Train Station Advertising in Fairlight Cove

Get in touch

Advertising in Train Station in Fairlight Cove

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Fairlight Cove

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Fairlight Cove gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Fairlight Cove

The cost of railway adverts in TN35 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Fairlight Cove reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Fairlight Cove (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Mount Pleasant Fairlight Cove Silver Hill Bells Yew Green Wallcrouch Newhaven Harley Shute Uckfield Blackness North Moulsecoomb Friday Street Northease North Chailey Mount Ephraim Alderbrook Exceat Ratton Village Kent Street Sutton Cade Street Coggins Mill Boarshead St Helen's Wood Sheffield Green Normans' Bay Collier's Green Whitesmith Wivelsfield Green Ely Grange Barcombe Mills Catsfield Stream Four Oaks Peter's Green Etchingham Winchelsea Muddles Green Barcombe Cross Cooper's Corner Portslade-by-Sea Bardown Cuilfail Sharpsbridge Eastbourne Broadstreet Green Primmers Green Bodle Street Green Pevensey Swiftsden Little London Marle Green Winchelsea Beach Southease Piltdown Flackley Ash Broyle Side Foxhunt Green Dodd's Hill Coleman's Hatch Langney Village Berner's Hill Telscombe Danegate Clayhill Butcher's Cross Sparrow's Green Burnt Oak Moulsecoomb Eason's Green Red House Common Darwell Hole South Street Fisher's Gate Pebsham Lower Horsebridge Halland Winton Stone Cross Fairwarp Portslade Village Netherfield Maresfield Park Glyne Gap Hurst Green Dittons Wellbrook Tolhurst Steven's Crouch Rockrobin Woodingdean Spithurst Hampden Park Northiam Southern Cross Hollingbury Steel Cross John's Cross Bishopstone Trolliloes Shortgate Southover Three Leg Cross Peacehaven Chiddingly Maynard's Green Wood's Green Battle Beckley Furnace Holmes's Hill Lunce's Common Belmont Groombridge Wadhurst Brownbread Street Holtye Honey's Green Vines Cross Litlington Lewes Ditchling Dale Hill Langney Chelwood Gate Bodiam Gun Hill Iden Camber Stone Cross Crowhurst Alciston Glynde Withyham Five Ashes Lower Dicker Tile Hurst Norlington Brede Broad Street Horns Cross Hartwell Best Beech Hill Bulverhythe Windmill Hill Henley's Down St John's Plumpton Green Friston Riseden Lidham Hill Cock Marling Rose Hill St Helen's Cornwell's Bank Chilley Green Isfield Tidebrook Earl's Down Wartling Oxley's Green Lunsford's Cross Poundfield Black Rock Stanmer St Leonards Green Old Heathfield Broomsgrove Udimore East Chiltington Cooksbridge Sidley Sweethaws Birling Gap Pett Level Bexhill Wivelsfield Aldrington Jarvis Brook Baldslow Mark Cross Mutton Hall Mill Corner Cottenden Jevington Ditchling Common Framfield Duddleswell Chapman's Town Wannock Hollington Park Cliffe Chalvington Hawkhurst Common Carter's Corner Snagshall Streat The America Ground Pevensey Bay Peasmarsh Filching Beckley Crumbles Mark Cross Tilsmore Mayfield Bachelor's Bump Ponts Green Church Wood Etchingwood Marden's Hill Rushlake Green Downside Salehurst Iford Hammerwood Tarring Neville Boreham Street Millbrook Gallypot Street Hankham Pound Green Northbridge Street Rye Harbour Stunts Green Penhurst Barcombe Fletching Common Ninfield Nutley Folkington Hastings Burwash South Chailey East Saltdean Birchden Waldron Wych Cross Goatham Green Harbour Heights Flowers Green Caneheath