Train Station Advertising in Friars Cliff

Get in touch

Advertising in Train Station in Friars Cliff

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Friars Cliff

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Friars Cliff gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Friars Cliff

The cost of railway adverts in BH23 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Friars Cliff reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Friars Cliff (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Pidney Tollard Farnham Gaunt's Common Chilcombe Westbourne Fairmile Nettlecombe Whitefield Winterborne Zelston Grimstone Burngate Dragon's Hill Ensbury Park Fiddleford Pimperne Somerford Turners Puddle Loders Glebeland Estate Huish Mangerton Burleston Frome Whitfield Rolls Mill Pymore East Melbury Winfrith Newburgh Shothole Gribb Cross Lanes Primrose Hill Sandhills East Morden Lane End Parkstone Chalbury Hound Hill Fontmell Parva Ilsington Hazelbury Bryan Moorside Hurst St Andrew's Well Corfe Castle The Folly Westfields Whetley Cross Clift Organford Higher Sandford Blandford Camp Gore Stratton Monkton Wyld Champernhayes Marsh Redford Burton Lower Wraxall Talbot Woods Hartmoor Winterborne Houghton Hammoon Horton Heath Bourton Manston Blandford St Mary Ameysford Colesbrook Hilfield Cripplestyle Crab Orchard Bingham's Melcombe Woodlake Holnest Up Sydling Over Compton Bradpole Sandford Watton Litton Cheney Lewcombe Wick Milton on Stour Bincombe Shave Cross East Fleet Church Knowle Sharnhill Green Spetisbury Dean Wareham Ash Trent Halstock Broadmayne Merritown South Perrott Haydon Skilling Cosmore Cold Harbour Easton Powerstock Wyke Binnegar White Post Chalmington Pentridge Hains Castletown Tarrant Hinton Bettiscombe St Johns Stour Meadows Stoborough Galton Puncknowle Crouch Hill King's Stag Ham Dewlands Common Steepleton Iwerne Mounters Knighton Muscliffe Lower Halstock Leigh Farnham Woodcutts Owermoigne Miles Cross Mudeford Sturminster Common Lytchett Matravers Beer Hackett West Cliff Beaumont Village Melbury Sampford Fishpond Bottom Thornford Queen Oak Creekmoor Packers Hill Meyrick Park Preston Bothenhampton South Bockhampton Walkford Woolgarston Newtown Spyway Rushcombe Bottom Knackers Hole Dottery Minchington Sherborne Lower Hamworthy Whitchurch Canonicorum Marshalsea Stafford's Green Milborne St Andrew East Stoke Haddon Hill East Howe Askerswell Winterborne St Martin Chaldon Herring Notton Littlewindsor Winton Bere Regis Corscombe Purse Caundle Lower Eype Tollerford Coldharbour Marnhull West Bay Stubhampton Hinton Parva Herston Southwell Weston East Shilvinghampton Winyard's Gap Weston Ivy Cross Holway Friar Waddon Langton Long Blandford Sturminster Newton Winterborne Stickland Osehill Green Ranston Post Green Knighton Acton Upper Parkstone Branksome Leigh Nottington New Town Townsend Broadwindsor Boys Hill Northport Blackdown Nuffield Langham St Catherine's Hill Moor Crichel Middlemarsh Worgret Mill Throop Ferndown East Burton Longham Rampisham Bishop's Caundle Buckham Daggons Waddon Winterborne Tomson Melcombe Regis Pallington Goathill Alweston Chalbury Common Poyntington Toller Porcorum Stoke Wake Todber Lower Bockhampton Lower Mannington East Chelborough Fifehead St Quintin East Stour West Woodsford Alton Pancras Sutton Holms West Morden Throop Talbot Village Westham Muckleford Whitmore Coneygar Westford Mapperton Rixon Marshwood Park Gate Tarrant Rawston Aller South Poorton Eccliffe Sockety Alcester Winterborne Herringston