Train Station Advertising in Cold Harbour

Get in touch

Advertising in Train Station in Cold Harbour

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Cold Harbour

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Cold Harbour gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Cold Harbour

The cost of railway adverts in SP8 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Cold Harbour reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Cold Harbour (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Wych Stoke Water Glanvilles Wootton Hewood West Milton Broom Hill Lilliput Melbury Bubb Coldharbour Turbary Common Holway Witchampton Stalbridge Weston Eccliffe White Post Hincknowle Rivers' Corner Knighton Monkton Up Wimborne Ensbury Park Camesworth Mosterton Creekmoor Charminster Beer Hackett Newtown North Chideock Lane End East Holme Wraxall Wootton Fitzpaine Beacon Hill Benville Daggons Peacemarsh Kington Magna Buckland Newton Lodbourne West Stour Ameysford Post Green Holywell West Parley Canford Heath Dottery Boys Hill Woodbridge Henley Askerswell East Stour Common Lower Whatcombe Stoborough Heath Matchams Littlemoor Arne Middle Bockhampton Littledown Folke New Town West Chelborough Moordown Milborne St Andrew Kingston Weston The Borough Sandford Knackers Hole Loders Birdsmoorgate Poyntington Affpuddle St Ives Castletown Frome St Quintin Avon Castle Cripplestyle East Parley Nuffield Chideock Higher Chalmington Trickett's Cross Organford King's Stag Gotham Winterborne Muston West Bexington Portway Blandford Forum Bridport Ashington Grange Canford Cliffs Durweston Lytchett Minster Oborne Slepe Stubhampton Winterborne Zelston Bryanston Fishpond Bottom Higher Row Winkton Stone Iwerne Minster Minterne Magna Winterborne Clenston Godmanstone Tincleton Droop Foxholes Stourpaine St James Dunbury South Bowood Charlton Marshall Dewlish Littleton Edmondsham Dibberford West Knighton Lower Street Allington Crossways Frampton Rodden West End Shothole Moor Crichel Ashley Pleck Green Toller Fratrum Netherhay Hinton St Mary Woodcutts Lydlinch Purse Caundle Winterbourne Abbas Broadwindsor West Holme Easton Sandbanks Holmebridge Gaunt's Common Merley Holt Wood Alderney Northbourne Fortuneswell Charlestown Meyrick Park Chilcombe Church Knowle Lillington Stoborough Alton Pancras Pilford Lower Holwell Kinson Hooke Muscliffe Court Orchard Bradpole Hemsworth Worbarrow Lower Eype Shaggs Rampisham East Cliff Bear Cross Abbotsbury Braytown Hurn Up Sydling Cashmoor Coker's Frome Marnhull Yewstock Swyre Hursey Eype's Mouth Waytown Bearwood Friar Waddon Hilfield Townsend Bittles Green Parkstone Alweston Moorbath Sturminster Common Tollard Farnham Turners Puddle Piddletrenthide Pleck Long Bredy West Lulworth Holt Marshalsea Sandpit Newton Lyon's Gate Pulham Grange Estate Fifehead St Quintin Higher Halstock Leigh East Chelborough Burngate Avon Common Stour Provost Higher Sandford Tarrant Crawford Turlin Moor East Compton Cowgrove Woodsford Charmouth Beaminster Hilton West Orchard Longburton Sutton Holms Broad Oak Tuckton Farrington Corfe Castle Overcombe Langton Matravers Merry Field Hill Skilling Southill Longham Weymouth Milton on Stour East Howe East Holton Ham Common Tyneham Blacknoll Stanpit Burstock Wonston Coombe Keynes Motcombe West Woodsford Broadoak Fleet West Shilvinghampton Blackney Sturminster Newton Higher Holnest Hinton Martell Woodville Twyford Ivy Cross Uploders Long Cross Dorchester Horton Highcliffe Meerhay Upton Brockhampton Green Redlands