Train Station Advertising in Pestalozzi International Village

Get in touch

Advertising in Train Station in Pestalozzi International Village

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Pestalozzi International Village

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Pestalozzi International Village gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Pestalozzi International Village

The cost of railway adverts in TN33 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Pestalozzi International Village reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Pestalozzi International Village (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Framfield East Hoathly Burwash Weald Little Bayham Battle Wivelsfield Moulsecoomb Saltdean John's Cross Folkington Burwash Common Ratton Village Balcombe Green Cooden Udimore Mott's Mill Bodle Street Green Glynde Forest Row Jumper's Town Eridge Green Withdean Crowhurst Friday Street Town Littleworth Mill Corner North Corner Dale Hill Poundford Old Heathfield Nutley Coldean Glenleigh Park Riseden Broad Oak Landport Harley Shute Cliffe Whitehill Beddingham Aldrington Ringmer Cross in Hand Chapel Row Skippers Hill Broyle Side Cousley Wood Five Ashes Berwick Wallands Park Steven's Crouch Davis's Town Muddles Green Golden Cross Tompset's Bank St Leonards-on-Sea Baldslow Down Street Mile Oak Hazard's Green Hove Blackboys Woodingdean Cowbeech Argos Hill Holmes's Hill Foul Mile Sutton Highgate Lunce's Common Mutton Hall Jury's Gap Maynard's Green Cooksbridge Teasley Mead Pett Firle Rocks Park Hadlow Down Church Wood Crowborough Mark Cross Falmer Peacehaven Mount Ephraim St Anthony's Hill Holton Hill Pound Green Camber Earl's Down East Blatchington Friar's Hill Durgates Peacehaven Heights Tolhurst Frant Canadia Beachlands Withyham Fisher's Gate Ringles Cross Little London West Marina Pevensey Ely Grange Broomsgrove Brightling Bishopstone The Pound Maresfield Park Pounsley Three Oaks Snagshall Dittons West Blatchington Birchden Cock Marling High Hurstwood Rushy Green Arlington Steel Cross Hollingbury Coggins Mill Beckley Guestling Thorn Foxhunt Green Tilsmore Bardown Burnt Oak Clive Vale Pevensey Bay Quabrook Chiltington Dodd's Hill Stanmer Lewes Peter's Green Little Common Horney Common Selmeston Thunder's Hill Stone Cross Lions Green Roselands Churches Green Wych Cross Westdene Norton Red House Common Fletching Ridgewood Roser's Cross Halton Cuilfail Broad Street Fairlight Cove Wartling Barcombe Cross Birling Gap Stone Cross Burlow Vinehall Street Hamsey Eason's Green St John's East Guldeford Mayfield Spithurst Catsfield Newick Broadstreet Green Willingdon Streat Brownbread Street Norlington Eckington Corner Northease Bexhill Cackle Street Bells Yew Green Telscombe Upper Wellingham Nash Street Burwash Mark Cross Lower Horsebridge Beckley Furnace Isfield Cowbeech Hill Chalvington Netherfield Palehouse Common Rose Hill Wannock Downside Wood's Corner Plumpton Swaile's Green Fairlight Cogger's Cross Uckfield Rottingdean Barcombe Dallington Park Corner Gallypot Street Chailey Little Horsted Lyewood Common Pestalozzi International Village Silver Hill Hooe Common Sidley Polegate Fairwarp Holtye Wivelsfield Green St Leonards Green Peasmarsh Caneheath Denton Lower Cousley Wood Boarshead Ashton Green Herstmonceux Jenkins' Green Guestling Green Stunts Green Rickney Stonegate Cripp's Corner Staplecross Bevendean Laughton Four Oaks Southover Iford Barcombe Mills