Train Station Advertising in Charlestown

Get in touch

Advertising in Train Station in Charlestown

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Charlestown

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Charlestown gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Charlestown

The cost of railway adverts in DT4 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Charlestown reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Charlestown (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Tadnoll Grange Hilfield Tarrant Launceston Ham Hill Friar Waddon Gotham Owermoigne Winfrith Newburgh Shave Cross Well Bottom Ryme Intrinseca Winterborne Houghton Southwell Hermitage White Moor Rowlands Milton on Stour Ulwell Catherston Leweston Wyke St Johns Melbury Osmond East Brook Tarrant Keyneston Ash Stoborough Green Lower Bockhampton Higher Row Bingham's Melcombe Eccliffe Pleck Buckland Ripers Boys Hill Glebeland Estate St Andrew's Well Bincombe West Holme Binnegar Milborne St Andrew Castletown Chettle Stalbridge Powerstock Cobley West Parley Sixpenny Handley Moordown Alweston Blandford St Mary North End Higher Kingcombe Kingston West Chaldon Upton Littlebredy Purse Caundle Uphall Cold Harbour Whitmore Peacemarsh Bovington Camp Lilliput Benville Godmanstone Glanvilles Wootton Sandhills Droop Woodsford Higher Eype Bradpole Morcombelake Avon Castle Redlands Puncknowle Fifehead St Quintin Coneygar Hemsworth Child Okeford Quarleston Wonston White Lackington Portland Port Saddle Street Romford Tyneham Hincknowle Hengistbury Head Marshwood Hinton St Mary Gillingham Boveridge Norden Birch Close Hopsfield Burton Bradstock Ham Common South Poorton Charlestown Iford New Town Rew Woolcombe Bedchester Charminster East Holton East Orchard Canford Cliffs Lytchett Matravers Rushcombe Bottom Worgret Sturminster Common Woodville Newtown Guy's Marsh Silton Sharnhill Green Middlemarsh Giddy Green Monkton Up Wimborne Cobb Bourton Steeple Newland Ashley Heath Sterte Lodbourne Nettlecombe Kington Magna Beacon Hill Lillington New Town Corfe Mullen North Bockhampton Matchams Poyntington Burstock Townsend Frampton Pleck Littlemoor North Poorton Rivers' Corner Todber Drimpton Ham Red Hill Kingston Dean Park Sleight Adber Park Gate Blackney Parley Green Pilford Mangerton Wych Cranborne Three Gates West Knighton Oxbridge Bere Regis Bryanston Wimborne St Giles Blandford Forum Bear Cross Sandford Woods Allington Southlands Caundle Wake Fiddleford East Chelborough Gibbs Marsh Woodbridge Sandford St Leonards South Bowood Stone Lyon's Gate Edmondsham Beaulieu Wood Broadstone Hinton Martell Hamworthy West Bexington West Milton New Town Shapwick Upwey Yetminster Briantspuddle Acton Higher Nyland Stratton Camesworth Aller Clifton Maybank Askerswell Lower Street Lower Mannington Holworth Chideock Hill Street Laymore Leweston Pymore Hains Lower Kingcombe Kinson East Stoke Slepe Stokeford Fairmile Swyre Pilsdon Stour Row Chiswell Mount Pleasant Braytown Leigh Sydling St Nicholas Hogstock Lower Wraxall Broadwindsor Whitcombe Moorside Nether Cerne Hartgrove Grimstone Winterbourne Steepleton West Morden Langham West Bay Lower Strode Tadden Hartmoor Oborne Kingsland Marnhull Wootton Fitzpaine Hurn Alcester Purewell Eype's Mouth Crouch Hill Nottington New Swanage Poundbury Canford Magna Mounters Up Sydling Newtown Talbot Heath Oakdale Belchalwell Stoborough Heath Lower Row East Pulham South Bockhampton Winton Lodge Copse Estate Westbourne Gaunts Trent Dewlish Thorncombe