Train Station Advertising in Bardfield Saling

Get in touch

Advertising in Train Station in Bardfield Saling

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Bardfield Saling

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Bardfield Saling gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Bardfield Saling

The cost of railway adverts in CM7 5 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Bardfield Saling reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Bardfield Saling (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Craig's End Bobbingworth Coopersale Cowey Green Hornells Corner Kirkby-le-Soken Goose Green Mistley Heath Wethersfield Grange Hill Felmore Great Yeldham Brays Grove Salcott-cum-Virley Aveley Bell Common Tindon End Norton Mandeville Forrey Green West Hanningfield Goldhanger Ford End Navestock Common Edney Common Butt's Green Berners Roding Minnow End Wimbish Great Parndon Fryerns Foxash Estate Watch House Green West Mersea East Tilbury Seven Star Green Hadleigh Boxted Cross Widdington Margaret Roding Chipping Hill Mount Bovers Great Wigborough Stebbing Kelvedon Hatch Hemp's Green Meadowend Tendring Biggin Brookend North End Manningtree Cooksmill Green Housham Tye Langenhoe Norton Heath Willows Green Frating Heckfordbridge Dewes Green Church End Ingatestone Little Easton Brentwood Chatter End Pledgdon Green Sucksted Green Hatfield Heath Wickford Great Warley Eastend Chalk End Swan Street Elmstead Market High Park Corner High Easter Blackcat Saffron Walden Harlow Common Pig Street Willingale Mill End Green Thaxted Little Oakley Mill End Mott's Green Alphamstone Little Braxted Hullbridge Boxted Great Oakley Beggar Hill Canewdon Roydon Waltham Abbey Young's End Watton's Green Thorpe-le-Soken Ardley End Galleywood Ost End Smythe's Green Little Canfield Tye Green Abridge Delvin End Great Chesterford Castle Hedingham Little Totham Tolleshunt Knights Bunting's Green Hornestreet Bocking's Elm Birchanger Good Easter Purfleet Southfields Cornish Hall End Latchmore Bank Old Harlow Colchester Brick House End Wormingford Cooper's End Fiddlers Hamlet Baythorne End Bowers Gifford Hardy's Green Hazeleigh Parkeston Barling Pentlow Street Clapgate Great Dunmow Pannel's Ash Church End Elder Street Magdalen Laver Langford Gosfield Little Bromley Wickham Bishops Butts Green Finkle Green Matching Little Common Stagden Cross Tilbury Langham Moor Tye Green Henham Fordstreet Gubbion's Green Chipping Ongar Duckend Green Tip's Cross Loves Green Totham Hill Sturmer Little Henham Breeds Doddinghurst Low Street Kingsmoor Hyde Chase Maylandsea Bulmer Tye Great Canney Almshouse Green Flack's Green Shalford Mundon Ardleigh Heath Gainsford End Fingringhoe Bulmer Little Thurrock Purton End Duck End Lower Sheering Bovinger Tolleshunt D'Arcy Milch Hill Morris Green East Mersea Birdbrook Boreham Little Warley Galley's Corner Radwinter End Tendring Heath Burnt Heath Little Maplestead Brightlingsea Tilbury Green Doddinghurst Common Paslow Wood Common Rotten End Gallows Green Dedham Heath Fuller's End Crow Green Canvey Island Four Wantz East Horndon Coggeshall Hamlet Lambourne Horndon on the Hill Bradwell Waterside South Weald Hobbs Cross Langham Wick Coxtie Green Point Clear Greensted Green Totham Plains Marks Tey Little Oxney Green Holland-on-Sea Lower Green Danbury Common Gore Pit Rook End Buckhurst Hill