Train Station Advertising in Bighton

Get in touch

Advertising in Train Station in Bighton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Bighton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Bighton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Bighton

The cost of railway adverts in SO24 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Bighton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Bighton (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Pucknall Hangersley Hattingley Little Down Southend Pondtail Westfield Townsend West Dean Upham East Anton Forton Fritham Upper Ratley Langley Little Shoddesden Ashe Warren Martin Drove End Damerham Standford Hinton Smannell Fleetend Tinkers Cross Hoe Netley Marsh Ragged Appleshaw Foxcotte Dora's Green Swarraton Upper Burgate Lynch Bucket Corner Funtley Hyde Anmore Netley Burley Wildmoor Black Dam Braishfield Nob's Crook Farnborough Turmer Bentley Hilsea West Ham The Soke Pardown Water End Chilcomb Brockhurst Littleton Newtown Hazeley Lea Stonehills North Waltham Purbrook Heath Woodlands Redenham Ashley Northfields Hill Head Lower Turmer Worting Criddlestyle Lower Farringdon Anthill Common Greywell Brighton Hill Oakridge Fox Lane Stonyford Wootton Upper Street Boyatt Wood Bridgemary Yateley Upton Itchen Hipley Bishopstoke Hillstreet Nutley Pamber Heath Frogham West Worldham Blissford Crowdhill Axford Empshott Kent Lower Green Murrell Green Little Hoddington Hambledon Horndean Portchester Blackhill Carter's Clay Heather Row Binsted Woolston Broadgate Hearn Corhampton Stoke Northney Chilton Candover West Tisted Thruxton Frogmore Bidden Tiptoe Newtown Brickhill Lyde Green Faccombe Rafborough Downend Ecchinswell Bramley Corner Shalden Green South Farnborough Bramley Andwell Latchmere Green Swanmore Hurstbourne Tarrant St Denys North Charford Ogdens Meonstoke Romsey Swelling Hill Sherfield on Loddon Peartree Green Tufton Southwick North Warnborough Port Solent Neatham Hatt Hill Goodworth Clatford East Liss Houghton Ashlett Mount Pleasant Ower Springvale Kingston Chapel Breamore Bishop's Sutton Mockbeggar Furzley Brook Hill West End Bramdean Rushington Darby Green Cliddesden Linkenholt Burkham Allbrook Kingsclere Woodlands East Oakley Linford Long Sutton Lower Ratley Racedown Downton Filmore Hill Shirley Park West Tytherley Broad Oak Bentworth Brown Heath Warnborough Green Redbrook West End Pilley Liss Birchy Hill Overton Vernham Street Eversley Cross Furze Hill Sleepers' Hill Gosport Silkstead Wildhern Woodcot Balmerlawn Lower Swanwick Soberton Martin Minley Northam Harefield North Street Bramley Green Hythe Old Burghclere Monxton North Ripley Poulner Lord's Wood Langstone Lower Canterton Chilworth Old Village Banister's Park Newtown Court Corner Hartley Wintney Heckfield Mount Pleasant Bitterne Park Peel Common Beech Oakley Newbridge Dibden Spanish Green Bucks Horn Oak Abbots Worthy Blacknest Gore End Headbourne Worthy Lindford New Cheriton Popley Up Nately Hoe Gate Abshot Ashfield Harefield Salters Heath Fratton Pooksgreen Empshott Green Beech Hill Ashmansworth East End Dundridge Penwood Highclere Whitway Halterworth Hound Green Compton Frogmore Phoenix Green Brock's Green Turgis Green Ramridge Park Kent's Oak Cufaude Finchdean Hensting Thorney Hill Stoke Charity Fryern Hill Little Somborne Morestead Highcliffe North Street St Mary's Walhampton Newnham Horseport Grateley Rockbourne Lymore Netley Hill Middleton Hinton Ampner Dibden Purlieu Crosshouse Ann's Hill North Hayling Hazeley Bottom Shawford Upper Pennington East Hill North End Chalton Tipner Linwood Northbrook Bedhampton Fullerton Curbridge Bashley Buckland Durley Street Froxfield Green Harestock Petersfield Ringwood Dunley Hill Shedfield Bevois Valley Tangley Weeke Broad Layings Polhampton The Mint Lowford Lopcombe Barton Stacey Lee-on-the-Solent Lyndhurst Whitehill Picket Post Compton Hatchet Gate Eastland Gate Hook Farnborough Park North Fareham Pamber End Enham Alamein Woolton Hill Stockbridge Colt Hill Newtown Bisterne Close Swanwick Buckland Winsor Newtown Tidpit East Worldham Dipley Tadley Hill Newtown Shirley Hardley Sea View Isington Leigh Park Farnborough Green Wellow Wood Fareham Elvetham Ibsley St Mary Bourne West Wellow Chilworth Ellisfield Bitterne Manor Little Posbrook East Boldre Bramshill