Athelhampton Coldharbour Holt Stockwood Alderney Burton Long Cross Chilfrome Strouden Christchurch Almer Chaldon Herring Winterborne Whitechurch Pamphill Nuffield Oathill Blackwater Stoke Wake Lulworth Cove Whitecross East Stour Kittwhistle Talbot Village Whitchurch Canonicorum Lydlinch Steepleton Iwerne Shillingstone Loscombe Ebblake Winterbourne Abbas Holnest Minchington Beer Hackett Muckleford Harman's Cross Bridport Shaftesbury Pimperne Ryall Lower Holditch Branksome Park Lambs' Green Bluntshay Studland Farrington Bramblecombe Okeford Fitzpaine Pidney Turlin Moor Loders Woolland Evershot Puxey Gore Merriott Winterborne Tomson Frome St Quintin Knighton Motcombe Shothole Birdsmoorgate Winterborne Muston Littlewindsor Abbotsbury King's Stag Pleck Green Lake Stourpaine Littleton Bothenhampton Long Bredy Pulham Overcombe Holway Stanley Green Preston Belchalwell Street Mudeford Creech Bottom Creech Queen Oak St Ives Lower Nyland Salway Ash Shroton Knighton Winterborne Herringston Bournemouth East Compton Tincleton Arne Woolgarston Ringstead Iwerne Minster West Lulworth Lulworth Camp Witchampton Southbourne Winterborne Monkton Woodyates Primrose Hill Mount Pleasant Farnham Alderholt Monkton Wyld Higher Halstock Leigh Post Green Melplash Notton Templeman's Ash East Melbury Gussage All Saints Oakley Holt Wood Manston Hewood East Morden Dragon's Hill West Compton Turnworth Grove Rodden Holmebridge Colesbrook Ranston Rockley Sands Osmington West Cliff Ferndown Warren Mannington Winterborne Zelston Coombe East Knighton Walditch Toller Whelme Northbourne Litton Cheney Muscliffe Maudlin Cross Poxwell Waddon Portesham Waterloo Littledown Branksome Chilbridge Cerne Abbas Upton Twyford Higher Totnell Leigh Anderson Osehill Green West Melbury Higher Wraxall Bishop's Down East Bloxworth Burngate Fontmell Magna Holt Heath Brockhampton Green Totnell Netherhay Court Orchard West Orchard Symondsbury Herston The Common Portland Bill Winterborne Came Camel Green Cripplestyle Putton Horton Winkton Hedge End Ibberton Drive End Durlston Weston Higher Sandford Bishop's Caundle Hursey Stony Knaps Haydon Woolsbridge Colehill Thornford Haddon Hill Netherbury Netherstoke Haythorne Cann Rampisham Fleet Chalbury Common Deanend Woodlands Common Happy Bottom Rushton West Stour Madjeston Throop Fortuneswell Tollerford Crendell Minterne Magna Woolford's Water Shipton Gorge Lower Eype Canford Bottom East Lulworth Lane End Stafford's Green Dewlands Common Champernhayes Marsh East Howe Hillbourne Stalbridge Weston Bookham Wooth Halstock Wyke Regis Broadwey West Moors Filford Newton Peveril Spyway Worbarrow Redbridge Pleck Holton Heath Redford Duntish Holway Winterborne Stickland Rixon Newtown Huntingford Cold Harbour Stourton Caundle Ashley Sutton Holms Pentridge Pokesdown Hammoon Manning's Heath Columbia Farm Fifehead Neville Gribb Gannetts Higher Chalmington Knob's Crook Lower Whatcombe Cosmore Longham Stanbridge Turbary Common Tiley Compton Abbas Waytown Tollard Farnham Hayes Stapehill Gaunt's Common Moreton Sandpit Sturminster Marshall Hollow Oak East Shilvinghampton Hound Hill Northport Verwood Ansty Blandford Camp Stoke Abbott North Wootton Over Compton The Folly Corfe Castle Lyme Regis East Fleet Hanford The Mount Kimmeridge Fifehead Magdalen Whitcombe St James Whetley Cross Shaggs West Shilvinghampton Pig Oak Highcliffe Dean Furleigh Cross Clift Lower Holwell Swanage Nether Compton Horton Common Moorbath Three Legged Cross Winyard's Gap Ansty Cross Fishpond Bottom East Burton