Train Station Advertising in Kingston Russell

Get in touch

Advertising in Train Station in Kingston Russell

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Kingston Russell

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Kingston Russell gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Kingston Russell

The cost of railway adverts in DT2 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Kingston Russell reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Kingston Russell (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Shave Cross Pimperne Todber Morcombelake Long Bredy Hazelbury Bryan Charminster Pamphill Wooth Lower Mannington Laymore Winterborne Kingston Whitmore Uploders Purewell Nether Compton Stourpaine Pilsdon Higher Halstock Leigh Tyneham East Parley East Fleet Cann Broadoak Alton Pancras Sterte Atrim Lower Whatcombe Bowridge Hill North Poorton Belchalwell Street North Bowood Shillingstone Poole Stoborough Green East Burton Henbury Rampisham Wraxall Totnell Toller Porcorum Knowlton Somerford Beaminster Piddletrenthide Kingsland Holway Springbourne Filford Bovington Camp North Wootton Little Ansty Buckham Canford Magna Ulwell Wootton Fitzpaine Throop Townsend Compton Abbas Powerstock Canford Bottom Glebeland Estate East Orchard Lanehouse Sharnhill Green Turlin Moor Fiddleford Holditch Bradford Abbas Woodbridge Hurst West Chelborough Haddon Hill Stinsford Whitcombe Southbourne Higher Ansty Worgret Happy Bottom Champernhayes Marsh Almer Canford Heath Osehill Green Broad Oak Putton Grange Chetnole Mount Pleasant Ham Common Lower Bockhampton Pillwell Tuckton Droop Redlands Well Bottom Easton Woolland Owermoigne Yetminster Littledown Woodbridge West Hurn Middle Bockhampton Wimborne Minster Sandpit Waddon Tollerford Adber Bradpole Cripplestyle Whitecross Lake Woodlands Kingston Maurward Bere Regis Steeple Camel Green Horn Ash Creech Mapperton Kittwhistle Burngate Pulham Ansty Boveridge Chilcombe Braytown The Borough Adam's Green Guy's Marsh Cross Lanes Bloxworth Stafford's Green Affpuddle Portland Bill Warren Woodville Okeford Fitzpaine Cruxton Symondsbury Piddlehinton Pallington Elm Hill Blackney Leweston East Howe Buckland Newton Holywell Waterloo Upton Durlston Mappowder St Johns Minterne Magna Lower Strode Holt Wood Blacknoll Norden Charmouth Hanford Netherhay Glanvilles Wootton Stony Knaps Moordown Toller Whelme Coneygar Southill Bramblecombe Blandford Camp Langham West Orchard Ham Hill Lower Hamworthy Frome Whitfield East Holton Trent Sockety Stalbridge Weston New Town Winterborne Houghton Stokeford Blackdown Ferndown Catherston Leweston Radipole Ensbury Rockley Sands Charlton on the Hill Pleck Rew Castletown Marshalsea Higher Wraxall Ashington Gussage St Michael Wych Higher Totnell Sandhills Woodlake Clift Friar Waddon East Knighton Sandford Woods Tarrant Rushton Alweston Dewlands Common Up Cerne Waytown Tarrant Hinton Creekmoor Friars Cliff Bridport Bishop's Caundle Synderford Redford Oakley Winterborne Clenston Gotham Nettlecombe Miles Cross Haythorne Quarr Melcombe Regis Winkton Minterne Parva Lulworth Cove Chalbury Whitchurch Canonicorum Holdenhurst Swanage Lulworth Camp Bagber East Holme Preston Long Cross Worbarrow Rivers' Corner Northbourne Meyrick Park Lilliput Uppington Spetisbury Holworth Upper Parkstone Bettiscombe Stanbridge Mounters Turbary Common Winterborne Zelston Bittles Green Post Green Kimmeridge Ashmore Camesworth Colehill Caundle Marsh Huish Winterborne Whitechurch Tarrant Launceston Woodsford Bournemouth