Train Station Advertising in Ashgate

Get in touch

Advertising in Train Station in Ashgate

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Ashgate

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Ashgate gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Ashgate

The cost of railway adverts in S42 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Ashgate reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Ashgate (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Horwich End Brookfield Twyford Aston-on-Trent Cotes Park Chellaston New Bolsover Windmill High Cross Bank Starkholmes Smisby Sapperton Freebirch Ilkeston Shottle Heathtop Gowhole Bolehill Rawson Green Spout Dronfield Breadsall Church Hill Lullington Hull End Lilypool Dalbury Horsleygate Stretton Millington Green Upper Hartshay Pentrichlane-end Rise End Swanwick Breckend Whaley Greenside Whittington Moor Langley Alton Walton Netherthorpe Tetron Point Crewton River's Vale Tomthorn Matlock Bank Cowers Lane Holmgate Church Broughton Annwell Place Fernilee New Stanton Tissington Riddings Darley Dale Dalbury Hollow Aston Nether Burrows Church Wilne Boothgate Muggintonlane End Warrencarr Street Lane Larklands Church Town Youlgreave Brook Bottom Highgate Ambaston Denby Common Broadholm Whitfield Whitwell Common Wigley Boulton Moor Short Heath Rowsley Mugginton Chapel-en-le-Frith Matlock Green Torr Top Brailsford Green Nether Biggin Lowgates Parkhouse Green Langwith Newlands Inkersall Stoke Carsington Codnor Gate Breadsall Hilltop Swarkestone Cinderhill Godfreyhole Harper Hill Idridgehay Creswell Brand Side Long Eaton Mount Pleasant Parwich Heath Temple Normanton Brockwell Ashleyhay Mount Pleasant Newgate Tansley Oakerthorpe Emmett Carr Chisworth Ashover Hay Palmer Moor New Zealand Ravensnest Shuttlewood Overseal Slaley Whaley Thorns Plaistow Lower Crossings Oxcroft Estate Dicklant Coplow Dale Sutton Scarsdale Moravian Settlement Crowden Cowhill Newhall Broadmeadows Lumsdale Chelmorton Belper Lane End Tinkersley Smalldale Smalley Wessington Lower Dinting Hillcross Unthank Stanton by Bridge Rowland Hare Edge Wilday Green Bacon's Spring Wadshelf Farley Upper Hackney Park Head Rose Hill Spital Hidebank Kilburn Rosliston Dove Head Bole Hill Simmondley Little Hucklow Cock Alley Unstone Green Birleyhay Allestree Hill Somersal Toadhole Furnace Monsal Head Riber Linton Heath Lower Birchwood Crowdicote Woodville Ashopton Knockerdown Woolley Moor Great Longstone Buckland Hollow Stoneyford Hockerley Sunny Hill Woodthorpe Scotches Froggatt Ogston Barton Blount Pratthall Longway Bank Stanton The Bungalows Marehay West End Holmley Common Hassop Porterhouse Summerwood Top Coal Aston Bradwell Dimple Golden Valley Hillclifflane Dale Moor Old Tupton Long Duckmanton Chesterfield Kelstedge Eaves Knoll Flagg Matlock Bridge Stanton-by-Dale Newton Farlands Booth Dale Abbey Gosforth Valley Dunston Birch Vale Brimington Common Cromford Belph Radbourne Common Over Haddon Pilsley Green Hollington Grove Killamarsh Sawmills Boulton Kirk Hallam Thornsett Rylah Millers Dale Newbold Risley Harpur Hill Farhill Blackbrook Heath End Markeaton Church Gresley Unstone Batham Gate Matlock Cliff Chapel Milton Alvaston Shireoaks Rowarth Horsley Hayfield Nether Handley Stonebroom Grassmoor Caldwell Whaley Bridge Old Brampton Littleover Marlpool Hammersmith Whitfield Park Sawley Loundsley Green Quarndon Stanton in Peak Ashford in the Water Fenny Bentley Shardlow Upper Loads Great Wilne Littlemoor Nether Green