Train Station Advertising in Hopkinstown

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Advertising in Train Station in Hopkinstown

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

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What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hopkinstown

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

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1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hopkinstown gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hopkinstown

The cost of railway adverts in SA18 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hopkinstown reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

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If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

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Other locations available for train station advertising
Cilgwyn Brynhoffnant Furnace Cefn Llwyd Parrog Orange Gardens Hiraeth Crosswood / Trawsgoed Newton Cross Saundersfoot Johnstown Glandyfi Rhydypennau Lampeter Velfrey West Marsh Hubberston Rhydowen Morfa Merthyr Llanddewi Brefi Gorslas Sardis Penybanc Haverfordwest / Hwlffordd Llanddarog Spittal Trostre Abercych Tyrfran Ffairfach Cwmisfael Maddox Moor Narberth / Arberth Llangwyryfon Cross Hands Roch Gate Llansantffraed / Llansantffraid Mynyddygarreg Caeo / Caio Lledrod Dole Tan-y-groes Trelerw Llanegwad Rhydygele Four Roads Capel Dewi Trefenter Rhosygilwen Simpson Cross Rhydowen Keeston Carway / Carwe Llandyfaelog Skyfog Cwmann Pentre-cwrt Glenowen Alltwalis Lower Freystrop Sutton Capel-Gwynfe Stackpole Elidor Pentre-bach Llanrhian Mathry / Mathri Guildford Church Lake Ponthirwaun Felingwmuchaf Clareston Begelly / Begeli Llanglydwen Drefelin Coopers Troedrhiwffenyd Llanychaer Cilgerran Horeb Cwrt-y-cadno Llangeitho Llandruidion New Quay / Ceinewydd Llundain-fach Plain Dealings Ystradowen Pont-rhyd-y-groes Monkton Colston Ponterwyd Cnwcau Weston Dinas Cross Tegryn Crinow Dre-fach Sylen Cross Inn Lawrenny Quay Manordeilo Pontantwn Capel Bangor Carmarthen / Caerfyrddin Silian Llanboidy Tre'r-ddôl Gors-goch Derlwyn Ffostrasol Little Haven Ram Wern Hakin Pen-y-Bont Penrhyn Castle Broad Oak Bengal Cyffredin Sardis Clarach Vachelich Betws East Trewent Tanglwst Burton Glanafon Port Lion Llansaint Bancyffordd Boulston Llanfair-Nant-Gwyn Cilcennin Llys-y-frân Ferryside Felingwmisaf Morfa Betws Ifan Gwbert Hill Mountain Porthyrhyd Gwrhyd Mawr Brawdy Dyffryn Castell Tiers Cross Carreg-wen Furnace Henllan Amgoed Penny Bridge Pant-y-crûg Capel Betws Lleucu Sealyham Rhosson Dudwells Harbour Village Cwmffrwd Cresselly Bryn Myrddin Pwllhobi Maesymeillion Churchton Rhosaman Machynys Grove Dollwen Gartheli Cwm Rhos Nantyronen Station Broadway Pont-Ceri Llanybydder / Llanybyther Twynmynydd Llancynfelyn Blaengeuffordd Cosheston Llanwenog Cwmdwyfran Pentre-Poeth Cwmsychbant Pontiago Coed y Garth Cwm-cou Waun Beddau Maen-y-groes Llangeler Garnant Talbenny Pembrey / Pen-bre Pennar Glanrhyd Salem Haroldston West Twy Cross Summerhill Rhosygadair Newydd Hawen Dyffryn-bern Carew / Caeriw Glanpwllafon East Williamston Castlebythe Cwm-pîb Cefncaeau Felinfoel Waun y Clyn Dre-fach Llanddewi Velfrey / Llanddewi Felffre Trefilan Pontyblodau Old Goginan Pisgah Cippin Stone