Train Station Advertising in Chetnole

Get in touch

Advertising in Train Station in Chetnole

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Chetnole

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Chetnole gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Chetnole

The cost of railway adverts in DT9 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Chetnole reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Chetnole (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Haydon South Bockhampton Steeple Edmondsham North Chideock Winterborne Whitechurch Higher Coombe Silton Deanend Upton Ashley Upwey Litton Cheney Mudeford Higher Holnest Durlston Pimperne Broadwey Whitmore Gaunt's Common Stanpit Woodsford West Moors Pokesdown Langton Matravers Wonston Verwood Muscliff Alderholt Little Woolgarston Hermitage Stourton Caundle West End Mapperton West Lulworth Boys Hill Symondsbury Dibberford Whitcombe Monkton Up Wimborne Broadmayne Rushcombe Bottom Poolestown St Andrew's Well Lane End East Cliff East Howe Folly Over Compton Templeman's Ash Eccliffe Knob's Crook Weymouth Weston Higher Eype Winterborne Clenston Northbourne Grove Watton Chetnole Stalbridge Weston Shipton Gorge Lower Bockhampton Stubhampton Turbary Common Winton Birdsmoorgate Lytchett Minster Portway Winterborne Tomson Frampton Lydlinch Court Orchard Hemsworth Newtown Thorncombe Chilbridge White Post Loscombe Ebblake Muscliffe Winterbourne Steepleton Nettlecombe Waddon Furleigh Cross Farrington Gore Cattistock Braytown Broadoak Hengistbury Head Netherstoke Winyard's Gap Hinton Parva Higher Ansty Church Knowle Tollerford Grimstone East Holme Dunbury Rivers' Corner Droop Winterbourne Abbas Pamphill Ashington Sherborne Bearwood Hammoon Hound Hill Netherhay Abbotsbury Tolpuddle Bowridge Hill Westfields Stanbridge Stoke Abbott Buckhorn Weston Lower Holwell Lower Holditch Sandhills Cosmore Leigh Chiswell Cocknowle Huntingford Steepleton Iwerne Coombe Keynes Newland Lilliput Swanage Purewell Penn Guy's Marsh Gribb Winterborne Kingston Leigh East Pulham Hillbutts Winfrith Newburgh Uploders Folke Stoke Wake Hurn Bettiscombe Evershot Hedge End Slepe Eype's Mouth Hummer Haydon Corscombe Shothole St Leonard's Farm Park Wimborne St Giles Woodlands Common East Chelborough Ryme Intrinseca Birch Close Lower Hamworthy The Borough Lower Row Poyntington East Brook Spyway Melcombe Regis Thornford Monkton Wyld Castletown Bothenhampton Puddletown Allington Tuckton Margaret Marsh Grange Estate The Folly Beacon Hill Gaunts Bedchester Glanvilles Wootton Knackers Hole Burton Hamlet Cobb Trent Charlton Marshall South Perrott Powerstock Oborne Melbury Abbas Dewlands Common Lytchett Matravers Higher Woodsford Oxbridge Fifehead Magdalen Yewstock Anderson Cranborne Clifton Maybank Little Ansty Halstock Farnham Creech Cerne Abbas Wigbeth Maudlin Cross Swyre Higher Halstock Leigh Bugley Throop Combe Almer Corfe Castle West Bourton Up Sydling Lower Street Cruxton Ham Winkton Puncknowle Higher Sandford Lower Halstock Leigh Piddlehinton Tiley Lower Kingcombe Winterborne Monkton Hincknowle Beer Hackett Witchampton Littlemoor South Bowood West Howe Ansty Miles Cross Sandpit Bloxworth Ringstead Hilfield East Holton Mangerton Maiden Newton Lewcombe Ranston Stoborough Green Avon Common Parley Green East Melbury Askerswell Burstock Chedington Wootton Fitzpaine Pillwell Chalbury West Pulham West Holme Hains Blandford Camp Blackwater Whetley Cross Camesworth Adam's Green St James Furzehill Tarrant