Little Ansty Red Hill Deanland Adam's Green Littledown Holt East Compton Purewell Grange Estate Langton Matravers Almer Cobb Bedchester Little Woolgarston Symondsbury Tarrant Gunville Thorncombe Swanage Henbury Compton Abbas Giddy Green Parley Green Ryme Intrinseca Haydon Fifehead Magdalen Kitford Newtown Stalbridge Weston Child Okeford Redbridge Elm Hill Catherston Leweston Radipole Nether Compton Middle Bockhampton Folly Hogstock Merriott Holt Heath East Holton Iford Lower Street Leigh Cattistock Piddlehinton Broad Oak Holworth Ebblake Mapperton Rockley Sands Birch Close Winkton Silton Hayes Lyon's Gate Enmore Green Furleigh Cross Netherhay Stalbridge Lydlinch Redlands Weymouth West Chaldon Henley Stanley Green Hilton Horton Friars Cliff Woolcombe Northbourne Higher Totnell Sterte Ham Common Plush West Parley Hill Street Rossmore Filford Stone Greenham West Orchard Tolpuddle Puxey North Poorton Chickerell School House Piddletrenthide Holywell North Chideock Glanvilles Wootton Ringstead Shaggs Dean Park Sandford Orcas Hurn Alum Chine Holway Upwey Seatown Durlston Salway Ash Lower Holditch West Compton Chetnole Bearwood Wootton Fitzpaine Creech Bottom Norden Turbary Common East Orchard White Moor Stoke Water Toller Whelme Winterborne Kingston Horton Common Woodbridge Newton Pleck Green Bovington Camp Stockwood Allington Lower Ansty Rushton Shipton Gorge Edmondsham Minterne Parva Lodbourne Dewlish Nether Cerne Pulham Oborne West Chelborough Woolland Twyford Highcliffe Hursey Branksome Park Portland Port Woolford's Water Melplash Hermitage Shapwick Athelhampton Birdsmoorgate Hollow Oak Rowlands Higher Holnest Charlton on the Hill Cowgrove Hinton Martell Cheselbourne Bryanston Longfleet Higher Ansty Charmouth Hengistbury Head Higher Eype South Bowood West Bourton Shitterton Witchampton Gussage St Michael Stapehill Wallisdown Monkton Up Wimborne Well Bottom Horn Ash Saddle Street Gussage St Andrew Winterborne Clenston Blackwater Beaulieu Wood Littlemoor Merry Field Hill The Mount Romford Turnworth Blackney Verwood Up Cerne Beacon Hill Charlton Marshall St Ives Woodlands Common Tarrant Crawford Sandpit Hanford Worbarrow Higher Chalmington Newtown Rew Crendell West Bexington Cobley Buckland Ripers Wynford Eagle Oxbridge East Holme Bagber Hillbutts Uploders Seaborough Boveridge Littleton Chiswell Stinsford Upton Shaftesbury Hamlet Christchurch Coombe Keynes Newtown Ham Hill Templeman's Ash Southlands Throop Higher Wraxall Tadnoll Merley West Holme New Town Uppington Peacemarsh Stourton Caundle Drimpton Hamworthy Higher Woodsford Moordown Camesworth Wooth Oakley Waterloo Rodwell Bittles Green Frampton Columbia Farm Newland Ulwell Woodyates Wyke Regis Warren Higher Halstock Leigh Lillington Langton Herring Anderson Wigbeth Hinton St Mary Shillingstone Minterne Magna The Common Lower Row Stallen Evershot Margaret Marsh Higher Coombe Benville Combe Almer Affpuddle Colehill Belchalwell Street Tarrant Monkton Higher Nyland Lilliput Kingsland Wimborne St Giles Hewood Morcombelake Avon Castle Three Gates Batcombe Pillwell Sydling St Nicholas Coker's Frome Higher Kingcombe Pleck Lower Holwell Long Bredy Fleet Three Legged Cross Braytown East Cliff Motcombe Lake Pokesdown Bowleaze Buckland Newton Sleight Cocknowle Gannetts Winterborne Muston West Shilvinghampton Kimmeridge Kinson Caundle Wake Sixpenny Handley The Borough Folke New Town East End Crossways Oakdale Fifehead Neville Lulworth Cove Tarrant Keyneston Gussage All Saints Stony Knaps Mosterton West Stour Ashley