Keelars Tye Gay Bowers Ballards Gore North Weald Bassett Stock Chigwell Row Chalvedon Horseman Side Countess Cross Bartholomew Green Cobbs Fenn Felsted Sheering Tilekiln Green Bedlar's Green Park Green Smith's Green Level's Green Breach Barns Abbess Roding Northend Eight Ash Green South Hanningfield Stow Maries Takeley Street Runwell Blasford Hill Great Holland Grass Green Chignall St James Nuper's Hatch Samuel's Corner Burton's Green Loyter's Green Gaston Green Copthall Green Barnston Ugley Grays Maldon Hutton Mount Walton-on-the-Naze Borley Green Great Oxney Green Holyfield Mayland Althorne Lanham Green Hare Green Birch Green Marden Ash Hope's Green Ulting Oaker Hill Tollesbury Mallows Green Clatterford End Holder's Green Lane End Ridgewell Piercing Hill Pitsea Moreton Rivenhall Epping Upland Mulberry Green Elmdon Passmores Gamble's Green Twinstead Kingswood Bocking Dutch Village Hazel End Hallsford Bridge Takeley Winter Gardens Liston Gardens Coggeshall Roundbush Frogs' Green Weeley Heath Tye Green Bulphan Long Green Wix Belchamp St Paul Stickling Green Waterhales Fyfield Broadley Common Keysers Estate Harrowcross Cressing Shelley Paglesham Eastend Tilkey Crockleford Heath Parson's Heath Cupid's Corner Landermere Terling Maggots End Buttsbury Glen Faba Clatterford End Chadwell St Mary Porters Town Woodend Green Deer's Green Newtown Ramsey Hartford End Bigods Cripplegate Stansted Mountfitchet Stapleford Abbotts Clatterford End Loughton High Garrett Stanford-le-Hope Childerditch Armigers East Hanningfield Beauchamp Roding Tarpots Swallows Cross Coopersale Street Heybridge Stambourne Green Roxwell Bonhunt Water Stambourne Southchurch Farnham Howe Green Fairstead Pale Green Lee Chapel North Whiteash Green Farmbridge End Roydon Hamlet Springfield Brock Hill Smith's Green Needham Green Langdon Hills Littley Green Starling's Green Hockley Howe Street Steeple Stonebridge Great Saling Netteswell Copford Green Stondon Massey Hawbush Green Nazeing Mead Rushley Green Ashingdon Great Notley Curtismill Green Belchamp Walter Margaretting Wrabness Danbury Bocking Churchstreet Pepper's Green Miller's Green Katherines Rochford Purfleet-on-Thames Cranes Workhouse Hill Oak Corner Bamber's Green Helions Bumpstead Herongate Aythorpe Roding The Ryes The Birches Little Henny Farther Howegreen Balstonia Reader's Corner Downhall Beach Estate Rawreth Killem's Green Ivy Chimneys Cock Green The Hythe Littlebury Green Tye Common Fobbing Linford Horne Row Matching Green Woodham Mortimer Burnt Mills Philpot End Rickling Little Burstead Havering's Grove Lee-over-Sands Churchgate Street Tiptree Mark Hall South Brookend Eversley Osea Island Wendens Ambo Hope End Green Clapdog Green Lippitts Hill Peartree Green Tinkers Green Mill Green Stewards Wiggens Green Leigh Beck Harknett's Gate Sabine's Green Blackmore End Boose's Green Stafford's Corner Clavering Shenfield Monk Street Lexden Cripple Corner Basildon Hatfield Broad Oak Bush End South Heath Pebmarsh Ghyllgrove Laindon Mowden Don Johns Gooseberry Green Padham's Green Middleton Chapelend Dengie Tye Green Blackmore Surrex Pleshey Toot Hill Little Sampford Ostend Powers Hall End Water End High Laver Paternoster Heath North Benfleet Wakes Colne Rayleigh Manuden Brook Street Wickham St Paul Hallingbury Street Threshers Bush Fanner's Green Mile End Layer-de-la-Haye Chickney South Ockendon Upper Green