Train Station Advertising in Barrow Hill

Get in touch

Advertising in Train Station in Barrow Hill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Barrow Hill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Barrow Hill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Barrow Hill

The cost of railway adverts in S43 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Barrow Hill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

Other locations available for train station advertising
Chesterfield Pratthall Stony Houghton Oversetts Moravian Settlement St Augustines Shipley Ridgeway Moor Little Hallam Parwich Two Dales High Cross Bank Crich Priestcliffe Stanton Gate Breckend Riddings Higher Dinting Alderwasley Hathersage Booths Sandiacre Morton Higham Northwood Butterley Etwall Trusley New Brimington Spinkhill Lower Gamesley Elton Old Whittington Hope Broadholm Aston Upper Booth Smalldale Dronfield Wadshelf Parsley Hay Tetron Point Press The Holmes Overseal Nether Green Calke Common Side Apperknowle Brushfield Marston Montgomery Bradwell Hills Winster Shottle Mount Pleasant Edale Mount Pleasant Uppertown Markham Vale Matlock Cliff Handley Hill Top Short Heath Hemming Green Park Nook Corbriggs Offerton Stanton in Peak The Elms Glutton Bridge Breaston Whitehough Head Goseley Dale Brook Bottom Higher Crossings Over Leigh Waldley Brindwoodgate Norwood Great Cubley Alsop en le Dale Pear Tree Bolehill Mastin Moor Smalldale Pilsbury Dinting Vale Little Hucklow Stoke Spitewinter Hulland Village Shottlegate Alport Risley Grindleford Stoney Middleton Woodthorpe Leam Millers Green Thorpe Derby War Memorial Village Little Chester Rowarth Cropper Gamesley Riber Bole Hill Darley Hillside Over Haddon Waingroves Calver Sough Bargate Barton Blount Hathersage New Mills Northedge Thornsett Brightgate Doveridge Sawley Tapton Golden Valley Little Eaton Codnor Park Oxcroft Estate Alkmonton Thulston Tunstead Milton Litton Mill Longcliffe Brough Crowdicote New Horwich Alton Hearthstone Aston Bonsall Old Glossop Pilsley Green Pleasley Owler Bar New Houghton Swanwick Edensor Rylah Norbury Hobroyd Matlock Bridge Cross o' th' hands Dunsa Scropton Wilmorton West Handley Newbold Dalbury Hollow Fernilee Stockley Chapel-en-le-Frith Ripley Tupton Bowshaw The Leys Wilday Green Chapel Milton Loscoe Morley Bullbridge Bankwood Gate Dunston Cartledge Bullhurst Hill Lane Ends Farley Porterhouse Netherseal Swathwick Smisby Old Tupton Idridgehay Highgate Steeple Grange Lane Head Shardlow Duffieldbank Brassington Pilhough Hognaston Bamford Boulton The Brushes Snape Hill Taddington Little Bolehill Spitalhill Churchbalk Nether Moor Crist Longfordlane Hilltop Darley Bridge New Stanton Dove Head Newmarket Pride Park Inkersall Dimple Farlands Booth Hardstoft Toadhole Furnace Repton Horwich End Denby Bottles Stainsby Common Denby Common Ashover Hay Bretton Birch Vale Mercaston New Whittington Monyash Malcoff Birdholme Crich Carr Chaddesden Morley Park Mount Pleasant Whaley King's Newton Hundall Matlock Bath Sunny Hill Lower Thurvaston Milton Egginton Common Mickley Brand Side Farhill Froggatt Heanor Coton in the Elms Pleasley Vale Kniveton Holymoorside Godfreyhole Edale End West Broughton Brackenfield Furness Vale Whitfield Moorwood Moor Grassmoor Ridgeway Coddington Chinley Ambergate Hollingwood Estate Atlow Rodsley Inkersall Green Breadsall Toadmoor Holmesdale Castle Gresley Swadlincote Cockyard Robin Hood Barrow Hill Stanfree Sheepbridge Dalebank Slack Hallfield Gate White Moor