Train Station Advertising in Coxhoe

Get in touch

Advertising in Train Station in Coxhoe

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Coxhoe

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Coxhoe gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Coxhoe

The cost of railway adverts in DH6 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Coxhoe reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Coxhoe (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hunstanworth Templetown Elstob Whorlton Beech Terrace West Pelton Crimdon Park Plawsworth Gate Alum Waters Langley Moor St Ann's Hill Sherburn Grange Shadforth Page Bank Embleton Witton-le-Wear Brignall Hummerbeck Lanchester Darlington Stainton Grove Neville's Cross Cowshill Bearpark New Hunwick Little Newsham Low Westwood Coundon Ettersgill Merryoaks Sedgefield California Townfield Bowburn Shincliffe Holmside Coppy High Haswell Crawleyside Quebec Lintz High Shincliffe Langton Framwellgate Moor Briscoe Broompark Crookhall Leamside St John's Chapel Faverdale Woodham Hilton Craigside Chester Moor Northgrain Lumley Thicks Hudegate Egglesburn Hesleden Killhope Hunderthwaite Dyke House Brandon The Dene Wynyard Village Garmondsway Hamsterley Mill Davy Lamp Wolsingham Mountsett Craghead Roddymoor Horden Bridgehill Bowes Etherley Moor Lowe's Barn Throston Dipton Ireshopeburn Daddry Shield Morton Tinmouth Fishburn Hope Town Old Quarrington Mount Pleasant Cotherstone Tudhoe Grange Royal Oak Cornriggs Inkerman Little Thorpe Ushaw Moor Witton Gilbert Beaumont Hill Town Head Merrybent Norton Hurworth Place Barley Mow Littleburn East Blackdene Whitehill Great Lumley Oakenshaw Shotton Chester-le-Street Bradbury Ferryhill Station Hury Thornley Middleton-in-Teesdale Gilesgate Moor North End Albert Hill Peterlee Queen's Park Etherley Dene Deneside Elm Tree Portrack Iveston East Stanley Langley Park Horsleyhope White Kirkley Waldridge Old Town Ornsby Hill Boldron Woodland Brancepeth Spennymoor Bolam Foggy Furze Ramshaw Toronto Dent Bank High Pittington Stainton Ludworth Redmarshall Kinninvie Clough Dene Old Thornley Pittington Foxton Pelton Redworth Broom Hill Snaisgill Winston Haswell Shildon Deaf Hill Pity Me Hardwick Eastgate Westgate Whitesmocks Burnopfield East Kyo Causey Sunnydale Hart Station Chilton Lane Low Dinsdale Grindon Cold Hesledon Consett Ovington Sunderland Bridge Eastbourne Haughton le Skerne Phoenix Row Great Stainton Sandy Carrs New Coundon Tanfield Edmondbyers West Park Mount Pleasant Blackwell Middlestone Seaham The Sands Aycliffe Village St Helen Auckland Rowley Cornforth South Church Beamish Dalton Piercy Old Stillington Woodham Village Eaglescliffe Lane Head Startforth Urpeth School Aycliffe Elm Terrace Tow Law Tudhoe Cleatlam Middleton Brafferton Willington Leasingthorne West Sherburn Escomb Easington Croxdale Oak Tree Old Wingate Woodstone Village Nettlesworth Pontop Oak Street Lendings Maiden Law Binchester Blocks Staindrop Hutton Henry Forest-in-Teesdale The Middles Meadowfield South Cleatlam Elton Romaldkirk Durham Low Pittington Newham Grange Medomsley Mickleton Stanhope Stony Heap Hutton Magna Shield Row Low Coniscliffe Sockburn Running Waters Billy Row Stockton-on-Tees Cockerton Stranton Thinford Crook Gilpin Brown Ragworth Hawthorn Lime Terrace Trimdon Colliery Castleside Blackhill New Ho Cornsay Colliery Woodhouses Wycliffe Bollihope Oxbridge Newton Aycliffe Hobson Haswell Moor Black Banks Preston-le-Skerne Walworth Gate Parkside Shotley Bridge Owton Manor East Law Fleming Field Coatham Mundeville Blackhall Colliery Quaking Houses Crookgate Bank High Grange Scargill Aislaby