Train Station Advertising in Hillbourne

Get in touch

Advertising in Train Station in Hillbourne

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hillbourne

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hillbourne gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hillbourne

The cost of railway adverts in BH18 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hillbourne reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hillbourne (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Milton on Stour Higher Ansty West Pulham Bridport Halstock Fontmell Parva Dudsbury Bourton Holworth Kingsland Canford Magna White Lackington Friar Waddon Muscliffe Lake East Stoke Gibbs Marsh Overcombe Spyway Littlebredy Bishop's Caundle West Cliff Bowridge Hill Turnworth Marshalsea Tarrant Gunville Gaunt's Common Shothole Winterbourne Abbas Wimborne Minster Winyard's Gap Shroton North Poorton Lulworth Camp East Stour Chalbury North Chideock Maudlin Cross Durlston Laymore Charlton Marshall Piddlehinton Crouch Hill Colehill Bradford Abbas Pulham Stoborough Sharnhill Green Worbarrow The Folly Penn Ameysford Droop Margaret Marsh Gribb Talbot Woods Lower Strode Poole Clapgate Worgret Hopsfield Broadstone Southlands Kingston South Bowood Up Sydling Burleston Charlestown Longham Creech Bottom Newton Peveril Silkhay West End West Knighton Sutton Poyntz Broadwindsor Woolford's Water Brockhampton Green Holywell Pimperne Lambs' Green Grimstone Branksome Park Ridge Poyntington East Bloxworth Walton Elm Cashmoor Godmanstone East Compton Woodlake Cold Harbour Horton Heath Fleet Guy's Marsh Woodrow Higher Sandford Talbot Heath Stanbridge Nether Cerne Tuckton Synderford Adber Alweston Deanend Hilfield Mudeford Tollerford Rowlands Hardy Country Park Bedchester West Southbourne Stokeford Sandford Melbury Osmond Wick Child Okeford Sandpit West Bay Tarrant Keyneston Worth Matravers Kittwhistle Three Gates Portland Port Canford Bottom Woodbridge Southwell The Borough Canford Heath Okeford Fitzpaine Poolestown Cerne Abbas West Milton Matchams Lower Street Littleton Bovington Camp Charmouth Wyke Regis East Stour Common The Mount Aller Lytchett Minster West Hurn Longburton Charminster Hound Hill Shipton Gorge Dorchester Bramblecombe Haythorne Tarrant Launceston Woolcombe Hummer Henbury Melcombe Bingham East Knighton Fifehead Neville King's Stag Glebeland Estate Tolpuddle Hinton St Mary Grange Estate Forston Chiswell Hazelbury Bryan Redford Leweston Wareham Birdsmoorgate Holditch Witchampton Broom Hill Alcester North Bockhampton Woolsbridge Organford Parley Green Bournemouth Ashington Lower Mannington Chettle Boys Hill Poxwell Stour Meadows Colesbrook Pleck Green Hayes Ham Hill Ashmore Shaggs Foxholes East Pulham Charminster Buckham Hillbourne Avon Castle Pentridge St James Whitcombe Higher Holnest Milton Abbas Drimpton Lillington Oakdale Durweston Lower Nyland Boscombe Marshwood Minchington Woodlands Common Netherhay Lower Holditch Jumpers Common Belchalwell Monkton Up Wimborne Parkstone Whitecross Blackwater Eype's Mouth South Poorton West Chaldon Waytown Elm Hill Miles Cross Easton Seatown Ensbury Minterne Magna Kinson Osmington Mills New Town Putton Stoke Abbott Hincknowle Ansty East Lulworth Chedington Combe Almer Talbot Village Over Compton Stour Provost Lower Halstock Leigh East Orchard Wych Whetley Cross Huntingford Cruxton Belchalwell Street Weymouth Lower Kingcombe Daggons Horton Coldharbour Crab Orchard Frampton Ashley Gannetts Netherstoke Bowleaze