Leigh West Compton White Lackington Caundle Wake West Chaldon Aller Poolestown Stratton Farrington Matchams Higher Kingcombe Stone Hermitage Stanpit Shaftesbury Woodcutts West Woodsford Over Compton Dean Kington Magna Stanley Green East Melbury Winyard's Gap Woolford's Water Broom Hill Little Canford Stalbridge Gibbs Marsh Hedge End Colesbrook Woolcombe Godmanstone Blackwater Chalbury Common Whitefield Enmore Green Higher Bockhampton Manswood Kit Hill Cosmore Seaborough Lewcombe Sturminster Common St Ives Watton Manning's Heath Broadmayne Litton Cheney Bugley New Town Chickerell Westbourne Three Gates Melbury Abbas Organford Lodge Copse Estate Forston Gannetts Hengistbury Head West Howe Salway Ash Buckland Ripers Highcliffe Frome St Quintin Verwood Broadstone Beaumont Village Alcester Lower Ansty Burton Lower Nyland Charlton Down Sandbanks Osmington Stoborough Heath Stubhampton Nottington Stour Provost Clapgate Cattistock Southlands Horton East Chelborough King's Stag Abbotsbury Evershot Hartgrove North Chideock Lane End Southover Margaret Marsh Winterborne Tomson Child Okeford Merry Field Hill Winterborne Came Ibberton Rixon Bishop's Down Gaunts Netherbury Yondover Little Woolgarston Lower Halstock Leigh Ilsington Higher Chalmington Langton Matravers Alderholt Nuffield Cold Harbour East Stour Common Fontmell Parva Portesham Hopsfield The Common Motcombe Bear Cross East Stour Hurn Wonston St Andrew's Well Shothole Ham Ashley Throop Duntish Woodrow St James Beaulieu Wood Coldharbour Greenham Charminster Littleton Moor Crichel West Milton Tarrant Rawston Harman's Cross Benville Muscliffe Talbot Woods Holnest Hammoon Swyre Hampreston Hinton St Mary Grove Hillbutts Jumpers Common West Southbourne East Shilvinghampton Canford Cliffs Turnworth Haydon Rodwell Spyway Winterborne Muston West Knighton Galton Lydlinch Higher Row Lake Grimstone Buckhorn Weston Lyon's Gate Durweston St Leonards Walditch Bradford Peverell Higher Whatcombe West Bourton West Melbury Hill Street Knighton Saddle Street Merriott Marnhull Portland Port White Moor Newton Peveril Folke Chedington Pymore Pilford Westham Chiswell Rushton Furzebrook Oathill Puncknowle Talbot Village Bluntshay South Bowood Branksome Melcombe Bingham New Town Winterbourne Abbas White Post Corfe Castle Beer Hackett Maiden Newton Primrose Hill Littlebredy Herston Sydling St Nicholas Moorside Madjeston Winterborne Monkton Up Sydling Higher Melcombe Tarrant Gunville West Cliff Milborne St Andrew Boscombe Ashley Heath Horton Heath Silkhay Fairmile Bedchester Higher Sandford Shitterton Ameysford Lodbourne Moreton Milton Abbas Ash West Stour Chilfrome Avon Castle New Town Horton Common Athelhampton Turners Puddle Hummer Kingston Russell Drive End Batcombe Yewstock Littlewindsor Fortuneswell Puxey Fifehead St Quintin Winterborne St Martin Littlemoor Dorchester Broadwey Poxwell Church Knowle East Stoke Old Town Shroton West Holme Lower Kingcombe Fontmell Magna Chideock Pentridge Merritown Fifehead Neville Bothenhampton Chalmington Upwey Avon Common Lyme Regis Plush Hewood Burton Holton Heath Wallisdown Packers Hill Oxbridge Stapehill Gillingham Birdsmoorgate Ranston Poundbury Deanland Marshwood Poyntington Osmington Mills Loders Pleck Hincknowle Wimborne St Giles East Lulworth Coombe Keynes Crouch Hill Tarrant Keyneston Higher Nyland Hamlet Sutton Waldron Hillbourne Park Gate Mosterton Winfrith Newburgh Cashmoor Fishpond Bottom Hemsworth Crossways Bryanston Hartmoor Wick Woolgarston West Morden Lytchett Matravers Hollow