Brighton and Hove Rocks Park West Blatchington Furner's Green East Guldeford Ore Hooe Pestalozzi International Village Hollingrove Maresfield Cripp's Corner Hall's Close Brighton Ashburnham Forge Norton Grove Hill Trull's Hatch Rusher's Cross Durgates Upperton Crowborough Rye East Dean Green Street Glenleigh Park Cowbeech Burgh Hill Old Town Ridgewood Guestling Thorn Thunder's Hill Roedean Catsfield Castle Hill Hailsham Birchett's Green Cliff End Moulsecomb Heron's Ghyll Wickstreet Grisling Common Wallands Park Ovingdean Crowborough Warren Frant Potter's Green Preston Hollington Arlington Ripe Pounsley Pell Green Hazard's Green Rushy Green Splayne's Green Waldron Down High Hurstwood Silverhill Park Beacon Down Playden Rickney Clive Vale Rye Foreign Mile Oak West Firle Friar's Hill Milton Street Peacehaven Heights Davis's Town Seaford Plumpton Denton Hollingdean Old Town The Platt Westdene Whitehawk Fairlight South Malling Broomgrove Three Oaks Upper Dicker Crowlink Hove South Heighton Hellingly Bevendean Canadia Russell's Green Mount Pleasant New Town Eridge Green North End Friar's Gate Piddinghoe High Cross Nash Street Hadlow Down Polegate Hartfield Great Maxfield Brightling Firle Houghton Green Shortbridge Golden Cross Jury's Gap Chelwood Common Cackle Street Hooe Common Quabrook Westfield Hamsey Round Hill East Blatchington Danehill Newbury's Little Bayham Tompset's Bank Landport Highgate Balls Green Chailey Balcombe Green Down Street Chitcombe Dodd's Bottom Dukes Green Blacklands St Anthony's Hill Offham Sedlescombe Founthill Burlow Union Street Lower Cousley Wood Heathfield West Hill Five Ash Down Chapel Row Bohemia Mountfield Westmeston Wood's Corner Fletching Hale Green Ginger's Green Wilmington Green Rotherfield Kingston near Lewes Saltdean Falmer Terrible Down Whatlington Broad Oak Chapel Cross Ashton Green Alfriston Argos Hill Whitehill Ticehurst Rodmell Cackle Street High Wickham Glyndebourne Punnett's Town East Moulsecoomb Cogger's Cross Three Cups Corner Little Common Westdean Guestling Green Cowbeech Hill Little Norlington Buxted Watermill Godleys Green Kemp Town Patcham Silverhill Robertsbridge North Corner Woolbridge Sleeches Cross Staplecross Telscombe Cliffs Chuck Hatch Stonegate Town Row Lions Green Newbridge St Leonards-on-Sea East Hoathly Teasley Mead Horney Common Forest Row Ringmer Broomham Meads Beachlands Broadland Row Jumper's Town Coldean Ewhurst Green Burwash Common Mark Street Selmeston Herstmonceux Buckham Hill Sharp's Corner Magham Down Broad Oak Laughton Mott's Mill Poundgate Upper Horsebridge Blackness Foulride Green Caldbec Hill Foul Mile Blackham Eckington Corner Ringles Cross Withdean Warbleton Blackboys Swaile's Green Upper Wellingham Jenkins' Green Twelve Oaks Little Horsted Cooden Hangleton Westham Horsted Green Wilmington Bexhill-on-Sea Bowlers Town Pett Willard's Hill Skippers Hill Telham The Pound Berwick Willingdon Cousley Wood Chiltington Newick Lower Willingdon Starr's Green Beddingham Golden Cross Roser's Cross Burwash Weald Marsh Green Whydown St Anne's Icklesham Upper Hartfield Park Corner Waterhall Flimwell Cackle Street Laughton Common Lyewood Common Poundford Dallington Heighton Street Budlett's Common Halton Roselands Horam Chilsham Churches Green Holton Hill Witherenden Hill Vinehall Street Palehouse Common Cross in Hand Town Littleworth Shover's Green West Marina Rottingdean