Cardurnock Lane Head Woodrow Mossbay Silloth Roachburn Ivegill Kelsick Roose Gate Woodville Santon Great Clifton Southwaite Threapland Ludderburn Hubbersty Head High Longthwaite Fell Side Great Crosthwaite Penruddock Irthington Laversdale Lane Silecroft Whale Thornby Allenwood Brackenthwaite Mite Houses Great Musgrave Gamblesby Low Crosby Croftlands Swallohurst Faugh East Causewayhead Brampton Bow Whasset Red Hills Newtown of Rockcliffe Longthwaite Skelton Wood End Millholme South Ulverston Towcett North Dykes Broughton Beck Oxen Park North Row Martindale Swathwaite Head Briery Newtown Redmain Kirkcambeck Flookburgh Leece Parton Talkin Townhead The Howe Marton Barrow Island Bowderdale Branthwaite Edge Temple Sowerby Hayton Croslands Park Quality Corner Winton Branthwaite Thwaite Moss Droomer Grinsdale Birkby Farlam Baggrow Backbarrow Ousby Green Quarter Garlands Woodland Penton Harraby Skelton Bootle High Harrington Micklethwaite Botcherby Ruthwaite Angerton Burgh by Sands Lowick Green Ravenglass Tebay Carlisle Newton Arlosh Docker Crosby Garrett Grisdale Ponsonby Blackbeck Scaleby Whitbarrow Village Bromfield Torpenhow Plumpton Head Catlowdy Nethertown Cardewlees Windermere Willow Holme Park Head Seathwaite Fair Hill Carwinley Mains Sandford Grasmere High Oaks Scar Head Crosby Villa Kelleth Thornthwaite Grange Fell Raise Corkickle Low Wood Bolton Low Houses Sockbridge Wampool Milburn Hall Dunnerdale Great Urswick Brougham Wellington Friars' Ground Hawcoat Sampool Sowerby Row Marthwaite Little Urswick Stockdalewath Roughsike Woodhouse Dacre Reagill Whitbarrow High Water Head Dubwath Wallthwaite Orton Rigg Far Sawrey Great Salkeld Casterton Arnside High Casterton Holmwrangle Thickholme Newton-in-Cartmel Winscales Great Orton Appleby-in-Westmorland Haverthwaite Cumwhinton Hurst High Newton Branthwaite Crosby Corby Hill Leasgill Newton Greenholme Browtop Blencarn Crossgates Beckhouse High Bankhill Highbridge Clappersgate Arkleby Glassonby Blackwell Grange Crosscanonby Kiskin Seatoller Bridekirk Four Lane Ends Kirkbampton Brownrigg Skelsmergh Stubble Green Underbarrow Beckfoot Newton Rigg Thwaite Head Highlaws Colthouse Little Langdale Raby Skelwith Bridge Eaglesfield Hindpool Swarthmoor Nentsberry Sunbiggin Newbiggin Calvo Broughton Mills Ickenthwaite Roundthwaite Dunnerdale Rydal Watchhill Crosby-on-Eden Storrs Cunsey Bushfield High Hesket Seaton Oxenholme Mintsfeet Langrigg Brackenthwaite Soulby Colt Park Millthrop Birkthwaite Ploughlands Preston Patrick Carleton Ireby Burneside Goodyhills Wreaks End Greengarth Hall Howbeck Berrier Stainton with Adgarley Lambfoot Howgill Laversdale Watermillock Firbank Wreay Salkeld Dykes Fell Foot Burthwaite Borwick Rails Whitrigg Unthank Hesket Newmarket Rookby Thrushwood Kershopefoot Irton Oldwall Orthwaite Wordsworth Terrace Watendlath Knock Brackenlands Cumdivock Grizedale Rosebank Milnthorpe Low Row Brampton Whiteclosegate Brough Sowerby Salt Coates Monkhill Mungrisdale Wolsty Boltonfellend Shire Grange-over-Sands Thackthwaite Moorthwaite Thomas Close Selside Warwick-on-Eden Stainton Kingside Hill Great Asby Culgaith Southerfield Nenthead Caldbeck Sunderland Barugh Barber Green Walby Croglin Whitbeck Ferney Green Sandwith Walton Market Brough Common End Thackthwaite Bleatarn Pelutho Broughton Moor Bardsea Heggle Lane Newland Bottom Slack Haverigg Eamont Bridge Paradise Wetheral Annaside Burnhill Chapels Barugh Kents Bank Houghton