Gibbs Marsh West End Corfe Mullen Sandbanks Wych Avon Common Wimborne Minster Stourpaine Creech Strouden Brockhampton Green Furzehill Beaminster Gillingham West Stafford Totnell Woodville Long Crichel Charlton Down Hopsfield Lytchett Minster Knob's Crook Tarrant Rushton Canford Bottom White Lackington Higher Melcombe Alderney Woodrow Worth Matravers Holmebridge Little Canford Whitcombe Camel Green Old Town Clifton Maybank Broom Hill Manswood Long Cross Rivers' Corner Bradford Abbas Meerhay Chilfrome North Bowood Ansty Puddletown Kingston Russell East Lulworth Winterborne Came Bugley Hincknowle East Creech Lower Blandford St Mary Portway Deanend Stanpit Alderholt Poxwell Littlebredy Godmanstone Drive End West Knighton Hemsworth Cruxton West Moors Newton Peveril Grange Silkhay Lodge Copse Estate Ryall Farrington North Bockhampton Chettle Caundle Marsh Higher Whatcombe Southover Waytown Briantspuddle Sutton Poyntz Hartgrove Hillbourne West Melbury Wraxall Dudsbury Pig Oak Overcombe Hampreston Penn Upton Winterborne Whitechurch Mount Pleasant Furzebrook Pleck Court Orchard West Pulham Milton Abbas Cashmoor Pimperne Duntish Knowlton Shroton Leweston Steeple Pilsdon Warmwell Pilford Wonston Tuckton Hedge End Gaunts Canford Cliffs Pleck Tincleton Talbot Heath Kit Hill Lambs' Green Gotham Woolsbridge Lake Whitecross Maiden Newton Winterbourne Abbas Walditch Tyneham Ridge Stoborough Heath Burton Ashington Synderford Lower Whatcombe Southbourne Manning's Heath West Milton Forston Holwell Melbury Abbas Charminster Blacknoll Holton Heath Atrim Dunbury Ansty Cross Uphall Ashmore Okeford Fitzpaine Trickett's Cross Pamphill Belchalwell Foxholes New Town Fontmell Magna Bloxworth Thornicombe Wool Chideock Quarr Netherstoke Ensbury Oathill Bowridge Hill Lower Kingcombe New Swanage Sandford Woods Haythorne Durweston Broadwey East Stour Common Mount Pleasant Stoborough Green Loscombe Fortuneswell Bradford Peverell Charminster Slepe Leigh Canford Heath God's Blessing Green East Knighton East Parley Blandford Forum Crooked Withies Compton Valence Kingston Stoke Abbott Dibberford Glue Hill Bishop's Down Portland Bill Turlin Moor St Leonards Jumpers Common Melbury Bubb Clapgate Bridport Lanehouse Bluntshay Kingston Maurward Huntingford Buckhorn Weston Coombe Lower Nyland Tiley Holditch Happy Bottom Moorbath Canford Magna Bournemouth West Hurn Kingston Mannington Springbourne Chilbridge Bramblecombe Bear Cross Harman's Cross Osmington Mills Woodbridge Lyme Regis East Bloxworth Yetminster Iwerne Minster Moreton Cann Common Stour Row Ibberton Arne Kittwhistle Sandhills West Howe Walton Elm Winterbourne Steepleton Osmington Longburton Hardy Country Park Adber Cann Sutton Waldron Tarrant Launceston Maudlin Cross West Southbourne Bookham Muscliff Guy's Marsh Swyre Yewstock Yondover Rew North End St James Rodden Coryates Sturminster Marshall Frome St Quintin Broadoak Mappowder Abbotsbury Grove Pleck St Leonard's Farm Park Melcombe Bingham Studland Bourne Valley Woodlands Dorchester East Pulham Melbury Osmond Woodsford Portesham Poundbury Kington Magna Eype's Mouth Matchams Laymore Ashley Heath Holt Wood Burstock Toller Fratrum Stokeford Madjeston Lower Strode Stanbridge Poole Poolestown Lulworth Camp Whitcombe Charlestown Chedington Higher Row Netherbury Broadstone Cranborne Burton Bradstock Hooke Stour Provost Tadden Higher Bockhampton Boscombe Holdenhurst East Brook Droop Quarleston West Lulworth North Wootton Cold Harbour Hummer Winterborne Monkton Southill Putton Cerne Abbas