Train Station Advertising in North Bitchburn

Get in touch

Advertising in Train Station in North Bitchburn

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in North Bitchburn

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in North Bitchburn gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in North Bitchburn

The cost of railway adverts in DL15 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in North Bitchburn reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover North Bitchburn (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
School Aycliffe Houghton-le-Side Elwick Ramshaw California West Rainton Framwellgate Moor High Hesleden West Cornforth Kinninvie Aycliffe Village Binchester Blocks Western Hill Snaisgill Bearpark Harrowgate Hill North Bitchburn Bowbank Boldron The Grove Brancepeth Old Thornley Black Banks Mount Pleasant Seaton Carew Middleton St George Ireshopeburn Ramshaw Hamsterley South Cleatlam Great Stainton Blackhall Rocks Burnopfield Hamsterley Mill Benfieldside Greatham Startforth Dean Bank Wingate Quaking Houses Bowlees Wackerfield Westerton Whessoe Bridgehill St Helen Auckland Norton Elton East Butsfield Flint Hill South Moor Bishop Middleham Embleton Ettersgill Whitesmocks Preston-le-Skerne Quebec Garmondsway Page Bank Hill End Egglesburn Hartlepool Low Lands Newton Bewley Royal Oak Hurworth-on-Tees Hudegate Newbiggin Rise Carr Coppy Shotley Bridge Elm Terrace Kimblesworth Ludworth Graythorp Newfield Edmondbyers Raby Gilpin Brown Lowe's Barn Tursdale Seaham New Shildon Stanley Crook Lane Head Pelton Fell Gilesgate Broompark Wycliffe Sedgefield The Sands Aislaby Drinkfield High Forge Witton Gilbert South Side Cockfield Whorlton Dent Bank Killerby Ferryhill Station Haughton le Skerne Crossgate Moor Daddry Shield Haverton Hill Leasingthorne Haswell Peterlee Byers Green Moorside Tanfield Lea Running Waters Coundon Causey Littletown Stainton Brandon Browney South Church Hedley Hill Chester-le-Street Shincliffe Hartburn West Pasture Witton-le-Wear Haswell Moor Lartington Eldon East Kyo Boltshope Park High Handenhold Owton Manor West View Ragworth Bishop Auckland East Howle Stockton-on-Tees Thorpe Thewles Bolam Primrose Hill Pickering Nook Croft on Heugh Kelloe High Pittington Elstob Low Beechburn Sunnydale Bedburn Little Stainton Spennymoor Mordon Cornsay High Friarside High Westwood Billy Row Middleton-in-Teesdale Rookhope Beaumont Hill Brignall Craghead Whinny Hill Carlton Coxhoe West Kyo Fulthorpe Coal Bank Ushaw Moor East Stanley Northgrain Laithkirk Tindale Crescent Copley Easington Colliery Beamish Pittington Wheatley Hill Sherburn Hill Westgate Oxhill Ingleton Mountsett Newton Aycliffe Hunderthwaite Greencroft Shildon Piercebridge Woodside Sherburn Grange Leamside Lintzgarth Waterhouses Perkinsville Eden Vale Thwaite Holwick Barmpton Bildershaw Cornforth Cockerton Carlbury Belmont Wolsingham Leeholme Town Head Toft Hill Esperley Lane Ends Redmarshall Harrowgate Village Ferryhill Grange Villa Croxdale Carrville Gray Street Middle Side Hesleden Metal Bridge Allensford Lane Head Satley Muggleswick Albert Hill Headlam Rift House Neasham Dipton Merryoaks Hobson Green Head Tantobie Woodland Hawthorn New Hunwick Archdeacon Newton Merrington Lane Red Hall Toronto Walworth Gate Nettlesworth South Stanley High Urpeth Foxton Cowpen Bewley High Beechburn Horsleyhope New Ho Sandy Carrs Lane Side Bryan's Leap Broom Hill Woodstone Village Escomb Egglescliffe Deneside Low Pittington Chester Moor Urpeth Old Quarrington Todhills Helmington Row East Law Tudhoe Aukside Coundon Grange Eastgate West Auckland Newtown Cornriggs Ovington Billingham West Sherburn Bishopton The