Train Station Advertising in Haughton le Skerne

Get in touch

Advertising in Train Station in Haughton le Skerne

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Haughton le Skerne

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Haughton le Skerne gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Haughton le Skerne

The cost of railway adverts in DL1 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Haughton le Skerne reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Haughton le Skerne (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Bank Top Whessoe North Bitchburn Deaf Hill Edmondsley Waskerley Witton Park Startforth Norton Mainsforth Beech Terrace Toft Hill Carlton Delves New Town Cowpen Bewley Preston-on-Tees Barley Mow Elwick Perkinsville Satley Leamside Longnewton Heighington Tursdale Little Thorpe The Middles Harrowgate Village Carrville High Clarence Ornsby Hill New Coundon Dalton Piercy Westerton Neville's Cross Close House Mount Pleasant Stainton Crimdon Park Beamish Lanchester Elm Tree Primrose Hill Ireshopeburn Sheraton Frosterley Dyke House High Hesleden Metal Bridge Bishop Auckland Cornsay Colliery Houghall Billingham Ferryhill Station Langton West Sherburn West Kyo Lane Head Newsham Ettersgill High Stoop Grindon Foxton Chilton Lane Bowburn Summerhouse Mount Pleasant Shield Row Wolsingham West Auckland High Shincliffe Fishburn Newbiggin Gilmonby West Blackdene Bridge End Running Waters Boldron Western Hill Allensford Rainton Gate Oak Tree White Kirkley High Lands Killerby High Throston Eldon Mordon Northgrain New Ho Piercebridge Coundon Grange Brierton Laithkirk Albert Hill Quarrington Hill Cassop Hesleden Owton Manor Red Hall Wearhead Staindrop Barmpton Blackhill Holmside Little Newsham Etherley Moor Middleton-in-Teesdale Newton Bewley Low Westwood Dawdon Great Lumley Woodham Village Bollihope Brafferton Bournmoor Longhill Woodhouses Sherburn Hill Old Stillington Maiden Law Rise Carr Raby High Forge Low Spennymoor Hury South Stanley Crook Walworth Aislaby Darlington West Cornforth Gilesgate Foggy Furze Waterhouses Bishopton Benfieldside Chilton Seaton Elton Knitsley Hett Shotton Colliery Whitehill Middlestone Rowley Middleton St George Alum Waters Portrack Spennymoor Faverdale Etherley Dene Barningham Tanfield Eggleston Rushyford Ludworth Copthill Quaking Houses Deanery View Wycliffe Haswell East Hope Crawleyside Framwellgate Moor Great Stainton Monk Hesleden Deneside Howden-le-Wear Burnopfield Lime Terrace Tindale Crescent Easington Colliery Broompark Port Clarence Hart Station Oxhill Ouston Horden Royal Oak Coxhoe Burnhope Graythorp Aykley Heads Leeholme Hurworth Burn Hope Town Thorpe Larches West Butsfield Ebchester Lane Head Brandon Village Regent Street Peterlee Lynesack Mickleton Firth Moor West Park Trimdon Bowbank Stranton Sherburn House High Grange Tudhoe Medomsley Toronto Eden Vale Meadowfield Preston-le-Skerne Merryoaks Station Town Chester Moor Dent Bank South Hetton Langley Moor Wheatley Hill Fleming Field Whinny Hill Old Durham Ferryhill South Wingate Esperley Lane Ends Bellevue Nettlesworth Consett Morton Tinmouth High Friarside Tantobie Merrington Lane Shadforth East Butsfield Langdon Beck Witton Gilbert Hill End Hunstanworth Kip Hill Cold Hesledon Wackerfield South Cleatlam Redford Redworth Ingleton Eastgate Ovington Sherburn Haswell Plough Newton Hall Mountsett Queen's Park Hartlepool East Stanley Fir Tree Pity Me Bowlees Kelton Bryan's Leap Pontop Hutton Henry Hunderthwaite High Urpeth Woodland Hamsterley Mill Rift House Harelaw Plawsworth Haswell Moor Dean Bank Middle Side Killhope Sunniside Winston Littleburn Urpeth Headlam Escomb Archdeacon