Abberton Pilgrims' Hatch Burnham-on-Crouch Knowl Green Tilbury Juxta Clare High Houses Berechurch Thurrock Park East Gores Wakes Colne Green Langham Rickling Green Weeley Olmstead Green Horsleycross Street Tye Green Toppesfield Clifftown Great Baddow Man's Cross Steward's Green Bentfield Green Quendon Row Heath Little Walden Baddow Park New Mistley Strethall Dedham Boyton End Richmond's Green Bustard Green Peldon Pigstye Green Chignall Smealy Tilty Southfields Gilwell Park Abbess End Debden Green Copford Duddenhoe End Rawreth Shot Rotchfords Braintree Thorrington Sewardstone King Street Billericay Suttons Steventon End Chatham Green Perry Green Lindsell Warley Foxearth Great Malgraves Borley The High West Horndon West Tilbury Abbey Field Baker Street Little Bardfield Greenstead Green Barstable Brandy Hole Faulkbourne Woodgates End Building End Blackheath Great Burstead Malting Green Cole End Great Canfield Old Mead Langley Burrsville Park Campions Southminster Clay Hills North Shoebury New Thundersley Pattiswick Jaywick Sandon Battlesbridge Rudley Green Aingers Green Latchingdon Elmstead Heath Tumbler's Green Aldham Catmere End Sumners Writtle Bournes Green Little Horkesley Layer Breton Pond Street Ardleigh Bath Side Elsenham Little End Molehill Green Crockleford Hill Chigwell Burton End Stoneyhills Cambridge Town Wivenhoe Cock Clarks Heybridge Basin Southend-on-Sea Earls Colne Rank's Green Navestock Heath Stockstreet Folly Green Nounsley Wesley End Church End Great Maplestead Mount Bures Hawkin's Hill Chelmer Village Great Claydons Causeway End Shoeburyness Bardfield End Green Pharisee Green Ovington High Roding Eastwood Woodside Green Bicknacre Braiswick Thorpe Green Debden Bradwell Wick Lee Chapel Black Horse Corner Cherry Green Ramsden Bellhouse Little Wigborough Hook End Epping Green Chitts Hills Frenches Green Goose Green Woodham Walter Row Green Foster Street Ramsden Heath Twinstead Green Upper Pond Street Hempstead Great Hallingbury Gransmore Green Little Yeldham Broomfield Chapel End Mill End Sand Hill Theydon Garnon Broad Green Stanway Curling Tye Green Stanford Rivers Purleigh Lower Green Stanbrook Stapleford Tawney Greenstead Harlow Stocking Green Green Street Layer Marney Thorpe Cross Clacton-on-Sea Little Baddow Orsett Cannon's Green Puttock's End Sibley's Green Howe Green Great Horkesley Newlands Beazley End Rowhedge North Fambridge Baconend Green Nether Street Farnham Green Hutton Stebbing Green Woodend Howegreen Fox Hatch Creeksea Ashen Matching Tye Bromley Cross Great Bentley Prittlewell Broad Street Green Widford Asheldham Dry Street Belchamp Otten Noak Bridge Little Laver Heybridge Tiptree Heath Gernon Bushes Hadstock Messing Wix Green Ramsey Island Mill Green Wicken Bonhunt Noak Hill Outer Part of Town Westward South Benfleet Broad's Green Little Mascalls Montsale Great Leighs Hill Green Roast Green Little London Stocks Green Upper Dovercourt Shotgate Crays Hill Lower Bobbingworth Green Mucking Great Braxted Duck End West Bergholt St Osyth Lamb Corner Coryton South Stifford Kirby Cross Sunken Marsh Blake End Littlebury Hastingwood Westley Heights Paglesham Churchend Colne Engaine Norton End Seawick Stones Green Beaumont Elsenham Sta Bridge Green Harwich Pentlow Birch Northend Inworth Great Bromley Little Bentley Little Waltham Mashbury Great Waltham Radwinter Maple End Rettendon Tye Green Frating