Icklesham South Chailey Duddleswell Offham Buckham Hill Ginger's Green Glyne Gap Shover's Green Bexhill-on-Sea Henley's Down Wilmington Green Etchingwood Bodiam Great Maxfield Southern Cross Blackness Rye Harbour Hollington Russell's Green Trolliloes Grisling Common Alfriston Groombridge Godleys Green Millbrook High Cross Crumbles Windmill Hill Chelwood Common Crowborough Warren Blacklands Horam Winton Swiftsden Jarvis Brook Hollington Park Etchingham Hastings Terrible Down Chitcombe Furner's Green Belmont Filching Three Cups Corner Waterhall Hankham The Platt Berner's Hill Sweethaws Five Ash Down Primmers Green Cade Street Bulverhythe Portslade-by-Sea Exceat Wood's Green Balls Green Chapman's Town Shortbridge Caldbec Hill Heron's Ghyll Southease Black Rock East Dean Litlington Goatham Green Vines Cross Marden's Hill Carter's Corner Hellingly Woolbridge Maresfield South Street Blackness North End Upper Hartfield Westdean Normans' Bay West Firle Pebsham Waldron Down Winchelsea Ore Foulride Green Chilsham Moulsecomb Castle Hill Trull's Hatch Hollingrove Willard's Hill Lidham Hill Houghton Green Sparrow's Green Honey's Green Hartfield Shortgate Boreham Street Kemp Town Chapel Cross Waldron Coleman's Hatch Preston Hale Green Lower Willingdon Twelve Oaks Whydown Founthill South Heighton Witherenden Hill Rotherfield Jevington Mount Pleasant Flowers Green Bachelor's Bump Rye Winchelsea Beach Horsted Green Rodmell Salehurst Potter's Green Cooper's Corner Westmeston Brighton Sharp's Corner Chiddingly Watermill Mark Street Upper Dicker Cackle Street Warbleton Broad Oak Westfield Buxted Rockrobin Cliff End Old Town Meads Golden Cross Starr's Green Plumpton Green Darwell Hole Piddinghoe Tile Hurst Ninfield Cackle Street Sheffield Green Ticehurst Crowlink Ditchling Common Lower Dicker Fletching Common Silverhill Friston Bohemia Wallcrouch Playden Pell Green New Town Kent Street St Helen's Wood Magham Down Hurst Green Lunsford's Cross Chuck Hatch Langney Village Hammerwood Brighton and Hove Halland Flimwell Rusher's Cross Tidebrook Piltdown Punnett's Town Whitesmith Ewhurst Green Robertsbridge Whatlington Broomgrove West Hill Burgh Hill High Wickham St Anne's Newbridge Broadland Row Langney Ditchling Cottenden Danegate Birchett's Green Brede Little Norlington North Moulsecoomb The America Ground Heighton Street St Helen's Mount Pleasant Hailsham Poundfield Danehill Upperton Mountfield Ashburnham Forge Oxley's Green Sedlescombe East Chiltington Chelwood Gate Heathfield Milton Street East Saltdean Hooe Marsh Green Wellbrook Splayne's Green Portslade Village Silverhill Park Kingston near Lewes Wadhurst Ripe Patcham Eastbourne Hollingdean Poundgate Roedean Hartwell Newbury's South Malling Catsfield Stream Whitehawk Rye Foreign Horns Cross Wilmington Sharpsbridge Sleeches Cross Dukes Green Glyndebourne Hangleton Clayhill Rushlake Green Wickstreet Telscombe Cliffs Broomham Northiam Westham Laughton Common Upper Horsebridge Hall's Close Flackley Ash Hampden Park Town Row Hawkhurst Common Penhurst Pett Level Tarring Neville Ovingdean Harbour Heights Chilley Green Butcher's Cross Bowlers Town Friar's Gate Union Street Best Beech Hill Northbridge Street Iden Three Leg Cross Alciston Ponts Green Telham Beacon Down East Moulsecoomb Seaford Cornwell's Bank Green Street Blackham Grove Hill Old Town Budlett's Common Gun Hill Marle Green North Chailey Collier's Green Round Hill Alderbrook Dodd's Bottom Newhaven

Pages

Legal information