Lodge Copse Estate Langton Long Blandford Winterborne Came Ansty Cross Over Compton Puxey Bowleaze New Town Shitterton Columbia Farm Champernhayes Marsh Sydling St Nicholas Athelhampton Newton Peveril North Bockhampton New Town Horn Ash Haydon Mannington Friars Cliff Woodrow Compton Valence West Cliff Holditch The Folly East Shilvinghampton Birch Close Walditch East Burton Chaldon Herring Osmington Mills Cocknowle Sandford Woods Glebeland Estate Haydon Winterborne Houghton Mounters Winterborne St Martin Alum Chine Mapperton Hardy Country Park Bookham Osehill Green Walkford Holworth Leigh Blandford St Mary Bourton East Bloxworth Steeple Bluntshay Burton Bradstock Wimborne St Giles Stanbridge Dean Park Southwell Hamlet Warmwell Littlebredy Mangerton Stokeford Melbury Abbas Quarleston Woodbridge Coombe Sleight Bradford Peverell Litton Cheney Old Town Weston Minchington Blackdown Woolgarston Melcombe Bingham Caundle Marsh Cobb Sturminster Marshall Turnworth Pleck Dragon's Hill Durlston St Andrew's Well St Johns Cold Harbour Bothenhampton Lanehouse Hinton Parva Henbury Lower Row Kit Hill Melbury Sampford Stourton Caundle Romford Atrim Holdenhurst North End Langton Herring Lower Bockhampton Christchurch Branksome Happy Bottom Oakley Westbourne Dean Camel Green Ashley Heath Gussage St Andrew Lulworth Cove Sockety Lower Kingcombe Pillwell Bourne Valley Belchalwell Street Stafford's Green Hartmoor West Compton Laymore Kimmeridge Hollow Oak Bishop's Caundle Fontmell Magna Pidney Ranston Ham Hill Little Canford Woolford's Water Winfrith Newburgh Hurst Ilsington South Poorton Merriott Bingham's Melcombe Sutton Poyntz Sutton Waldron Westfields Queen Oak Loscombe Evershot Hengistbury Head Tadden Knighton Higher Nyland Broadstone Springbourne Hains Bettiscombe Tarrant Gunville Tarrant Keyneston Lower Ansty Three Legged Cross Charminster Ash Chalmington Newtown Burton Woodlands Common Well Bottom Melplash Rolls Mill Winterbourne Steepleton Chilfrome Little Ansty Littlewindsor Yondover Higher Woodsford Shapwick Tarrant Rushton Bedchester Norden Higher Ansty Haddon Hill Stallen Gannetts Minterne Parva Osmington Leigh East Brook Pallington Beaulieu Wood Clifton Maybank Corfe Mullen West Pulham Bloxworth Nottington Hamworthy Hummer Shaftesbury Tarrant Rawston Upwey Ulwell Pig Oak Lower Strode Wyke Regis Hillbourne Whetley Cross Cobley Horton Common Thornford Higher Bockhampton Broadwey Pimperne Huish Radipole Blackwater Leigh Spetisbury North Wootton Hedge End Winterborne Kingston East Orchard Wick Holway Park Gate Almer Stoborough Green The Mount Ridge Yetminster Wool Higher Wraxall Mount Pleasant Winterborne Monkton Holt Heath Folly Boveridge Puncknowle Binnegar Harman's Cross Poolestown Parley Green East Knighton Lyme Regis Packers Hill Holnest Hammoon Ensbury Gillingham Silton Powerstock Marshwood Stratton Strouden Buckhorn Weston Buckland Ripers East Stour Cann Morcombelake Warren Lytchett Matravers Bincombe Piddlehinton Nether Cerne Tarrant Hinton Herston Shillingstone Uppington Hogstock Fontmell Parva Hanford Forston Bovington Camp Buckham Lower Mannington Lambs' Green Gussage St Michael Pleck Rockley Sands Holwell Knowlton Pilsdon Salway Ash Saddle Street East End Talbot Woods Creech Anderson Silkhay Ibberton Sterte St Leonards Penn Margaret Marsh Preston Grove Woolcombe Hartgrove Poole Fifehead Magdalen Tarrant Launceston Redbridge Thorncombe Long Crichel Cross Lanes Mapperton Higher Whatcombe Throop South Perrott Shave Cross Stoke Wake New Swanage Netherbury