Green Dovercourt Chrishall Bannister Green Pipps Hill Duton Hill Cobbler's Green Ford End Henny Street Wyatt's Green Aimes Green Rayne Lucking Street Theydon Bois Greensted Hawkwell Steeple View Temple Fields Steeple Bumpstead Ingrave Lambourne End Old Heath Further Ford End Little Hallingbury Upshire White Colne Lower Nazeing Broad Green Handley Green Green Street Bradwell on Sea North Stifford Little Leighs Downham Fordham Gaunt's End South Woodham Ferrers The Green Thundersley Runsell Green Netteswell Cross Bardfield Saling Great Sampford Ugley Green Shrub End The Common Howe Street Parney Heath Audley End Great Easton St Lawrence Chafford Hundred Black Notley Corringham Tyler's Green Ringtail Green Garnetts Brewer's End Lawford Mistley Sible Hedingham Little London Rush Green Jack's Hatch Little Parndon Woodham Ferrers Lamarsh Margaretting Tye Berden Fox Street Jasper's Green Start Hill Latton Bush Frinton-on-Sea Debden Green Stondon Green Horsley Cross Broxted Little Chesterford Brickkiln Green Great Henny Puttock End Manwood Green Panfield White Notley Kirby-le-Soken Hare Street Nazeing Long Green Monkey Street Westcliff-on-Sea Raven's Green Onslow Green New England Nevendon Long Green Newport Hellman's Cross Rose Green White Roding Pinnacles Windmill Hill Moulsham Great Bardfield Bridge End Braintree Corner Welshwood Park Salmon's Corner Cobler's Green Great Stambridge Janke's Green Mount Pleasant Oxley Green Tendring Green Lower Green Barrow Hill Dobb's Weir Coalhill Skye Green Radley Green Daws Heath South Fambridge Little Cambridge Coopersale Common Beacon End Fuller Street Hobbs Cross Shellow Bowells Bentley Chalkwell Long Gardens Churchend Rowney Corner Audley End Newney Green St Osyth Heath Colliers Hatch Gallows Green Witham Claverhambury Little Dunmow Chelmsford Potter Street School Green Alresford Tye Green Howlett End Roost End Great Tey Orsett Heath Tillingham Waltham's Cross Daw's Cross High Ongar Lee Chapel South St Vincent's Hamlet Greenwoods Great Wakering Uppend Fordham Heath Finchingfield Roundbush Green Lower Pond Street Woodhill Cutlers Green Chappel Rivenhall End Mill End Bradfield Canvey Village Leigh-on-Sea Bentfield Bury Brick End South Green Bradwell Robinhood End Queen's Park High Street Green Arkesden Great Totham Liston Hatfield Peverel Little Tey Bishop's Green Newman's End Gestingthorpe Molehill Green Hawkspur Green Keeres Green Brookstreet Hare Street Thorpe Bay Boyton Cross Bradfield Heath Sewards End Norwood End West Thurrock Little Clacton Southey Green Broad Green Elkins Green Leaden Roding Upper Green Sunnymede Hamperden End Courtsend Galleyend Feering Bran End Tylerscross Nine Ashes Greenhill Stisted Oxen End Tilegate Green Mountnessing Nazeing Gate Ashdon Shalford Green Wellstye Green Stroud Green Tolleshunt Major Easthorpe Hickford Hill Friars Mead Temple End Navestock Side Mount End Far Thorpe Green Kelvedon Nazeing Little Wakering Sewardstonebury Halls Green Carter's Green North End Halstead Passingford Bridge Vange Great Berry Woodhatch High Beach Epping Dyer's End Great Clacton Crow's Green Bacon End Cold Norton Thornwood Common Fryerning Mark Hall North Pedlars End Crawley End Wimbish Green Silver End Beacon Hill Birchhall Corner Cross End Church Langley Theydon Mount High Beech Outer Part of Town Eastward Horkesley Heath Taverners Green Bumble's Green Church End