Train Station Advertising in Sheraton

Get in touch

Advertising in Train Station in Sheraton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Sheraton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Sheraton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Sheraton

The cost of railway adverts in TS27 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Sheraton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Sheraton (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Low Etherley Witton Park Hartburn Coundongate Durham Pelton Fell Hamsterley Great Lumley Dent Bank Lintzgarth Belmont The Sands Snaisgill Whinfield Preston-le-Skerne East Hedleyhope Westgate Muggleswick Seaton Carew Tudhoe Grange Middle Side Mount Pleasant Woodham Great Burdon Gainford New Coundon Raby Healeyfield Redford Newham Grange Helmington Row Coronation Lynesack Bridge End Cornsay Colliery East Stanley Trimdon Cowshill Waldridge Tanfield Lea Wolviston High Urpeth Copthill Throston Burnopfield Haswell Crossgate Moor West View Meadowfield Esh Dean Bank Langton Cotherstone Page Bank Mainsforth Allensford New Ho Toronto Station Town Templetown High Hesleden South Cleatlam Elton Frosterley Rainton Gate Whorlton Greta Bridge Crookgate Bank Newbiggin Bollihope Chester Moor Moorside Sockburn Ruffside High Westwood Hesleden Brasside West Pelton Shadforth Chilton Roddymoor Waskerley Old Thornley Kinninvie Sunnybrow Monk Hesleden Thringarth Egglescliffe Peterlee Little Thorpe Esh Winning Tursdale Wearhead Egglesburn The Middles Whinny Hill Coxhoe Bearpark Leadgate High Shincliffe Craigside Cockfield West Sherburn Hart Station Graythorp Coppy Mordon Cold Hesledon Haswell Plough Elstob Newfield New Kyo Thorpe Rift House Middridge Newton Ketton South Stanley Castle Eden Ushaw Moor Newton Bewley Edmondsley Dawdon Haughton le Skerne Low Spennymoor Urpeth Horden Houghall Ingleton Thorpe Thewles Harrowgate Hill Binchester Blocks Hope Town Billy Row Wheatley Hill Ludworth Old Durham Lintzford Broompark Crawleyside Boldron Mowden Croft on Heugh Kimblesworth Carlton Lane Head Mickleton Little Stainton Todhills Hamsterley Hartlepool Bank Top Leazes Copley Easington Colliery Sedgefield Ragworth Brotherlee Maiden Law Tudhoe Village Eggleston Eden Vale Coundon Leeholme High Pittington Bournmoor High Etherley Langley Moor Town Head Sandy Carrs Chilton Lane Lanehead Butterknowle Darlington Hart Sacriston Fulthorpe Whitesmocks Stanley Dipton Preston-on-Tees Lartington Lanchester Coundon Grange New Hunwick Hunwick High Forge Blackhill Wycliffe Primrose Hill Walworth Gate Flint Hill Stonebridge Pontop Bolam Royal Oak Killhope Beech Terrace Woodstone Village Hummersknott Wackerfield Western Hill Whessoe High Escomb South Side Wall Nook Skerne Park Bishopsgarth Rise Carr Lumley Thicks Howlish Aislaby Hurworth Burn Bryan's Leap Little Newsham Quarrington Hill Byers Green Thornley Mountsett Gilpin Brown Brierton Fleming Field Old Stillington Shotton Daddry Shield Newton Hall Redworth Consett Crook Horsleyhope Metal Bridge New Shildon Phoenix Row Oak Tree Medomsley Hamsterley Mill Northlea Drinkfield Grange Villa Langley Park Heighington Pickering Nook St John's Chapel Seaham Cowpen Bewley Hill End Ferryhill Station Garmondsway Aycliffe Village Bellevue Wingate High Throston Etherley Moor Cornsay Low Dinsdale Framwellgate Moor Merrybent Windlestone Longnewton Wolsingham Carlbury Knitsley Hett Haverton Hill Old Eldon Catchgate Esperley Lane Ends Greatham Eldon Beaumont Hill Cassop The Dene West Blackdene Bowes Perkinsville Middlestone Moor Blackwell Easington Iveston Lowe's Barn West Butsfield Pity Me White-le-Head