Train Station Advertising in St Ives

Get in touch

Advertising in Train Station in St Ives

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in St Ives

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in St Ives gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in St Ives

The cost of railway adverts in BH24 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in St Ives reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover St Ives (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Charmouth Rolls Mill Cocknowle Charminster Beacon Hill Poolestown West Holme Shipton Gorge Broadwindsor Lillington Woodyates Blackney Newland Camesworth Alton Pancras Fifehead St Quintin Thornford East Creech East Knighton Lower Nyland South Bockhampton Stone Gillingham Glue Hill Chettle Frampton Beaulieu Wood Totnell Langton Long Blandford Pleck Purewell Lytchett Minster Kittwhistle Canford Heath Friars Cliff Hemsworth Ranston Cheselbourne Twyford Wimborne Minster Sockety Ferndown Netherstoke Yondover Poyntington Stallen Mangerton Langton Matravers South Bowood Bourne Valley Muckleford West Orchard Dean Bluntshay Sandhills Bagber Evershot Charlton on the Hill Champernhayes Marsh Meyrick Park East Morden Hazelbury Bryan Henley Cattistock Crab Orchard Holywell Hinton Parva Long Cross Binnegar Ibberton Trent Higher Kingcombe West Shilvinghampton Crendell Compton Abbas Puncknowle East Lulworth Higher Chalmington Colehill Glanvilles Wootton Higher Bockhampton Holway Rodwell Creekmoor Woolsbridge Winterborne Monkton Studland Northbourne Huntingford God's Blessing Green Stoborough Heath Lower Eype Grimstone Rew Melbury Bubb Woodlake Corfe Mullen Kit Hill Gussage St Andrew Alcester Fairmile Portland Bill Lower Strode Chiswell Tarrant Rawston Briantspuddle Minterne Parva Muscliffe Weston Cerne Abbas Lower Bockhampton West Hurn Stafford's Green Osmington Newtown Little Ansty Ham Hill Pillwell Winterborne Whitechurch The Borough Gussage St Michael Friar Waddon Stanley Green Waddon Wraxall Knighton Marshalsea East Compton Caundle Marsh Plush Hamlet East Burton Chalbury Hurst Woodlands Blacknoll Manswood Notton Waytown Shroton Alderney Warren Hooke Hilfield Broad Oak Halstock Bourton Gussage All Saints Pilford Burstock St Leonard's Farm Park Laymore Dewlish Boscombe Littlemoor Holdenhurst Herston Cripplestyle Lower Halstock Leigh Nuffield Bittles Green Whitcombe Ham Common Knighton Church Knowle Stourton Caundle The Folly Synderford Winterborne Houghton Woolgarston Hinton St Mary Kitford Blandford Camp Furleigh Cross Lower Row Yetminster Furzebrook Nottington Buckhorn Weston Winkton Daggons Fifehead Neville Moordown Moorside Tyneham Weston Bishop's Down St James Chideock Westbourne St Ives Tincleton Tarrant Gunville Whetley Cross Tarrant Hinton Clapgate Higher Coombe Acton Pilsdon Horton Common Winterborne St Martin Osmington Mills East Stoke Hill Street Hartgrove Eccliffe Bowridge Hill Parkstone Stockwood West Milton Muscliff Sutton Holms Meerhay Branksome Park Kingston Russell Townsend Turbary Common Holway Winterborne Came Ensbury Crouch Hill Strouden Hillbutts New Town Melbury Sampford Upwey Hedge End Hartmoor Haydon Long Crichel Higher Halstock Leigh Talbot Village Eype's Mouth Hampreston Margaret Marsh Buckland Newton Coombe Mosterton Combe Almer Forston Beer Hackett Lake Post Green Well Bottom Slepe Spyway Coneygar Horton Horton Heath East Stour Oborne Gannetts Powerstock Anderson Fontmell Parva Bishop's Caundle Tarrant Crawford Enmore Green East