Hollingwood Caldwell Old Brampton Chelmorton Bakewell Holmgate Staden Egstow Congreave Padfield Heage Boylestonfield Warrencarr Wirksworth Moor Deepclough Ashleyhay Osmaston Potter Somersal Stanton Lees Normanton Egginton Hague Bar Litchurch Hillcross Mapleton Crowden Shuttlewood Lowgates Stanton-by-Dale New Zealand Old Matlock Scarcliffe Stonegravels Upper Newbold Temple Normanton Clay Cross Moorfield Wash Newlands Hallowes Brailsford Clowne Millington Green Barber Booth Plaistow Limekiln Field Simmondley Callow Whatstandwell Langwith Junction Nether Booth Eckington Chisworth Cromford Owlcotes Castle View Morley Smithy Kilburn Alfreton Slackhall Whitehough Over Burrows Fallinge Radbourne Butterley Upper Midway Perryfoot Stanton Upper Langwith Upperwood Nuttals Park Lea Wigley Cubley Common Holmewood Foston Stoneheads Matlock Bank Priestcliffe Ditch Smithy Houses Netherthorpe Far Laund Hopton Lower Birchwood Hallam Fields Pentrichlane-end Borrowash Lilypool Cock Alley Heanor Gate Great Wilne Wheatcroft Newhall Starkholmes Bradley Ilkeston Junction Greenhillocks Belper Lane End Charlestown Bolsover Woodhouse West End Eyam Dethick Yeldersley Hollies Aldercar Thurvaston Burbage Hollington Grove Osmaston Bridgeholm Green Moorend Radbourne Common Lee Head Sudbury Yeaveley Charlesworth Youlgreave New Smithy Upper Town Shatton Wardlow Grangemill Scotches Stone Edge Hazelwood Carr Vale Parkhouse Green Slatepit Dale Holmley Common Chinley Head Burnaston Cokhay Green Upper Hartshay Melbourne Bradbourne Nether Loads Harpur Hill Langley Walton-on-Trent Oakwood Whaley Thorns Chunal Harehill Whitwell Ednaston The Forties Moorhall Unstone Quarndon Common Killamarsh Bridgehill Ridgeway Smithy Moor Lullington Tansley Draycott West Hallam Longlane Westhouses Alvaston Coton Park Whitfield Park Arthurs View Kirk Ireton Heathcote Sleet Moor Ockbrook Belper Denby Village High Lee Buxworth South Normanton Conksbury Upper Loads Wakebridge Eagle Tor New Bolsover Spancarr Twyford Etwall Common Cross Hill Windmill Long Eaton Holbrook Biggin Hollins Sparrowpit Smalley Common Stretton Sutton on the Hill Wessington Coplow Dale Hepthorne Lane Hardstoft Common Fallgate Stenson Bagshaw Woodlinkin Birley Turnditch Shaw Thornhill Blackwell Millthorpe Wyaston Littleover Hargatewall Hodthorpe Marehay Lower Dinting Arkwright Town Blackwell Lightwood Yeldersley Matlock Lower Crossings Peak Forest The Flourish Mackworth Shipley Common Cowers Lane Marsh Lane Brailsford Green Belph Westthorpe Kirk Langley Shacklecross Codnor Tideswell Longford Whitwell Common Marlpool Brockhurst Oxton Rakes Taxal Upper End Culland Upper Birchwood Creswell Rose Hill Hatton Fields Dale End Brookfield Flaxholme Milltown Poolsbrook Oaker Brookside Ollerbrook Booth Summerley Eaves Knoll Linton Boothgate Gosforth Valley Mugginton Hargate Hill Annwell Place Middle Handley Whittington Moor Shirland Hollington Cutthorpe Heath Gallows Inn Nether Chanderhill Summerwood Top Thurvaston Cowdale Upper Padley Burrfields Calow Barlborough Barrow upon Trent Lower Hartshay Monsal Head Windley Langley Common Rowland New York Aston-on-Trent Church Wilne Hilcote Barlow Upper Hackney Calver Low Kirk Hallam Combs Hayfield Ashgate Ingmanthorpe Little Hayfield Grindsbrook Booth Great Hucklow Hartshorne Hulland Ward Ballidon Gowhole Tissington Beeley Hillclifflane Stainsby Cinderhill Bridge End Tintwistle Little Longstone Brimington Blackbrook Sapperton Whaley Bridge Boythorpe Abney Townend Curbar Peasehill Allenton Bradwell