Newton Inkerman Gainford Flint Hill Castleside Canada Croft on Heugh Ramshaw Coal Bank Malton Elm Terrace Butterwick New Brancepeth Burtree Ford Newton Aycliffe Coppy Whorlton Northlea Bishopsgarth Seaton Carew Bradbury Hurworth-on-Tees Beaumont Hill Shincliffe Green Head Crookhall Grange Villa Bolam Embleton Parkside Little Stainton Thornley Urlay Nook Town Head High Pittington Brancepeth Whitesmocks High Escomb Tanfield Lea East Briscoe Sandy Carrs Low Lands The Grove Clough Dene Aycliffe Village Snaisgill Townfield Shotton Leasingthorne Stony Heap Fulthorpe Bearpark Hurworth Place Hutton Magna Leadgate Craghead Hart Esh Winning North Close Elvet Hill High Etherley Gray Street Hamsterley Hardwick Harrowgate Hill Bowes Egglesburn Middleton One Row High Handenhold Boltshope Park Binchester Blocks Rookhope Oxbridge Low Etherley Tudhoe Village Bildershaw Sunderland Bridge South Side Lartington Eaglescliffe Lonton Seaham St Ann's Hill Pittington Wynyard Village Thringarth Binchester Shildon Harperley Grangefield Redmarshall Old Eldon West View Woodside Todhills East Kyo New Kyo Leazes Butterknowle Wolviston South Moor Scargill Woodham Coronation Sunnybrow Easington Phoenix Row Moorside Woodstone Village Horsleyhope Whitton Eastlea New Hunwick Oakenshaw Durham Sunnydale Middridge Templetown The Sands Newton Ketton Stanley Crook Cornsay Hartburn Houghton Bank St John's Chapel Westwick Neasham Crookgate Bank West Rainton Langley Park Thwaite Witton-le-Wear Haverton Hill Evenwood Gate Old Wingate Brignall Sheep Hill Willington Crossgate Moor Muggleswick Skerne Park Cornriggs Littletown Healeyfield Brasside Cockerton Old Thornley Byers Green Kelloe Castle Dene Cowshill Dalton-le-Dale Catchgate High Dyke Blackhall Rocks East Howle Lintzford Carlbury Black Banks Kirk Merrington Medomsley Edge West Pelton Sockburn Hobson Lintzgarth Hunwick Thorpe Thewles Roddymoor Wall Nook Bridgehill Cotherstone Tow Law Newham Grange Garmondsway Stockton Grange Old Town Branksome East Blackdene Copley Throston Hummerbeck Great Chilton Low Beechburn High Westwood Eastbourne Low Dinsdale Croxdale Bishop Middleham High Haswell Blackhall Colliery Barnard Castle Ragworth High Beechburn Ushaw Moor New Shildon Lowe's Barn North End Forest-in-Teesdale Old Cassop Billy Row Holwick Newtown St Helen Auckland Briscoe Brotherlee Hamsterley Kinninvie Sedgefield Middleton Hedley Hill Hilton Stonebridge Dipton Windlestone Craigside Daddry Shield Aukside Haughton le Skerne Esh Stillington Egglescliffe Eldon Lane Mowden Waldridge Tan Hills Old Quarrington Stockton-on-Tees Newfield Trimdon Colliery Gilpin Brown Blackwell Stainton Grove Pierremont Shotley Bridge No Place Coundon Edmondbyers Grassholme Ruffside Newfield Coatham Mundeville Houghton-le-Side Kimblesworth Stanley Lumley Thicks Annfield Plain Stanhope Lendings Church Kelloe Westgate Helmington Row Chester-le-Street Lanehead Thornley Sadberge South Pelaw School Aycliffe Greencroft East Law The Dene Whinfield Lane Side Greatham Hawthorn Belmont Cockfield Elstob Page Bank Sherburn Grange Pelton Cornforth California Castle Eden South Church Bedburn East Hedleyhope Middlestone Moor Merrybent Lintz Murton Coundongate Hudegate Cleatlam Tudhoe Grange Greta Bridge Lane Head Broom Hill Westlea Walworth Gate Hummersknott Sacriston Great Burdon Romaldkirk Thinford Pelton Fell West Pasture Trimdon Grange Browney Howlish Heatherycleugh Plawsworth Gate Low Pittington Wingate Gilesgate Moor High Coniscliffe Throston Grange Estate Davy Lamp Morley Thorpe Ramshaw Brandon Denton Town Kelloe Iveston Causey Quebec Roseworth Drinkfield Pickering Nook Evenwood Egglestone Abbey Low Coniscliffe White-le-Head Oak Street