Sunnydale Ireshopeburn Shincliffe Low Pittington High Dyke Walworth Scargill Ramshaw Lane Head Eastlea Fishburn Kirk Merrington Thwaite Longhill Deneside Shield Row Chester-le-Street Morley Foggy Furze Littleburn Crookhall Aykley Heads Forest-in-Teesdale South Pelaw High Handenhold South Church North End Neasham Mount Pleasant Woodland Bildershaw High Grange Townfield Middlestone Oakenshaw Bowbank Merryoaks Craghead Murton Brafferton Wynyard Village Norton Lane Head Old Quarrington Eastgate Lane Side Tindale Crescent Deaf Hill Old Wingate East Butsfield Lendings Witton-le-Wear Pelton Willington Heatherycleugh Barnard Castle Headlam Low Westwood North Close Toft Hill East Hope West Pasture Parkside Witton Gilbert Annfield Plain Elwick Hawthorn Crimdon Park West Auckland Bradbury Roseworth Hilton Elm Tree Port Clarence Howden-le-Wear St Helen Auckland Middleton St George Old Town Hury Medomsley Edge Coal Bank Edmondbyers Broom Hill High Clarence Hedley Hill Inkerman Romaldkirk Oxhill Browney Startforth Whitehill Hummerbeck Stillington Westlea Butterwick Running Waters Seaton Tan Hills Tudhoe Lonton Thornley Eldon Lane Quaking Houses Queen's Park Evenwood High Coniscliffe Eaglescliffe New Town Middleton White Kirkley St Ann's Hill Oxbridge Malton Denton Eastbourne New Brancepeth High Friarside Blackhall Rocks Grangefield Thinford Rookhope East Howle Close House Brandon Village Bishop Auckland South Moor Blackhall Colliery Castle Dene Low Lands Ferryhill Hunstanworth Faverdale Waterhouses High Lands Hobson Newfield Great Chilton Grindon East Briscoe Laithkirk Stranton Trimdon Grange Sunniside Bedburn Coatham Mundeville Harperley Clough Dene Quebec Hunderthwaite Barley Mow Billingham Etherley Dene No Place West Kyo Escomb Winston Ramshaw East Law Causey Tow Law School Aycliffe Binchester North Bitchburn Beamish Woodside East Kyo Northgrain Town Kelloe Ettersgill Harrowgate Village Bowlees High Beechburn Shildon Delves Killerby Great Stainton Hutton Magna Hardwick Piercebridge Pittington Castleside Summerhouse Bowburn California Davy Lamp Westerton Hurworth-on-Tees Deanery View Rowley Grassholme Gilesgate Holmside Sadberge Burnhope Albert Hill Harelaw Red Hall Carrville Aukside Stanhope Sunderland Bridge Firth Moor Merrington Lane Pierremont Rushyford Cornforth Egglestone Abbey Newtown Kelloe Dalton Piercy Branksome Regent Street Houghton-le-Side Satley Newton Aycliffe Sheep Hill Low Coniscliffe Old Cassop Greencroft Kelton Stockton-on-Tees Sherburn House Cockerton Plawsworth Shotton Colliery Brandon Haswell Moor East Blackdene Barningham Westwick Bishop Middleham Leamside Tanfield Houghton Bank Ebchester Nettlesworth Embleton The Grove West Park Gilesgate Moor Brancepeth South Wingate Morton Tinmouth Burtree Ford Stanley Crook Sheraton Owton Manor Bridgehill Elm Terrace Archdeacon Newton Cleatlam West Rainton Woodhouses Middleton One Row Ornsby Hill Hutton Henry High Haswell Briscoe Benfieldside Croxdale Gray Street Boltshope Park Urlay Nook Lime Terrace Hudegate Spennymoor Stony Heap Holwick Sherburn Evenwood Gate Black Banks Ouston West Cornforth Throston Grange Estate Dyke House Green Head Church Kelloe Stainton Grove Ovington Sherburn Hill Shotley Bridge Thorpe Larches Sherburn Grange Staindrop Barmpton Portrack Neville's Cross Low Beechburn Stainton Redmarshall Canada Alum Waters Kip Hill High Stoop Langdon Beck Elvet Hill Foxton Newsham Littletown Dalton-le-Dale Middleton-in-Teesdale Trimdon Colliery Leasingthorne Oak Street Whitton Cornriggs Plawsworth Gate Bishopton Brignall Fir Tree Lintz South Hetton Stockton Grange Hurworth Place Tantobie Gilmonby Woodham Village