Middles Roddymoor Mowden Beech Terrace Burnhope Newsham Bollihope Westlea Woodham Canada Thinford Heatherycleugh Barningham Gilesgate Moor Wall Nook Old Durham Iveston Shotton Colliery Wearhead Castleside Queen's Park South Pelaw Pontop Medomsley Edge South Wingate Summerhouse Skerne Park Castle Eden Windlestone Sheraton Hett High Coniscliffe Whinfield Murton White Kirkley St Ann's Hill High Stoop Chilton Lane Deaf Hill Hury Sunniside Thringarth Annfield Plain Merrybent Eastlea Hunwick Stanhope Redworth West Park High Etherley Killhope Longnewton Mainsforth Sherburn House Hurworth Burn Davy Lamp Brotherlee West Pelton Craigside Waldridge Middridge Bellevue Lintzford High Clarence Roseworth Thorpe Larches Langley Moor Middlestone Moor Newham Grange Wynyard Village Hope Town Monk Hesleden Chilton Middleton One Row Butterknowle Old Town Great Chilton Haswell Plough The Dene Bowes Tudhoe Village Denton Tudhoe Grange Portrack High Throston Northlea Middleton Regent Street Inkerman Great Burdon Hummerbeck Sunderland Bridge Houghall Maiden Law Witton Park Kirk Merrington Coundongate Port Clarence Heighington Eastbourne Hummersknott Darlington Stranton New Coundon Parkside Scargill Stainton Grove Longhill New Town Hutton Henry Evenwood Gate Hutton Magna Newton Hall Bradbury Oakenshaw East Hope Meadowfield Briscoe Trimdon Colliery High Shincliffe South Hetton Elvet Hill Townfield Hart Great Lumley Woodham Village Sockburn Quarrington Hill Howlish Castle Dene Forest-in-Teesdale Ouston Shadforth Medomsley Mount Pleasant Whitton West Butsfield Hunstanworth Brasside Sacriston Mickleton Barnard Castle Seaton Durham Holmside East Blackdene Cowshill Preston-on-Tees Edmondsley Crookgate Bank Waskerley Fir Tree Low Etherley Cleatlam Ruffside Blackwell Healeyfield Elm Tree Morley Alum Waters Egglestone Abbey Middlestone New Kyo Kip Hill Howden-le-Wear Old Wingate Copthill Hilton High Haswell Plawsworth Stanley Bournmoor Bishopsgarth Rainton Gate Stockton Grange Sunnybrow Houghton Bank Sherburn Town Kelloe Eaglescliffe Walworth Lonton Lendings Consett Old Eldon Crimdon Park Blackhill Langton Kelton Evenwood No Place Shield Row Etherley Dene Throston Grange Estate Gainford Trimdon Lane Head Aykley Heads Newfield Little Thorpe Staindrop Cotherstone Westwick Oxbridge Leadgate Eggleston Lintz Willington Pelton High Grange Grindon North Close Fleming Field West Blackdene Stillington Hardwick Knitsley Horden Lime Terrace Dawdon Little Newsham High Escomb Lynesack Bridge End Ebchester Coatham Mundeville Blackhall Colliery St John's Chapel Thorpe Deanery View Morton Tinmouth Lumley Thicks Hamsterley Church Kelloe Pierremont Malton Firth Moor Low Spennymoor Esh Clough Dene Dalton Piercy Faverdale Rushyford Cold Hesledon High Lands Crookhall Station Town Thornley Neville's Cross Whitehill Throston Frosterley High Dyke Bank Top Old Stillington Woodhouses Old Cassop Stony Heap Branksome Newton Ketton Harelaw Trimdon Grange Crawleyside Winston Grassholme Dalton-le-Dale Thornley Redford Crook Langley Park Etherley Moor Brandon Village Sadberge Wolviston Brierton Hart Station Sheep Hill Gilmonby Stonebridge Easington White-le-Head Coronation Pity Me Romaldkirk Catchgate Lanehead Harperley Bowburn Low Westwood North End Cornsay Colliery Plawsworth Gate Cassop Templetown Low Coniscliffe Rowley Grangefield Burtree Ford Lanchester Littleburn Langdon Beck Phoenix Row Eldon Lane Oak Tree Binchester Shotton Dyke House Tow Law Hurworth Place Urlay Nook Ornsby Hill Oak Street Esh Winning Butterwick Leazes Foggy Furze Fishburn East Briscoe Barley Mow Tanfield Delves Greta Bridge Tan Hills Brafferton Close House New Brancepeth East Hedleyhope Low Dinsdale