Winterborne St Martin Mounters Bloxworth Merritown Post Green Holwell Milborne St Andrew Knowlton Slepe Silton Holt Heath Melbury Sampford Oakley Pallington Turlin Moor Nether Compton Newtown Leigh Beer Hackett Duntish Cocknowle Little Woolgarston Sutton Waldron East Creech Winterborne Stickland Grove Compton Valence Sixpenny Handley Highcliffe Bear Cross Peacemarsh Westbourne Romford East Shilvinghampton Oborne Melplash Littlemoor Townsend Blandford Forum Somerford East End Upton Glanvilles Wootton Thornicombe Templeman's Ash Ulwell East Morden Owermoigne Rockley Sands Bagber Rushcombe Bottom Briantspuddle Steepleton Iwerne Tadden Long Bredy Weston Galton Stourton Caundle Mount Pleasant New Town South Bockhampton Little Ansty North Wootton Pokesdown Pilford Lyon's Gate Ibberton Litton Cheney Springbourne Moreton Gaunts Henley Waddon West Woodsford Coneygar Binnegar West Melbury Tincleton Hill Street Shillingstone Higher Row Swanage Gussage All Saints Hanford Holdenhurst White Moor Moorside Long Cross Pleck Cobley East Cliff Dottery Rushton Woolland Wynford Eagle Christchurch Shaftesbury Lower Holwell Furzebrook Mill Throop Cross Lanes Salway Ash Avon Common Shave Cross Grange Bittles Green Winterborne Herringston East Holton Ringstead Northbourne Moorbath Symondsbury Bingham's Melcombe Pymore Puncknowle Higher Totnell Burstock Netherbury Rolls Mill Rossmore Higher Kingcombe West Orchard Compton Abbas Monkton Wyld Higher Coombe Loscombe Holt Wood Tarrant Crawford Verwood Tadnoll Upper Parkstone Burton Bradstock Winterborne Houghton Knighton Mapperton Higher Melcombe Puxey Hurst Lane End Church Knowle Burton Broadwey Coker's Frome Lydlinch Court Orchard Sockety Hedge End North Bowood West Parley Loders Tarrant Monkton Lower Blandford St Mary Lower Bockhampton Sturminster Marshall Clifton Maybank Crooked Withies Tiley Hooke Winfrith Newburgh Caundle Marsh Holton Heath Leigh Newton Coombe Keynes Cattistock Hilton St Leonard's Farm Park Dragon's Hill Leigh Bishop's Down Manning's Heath Manswood Chilbridge St Johns Westford Pleck Langham Lulworth Cove Winterborne Tomson Wimborne St Giles Pidney Furzehill Holway Chilfrome Branksome Yewstock Ryme Intrinseca Sandhills Knob's Crook Alum Chine Upton Piddletrenthide Cowgrove Rodden Strouden Ivy Cross Huish Tarrant Rushton Winterborne Monkton Wraxall Ferndown Todber Batcombe Creech Yetminster Lodge Copse Estate West Stour Tollard Farnham Bere Regis Corscombe Whitefield Iford Cobb Knighton Whitchurch Canonicorum Hermitage Acton Lower Row Higher Eype Rampisham Pilsdon Bradford Peverell Crendell Beaulieu Wood Well Bottom Chaldon Herring Muckleford Kingston Maurward Stourpaine West Howe Castletown Gussage St Michael East Burton Hogstock Toller Porcorum Portland Bill Blackdown Higher Halstock Leigh Up Cerne Dean Whitmore Cann Wool Mangerton Frome Whitfield Folke Melbury Abbas Upwey Rodwell Fontmell Magna Portesham Plush Woodyates Minterne Parva Walditch East Parley Lower Hamworthy West Moors Lilliput Broad Oak Blandford Camp Corfe Castle West Shilvinghampton Packers Hill Hursey Higher Woodsford Gotham East Chelborough Marnhull Langton Matravers Ilsington Kit Hill Stour Row Purse Caundle Cripplestyle God's Blessing Green West Morden Langton Herring Newtown Catherston Leweston Throop Longfleet Crossways Quarr Winton Fishpond Bottom Fifehead St Quintin Beacon Hill Haydon Holmebridge Sandford Orcas Happy Bottom Lytchett Matravers Beaminster Winterborne Came Sydling St Nicholas Newtown Winterborne Whitechurch Radipole