Idole Talog Seaside Tregyddulan Pleasant Valley Penplas Druidston Kingsmoor Brynhyfryd Llanwnda Llwynduris Llangadog Felinwynt Poyston Comins Coch Penceiliogi Rusheylake Plas Gogerddan Llandysul New Bridge The Valley Trefasser Iet-y-bwlch Cilycwm Llanwrda Bolahaul Fm Stackpole Penrherber Robeston West Llanelli Backe Aber-banc Lake Fferws Hill Yspitty Gilfachreda Portfield Gate Tir Syr Walter Lochvane Capel Seion Angle Crosswell / Ffynnongroes Rhydcymerau Cwm-yr-Eglwys Bangor Teifi Treffgarne Greynor-isaf Milford Haven / Aberdaugleddau Pant-y-Caws Penglais Carmel Trefgarn Owen Lampeter / Llanbedr Pont Steffan Eglwys Fach Rhandirmwyn Newcastle Emlyn / Castell Newydd Emlyn Cuffern Portheiddy Pontbren Araeth Abernant Pen-y-mynydd Horeb Llwyndrain Bont Fawr Millin Cross Penmorfa Capel Dewi Cynheidre Manorowen Maesybont Haysford New Row / Rhes Newydd Hundleton Waun Fawr Nevern / Nanhyfer Gumfreston Ynys Tachwedd Rhosyn-coch Cynwyl Elfed Trefin / Trevine Camrose Golden Hill Llwynhendy Princes Gate Rhoscrowther Pentre-rhew Tenby / Dinbych-y-Pysgod Hebron Pendre Star Temple Bar St Ann's Head Craig-y-penrhyn Felindre Farchog Yerbeston Penllwyn Bwlchnewydd Cwmcych Ffynnon-ddrain Pelcomb Hook Capel-y-Groes Pen-cae Penuwch Trevinert Rhos-y-llyn Hafod Grove Pope Hill Cilsan Gellywen Wenallt Llandyfriog Aberaeron Caemorgan Brongwyn Troed-y-rhiw Cwm Capel Green Bwlch-Llan Heol-ddu Llan-mill Betws Bledrws Berea Castlemartin Llygadywawr Newton Mountain Priory Coed Cae Pwll-trap Peniel Allt Hasguard Llanilar Llangunnor Oakford / Derwen Gam Cynghordy Rhos-y-garth Landshipping Quay Danyrhelyg Dinas Bentlass Panteg Llanedi Cae'r-bryn Aber-Giâr Trefechan Croes-lan Cwmhiraeth Clarbeston Road Wiston Troed-y-rhiw-Siôn Hermon Cippyn Saron Caeffynnon Pelcomb Bridge Little Milford Glan-Duar Slade Rhyd Cwm Plysgog Broadfield Clegyr-Boia Mayeston New Cross / Y Gors Blaen-Cil-Llech Penbontrhydyfothau Nebo Alltyblaca Sageston Bigyn Y Ferwig Cross Inn Pemberton Blaenau Cwmorgan Blaencelyn Adpar Kidwelly / Cydweli Bridell Llanarthne Rosebush Glan-dŵr Pembroke Ferry Pen-Lan-mabws West Williamston Warren Lambston Llangadog Maesycrugiau Newport / Trefdraeth Llangybi Upper Borth Pennant Hopkinstown Bosherston Lower Kingheriot Synod Inn / Post-Mawr Waungilwen Drefâch Lamphey / Llandyfai Llannon Neuadd Cross Crugybar Rhosmaen Pont-yr-hafod Rhydyfelin Halfway Capel Sain Silin St Clears / Sanclêr Chapel Hill Llechryd Coxlake Saron Pisgah Mesur-y-dorth Glandwr Cold Inn Bynea Llandeilo Hill Capel Cynon Thomas Chapel Bletherston Rhuddlan Ystrad Aeron Trawsnant Bethlehem Llanteg Glogue Tregroes Reynalton Robeston Cross Pentre-Gwenlais New Inn Cwmtydu Penallt Wolfsdale Stepaside Aberarth Blaenannerch Halfway Llanbadarn Fawr Penbryn Jameston Mount Pleasant Bancffosfelen Rhydargaeau Tretio Bow Street Trimsaran Cwmduad Bancyfford Llwyn-yr-hwrdd Penrhiwgoch Noyadd Wilym Llandybie Triffleton Ffynnon Gron Dinefwr Park Cae-gors Tumble / Y Tymbl Maenllegwaun Tre Taliesin Cei-bach Maes-bangor Crwbin Brynamman Penparc Aberporth Henfynyw Pentre-ty-gwyn Nantycaws Kingsbridge Pen-y-garn Foelgastell Pwllcrochan Dyfatty Ystradmeurig Orlandon Ffynnon-oer Eglwyswen Morfa Borth Bwlch-y-groes The Clôs Thornton Llansteffan Myddyn-fych Cwmcarnhywel Neyland Five Roads / Pum Heol Robeston Back Walton West Brynafan Neyland Vale