Stoney Middleton Upper Biggin Cockyard Nether Booth Ladygrove Matlock Bath Whitehough Head Stanley Common Grindsbrook Booth Wheatcroft Ingleby Lightwood Edlaston Mill Green Pilhough Arkwright Town Gallows Inn Apperknowle Wingfield Park Codnor Trentlock Egginton Common Kedleston Callow Upper Midway Grindlow Crich Carr The Flourish Ednaston Ridgeway Moor Hathersage Booths Limekiln Field Milton Alport Shirland Shipley Millthorpe Blackwell Upper Town Birley Shipley Common Snelston Common Butterley Townend Bolehill Hague Bar Doehole Middleton Kniveton Ashgate Matlock Slack Thurvaston Wilmorton Lower Hartshay Brushfield Walton-on-Trent Snelston Calow Green Spinkhill New Horwich Churchbalk Leam Sutton on the Hill Aston Heath Woolley Holmewood Roston Woodhead Little Longstone Potter Somersal Newhaven The Forties Dronfield Woodhouse Nether End Lower Gamesley Far Laund Hargate Hill Cowdale Oaker Loscoe Harehill Smithfield Clay Cross Edensor Chinley Head Scarcliffe Burrfields The Elms Bowshaw Barrow Hill White Moor West Edge Hepthorne Lane Weston-on-Trent Moorend Hartshorne Stanley Dove Holes Hodthorpe Hemming Green Hopton Winster Hognaston Burntheath Chaddesden St Augustines The Leys Peak Forest Bakewell Windley Grindleford Wensley Duffieldbank Bagshaw Rumbling Street Oversetts Leaden Knowl Shepley Street Plaistow Green Hangingbridge Willington Hillstown Linton Somersal Herbert King Sterndale Horsley Woodhouse Boylestonfield Bullbridge Hardwick The Holmes Slatepit Dale Wirksworth Slackhall Oakwood Moorwood Moor Ticknall Westhouses Doveridge New Whittington Burbage Churchtown Ballidon Handley Peasehill Ockbrook Mercaton Leabrooks Nether Heage Whitwell Morley Milltown Hollingwood Estate Swathwick Bridge End Hollins Green Brimington Harlesthorpe Hulland Ward Over End Sinfin Bolsover Woodhouse Milford Eckington Mickley Owler Bar Mapleton Snape Hill Cokhay Green Fritchley Lane Ends Repton Nether Loads New Sawley Grangemill Barrow upon Trent Ilkeston Junction Little Eaton Old Matlock Crowhole Hasland Priestcliffe Ditch Litton Hadfield Findern Netherthorpe Langwith Junction Breaston Stainsby Common Cross Hill Morley Smithy Earl Sterndale Tibshelf Curbar Derby Lane Head Hardwick Wood Ireton Wood Dunsa Longfordlane Corbriggs Alkmonton Hill Top Thornhill Tapton Marsh Lane Ollerbrook Booth Holmesdale Bankwood Gate Buxton Makeney Mount Pleasant Ridgeway Little Hayfield Dethick Clifton Upper Booth Beeley Bridgeholm Green Nether Chanderhill Cressbrook Duffield Nether Padley Northwood Belper Hazelwood Brockhurst Hobroyd Troway Cross o' th' hands Cowlow Taxal Riddings Foolow High Peak Junction Congreave Bakestone Moor Clay Mills Wardlow Stainsby Allenton Longlane Osleston Eastmoor Pye Bridge Pear Tree Biggin Hardstoft Common Bullhurst Hill Ashover Burnaston Perryfoot Robin Hood Bargate Upper Padley Denby Village Mercaston Egstow Shacklecross Hady Hilltop Chunal Buxworth Lodge House Surface Mine High Lee Snitterton Pentrich Steeple Grange Great Hucklow Mickleover Brackenfield Stanhope Bretby Stoneheads Codnor Park Heanor Gate Rodsley Stanton Lees Inkersall Green Matlock Dale Baslow Lee Head Morley Park Fallgate Wheston Oaks Green Nuttals Park Holmesfield Wash Smalley Green Pilsley Darley Hillside West Broughton Arthurs View Penny Green Furness Vale Lower Kilburn Culland Bramley Vale Darley Bridge Cotmanhay Hathersage Stanton Gate Chinley Hope Pikehall North Wingfield Williamthorpe Upper Town Nether Sturston Shaw Dinting Vale Woodseats West Handley Padfield Draycott