Three Legged Cross Thorncombe Birch Close Sandbanks Red Hill Stone Stapehill Charlton on the Hill Harman's Cross Cold Harbour Powerstock Mannington Uppington Benville Hains Folly Corfe Mullen Buckland Newton Broadoak Park Gate Haydon Kitford Westham Ebblake Hamlet Northport Rew Askerswell The Common Holt Dewlands Common Sleight Sutton Holms Shitterton Hemsworth Bettiscombe Coryates Morcombelake Woodlands Langton Long Blandford Affpuddle Chickerell Warmwell Bearwood Chalmington Poundbury South Perrott Filford Herston Motcombe Greenham Frome St Quintin Tyneham Pamphill Chilcombe Farnham Ansty Cross Burngate Kingston Russell Bourne Valley Old Town Blackney Wootton Fitzpaine Holnest East Holme Nettlecombe Pimperne Stalbridge Chalbury Common New Town Skilling Meerhay Lyme Regis Merry Field Hill Stockwood Winterbourne Steepleton Rixon Drive End East Fleet Stinsford Littlewindsor Moordown Fifehead Magdalen Redlands Twyford West Chelborough Creekmoor Holway Middlemarsh Hamworthy Iwerne Minster New Swanage Wallisdown Waterloo Mosterton Bryanston Beaumont Village Pleck Friars Cliff East Brook Hammoon Higher Whatcombe Long Crichel Redbridge Tarrant Rawston Osmington Quarleston Bradpole Hengistbury Head Trent Southover Buckland Ripers West Stafford Melbury Bubb Mapperton Winterborne Muston Hinton Parva Bothenhampton St Catherine's Hill Merley Pleck Stoborough Green Newland Rew Saddle Street Turners Puddle Horton Common Knackers Hole St Leonards Nottington Chetnole Higher Wraxall Rivers' Corner Wyke Moor Crichel Athelhampton Haddon Hill Evershot Winterborne Zelston Lower Whatcombe Enmore Green Winkton Meyrick Park Bookham Sturminster Newton Hillbutts Hampreston Woodville Ashley Heath Ham Common Arne Stoborough Heath Dibberford Stalbridge Weston West Compton North End Woodsford Boveridge Sturminster Common East Melbury Preston Southbourne Maiden Newton Alton Pancras Edmondsham Uploders Stoke Water Middle Bockhampton Furleigh Cross Deanland Tarrant Hinton St Andrew's Well Dean Park Champernhayes Marsh Stoke Wake Stony Knaps Camel Green Charlton Down Hollow Oak Gillingham West Bourton Southill Littledown Oathill Stanpit Dunbury Higher Chalmington Madjeston Blandford St Mary Thornford Notton Wooth Fiddleford Woodbridge Muscliff Allington Mappowder Buckhorn Weston New Town Stanley Green Winterborne Clenston School House Cranborne Anderson Osehill Green Bugley Norden East Howe Wigbeth Primrose Hill Blacknoll Kington Magna Lower Wraxall Horn Ash Almer Trickett's Cross Hurn Sandford Woods Hewood Stubhampton Fairmile St Ives Ranston Manston Glue Hill Weston Studland Bincombe Gore Caundle Wake Watton Canford Cliffs Cosmore Stallen Lodbourne Walkford Hinton Martell Ensbury Park Alderholt Uphall Sherborne Clift Queen Oak Lewcombe Cheselbourne Coombe Kingston Stratton West Lulworth Atrim Braytown Chideock Hartmoor West Holme Throop Lower Eype Woolgarston Broadmayne Turbary Common Merriott Oxbridge Ash Camesworth Mount Pleasant Pillwell Puddletown Sandhills Farrington Ryall Burton Higher Nyland Steeple Woodcutts Bluntshay Portway Shapwick Kimmeridge West Bexington Gussage St Andrew Westfields Lower Ansty Wonston White Post Stafford's Green Fortuneswell Goathill Ham Spetisbury Swyre Sterte Higher Bockhampton Adam's Green Nuffield Lanehouse Winterborne Kingston Abbotsbury Newtown Giddy Green Melcombe Regis Seaborough Cann Common Eccliffe Pig Oak Purewell Little Canford Totnell Warren Yondover Dewlish Alderney Whitcombe Lake Hartgrove Columbia Farm Toller Whelme Toller Fratrum