Llansadwrn Blaenbedw Fawr Twyn Albro Castle Nolton Nolton Haven Cefn-y-pant Porthgain Llandawke Pont-Tyweli Granston / Treopert Wood Ffarmers Croesyceiliog Penyfeidr Musselwick Strata Florida St Ishmael's Camp Hill Bethania Sandy Haven Porthyrhyd Crosshands Milo Llanycefn Pembroke / Penfro Joppa White Mill / Felin-wen Cilau Tangiers Cefneithin Cloigyn Graig Melinau Llanfihangel-y-Creuddyn Llansadwrnen Jordanston / Trefwrdan Talyclun Staylittle The Green Pontgarreg Rhosycaerau Hebron Llaingarreglwyd Harmony Cwmcoednerth Cwm-miles Pencader Crymych Clunderwen Laugharne / Talacharn Tyn'reithin Cross Inn Manian-fawr Pentre-llyn Pentregat Carnhedryn Uchaf The Rhos Caerfarchell Clarbeston Meidrim Shipping Freshwater East Pentrisil Newchapel / Capel Newydd Birkenhead Street Ty-isaf Hayscastle Cross Broadlay Rhodiad-y-Brenin Gorrig Cwm-mawr Slebech Mynachlog-ddu Fforest Freystrop Bronwydd Arms Pont-Siân Dolypandy Dafen Efailwen Waterloo Pontrhydfendigaid Kings Wood Ludchurch Glan-y-môr Glyn-teg Merrion Lydstep Pentrellwyn Penrhiw-pâl Gethsemane Llanrhystud Tyncelyn Cuttybridge Woods Cross Bwlchygroes Moylgrove / Trewyddel Morfa Bach Pant-y-llyn Pendine / Pentywyn Green Plains Court Henry Gwastad Llwyncelyn Pentowin Pentrebach Prendergast Pont-ar-llechau Capel Hendre Cwmfelin Mynach Aber Monington Parc-y-rhôs Llangloffan Hafodiwan Redberth The Gate / Castell-y-rhingyll Rose Valley Newbridge Maiden Wells Borth Llangwm Llangoedmor Whitchurch Ambleston Stop-and-Call Llandovery / Llanymddyfri Hazelbeach Felinfach Maes Ilyn Llanllwni Penffordd Rhos Haminiog Pentlepoir Llanddeiniol St Davids / Tyddewi Maes llyn Cilwendeg Pont Lanio / Blaenplwyf Black Tar Pinged Bancycapel Deerland Templeton Steynton Wooden Minwear Jeffreyston Pen-bont Rhydybeddau Aberlerry Glanwern Coed-y-bryn Felin-Wnda Llangennech Aberystwyth Meinciau Glandy Cross Treleddyd-fawr Middle Mill Waun Baglam Penycwm Aberffrwd Poyston Cross Bethesda Cross Hands Llansadurnen Furnace / Ffwrnais Felindre Leonardston Chancery / Rhydgaled Skerryford Blaenffos Red Roses / Rhos-gosh Parcllyn Llandeloy Herbrandston Penally / Penalum Rhyd-y-Brown St Nicholas / Tremarchog Wallis Derwydd Llangrannog Moreton Llangynog Llanmiloe Penrhiw-llan Square and Compass / Y Sgwâr Aber-Arad Capel Dewi Mascle Bridge Waterston Hodgeston Rhydywrach Moriah West Denant Tafarn-y-bwlch Tre-gynwr Bethlehem Llandissilio Caermeini Drefach Llanfallteg Blaenporth Eglwyswrw Tyle Cenarth Pen-y-fan Tir-y-dail Plwmp Swyddffynnon Bronwydd Cwmerfyn Martletwy Llanfynydd Broadway Llantood Narberth Bridge Neuadd Solva / Solfach Brook Stags Head Pont-y-Fenni Merlin's Bridge Broadway Tal-sarn Robeston Wathen Adams Street Troedyraur Ashfield Kete Cwmdwr Stonyford Tufton Maenclochog Banc y Darren Kilgetty / Cilgeti Achddu Llywernog Albert Town Bancyfelin Pentre-bâch Croes-goch Tregaron Llwyn-têg Pont Henri Cwm / Lower Town Ysbyty Cynfyn Cwm-y-glo Burton Ferry Pumsaint Pisgah Rudbaxton Leweston Pennar Park Esgair Abercastle Pwll High Street Coomb Mynydd Cerrig Capel Isaac Llangathen Llanwinio Wolf's Castle / Cas-blaidd Manorbier Newton Pentre Galar Travellers' Rest Johns' Terrace / Teras John Rosemarket New Hedges Rhydlewis Lower Solva / Solfach Isaf Martletwy Cross Dryslwyn Pen-y-groes Bateman's Hill Carew Newton Nantcwnlle Beulah Dreenhill Pontyberem Llandygwydd