Litton Mill Coton Park Markham Vale Cowley Warmbrook Little Chester Openwoodgate Acre Ridge Estate Common Side Summerley Oxton Rakes Priestcliffe Barber Booth Lower Thurvaston Smalley Common Elvaston Calke Heanor Eyam Parsley Hay Glossop Calver Low Denby Bottles Overton King's Newton Coldeaton Washgreen Old Whittington Mickley Netherseal New Houghton Weston Underwood Eagle Tor Cropper Flaxholme Nithen End Pleasley Elton Wardlow Mires Castle View Newmarket Shirebrook Alfreton Egginton Biggin Bridgemont Osmaston Calow Lower Pilsley Edale South Normanton Litchurch Yeldersley Hollies Radbourne Ambergate Uppertown Upperthorpe Spitewinter Moorhall Yeaveley Low Leighton Castle Gresley Deepclough Gorseybank Lydgate Brightgate Shatton Upper Langwith Brassington Over Burrows Langley Mill Milehill Sleet Moor Pilsbury New York Quarndon Common Upper Newbold Bradwell Hills Abney Goseley Dale Tideswell Borrowash New Smithy Butterley Thorpe Marston Montgomery Old Dam Swadlincote Cutthorpe Friden Oxcroft Tintwistle Trusley Higham Renishaw Ford Hargatewall Little Bolehill Old Glossop Boylestone Danesmoor Leadmill Morton Toadmoor Duckmanton Heathcote Sheldon Staden Thurvaston Combs Smalldale Gamesley Bowden Head Hallam Fields Yeldersley Pomeroy Calver Sough Cherrytree Hill Ridgeway Sinfin Moor The Park Higher Chisworth Norbury Hulland Village Gorsey Leys Middlecroft Newbold Moor Conksbury Brindwoodgate Peakley Hill Hulland Moss Tunstead Milton Ironville Peak Dale Farnah Green Common Side Commonside Bretton Hardstoft Glapwell Hollins Thulston Calton Lees Stockley Hatton Over Leigh Langley Common Pinxton Melbourne Birchover Hollington Greenhillocks Dale End Bradley Stony Houghton Bretby Calver Morleymoor Little Hallam Pilsley Brookside Glutton Bridge Derby War Memorial Village Malcoff Birdholme Foston Lees Bolsover Hilton Cubley Common Millers Green Stanfree Hundall Northedge Cartledge Shirley Spondon Normanton Kirk Langley Bellevue Barlow Ault Hucknall Holbrook Coxbench Somercotes Hartington Ashgate Higher Crossings Coddington Newtown Smithy Houses Norwood Crist Canholes Scropton Doe Lea Hollingwood Hallfield Gate Tupton Etwall Common Heage Brailsford New Brimington Holymoorside Spitalhill West Hallam Bubnell Middle Handley Shottlegate Chevinside Sparrowpit Etwall Osmaston Blackwell Little Cubley Pride Park Winsick Elmton Mastin Moor Holbrook Moor Owlcotes Great Cubley Upper Birchwood Edale End Wyaston Stonegravels Coton in the Elms The Brushes Wingerworth Holestone Lower Midway Idridgehay Green New Mills Poolsbrook Higher Dinting Turnditch Dalebank Wormhill Waingroves Press Barlborough Bonsall Bradbourne Crich Newton Solney Sheepbridge Taddington Aldwark Sterndale Moor The Gutter Kirk Ireton Offerton Ible Mackworth Greenwich Hatton Fields Aston Stenson Henmoor Shelton Lock Mapperley Woodnook Carr Vale Palterton Stone Edge Wakebridge Pleasley Vale Wirksworth Moor Castleton Two Dales Lea Rowthorne Hales Green Upper End Charlestown Whatstandwell Sudbury Brough Darley Abbey Clowne Sandiacre Higher Gamesley Hallowes Staveley Alderwasley Aldercar Hilcote Blackbrook Spancarr Higher Buxton Compton Bamford Hearthstone Atlow Boythorpe Moorfield Waldley Charlesworth Ladmanlow Middleton Holloway Longford Brampton Bridgehill Bramley Longcliffe Tunstead Dowry Tansley Knoll Nether Moor South Wingfield Park Nook Upperwood Monyash Westthorpe Foremark Smithy Moor Fallinge Marston on Dove Ripley Ingmanthorpe Alsop en le Dale Whitehough Ashbourne Woodlinkin Astwith Codnor Breach