Fleet Langham Harman's Cross Burleston Westfields King's Stag Witchampton Northport Hengistbury Head Lower Mannington School House Tadnoll Cosmore Hamworthy Blackdown Hincknowle Throop St Andrew's Well Pleck Green Benville Bere Regis West Woodsford Symondsbury Chaldon Herring Haddon Hill Warmwell Woolland Fifehead Magdalen Lower Holditch East Howe Preston East Bloxworth Westford Hammoon Castletown North Bowood Hillbourne Giddy Green Turnworth Cobb Guy's Marsh Ringstead Chalbury Common Southover Winterborne Muston Middle Bockhampton Ensbury Park West Pulham Broom Hill Iwerne Minster Rixon Bincombe Braytown Avon Castle Adber Stubhampton Rushton Hummer Deanland Jumpers Common Merriott Rossmore Langton Herring Rockley Sands Stoborough Worth Matravers West End Madjeston Sherborne Stokeford Burton Bradstock North Chideock Hilton Horn Ash Sandford Charlton Down Burton Templeman's Ash The Mount Mapperton Adam's Green Folke Seatown Hinton Martell Holnest Atrim Puxey Woodlands Common North Bockhampton Bradford Peverell Piddletrenthide Littleton Walton Elm Walditch Bradpole Wootton Fitzpaine Melplash Talbot Woods Winterborne Herringston Stapehill Mounters Birdsmoorgate Lane End West Southbourne Sturminster Newton Oxbridge Columbia Farm Catherston Leweston St Johns Rushcombe Bottom Furzehill Morcombelake Springbourne South Poorton Lulworth Camp Putton Dorchester Hardy Country Park Owermoigne East Brook Worbarrow Chetnole Somerford Cashmoor Shillingstone Holt Wood Batcombe Uppington Weymouth Camel Green Winterborne Zelston Southwell Tarrant Keyneston Thorncombe Hurn Boys Hill Ash Fishpond Bottom Woodbridge Little Woolgarston Tiley Charlton Marshall Stoborough Green Sturminster Common Winterborne Stickland Salway Ash Hewood Corscombe Blandford St Mary Ashington Askerswell Seaborough Oakdale Greenham Silton Poole Glebeland Estate New Town East Chelborough Old Town White Lackington Leweston East Melbury Wyke Hermitage Higher Ansty Rivers' Corner St Leonards Ivy Cross Creech Bottom Chilbridge Edmondsham Holmebridge Henbury East Holme Broadmayne Higher Whatcombe Woodcutts Osehill Green Hayes Stanbridge Fiddleford Wonston Tuckton Newtown Matchams Filford Leigh Knob's Crook Ashley Heath Fortuneswell Coombe Keynes Higher Nyland Whitefield Moreton Watton Melcombe Bingham Galton Ameysford Wareham Gotham Cross Lanes Caundle Wake Belchalwell Burton Charlestown Sterte Kingston Portway Lake The Common Nether Cerne Oathill Clift Stoke Water Yewstock Uploders Cold Harbour Littlewindsor Kington Magna East Orchard Primrose Hill Stoke Wake Milton on Stour Mount Pleasant Sandhills Maudlin Cross Wooth Skilling Bradford Abbas Woolford's Water Higher Melcombe Mount Pleasant Pidney Sandford Woods Mapperton West Compton Kingston Maurward Athelhampton East Holton Stony Knaps Pig Oak Melbury Abbas Gore Tarrant Monkton Redbridge Peacemarsh Hopsfield Wool Lower Hamworthy Bridport Tarrant Launceston Bear Cross Holt Coker's Frome Dudsbury Wych Chilfrome Mappowder Woodrow Woodbridge Marnhull Ashmore Middlemarsh Redlands New Swanage Higher Totnell Child Okeford Canford Magna Frome Whitfield Haydon Chedington Frome St Quintin Ryall Winterbourne Steepleton Crooked Withies Moor Crichel Mannington New Town Toller Fratrum Pleck Lytchett Matravers Chalmington Walkford Minterne Magna Cann Common Moorbath Uphall Bedchester North Wootton East Shilvinghampton Portesham Winterborne Clenston West Howe East Pulham Hains Lilliput Avon Common Shaftesbury Talbot Heath Upton North Poorton West Morden Holditch