Train Station Advertising in Butcher's Cross

Get in touch

Advertising in Train Station in Butcher's Cross

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Butcher's Cross

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Butcher's Cross gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Butcher's Cross

The cost of railway adverts in TN20 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Butcher's Cross reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Butcher's Cross (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Ovingdean Vinehall Street Skippers Hill Camber Broomham Rye Cade Street Foulride Green Hartfield Polegate Hollingrove Eckington Corner Three Oaks Mark Cross Sharpsbridge Southern Cross Blackness East Guldeford Potter's Green Telscombe Founthill Norton Cooden South Heighton Upper Horsebridge Falmer Tidebrook Splayne's Green Preston Union Street Alfriston Holmes's Hill Westham Twelve Oaks Terrible Down Ringles Cross Ringmer Davis's Town Willingdon Fletching Common Milton Street Waldron Down Tompset's Bank Whitehawk Dodd's Bottom Withyham Hollington Wallcrouch Dukes Green Coldean Tolhurst Hazard's Green Winchelsea Eason's Green St Helen's Hollingbury Cornwell's Bank Tile Hurst Lower Cousley Wood Boarshead Bexhill-on-Sea Plumpton Green Burwash Weald Russell's Green Cock Marling South Malling Balcombe Green Hellingly Chitcombe Aldrington Sheffield Green Millbrook Pell Green Butcher's Cross Heron's Ghyll Town Littleworth Peasmarsh Baldslow Cowbeech Hill Broadland Row Four Oaks Ripe Groombridge Stunts Green Exceat Westmeston Rusher's Cross Winchelsea Beach Wadhurst The Platt Friar's Hill Playden Hastings Seaford East Chiltington Cuilfail Witherenden Hill Rushlake Green Willard's Hill Bevendean Trolliloes Flackley Ash Alderbrook Maynard's Green Black Rock Pett Level Clive Vale Gallypot Street Bardown Hartwell Halland Ratton Village Round Hill Chapman's Town Glyne Gap Arlington Norlington Beacon Down Northbridge Street Pevensey Mark Street Highgate Hangleton Lewes Wallands Park John's Cross Northiam Thunder's Hill Hale Green Portslade Village Marle Green Warbleton Marden's Hill Nutley Chilley Green Rye Harbour Cooksbridge Lunsford's Cross Crowborough Warren Westdene Lyewood Common Bodle Street Green Wartling Churches Green High Wickham Beckley Furnace New Town Chailey Woodingdean Pett Whitesmith Hooe Common Roser's Cross Chiddingly Mutton Hall Oxley's Green Little Norlington Poundfield Beddingham Piddinghoe Great Maxfield Guestling Thorn Danehill Heighton Street Halton Hawkhurst Common Offham Three Cups Corner Swiftsden Broomgrove Grisling Common Eridge Green Brighton and Hove Wickstreet Silverhill Park Etchingham Moulsecoomb Rottingdean Berner's Hill Peacehaven Heights Filching Birchden East Hoathly Ticehurst Rickney Roedean Gun Hill The Pound Coleman's Hatch Northease Coggins Mill Blacklands Punnett's Town Hailsham Mount Pleasant Cooper's Corner Five Ashes Birling Gap Stanmer Hall's Close Framfield Beckley Cottenden Buxted Starr's Green Newbury's Steel Cross Little Common Teasley Mead Barcombe Cross Vines Cross Moulsecomb Newhaven Mayfield Ridgewood Mount Pleasant Udimore Chelwood Gate Jarvis Brook Old Town Balls Green Lidham Hill Blackham Cripp's Corner Peter's Green Telham Little Bayham Lions Green Wilmington Green Iden Best Beech Hill Hollington Park Lower Willingdon Langney Village St Anthony's