Hampreston Woolland South Bockhampton Lower Nyland Newland Longfleet Woodlake Stony Knaps God's Blessing Green Rossmore Horton Heath Ebblake Higher Eype Clapgate Guy's Marsh Tiley Corscombe Iford Burleston Pimperne Monkton Wyld Pymore Burton Kittwhistle West Howe Tarrant Monkton Deanland Elm Hill Bugley Ashmore East Creech Tadnoll Up Cerne Gribb Goathill Woodlands Acton Woodyates Portland Bill Kingston Russell Clift Thornicombe Hound Hill Newtown Gibbs Marsh Sherborne Branksome Park West Chaldon New Town Cheselbourne Whitchurch Canonicorum Chilbridge Boscombe Northport St Catherine's Hill School House Crab Orchard Furzebrook Throop Belchalwell Fairmile West Bay Maudlin Cross Stapehill Ferndown Rushton Alderholt Lower Halstock Leigh Waterloo Higher Kingcombe Ringstead The Common White Moor Worth Matravers Merritown Higher Melcombe Westham Gaunts Broadmayne Grimstone Todber Blandford Camp Melcombe Regis Knob's Crook Aller Owermoigne Cranborne Steepleton Iwerne Primrose Hill West Melbury Oakdale Whitcombe Lake Glue Hill Fiddleford Chalbury Common Winterborne Herringston Redford Oxbridge Cerne Abbas Stoke Abbott Trent Seatown Creech Bottom Spyway Hill Street Jumpers Common Wareham Coryates Filford Seaborough East Morden Muscliff Rew Combe Almer Hayes Stinsford Hopsfield Wallisdown Somerford Waddon Totnell Adam's Green Ryall Colehill Kingston Maurward Chetnole Ryme Intrinseca Beaumont Village West Bourton West Moors Kitford Stockwood St Leonard's Farm Park Wimborne Minster Pamphill Bowridge Hill Bramblecombe Alcester Hazelbury Bryan Chalbury Child Okeford Gore Southbourne Wynford Eagle Shipton Gorge Winterborne Whitechurch Shroton Stour Meadows Sharnhill Green Fifehead Neville Westford Whitecross Ansty Walton Elm Drimpton Frome Whitfield Haythorne West Hurn Miles Cross Stour Row Portland Port Sandhills Crendell Lower Holditch Furleigh Cross Canford Bottom Pokesdown Lower Wraxall Nettlecombe Gussage All Saints Dewlands Common Hillbutts Catherston Leweston Verwood Portesham Worgret Plush Stalbridge Chettle White Lackington Uphall Netherstoke Whitefield Middlemarsh Madjeston Winton Synderford Watton Wigbeth Halstock Higher Totnell Crouch Hill Toller Porcorum Oathill Farnham Pentridge Coneygar Upton Kingston Greenham Kingsland Melbury Osmond Lewcombe Newtown Charlton on the Hill Southover Adber Manning's Heath Puddletown Mudeford Upper Parkstone Chedington Stanley Green Galton Mill Throop Muckleford East Melbury Cosmore Tolpuddle Wyke Templeman's Ash Three Gates Toller Whelme Bishop's Down East Lulworth Dudsbury Talbot Village Enmore Green Red Hill North Bowood Manswood Whitmore Swanage Bradford Abbas Notton East Stoke Studland Bere Regis Quarr Mount Pleasant Drive End Sandford Orcas Winyard's Gap Giddy Green Rushcombe Bottom Langham East Pulham Rixon Bournemouth Compton Abbas Cruxton Charlton Down Winterborne Stickland Colesbrook Mappowder Chickerell Huntingford Southlands Bagber Poundbury Briantspuddle Moreton Okeford Fitzpaine Canford Magna Poxwell Hermitage West Morden Holton Heath Purewell Putton Duntish Lower Blandford St Mary East Fleet Moorside Lake Little Woolgarston Whitcombe Symondsbury Leweston Chiswell Tollerford Rowlands Rew Pleck West Southbourne Batcombe Nether Compton Sandhills Winterborne Tomson Woolsbridge Ham Cann Common Manston Crooked Withies Rodwell Talbot Heath Caundle Wake Sixpenny Handley Deanend Lulworth Camp North Poorton Higher Coombe Cattistock Milton Abbas Wooth West Stafford Lower Hamworthy Maiden Newton Cold Harbour Furzehill