Steeple Longfleet Affpuddle Norden Minchington Whitcombe Quarleston Little Canford Wyke Regis Boveridge Parley Green West Lulworth Lydlinch Litton Cheney Broadstone Dragon's Hill Pamphill Higher Woodsford West Moors Stour Row Bettiscombe Merry Field Hill East End Bookham Godmanstone Shothole Romford Nether Compton Lyon's Gate Brockhampton Green West Bourton Winyard's Gap Hollow Oak Leigh Mudeford Wick Throop Kingston Holt Heath Aller Whitecross Ilsington Puddletown Dewlands Common Milton Abbas Holton Heath Pimperne Winton Sandpit Tollerford Dunbury Drive End Alderholt Foxholes Lanehouse Haythorne Deanend Woodsford Bournemouth Overcombe Beaminster Compton Valence Loders Queen Oak Todber Stour Provost Merley Turlin Moor Broadoak Lower Ansty Corfe Castle Fontmell Magna Gaunt's Common Blackwater Stour Meadows Redford Ansty Cross Miles Cross Shitterton Winterborne Kingston Droop Buckland Ripers West Stour Longburton Pleck East Stour Common Fleet Sandford Orcas Elm Hill Goathill Holworth Hogstock Bearwood Sandbanks Hound Hill Manning's Heath Trickett's Cross Alweston Crossways Durweston Court Orchard Alum Chine Winterborne Tomson Dean Park Ridge Merritown Whitchurch Canonicorum West Chaldon Stanpit Bovington Camp Highcliffe Pymore Belchalwell Street St Catherine's Hill Hanford Creech Verwood Portland Port Organford Higher Eype Almer Pokesdown Sleight Oakley Lower Wraxall Thornicombe Lulworth Cove Winterbourne Abbas Dibberford Duntish Dottery Melcombe Regis Canford Bottom Folly Silkhay Up Sydling Broadwey Lodge Copse Estate Lewcombe West Bexington Lambs' Green Waterloo Manston West Stafford Charminster Bryanston West Cliff Cranborne Westham Upper Parkstone Radipole Cobley Blandford Forum Chilcombe West Knighton Littlebredy Burngate Grange Estate Packers Hill Netherhay Wimborne St Giles Kimmeridge Stoke Abbott Pallington Wigbeth West Chelborough Durlston Poundbury Long Bredy Littledown Rew Southbourne Higher Wraxall Pimperne Sydling St Nicholas Southill Monkton Wyld Wynford Eagle Woodville Pleck Upton Pulham Piddlehinton Bramblecombe Nettlecombe Lower Whatcombe Bingham's Melcombe West Melbury Park Gate Higher Sandford Lower Kingcombe Bothenhampton Motcombe Monkton Up Wimborne Maiden Newton East Parley Shave Cross Wallisdown Saddle Street Rodden Woolcombe Knackers Hole Cold Harbour Chickerell Up Cerne White Moor Newtown Lower Blandford St Mary Farnham Okeford Fitzpaine Three Gates Whitmore Stalbridge Grange Higher Row Cowgrove Canford Cliffs Cann Steepleton Iwerne White Post Bloxworth Rampisham Ebblake Ulwell Holwell Hursey South Perrott Abbotsbury Gribb Bugley Milborne St Andrew Turners Puddle Grove Gibbs Marsh Bowleaze Leigh West Parley Purse Caundle East Cliff Rowlands Over Compton Gaunts Christchurch Ansty Coldharbour Buckham Pentridge Melbury Osmond West Bay Loscombe Farrington Huish Lyme Regis Newtown Penn Winfrith Newburgh Arne Sutton Poyntz Stalbridge Weston Quarr Drimpton New Town Birch Close Ryme Intrinseca Ham Lodbourne Swyre Worgret Newton Peveril Coryates Newton Lower Street Sutton Waldron Beaumont Village Branksome Colesbrook Spetisbury Kingsland Happy Bottom Easton Sharnhill Green Swanage Stinsford Knowlton Sturminster Marshall Red Hill Kinson Tarrant Rushton Toller Porcorum Stratton North End Southlands Allington Longham Lower Holwell Tollard Farnham Toller Whelme Shapwick Higher Holnest Shaggs Ashley Tadden Mill Throop Stourpaine Poxwell Three Legged Cross Clifton Maybank Netherbury Marshwood Iford Sixpenny Handley Tolpuddle Cruxton