Oak Winterbourne Steepleton Eccliffe Ryall Ringstead Tollard Farnham Purse Caundle Cerne Abbas Coryates Northport Slepe Burleston Langton Herring Boys Hill Pleck Green Winton Frampton Mount Pleasant Nether Cerne The Folly South Bockhampton Newtown Mill Throop Holt Sleight Weston Foxholes Strouden Knackers Hole Worth Matravers Langton Long Blandford Charlton Marshall Tarrant Monkton Loscombe Brockhampton Green Woolsbridge Broadwindsor Hursey Lower Wraxall Ryme Intrinseca Lytchett Minster Compton Valence Higher Holnest Henley Toller Fratrum Witchampton Halstock Steepleton Iwerne Moorbath Twyford Corfe Mullen Kingston Milton on Stour Thornicombe Gore Thornford Knob's Crook Lower Holditch Stoke Abbott Three Legged Cross Crooked Withies Cold Harbour Weston Sandford Orcas Tadden Wareham Deanend Notton Tolpuddle Rowlands Rew Iford Holwell Oborne Creech Bottom Melbury Osmond Hogstock Higher Woodsford Hayes Chettle Dewlish Shipton Gorge Puddletown Charlestown Cocknowle Trickett's Cross Melbury Sampford Melplash Upton Quarleston God's Blessing Green Blandford St Mary Grange Estate Monkton Up Wimborne Lillington Netherstoke Westfields North Bockhampton Longfleet Mudeford Bourne Valley Southwell Burstock Fifehead Magdalen West Bexington Red Hill Templeman's Ash Sandford Stockwood Whitcombe Pig Oak Chilbridge Kingston Middlemarsh Ebblake Court Orchard Tarrant Crawford Burton Bradstock Maudlin Cross Wool Farnham Columbia Farm Holway Shapwick West Stafford Pidney Newtown Winterborne Stickland Pleck Stoke Water West Moors Mannington Dean Park Redbridge Folly Allington Christchurch Tincleton South Perrott East Cliff Edmondsham Furleigh Cross Lower Row Huntingford Higher Eype Sherborne West Bay East Morden Rodden Arne Pimperne Overcombe Newtown Stour Row Coombe Whetley Cross Tadnoll Mapperton West Shilvinghampton South Poorton Glue Hill Long Crichel Bowleaze Ivy Cross Lower Blandford St Mary North End Woodyates Kitford Cowgrove Hilfield Leigh Minchington Ansty Cross Hinton Parva Blandford Forum Warmwell Newton Rolls Mill Haydon Fleet Dudsbury Alum Chine Acton Holmebridge Drimpton Seatown East Compton Gussage All Saints East Bloxworth St Leonard's Farm Park Leigh Stoke Wake Rossmore Combe Almer Askerswell Skilling Bourton West Parley Penn Walton Elm Oakdale Romford Knighton Birch Close Silton Studland West Pulham Crab Orchard Alderney Belchalwell Hamworthy Gaunt's Common Stour Meadows Cobley East Pulham Cheselbourne Holt Heath Sutton Poyntz East Creech Pleck Chaldon Herring Sixpenny Handley Giddy Green Clifton Maybank Wyke Lower Street Dottery Branksome Park Thorncombe Hinton Martell Dragon's Hill Rushcombe Bottom West End Coker's Frome Newland New Swanage Stoborough East Brook Cobb Lower Holwell Briantspuddle Beacon Hill Meerhay Cann Common School House Merley Lower Eype Muckleford Eype's Mouth Bearwood Corscombe Uphall Muscliff Hardy Country Park Anderson Shaggs Portway Manston Westford Dibberford Wyke Regis Pokesdown Weymouth East End Stourton Caundle Bincombe Daggons Parkstone Ridge Gribb Lambs' Green Peacemarsh Melbury Bubb Binnegar Kinson Woodlands Common Crendell Gussage St Andrew Bingham's Melcombe Parley Green Cranborne Mangerton Goathill Hound Hill Stallen Newtown The Mount West Lulworth Sandhills St Catherine's Hill Longburton Hooke Winterborne Herringston Furzehill Sutton Holms Monkton Wyld Longham Queen Oak Hains Wigbeth Wynford Eagle Talbot Heath Bookham Iwerne Minster Tiley Walkford Ensbury Park Sturminster Newton Higher Coombe Hilton Dunbury Sturminster Marshall