Hermon Withybush Abermagwr Glanrhyd Halfpenny Furze Talley / Talyllychau Caledrhydiau Caerwedros Llangolman Cwrtnewydd Abergorlech Llanybri Treherbert Newgale Trapp Llanwnnen Plashett Sarnau Ty Mawr St Florence Llanon / Llannon Llanfihangel-ar-arth Bronant / Bronnant Ffaldybrenin Walwyn's Castle Felindre Welsh Hook Ty-Mawr Pen-y-banc Ffair-Rhos Boncath Brimaston Swiss Valley Capel Abergwili Sardis Pembroke Dock / Doc Penfro Trelech Treleidr Cwmsymlog Capel Vicar Llangyndeyrn / Llangendeirne Ciliau Aeron Golden Grove St Brides Penybedd Amroth Drefach Blaenwaun Myddfai Llanarth Maesgwynne Upper Brynamman Cefn-bryn-brain Porth Mawr / Whitesands Bay Esgairdawe Llangynin Pencarreg Hendy Cwmwdig Water Dolgerdd Nant-y-Bai Llidiad-Nenog Cwmifor Sandy Trooper's Inn Llanddowror Felindre Cwmbach Cellan Broom Tanerdy Hayscastle The Marsh Sardis Pen-sarn Llansawel Southgate Nanternis Pen-y-bryn Pontamman / Pontaman Penrhyn-coch Pen-y-Bont Milton Treginnis Pen-y-garn Llwyn-y-brain Scleddau Tavernspite Llanpumsaint Dihewyd Ynyslas Carnhedryn Llanycrwys Pentrecagal Tremain Rhippinllwyd Cnwch Coch Johnston Pontyates / Pont-iets St Dogmaels / Llandudoch Talgarreg Ffos-y-ffîn Nantgaredig Cwmdu Llanhowel Blaenpennal Cwmpengraig Glanrafon Penlan St Petrox Brynberian Liddeston Whitehill Bontnewydd Upper Nash Gorsgoch Babel Manorbier / Maenorbyr Llangain Trevaughan Blaen-pant Goodwick / Wdig Siloh Casmael Llanafan Pant yr Athro Llanddinog Hillblock Buarth Mawr Pelcomb Cross Rushacre Ysbyty Ystwyth Carew Mountain Rhosfach Carew Cheriton Pill Walton East Cwmbrwyno Neuadd-Lwyd Glandwr Trisant Llanfyrnach Capel Tygwydd Mount Pleasant Llandyfan Ford Llandyry Marros Guilford Pontyglasier Goginan Trecwn Lanesend Abermeurig Pen-y-bont Box Landshipping Cwrt-henri Penboyr Gwernogle Cribyn Llanllwch Bryngwyn Temple Bar Henllan Pen-rhiw-newydd Little Newcastle / Castell-newydd-bach Pen-bedw Nant-y-ffîn Cwmystwyth Upper Solva / Solfach Uchaf Broad Haven Dolgran Felindre Brongest Llandilo-yr-ynys Penparcau Dyffryn Ammanford / Rhydaman Llanreath Capel Iwan Llanerch Tynygraig Marloes Login Tal-y-bont Twynllanan Cwmfelin-boeth Penyraber Crundale Cilrhedyn Merlin's Cross Little Honeyborough Golden Hill Letterston / Treletert Roch Brithdir Garth Cerbid Lawrenny Pibwrlŵyd Gwyddgrug New Moat St Twynnells Henry's Moat Glanaman Castlemorris / Casmorys Rhydroser Rhyd-y-saint Halfway Broadmoor Aber Eiddy Houghton Bryn-henllan Bryn Iwan Gelli Glasgoed Llanfarian Burry Port / Porth Tywyn Pentre'r-felin Pontrhydyceirt Pentre Morgan Tresaith Elerch / Bont-goch Brechfa Waunclunda Cwmgwili Drefach Pontfaen St Ishmael Great Honeyborough Devil's Bridge / Pontarfynach Llanfihangel-uwch-Gwili Wolfsdale Hill Llwyncelyn Blaen-y-coed Broginin Loveston Felin-pandy Ffynnon Cockshead Llanddeusant Glynarthen Llandilo Middle Hill Uzmaston Myrtle Hill Pont-ar-gothi Llanllawddog Llandre / Llanfihangel-geneu'r-glyn Whitland / Hendy-Gwyn Bridgend Trevaughan Llanfair Clydogau Treffynnon Fishguard / Abergwaun Cold Blow Gignog Llangorwen Llanio Llettyrychen Y Ffald Treglemais Bryn Llanion Llawhaden Cwm-oernant Llanon Llanstadwell Noyadd Trefawr Greynor Cwm-byr Ystumtuen Nine Wells Newchurch Llwyn-y-groes Llwyndafydd Llanfallteg West Woodstock Pantyffynnon Pontarsais Dale Mydroilyn Dôl-y-Bont Cardigan / Aberteifi Tycroes Pren-gwyn