Heath End Woodville Lower Pilsley Marston on Dove Findern Chevinside Pikehall Idridgehay Green Calver Lumsdale Shirebrook Spital Lower Midway Nether Heage Unthank Acre Ridge Estate Middlecroft Bramley Hilton Bridgemont Hollins Green Ilkeston Bellevue Nether Biggin Fritchley Muggintonlane End Ashford in the Water The Gutter North Wingfield Larklands Hillstown Ashover Snelston Hardwick Wood Blackbrook Middleton Renishaw Dicklant Langwith Compton Wingerworth Brampton Palterton Foolow Glossop Newgate Newton Solney Nether Sturston Woolley Moor Street Lane Flagg Langley Mill Park Head Mickleover Leadmill Sinfin Moor Hidebank Tansley Knoll Buxton Derby Friden Shireoaks Shelton Lock River's Vale Oxcroft Oakerthorpe Openwoodgate Tomthorn Wormhill Hatton Longway Bank Knockerdown Ashopton Church Broughton Doe Lea Coxbench Nether Burrows Rowsley Ireton Wood Mill Green Hill Somersal Rawson Green Horsley Woodhouse Bramley Vale Stanhope Bretby Smalley Green Commonside Tibshelf Aston Heath Sawmills Warmbrook Hasland Sinfin Wensley Codnor Gate Willington Lees Washgreen Church Hill Hadfield Darley Dale Sutton Scarsdale Fenny Bentley Canholes Shirley Torr Top Crowhole Nether End Troway Nether Padley Kelstedge Dowry Snelston Common Leabrooks Cherrytree Hill Milehill Breadsall Hilltop Grindlow Coldeaton Darley Abbey Loundsley Green Clay Mills Hartington Horsley Ible Higher Chisworth Elmton Smithfield Winsick Elvaston Dronfield Woodhouse Brimington Common Heathtop Hockerley Doehole Linton Heath Ironville Wardlow Mires Glapwell Unstone Green Allestree Newbold Moor Leaden Knowl Ford Church Town Old Dam Harper Hill Churchtown High Peak Junction Bubnell Somersal Herbert Weston Underwood Hammersmith The Park Pye Bridge Greenside Ladmanlow Astwith Rowthorne Horsleygate Ashbourne Hull End Eastmoor Shepley Street Batham Gate Nithen End Cotes Park Birleyhay Plaistow Green Holestone Matlock Dale Kedleston Over End Snitterton Stanley Hardwick Stoneyford Baslow Castleton West Edge Staveley Holmesfield Pilsley Tunstead Weston-on-Trent Pentrich Higher Gamesley Great Longstone Tinkersley Spondon Common Side Milford Bretby Earl Sterndale Holloway Newhaven Williamthorpe Somercotes Newtown Bacon's Spring Gorseybank Holbrook Moor Hales Green Riddings Overton Pomeroy Duckmanton Farnah Green Harlesthorpe Mickley Hassop King Sterndale Codnor Breach Newton Bolehill Aldwark Coal Aston Stanton by Bridge Middleton Emmett Carr Littlemoor Mercaton Hangingbridge Little Cubley Low Leighton Lower Kilburn Woodhead Calton Lees Netherthorpe Wirksworth Biggin Cowlow Carsington Woodnook Hare Edge Slaley Mapperley Ogston Lydgate Wheston Cowhill Danesmoor Upper Biggin Peak Dale Greenwich Chellaston Osleston Dale Moor Lodge House Surface Mine Sheldon Hady Oaks Green Cowley Rumbling Street Smalley Palmer Moor Upper Town Boulton Moor Rosliston Markeaton Buckland Hollow Woolley Broadmeadows Ashgate Ladygrove Rise End Millers Dale Crewton Gorsey Leys Swarkestone Calow Green Pilsley Walton Peakley Hill Litton Trentlock Ault Hucknall Ambaston Henmoor Clifton The Bungalows Brockwell Sterndale Moor Stonebroom Cressbrook Bolsover Cotmanhay Ticknall Penny Green Foremark Pinxton Woodseats New Sawley Hulland Moss Ingleby Nether Handley Freebirch Higher Buxton Dove Holes Duffield Morleymoor Upperthorpe Bakestone Moor Dale Abbey Makeney Spout Wingfield Park Stanley Common Boylestone Roston Quarndon Burntheath Edlaston Birchover Dalbury Church Gresley Long Duckmanton Matlock Green South Wingfield Bowden Head Ravensnest