Hill Friston West Marina Portslade-by-Sea Golden Cross Cowbeech Holtye Godleys Green Ely Grange Quabrook Friar's Gate Hampden Park North End Ashton Green Tilsmore Selmeston Snagshall Hove Hammerwood Birchett's Green Primmers Green Mill Corner Upper Wellingham Little London Rockrobin Bachelor's Bump Chilsham Crowborough Stonegate Upperton Salehurst Whatlington South Street Nash Street Furner's Green Heathfield Mount Ephraim Ore Battle Town Row Hankham Rose Hill Burnt Oak West Firle Kent Street Buckham Hill Wood's Green Chuck Hatch Trull's Hatch Plumpton Glyndebourne Ditchling Maresfield Fisher's Gate Rushy Green Glenleigh Park Park Corner Staplecross Poundford St John's Bishopstone Upper Hartfield Old Town Canadia Southover Roselands Pounsley Flimwell Watermill Dodd's Hill Horns Cross Mountfield Honey's Green Three Leg Cross Five Ash Down Friday Street Penhurst Pevensey Bay Hooe Stone Cross Blackboys Sweethaws Jenkins' Green Pound Green Cackle Street Magham Down Collier's Green Danegate Blackness Chelwood Common Sharp's Corner Lower Dicker Goatham Green Iford Ashburnham Forge Broad Oak Ginger's Green Marsh Green Windmill Hill Herstmonceux Rye Foreign Pestalozzi International Village Woolbridge Hollingdean Sidley Hurst Green Brightling Withdean Burlow Foul Mile Alciston Ewhurst Green Wych Cross Riseden Burwash Netherfield Sutton Wood's Corner Ponts Green Cliff End Muddles Green Clayhill Waterhall Southease Palehouse Common Flowers Green Bulverhythe Berwick West Blatchington Belmont Patcham Catsfield Wannock Henley's Down Downside Dale Hill Pebsham Eastbourne Winton Uckfield Jury's Gap Firle West Hill Chapel Cross Waldron Wilmington Bells Yew Green Chiltington Lunce's Common Horam Bohemia Cousley Wood Frant Streat Horsted Green Etchingwood Barcombe Little Horsted Cackle Street Saltdean Brownbread Street Cliffe Bexhill Horney Common Mile Oak Broad Street Cross in Hand Folkington Guestling Green Foxhunt Green Silverhill Rodmell East Moulsecoomb Caldbec Hill Forest Row Crumbles Normans' Bay Down Street East Blatchington Boreham Street Darwell Hole High Hurstwood Red House Common Sedlescombe North Corner Jevington Broad Oak Langney Telscombe Cliffs Burwash Common South Chailey Ninfield Glynde Piltdown Brede Durgates High Cross Wivelsfield Bowlers Town Whydown Rotherfield Grove Hill Poundgate Rocks Park Shover's Green Budlett's Common Shortbridge Green Street Steven's Crouch Brighton Laughton Isfield Stone Cross Lower Horsebridge East Saltdean The America Ground Westdean Argos Hill Westfield Catsfield Stream Chapel Row Shortgate Sleeches Cross Meads Fairlight Icklesham Tarring Neville Old Heathfield Newbridge Wellbrook Peacehaven Castle Hill Duddleswell Sparrow's Green Barcombe Mills Kingston near Lewes Landport Hadlow Down Jumper's Town Harbour Heights Robertsbridge Whitehill Newick Maresfield Park North Chailey Ditchling Common Church Wood St Leonards Green Fairlight Cove St Leonards-on-Sea Cackle Street Earl's Down Caneheath Holton Hill Broadstreet Green Chalvington Bodiam Carter's Corner East Dean Mott's Mill Crowlink St Anne's Swaile's Green Upper Dicker Silver Hill Hamsey Kemp Town Houghton Green Harley Shute Broomsgrove Spithurst Golden Cross Mark Cross Denton Fletching Cogger's Cross Burgh Hill Dallington Broyle Side Fairwarp Litlington Crowhurst Dittons Wivelsfield Green Beachlands North Moulsecoomb Laughton Common St Helen's Wood