Cleator Cumwhitton Howtown Calder Hole Brandlingill Wasdale Head Middleton Place Isel Warwick Bridge Currock Far End North Stainmore How Beacon Hill Goat Staffield New Mill Heron Hill Nether Wasdale Colton Keld Homewood Hopebeck North Scale Moorend Westward Braystones Tower Wood Burrells Strawberry Bank Townhead Longdales Blawith Canal Foot Clifton Dykes Gosforth Parkgate Yarlside Lockhills Longpark Corney Waitby Galemire Howgate Papcastle Orton High Row Little Broughton Haile Cocklakes Hayton Brunstock Outcast High Wray Loweswater Brigflatts Mountain View Ulpha Roosecote Baldwinholme Longcroft Little Ormside Low Moresby Dearham Renwick Wood Gate Bridgefoot Workington Crosslands Maryport Johnby Stone Raise Raisbeck Ormsgill Midgeholme Studholme Troutbeck Egremont Wheyrigg Wath Brow Down Hall Wetheral Plain Bewcastle Bradley Yanwath Kirkborough Buckabank Deepthwaite Rosgill Anthorn Distington Satterthwaite Middleton Abbotsmead Langton Garden Village Stapleton Newbiggin Helton Bigrigg Sandside High Ireby Nepgill Mirehouse East Seascale Glen Dowlin Pool Bank Garth Row Frizington Parkhead Ravenstonedale Bridgend Coupland Rosewain Legburthwaite Outhgill Welton Braithwaite Leadgate Hornsby Gate Mellguards Newby Levens Garrigill Westnewton Busk High Walton Uppertown Town End Belah Hardendale Bowland Bridge Kirksanton Beck Side Hutton Roof Eveninghill Kirkland Arnaby Hawksdale Helmside Catterlen Strands Oughterside Ulverston Hethersgill Arlecdon Brownber Hunsonby Easton Wetheral Pasture Edentown Greenbank Fletchertown West Woodside Penny Bridge Gilsland Beck Carleton Penrith Rowell Stonethwaite Row Unthank End Summerlands Heathwaite Hampsfield Standingstone Bowston Oulton Town End Southernby Chestnut Hill Crosthwaite Little Asby Langwathby Longburgh Pardshaw Hall Chalkfoot Murton Gaitsgill Kinkry Hill Dovenby The Flatt Siddick High Biggins Western Bank Low Seaton Deepdale Wiggonby Duddon Bridge Garsdale Head Birkett Mire Crook Church Brough Monk Moors Shoregill Castletown Uldale Low Lorton Red Dial Nether Welton Fothergill Hilton Kirkandrews-on-Eden Brackenber Asby West Silloth Boothby Beckfoot Whelpo Newbiggin-on-Lune Mawbray West Curthwaite Sandale Barras Grizebeck High Cunsey Netherton Salterbeck Eskdale Green High Whinnow Hincaster Newbiggin Melkinthorpe Plumgarths New Cowper Hycemoor Little Blencow South Stainmore Little Orton Great Strickland Calthwaite Towngate Rosside Nether Row High Nibthwaite Cotehill Slack Head Park Broom Milton Staveley Garnett Bridge Greystoke Gill Waterhead Oddendale Wellgill Prior Rigg Drybeck Cleator Moor Blitterlees Bank End Wath Halfpenny Holker Keswick High Cark Wood Broughton Hall Foxfield Stainton Ullock Lenacre Rockcliffe Cross Waverbridge Vickerstown Drumburgh Coalfell Thrimby Cowgill Ackenthwaite Dalston Arrowthwaite Barbon Beck Head South Newbarns Kirkby Thore Mosedale Swinside Abbeytown Risehow Dragley Beck Hackthorpe Elterwater Stone House Upperby Flitholme Hetherside Little Strickland Ings High Scales Lamplugh Etterby Hazelslack Lindale Edenhall Pica Waberthwaite Tarraby Skirsgill Powhill Newbarns Longrigg Rannerdale The Hill Sleetbeck Carr Bank Gilwilly Grayson Green Cartmel Fell East Curthwaite Aldoth Lessonhall Beckermet Smithfield Holme Mills Blennerhasset Newtown Buttermere Killington Stanger Hewer Hill Sandylands Gilgarran Beck Houses Salta Holmrook Troutbeck Bridge Upper Denton Little Salkeld Harker Marsh Townhead Keisley Wall