Rossmore Stallen West Stafford Organford Somerford Seatown Sutton Waldron Cowgrove Lower Halstock Leigh Lower Hamworthy Kingston Maurward Batcombe Wool Bradford Peverell Charminster Sherborne Sandbanks Higher Bockhampton Higher Melcombe Sockety Mapperton Fontmell Parva Combe Almer Southover Ivy Cross Piddletrenthide Sturminster Newton Yewstock Piddlehinton Pleck Bloxworth North Chideock Throop Holywell Chilcombe Gussage St Michael Tarrant Hinton Folke Wareham Buckham Little Woolgarston Tarrant Rawston Tarrant Rushton Langton Long Blandford Horton Heath Melcombe Regis East End Woodbridge West Woodsford Melbury Bubb Bettiscombe Kitford Melcombe Bingham Hamlet Beaminster Quarr Little Canford Bagber Cashmoor Westham Broom Hill Creekmoor Woodrow Leigh Radipole Osmington Mills Plush Dibberford Frome Whitfield Hinton Parva Beaumont Village Poole Stanpit Meyrick Park Synderford Thornicombe Talbot Woods Hilton Uppington Penn Bearwood Minterne Parva Bradford Abbas Deanland Southill West Pulham Maiden Newton Stinsford Lower Ansty Sandhills Burleston Spetisbury School House Tolpuddle Marshalsea Alum Chine Bugley Springbourne West Bourton Chetnole Church Knowle Hillbutts Pallington Crossways Lanehouse Wynford Eagle Atrim Hardy Country Park Woodlake Manswood Gussage St Andrew St Catherine's Hill Chalbury Holwell Dunbury Hampreston Miles Cross Buckland Newton Dudsbury Uploders Shitterton Whitefield Goathill Durweston Bowridge Hill Weston Higher Woodsford Wick Boscombe North Bowood Hurst Broad Oak Yondover Tarrant Crawford Hazelbury Bryan Cocknowle Winterborne St Martin White Post Ensbury Park Up Cerne Stoke Water Toller Porcorum Caundle Marsh Kingston Russell Lake South Perrott West Hurn Upper Parkstone Margaret Marsh Tarrant Gunville Haydon Coryates West End Crab Orchard Mosterton Hooke Dorchester Charlton Down Rodwell Walkford Stubhampton Little Ansty Meerhay East Stour Common Higher Whatcombe Melbury Abbas Long Crichel Corscombe Higher Holnest Silkhay Henley Skilling Worth Matravers Lower Blandford St Mary Cann Common Bourne Valley Mill Throop Knackers Hole Packers Hill Rew Henbury Stour Provost Newtown Chickerell Newton Langton Matravers Walton Elm Westford Holditch Middle Bockhampton Westfields Crooked Withies Easton Wigbeth Wallisdown Cross Lanes Bittles Green Sutton Poyntz Hummer Daggons Tuckton Winterborne Kingston Toller Fratrum Turners Puddle Langton Herring Chalmington Kit Hill Friars Cliff Longfleet Charlton Marshall Galton Elm Hill St Leonard's Farm Park God's Blessing Green Greenham Pimperne Warmwell West Southbourne Forston Muscliff Puddletown Higher Ansty Merley West Chelborough Holdenhurst Folly Canford Heath Milton Abbas Ensbury East Parley Rolls Mill Knowlton Ameysford Ashmore Enmore Green Cruxton Ashington Portway Old Town Alton Pancras Parkstone Poolestown Tarrant Monkton Ridge Trickett's Cross Huish Coker's Frome The Borough Stoborough Cheselbourne Merry Field Hill Affpuddle Pillwell Wraxall Sandford Orcas Broadoak Foxholes Weymouth Melbury Sampford Horn Ash Adam's Green Charlton on the Hill New Town Wimborne Minster Mappowder Blacknoll Blackdown Furzehill Jumpers Common Higher Coombe Compton Valence Lytchett Minster Cattistock Furzebrook East Creech Winterborne Clenston Woodlands Glue Hill Stour Meadows Buckhorn Weston Grange Estate Broadmayne Woodcutts Avon Common West Howe Lewcombe Chedington Longburton Dottery Seaborough Coombe Keynes East Cliff Burton Bowleaze Clapgate Mapperton Moor Crichel Charmouth Watton Ilsington East Holme Merritown