Up Green Hightown Picket Hill Leagreen Browninghill Green East Stratton Ashe Bulbery Timsbury Toothill Shirrell Heath Shamblehurst Newfound Woodfalls Alverstoke Park Gate Wheat Hold Farlington Three Ashes Baybridge Testwood Cuckoo Bushes Hillpound Rotherwick Knowle Summerlug Clanville Shipton Bellinger Little Basing The Butts Wheatley Frostlane Lordswood Lasham Row Ash Ladwell Durrants West Hill Buddle Odiham Copnor Andover Penton Corner Privett Monkwood Stanswood Bighton Critchell's Green Brockhampton Holt Upton Grey North Oakley Coombe Woodgreen Aldershot Totford Sway Stuckton Charlwood Kilmeston East Dean Mill Lane Hazeley Heath Shorley Sarisbury Deadwater Tot Hill Old Basing Keeping Wymering Winklebury Stanmore North Kingston Hawkley Bordon Stratfield Turgis Axmansford Warnford West Heath Battramsley Little Holbury Warren Corner Bickton Mill Green Dean Tadley Bottom Wolverton Common Godshill Wood Clanfield Titchfield Common North Town Rownhams Upper Shirley Upper Canterton Bucklers Hard Fulflood Wimble Hill Old Shirley Upper Kingston Itchen Stoke Weston Patrick Woodside Griggs Green Vernham Dean The Common Shalden Church End Viables Ripley Shirley holms Shootash Winnall Bank Coxford Stoney Cross Earlstone Common Netherton St John's Church Stoke Chawton Worlds End Weyhill Quarley Pilley Bailey Whitsbury Southwood Durns Town Tapnage South Baddesley Pound Green Lane End Burghclere Common Headley North End Abbotswood Couch Green Kingsmead Hill Top Knights Enham Basingstoke East Woodhay Kingsclere Bitterne North Weirs Old Netley Binley Catisfield Adbury Clatford Oakcuts Ossemsley The Hangers Frithend Bashley Park King's Somborne Heath End Mead End Ower Plastow Green Inhurst Denmead Sholing Cuckoo's Corner Sandford Bar End Upper Wootton Furzeley Corner Bagmore Montgomery Lines Dowd's Farm Bleak Hill The Frenches Kings Furlong North Poulner Harbridge Powntley Copse Boarhunt Gobley Hole Woodcott Wickham Common Bradley Liss Forest Hursley Drayton Ratlake Southington Stakes Tote Hill Furzedown Easton South Gorley Worthy Down New Alresford Wonston Conford Farnborough Street Belbins Nutburn Mortimer West End Weston Colley Vernham Row Whitchurch Gable Head Freemantle Blackwater Seafield Stubbington Lynch Hill The Withies South Hayling Crookham Village Clarken Green Bransbury North Gorley Church Crookham West End Green Wadwick Sladen Green West Town Thorns Beach Highbridge Longstock Ramsdean Michelmersh Hungerford Standon Blackmoor Sandy Balls Charter Alley Glebe Kentsboro Hurstbourne Priors Hollington Cross Hannington Chidden Lower Common Hill Park Spitalhatch High Cross Hatch Warren Mapledurwell Causeway Steep Marsh Newtown Fawley Kitwood Tichborne Newtown Common Palestine Ocean Village Church Oakley Tunworth Bull Hill Stone Custards Bransgore Rowlands Castle Nichols Town Camdentown Elvetham Heath Itchen Abbas Bishop's Green Wootton St Lawrence Rye Common Sheet Laverstoke South Warnborough Aldermoor Hatherden Fair Oak Green Mullenspond Wishanger Common Crockerhill Fleet Lower Bullington Sopley Little Ann Crookhorn East Tytherley Wivelrod Old Alresford Catherington South Weirs Pound Street Hordle Waterditch Sholing Common Turkey Island North Stoneham Sutton Scotney Cheriton Hatch Bottom Hightown Cold Ash Hill Warsash Kingsley Brockenhurst Moortown New Brighton Shirley Warren Anstey Exbury Battramsley Cross Holybourne Crow Sandleheath Beaulieu Bramshaw Steep Micheldever Shortheath Danebury Lockerley Valley Park Dogmersfield Fyfield St Giles's Hill Pitt West Leigh Pennington Stonymarsh Cosham Eastleigh Otterwood Little London Bedenham Hunton Rowner Greatham Knapp Gundleton Badger Farm Wildern Twyford Pheonix Green Bartley Hillhead Preston Candover Goose Green Wigley Dunbridge Hawthorn Penton Mewsey Goose Hill Dilton Durley Weston Martyr Worthy Fair Cross St Austins Keyhaven North End Ewshot Ellingham Lepe Hazeley Medstead Lower Common East Wellow Ridgeway Parade Whitenap Anchorage Park Woodley Ropley Soke Woodside Hammer Bottom North Sydmonton Crondall Somers Town Bevois Mount Gilbert Street Purbrook Copythorne Waterlooville Setley Cocksford Down Newtown Hundred Acres West Green Bevois Town Oak Hill Stratfield Saye Prince's Marsh Godwinscroft Applemore Wittensford Ibworth Burley Street Abbotstone Chandlers Green Plaitford Green Swaythling