Launceston Furzebrook Higher Totnell Brockhampton Green Walton Elm West Woodsford Lanehouse Netherbury Moorside East Bloxworth Woodlands Minterne Parva East Creech Champernhayes Marsh Leweston Woodbridge Buckham Kit Hill Motcombe Bere Regis Camel Green Sandford Broad Oak Charminster Bluntshay Dragon's Hill Woolland Whitchurch Canonicorum Meyrick Park Tarrant Gunville Leigh Portesham Walditch Upton Tarrant Keyneston Iford Friars Cliff Fairmile Canford Magna Cobley Wallisdown Marshwood Rockley Sands Tarrant Rushton Chettle Holt Heath Nether Cerne Poxwell Boscombe Fifehead St Quintin Pulham Bridport Langton Herring Long Crichel Wyke Regis Woodville Compton Valence Higher Kingcombe Lake Aller Frome Whitfield Oakley Lyme Regis Ibberton Bear Cross Moreton New Town Woolsbridge Puxey Uphall Cann Common Winterborne Stickland Saddle Street Somerford Westham Chilfrome Blacknoll Southover White Lackington Kington Magna Hursey Merry Field Hill Broadstone Toller Whelme East Knighton Burton Talbot Village Ridge Totnell Shaggs Salway Ash Talbot Heath East Shilvinghampton Canford Heath Enmore Green Post Green Langton Long Blandford West Milton Kingston Maurward Quarleston West Chelborough Ensbury Marshalsea Pidney Chilcombe North Bowood Shaftesbury Sutton Poyntz Piddletrenthide St Leonards Hogstock Melcombe Bingham Hilton Kittwhistle Woolgarston Giddy Green Woolcombe Bradpole West Southbourne Lodge Copse Estate Winterborne St Martin Newtown New Swanage Stony Knaps West Hurn Beaulieu Wood Mappowder Park Gate White Moor Holditch Matchams Tadden Okeford Fitzpaine King's Stag Horton Common Sturminster Newton Mount Pleasant Langham Putton Osehill Green Crooked Withies Kingston Goathill Cashmoor Kimmeridge Packers Hill Creech Bottom Charmouth Durweston Mill Throop Tarrant Hinton Ashmore Manswood Sturminster Common Branksome Walkford West Knighton Alum Chine Milton on Stour Haythorne Colehill Rampisham Cann Sutton Waldron Middlemarsh Fiddleford Canford Bottom Littleton Benville Gibbs Marsh Tarrant Monkton Arne Hayes Christchurch Merley Middle Bockhampton Branksome Park New Town Worth Matravers Horn Ash Whitefield Pilsdon Bovington Camp Pymore Stourpaine Hurst Spetisbury Holywell Rew Ash West Parley School House Primrose Hill Columbia Farm Friar Waddon Catherston Leweston Coryates Wareham Tincleton Bowleaze Ham Common Skilling Manning's Heath New Town Hinton St Mary Cold Harbour East End Holwell Herston Longfleet Greenham Lower Blandford St Mary Rossmore Rodden Lower Nyland Holdenhurst Three Legged Cross Westford Lower Ansty Tadnoll Stoborough Deanland Holton Heath Sutton Holms Affpuddle Shave Cross Waytown Tarrant Rawston Sharnhill Green Wimborne Minster West Bay Stour Meadows Waterloo Blandford Forum Sandford Woods Hamworthy Sturminster Marshall Galton Woodbridge Milton Abbas Canford Cliffs Fleet Yondover Higher Wraxall Toller Fratrum Lower Whatcombe Seatown Fontmell Parva Frome St Quintin Pleck Hillbourne Rew Beaminster Easton Long Bredy Tyneham Peacemarsh Alton Pancras Turners Puddle Quarr Ilsington Marnhull Portland Bill Fifehead Neville Binnegar Stapehill Highcliffe Ameysford Alweston Southwell Chickerell Melplash Gotham Bingham's Melcombe St Ives Upper Parkstone Compton Abbas Uppington Hollow Oak Poole Coker's Frome Crab Orchard Longburton Holworth Lambs' Green Moor Crichel Toller Porcorum North Poorton Dottery West Stafford Clift East Stoke Stockwood Buckland Newton Moordown Hewood Old Town Well Bottom Higher Bockhampton Ansty Cross West Cliff Burngate Gussage