End Beck Wythop Millhouse Plasketlands Low Newton Wythop Mill Dalton-in-Furness Scarness Broad Oak Beaumont Barepot Lowca Mallsburn Westmoor End Thornhill Cumrew Rottington Gawthwaite Torver Lakeside Galligill Beckbottom Bampton Grange The Sands Gillbank Dent Hall Santon Stair Ormathwaite Oak Bank Cardew Great Corby Dockray Warwicksland Clickem Morton Unthank Hallthwaites Heversham Great Easby Tarnside Plumbland Whitrigg Blindcrake Whitrigglees Staveley-in-Cartmel Smardale Cartmel Plantation Bridge Briar Rigg Stripes Newlands Holme St Cuthbert Scales Nateby Low Row Lamonby Kirklinton Scalebyhill Bowness-on-Windermere Newbiggin Near Sawrey Hutton End Haws Bank Bowscar Whicham Oakshaw Ford Sellafield Old Town Aglionby Metal Bridge Bolton New Houses Lowther Parkside Colby Bleachgreen Helbeck Pennington Cotes Great Ormside North Side Middletown Castle Carrock Head Crag Langrigg Aldingham Pardshaw Cummersdale Sedbergh Brackenthwaite Kingmoor House Chapel Stile Littlebeck Newtown Seathwaite Aikton Crookdake Edderside Ewanrigg Haltcliff Bridge Harker Whitehaven Millgillhead High Sellafield Waverton Fenton Roosebeck Dunningwell The Nook Raughton Longdale Broughton in Furness Bayles Rooking Hall Waberthwaite Sandwith Newtown Kingstown Scarrowhill Farleton Town Bank Glasson Little Loughrigg Morland Crackenthorpe Outgate Portinscale Newby West Sandwick Santon Bridge King's Meaburn Knotts New Hutton Dale Bottom Winskill Wigton Lower Hawthwaite Brocklebank Hoskethill Lazonby Witherslack Sedgwick Gamelsby Scuggate Millom Greysouthen Bassenthwaite Burnbanks Bomby Seaville Banks Lindal in Furness Mansergh Hale Dean Biglands Patton Bridge Heggerscales Roose Newbiggin Wreay Low Hesket Field Broughton St Bees Stank Harrington Skiprigg Gaisgill Scotsdike Chapelburn Ennerdale Bridge Station Hill Bampton Shap Kearstwick Baycliff Drigg Hallbankgate Armathwaite Low Biggins Cockley Beck Troutbeck Garsdale Boustead Hill Thwaite Flat Cowan Head Askham Newton Reigny Lanercost West Causewayhead Ireleth Dendron Moorclose Scaws Force Mills Scout Green Moss Side Moorhouse Croasdale Soutergate Low Braithwaite Endmoor Knowefield Heads Nook Low Knipe Carleton Hall How Skitby Biggar Brigham Tottlebank Low Borrowbridge Sand Side Little Braithwaite Melmerby Ainstable Aiketgate Todhills Broughton Cross Kirkby Lonsdale Brisco Gawthrop Harriston Rusland Greengill Roadhead Clawthorpe Meathop Sunny Bank Mossedge Greenscoe Kirkland Guards Aspatria Cockermouth Little Clifton Wescoe Allerby Blagill Fingland Moorhouse Lyneholmeford Gatebeck Haggbeck Brigham Hoff Boltongate Rampside Butterwick Scales Patterdale High Waverbridge Gleaston High Lorton Camerton Kirkbarrow Pategill Kirkland Gatesgarth Brigsteer Hallow Bank Rheda Park Matterdale End Yearngill Arrad Foot Moss Side Newby Bridge Sleagill Raughton Head Mirehouse Ellenborough Row Millbeck Town Head Bleatarn Bewaldeth Allithwaite Easton Aughertree Holme Hutton Roof Kendal Water Yeat Fell End Lady Hall Scilly Bank Kirkbride Long Marton Cliburn Beetham Clifton Rowrah Blencogo Catholes Nenthall Dalton Flakebridge Hutton Pooley Bridge Moor Row Glasson Prospect Roa Island Bouth Wetheral Shield Longtown Blackford Mealsgate Gilcrux Ambleside Hallgarth Stanwix Steel Green Mirehouse West Dundraw Mosser Hawkshead Middlesceugh Barton Doddick Hartbarrow Brothybeck Little Arrow Caldewgate Mealrigg Burtholme Meal Bank Nook Wilton High Seaton Cark Boot Water Garth Nook Coulderton