Lower Buckland Avington Elson Kempshott Cottonworth Walton Heath Hiltingbury Portswood Sydmonton Beckley Fisher's Pond Bisterne South Town Stockheath Blackfield Mottisfont Broughton Cove Cricket Hill Milton Ropley Compton End Hocombe Nether Wallop Kimpton West Stratton Soake Bagnum South Down Townhill Park Egbury Hale Allum Green Grayshott Hatchet Green Bunstead Newtown Ashurst Norleywood Lower Daggons Lee Ground Baughurst Common Butlocks Heath Cowplain Baughurst Headley Down Stroud Gilbury Hard Chandler's Ford Wintershill Thornhill The Close New Town Regents Park Boorley Green Havant Colden Common Landport Colbury Clayhall Lee Abbotts Ann Gunville Ashley Wallington Bellevue Droxford West Heath Newton Stacey East Tisted Furzey Lodge Titchfield Park South View Wherwell Upper Farringdon Hartley Wespall Newtown Sparsholt Locks Heath Hartfordbridge Foxhills Wilsom Thornhill Park Lymington Forton Colemore Roughdown Crux Easton Upton West Meon Woodlands Stoner Hill Heathfield Chilbolton Down Oliver's Battery Hound Lower Wield Fairdown West End Crawley Harbridge Green Ashurst Bridge North Houghton Fleet Horsebridge Sprat's Down Neacroft Emery Down Mellishes Bottom Burghclere Woodend Titchfield Old Portsmouth Rotten Green Warren Corner Burridge Ovington The Hummicks West Liss Blounce Hammond's Green Wharf Hill Waltham Chase Oakshott Sherfield English Midanbury Bailey's Hard Hill Brow Burgates Godshill Flood Street Newton Valence Monk Sherborne Totton Nursling Swampton Charlton Cole Henley Gritnam Deane Hedge End Lower Burgate Stony Heath Bassett Green Weston Corbett Hartley Mauditt North Camp Owslebury North Boarhunt Longparish Upper Wield Sandy Down Bramshott Daneshill Blashford London Minstead Bursledon Hamble-le-Rice Dean Pamber Green Silchester Liphook Kingsland Place Emsworth Hawley Eastoke Merry Oak Litchfield Lower Upham Buckskin Cupernham Fair Oak Foxdown Woodington Burley Beacon Ramsdell Hawley Lane Pikeshill Hook Fair Oak Four Marks Widley Old Milton Paulsgrove Bossington Whale Island Upper Swanmore Frost Hill Redlands Heathfield Warborne Horris Hill Wolverton Burley Lawn Winchfield Hurst Headley Upper Clatford Brockbridge Wimpson Southampton The Holdings Bassett Privett Holt End Well Highfield Little London Lower Exbury Drayton Foxhall Moulsham Green Wecock Red Rice Tye Fordingbridge Freefolk New Milton Nashes Green Brown Candover Potbridge Wickham Lord's Hill Steventon Everton Hatch Andover Down Vernham Bank Mengham Tilly Down Arford Highways Millbrook Portmore Picket Piece Herriard Forest Corner Hollington Southsea Farleigh Wallop Lower Green Nately Scures Stoke Common Southrope Chilbolton Baffins Upper Slackstead Over Wallop Maybush Hampton Park Soldridge East Cholderton Curdridge Langrish Upper Enham Abbotts Barton Upper Common Lower Froyle Brambridge Weston Stony Batter North Baddesley Malshanger East Martin Ashton Alton Hyde Tadley Winchester Botley Hillyfields Sherborne St John Rake Common North End Park Corner Beauworth Hounsdown Hook Park Estate Anna Valley East Aston Soberton Heath Shobley Lower Brook Quidhampton Winchfield Heath End Up Somborne Buriton Whiteley Stamshaw Ball Hill Blendworth Woodlands Kingston Portsea Holbury Frenchmoor Lovedean Woodmancott Calshot Upper Froyle Winslade Minstead Westley Northbrook Ibthorpe Denvilles Selsmore Houndmills Canada Amport Redbridge Eling Wyck Bowling Alley Northington Lower Bordean East Meon Newtown Ropley Dean Ashford Meon Leckford Dummer Spearywell Penton Grafton Lower Slackstead Brokenford Milford on Sea Sleaford Thedden Middle Wallop Upper Bullington Ridge Common Portsea Island Hook Park Mattingley Lower Pennington Eastrop Weavers Down Highbury Marchwood Warblington Bailey Green Appleshaw Kimbridge Passfield Newgrounds South Wonston Exton Newtown Brook Street End Polygon Selborne Segensworth Bramshott Chase Bowyer's Common Canada Common Rockford Popham Horton Heath Mislingford Hill Grove Hollywater Great Shoddesden Ampfield Fleetlands South Ham Foulford Oakhanger East End West Common Bishop's Waltham Otterbourne Ashford Hill Egypt Eastney Calmore Kings Worthy Barford Broadmere Avon Portsmouth Outwick St Cross Crampmoor West Meon Westwood Park Eversley Centre Holt Pound Cadnam Duck Street Bedford Place Brook Buttsash Golden Pot Park Boldre Chineham Awbridge Barton on Sea