St Michael Minchington Lower Strode Wraxall Sterte Melbury Sampford Foxholes Morcombelake Oakdale St Johns Lyon's Gate Osmington Burleston Stafford's Green Shitterton Cross Lanes Stoke Water Boveridge Merriott Muckleford Creekmoor Charlton Down Knighton East Morden Pleck Townsend Lower Eype East Compton Blackdown Adber Rodwell Stoborough Heath Hooke Hardy Country Park Littlebredy Charminster Madjeston Holway Thornicombe Belchalwell West Melbury Ashley Heath Pleck Green Queen Oak Littlewindsor Forston Bourne Valley Gillingham Pallington Warmwell Turnworth Stokeford Redford Silkhay Daggons Pimperne Stour Row Gussage St Andrew Radipole Belchalwell Street Melbury Bubb Newtown Whitecross Coldharbour Holmebridge North End The Mount Charlestown Holt Wood Rixon Dewlish Rowlands Kingston Russell New Town Chalbury Common Kitford Lake Ulwell Southill Twyford Cold Harbour Alcester Holt Fontmell Magna The Common Tarrant Crawford Haddon Hill Springbourne Sydling St Nicholas East Fleet Bradford Peverell Wool Ferndown Fortuneswell Winterborne Came Notton Turlin Moor Shapwick Worbarrow Bradford Abbas Woodyates Kingsland West Orchard Knowlton East Parley Corfe Mullen East Stour Common Dean Park Drimpton Meerhay Overcombe Weston Newton Peveril Holnest Wych Burton Bradstock Kinson Westbourne Harman's Cross Batcombe Talbot Woods Higher Melcombe Colesbrook Strouden Horton Little Canford Grange Woodlake Whitcombe Bishop's Caundle Preston Rolls Mill Avon Castle Stalbridge Coombe Knighton Bincombe West Morden Glue Hill Red Hill Lillington Plush Newton Winterborne Zelston Dean Stanley Green Winterborne Houghton Ryall West Chaldon Manston Crouch Hill Winterborne Muston Higher Whatcombe Buckland Ripers Seaborough Almer Yetminster Chaldon Herring Moorbath Laymore Nether Compton Bryanston Caundle Marsh West Stour Shroton South Poorton Stour Provost Bittles Green Pig Oak Bournemouth Southbourne Wick Jumpers Common Bishop's Down Henley Lower Mannington West Shilvinghampton Minterne Magna Stallen Henbury Hartgrove Duntish Oathill Godmanstone Owermoigne Higher Nyland Bookham Broadwindsor Mount Pleasant Loders Shillingstone Organford Newtown Cripplestyle Glebeland Estate Wooth Elm Hill Merritown Alderney Dudsbury Mannington Mapperton Drive End Ensbury Park Norden Blackney Mosterton Happy Bottom Poundbury Pleck Stone East Lulworth Horton Heath West Bexington Redbridge Huish Woodrow Synderford Woodcutts East Orchard Beaumont Village Todber Sixpenny Handley Sandford Orcas Sandbanks Fishpond Bottom Hopsfield Up Cerne Stinsford Bagber Southlands Hazelbury Bryan Briantspuddle Hanford Long Cross Parkstone Three Gates Sandhills Acton Littledown Nottington Atrim Studland Pentridge Child Okeford God's Blessing Green East Stour Warren Iwerne Minster Longham East Burton Wyke Lower Wraxall Dorchester North Bockhampton Ivy Cross Pleck Milborne St Andrew Caundle Wake Woolford's Water Athelhampton Hartmoor Broom Hill Bourton Sleight Worgret Osmington Mills Bramblecombe Trickett's Cross Ham Hill St Catherine's Hill Lulworth Camp Melbury Osmond Chalmington Tollard Farnham Kingston Pilford Cowgrove Crossways North Wootton Higher Row Hinton Martell Mounters Northport Stratton Portland Port Gussage All Saints Hill Street Purse Caundle Holway Throop Cheselbourne Sockety Chideock Lodbourne Coneygar Wynford Eagle Crendell Clapgate Hampreston Gannetts Nuffield Rushton Charlton on the Hill Lulworth Cove Higher Chalmington Winterborne Herringston Redlands Romford Blandford St Mary West Compton Filford