Bournmoor New Shildon High Dyke Houghton-le-Side Bryan's Leap High Handenhold Copthill Shotton Colliery Archdeacon Newton Castle Eden Grassholme Ramshaw Annfield Plain East Hope Kimblesworth Bowlees High Beechburn Allensford Malton Regent Street Great Burdon Dawdon Eastlea Greatham Ebchester Stockton Grange Laithkirk Lonton Sherburn Hill Lanehead Haswell Plough Stonebridge Seaton Hurworth Burn Trimdon Grange Knitsley Thorpe The Grove Dalton-le-Dale Burnhope Moorside Perkinsville Hurworth-on-Tees South Pelaw Plawsworth Whitton Carlton Grange Villa New Town High Stoop Brotherlee Boltshope Park Denton Frosterley Elwick West Blackdene Leazes Stanley Crook Copley Sacriston High Urpeth Heatherycleugh Butterknowle White-le-Head Westlea Lane Head Graythorp Coundon Grange Headlam Sherburn House Low Beechburn Bishop Middleham Rookhope Edmondsley Thringarth Lintzgarth Old Durham Stillington Sadberge Toft Hill North Close Langdon Beck Thornley Tan Hills Gainford Neasham Longhill Thorpe Thewles Church Kelloe Lartington Witton Park Browney Waterhouses Newton Ketton Coal Bank Low Spennymoor Little Stainton Red Hall Preston-on-Tees Egglescliffe Howden-le-Wear High Throston Pierremont Killerby Fulthorpe Mowden Wheatley Hill Bank Top Station Town Redford Healeyfield Town Kelloe Satley Burtree Ford Barnard Castle West Rainton Kelloe Sunnybrow Ferryhill Brierton Piercebridge Longnewton High Escomb Monk Hesleden Tudhoe Village Castle Dene Wolviston Lane Side Carlbury Kip Hill High Clarence Quarrington Hill South Side Bedburn South Moor Newtown Bowbank Hartlepool Tindale Crescent Mordon Middleton St George Heighington Wingate Tanfield Lea Metal Bridge Gilesgate Hunwick Sunniside Cockfield High Lands Houghall Dean Bank Catchgate Kirk Merrington Aykley Heads Binchester Seaton Carew No Place Lynesack Carrville Belmont Mainsforth Wackerfield Kelton Hartburn Coundongate Fir Tree Rise Carr Sheraton Whinfield Old Cassop Byers Green Bishopsgarth Windlestone Harrowgate Village Bishop Auckland Rainton Gate Cowpen Bewley Rushyford High Forge Grangefield High Hesleden Ruffside West View Hamsterley Wearhead Cornsay Low Lands West Pasture Billingham Old Eldon Gilmonby Esh Westwick South Stanley Evenwood Raby Waskerley Benfieldside Westerton Howlish East Butsfield Woodside New Kyo Deanery View Littletown Great Chilton Gray Street Greta Bridge Leeholme Medomsley Edge Roseworth Walworth Hummersknott Newton Hall Low Etherley Barmpton Coxhoe Helmington Row Newton Bewley Bildershaw Brandon Village Eldon Lane Morley Middleton One Row Thwaite Throston Grange Estate Thorpe Larches Newfield Sherburn New Brancepeth Holwick Firth Moor East Hedleyhope Urlay Nook Middlestone Moor Pelton Fell Close House Easington Colliery Rift House Haverton Hill Esh Winning Port Clarence Barningham West Kyo Oxhill Ingleton Whinny Hill Primrose Hill Northlea Hedley Hill Croft on Heugh Branksome Trimdon Evenwood Gate Coronation Wall Nook Butterwick Middle Side Chilton High Coniscliffe Crossgate Moor Summerhouse Pickering Nook Murton Harrowgate Hill Hamsterley Houghton Bank Flint Hill South Wingate Merrington Lane Western Hill Delves Brasside West Butsfield East Briscoe Todhills Bishopton Lane Head Green Head High Westwood Harelaw West Cornforth Skerne Park Newfield Bellevue Elvet Hill Whessoe Harperley Lintzford High Friarside East Howle Middridge Sheep Hill Drinkfield Stanley Eldon Hett North Bitchburn Aukside Esperley Lane Ends Canada High Etherley Greencroft Blackhall Rocks Tantobie South Hetton Cassop Eden Vale West Auckland Tursdale Hill End Muggleswick Bridge End Egglestone Abbey Newbiggin Newsham Eggleston Ouston Leadgate Hart