Train Station Advertising in Cheriton

Get in touch

Advertising in Train Station in Cheriton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Cheriton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Cheriton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Cheriton

The cost of railway adverts in SO24 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Cheriton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Cheriton (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Gilbert Street Beauworth West Wellow South Ham Bramshott Chase Hoe Gate Weyhill East Tytherley Newtown Common Adbury Hill Grove Woodlands Chidden Ashe Warren Moulsham Green Foulford Pound Green Holt End Highbridge Newton Stacey Rotherwick Bucks Horn Oak Maybush Crookham Village Fratton Bisterne Knights Enham Hyde West Stratton Sway Gobley Hole Goose Hill Harbridge Sea View Greywell Privett Deadwater Calshot Street End Baybridge South Farnborough Tye Minstead Godwinscroft Rowner Boarhunt Bagnum Cole Henley Crowdhill Hordle Netherton Wittensford Tiptoe Frithend Ocean Village Standon Lynch Hill Highfield Breamore Corhampton Critchell's Green West Town Elvetham Heath Compton Houghton Brook Spitalhatch Hampton Park Hammond's Green Ibthorpe South Down Bramley Petersfield East Wellow West Meon Woodlands Ridgeway Parade Hurstbourne Tarrant Lyndhurst Shortheath Hightown Turkey Island Martin Lower Green South View Kimpton Salters Heath Furzedown Eastoke Brockhampton Lyde Green Abbotswood Westwood Park Martyr Worthy Lower Canterton Hill Park Axford Elson Dibden Hammer Bottom Mullenspond Titchfield Park Kingsley Fox Lane Bucklers Hard Newtown Lower Buckland Abshot Rye Common Horseport Redbrook Fisher's Pond Hatch Bar End Heather Row North Baddesley Bishop's Waltham Ibworth Midanbury Woodlands Leagreen Holt Kings Furlong Anmore Thorney Hill Anna Valley Warnborough Green Blendworth Ecchinswell Netley Hill Church End Woodside Sandford Shootash Odiham Upper Canterton Linkenholt Paulsgrove Brook Calmore Newtown Oak Hill Harefield Catherington Heathfield Old Basing Hangersley Wolverton Locks Heath Lower Bordean Colden Common Ropley Soke Upper Swanmore Turmer Couch Green Ashurst Bridge Liss Bradley Eversley Centre Gosport Eastney Clanfield Stubbington North Charford Cheriton Basingstoke Vernham Row Fair Oak Downend Harefield Upton Park Corner Upper Slackstead Stockbridge Bordon Warblington Burgates Lordswood Bridgemary Fareham Browninghill Green Whiteley Hipley Harestock Nursling Vernham Bank Ashmansworth New Brighton Toothill Hawley Lane Hollywater Rockbourne Roughdown Highclere Wootton St Lawrence Furze Hill Newtown Neatham Steep Marsh West Dean Brokenford North Camp Popham Monk Sherborne Lower Slackstead North Warnborough Cufaude Wildmoor Whitway Lowford Cadnam Pamber Green Wintershill Kings Worthy Whitsbury Fryern Hill North End Faccombe Springvale Farnborough Park Upper Enham Malshanger North Fareham Bossington Picket Post Sydmonton Wonston Dilton Penton Corner Compton End Hightown New Alresford West Tisted Netley Nutburn Hardley Winsor Chilworth Waltham Chase Grateley Bowling Alley Ramsdean Ann's Hill Thornhill Fawley South Weirs Dunley Damerham Bramshill Ringwood Wharf Hill Middle Wallop Chalton Curbridge Stone North Street Southend Hoe Burghclere Common Nashes Green Durns Town Potbridge Filmore Hill Holbury Chapel Northfields Wivelrod Peartree Green Balmerlawn Itchen Abbas Red Rice North Stoneham Havant Ashlett Mengham Southampton London Minstead Fyfield Bank Liphook North End Wheat Hold Kentsboro Clanville Northbrook Hollington Hartley Wintney Awbridge Frenchmoor Upper Bullington Bursledon Dean Hatchet Green Worthy Down Danebury Wherwell Bailey Green Braishfield West End Kimbridge Hound Green Wickham Common Hatchet Gate The Close The Mint Ower Battramsley East Cholderton Dogmersfield Buttsash Hound St Giles's Hill Pilley Bailey Bailey's Hard Southwick Brown Heath Upper Wootton Bunstead South Warnborough Swaythling Upper Farringdon Worting Woodcot Durrants Segensworth Yateley Westfield Woodington Bagmore Dean East Tisted Widley Burkham West Green Port Solent Fairdown Gilbury Hard Hale Eastrop Silchester Pooksgreen Weston Litchfield East Aston Abbots Worthy Lower Upham Isington Fair Oak Green Ashley Enham Alamein Burley Andover Down Inhurst Wishanger Common Langstone Shalden Green Shedfield Lower Turmer Warren Corner Ragged Appleshaw West Heath Godshill Hill Top Landport Vernham Dean Swanwick Stanswood Upton Winchester Romsey Carter's Clay Woodmancott Michelmersh Upham Winchfield Buckland Ashe Polygon East Hill Sandleheath Old Portsmouth Mill Green West Meon Itchen Stoke Old Shirley Cowplain Palestine Outwick Bellevue Golden Pot Charlwood Heathfield Abbotts Ann Well Lower Common Upper Shirley Church Crookham Preston Candover Sholing Worlds End Newbridge Frost Hill Hinton Ampner Walton Heath Empshott Newtown South Baddesley Bighton South Town Abbotstone East Woodhay Gritnam Mockbeggar Wickham New Town Ratlake Froxfield Green Silkstead Bashley Newfound Chilcomb Oakshott Hillstreet Selsmore Weston Lasham Portchester Upper Burgate Park Gate North Town Bramley Corner Newtown Cocksford Down Totton Shawford St Mary's Oakhanger Lower Ratley Shobley Foxcotte Boldre Rowlands Castle Eling Sandy Balls Purbrook Heath Baughurst Bentworth Heckfield Coxford Bartley Gundleton Crockerhill Lynch High Cross Banister's Park Stakes Tadley Bottom Kitwood Warnford Anthill Common Ellingham Buriton Ramsdell Nob's Crook The Frenches Stamshaw Farnborough Thorns Beach Hambledon Turgis Green Viables South Gorley Everton Swelling Hill The Holdings Norleywood Langrish Forton Butlocks Heath Southrope Goose Green Bevois Valley Polhampton Fleetend Pikeshill Shirley Warren Tichborne Bowyer's Common Tapnage North Houghton Headley Down Soldridge Hazeley Lea Bevois Town Dummer Pamber Heath Baughurst Common Sherborne St John Woodend Knapp Merry Oak Little Shoddesden Ogdens Hensting West Worldham Foxhall Forton Upper Clatford Passfield Alverstoke Cove Selborne Otterbourne Anchorage Park Wymering West End Broadmere Little Holbury Tinkers Cross Lee Ground Hartfordbridge Oakley Hamble-le-Rice Northney Meon North Waltham Shipton Bellinger Hatt Hill Pondtail Herriard Chilton Candover Hiltingbury North Hayling Bedhampton Birchy Hill Timsbury Wecock Upper Kingston Bramshaw Duck Street Hannington Little Posbrook Sheet Westley Griggs Green Boyatt Wood Foxhills Medstead Twyford Regents Park Emsworth Dibden Purlieu Church Oakley Woolston Hawkley Mead End Hazeley Bottom Bishopstoke East Oakley Dundridge Mount Pleasant The Hummicks Hurstbourne Priors Lopcombe Spanish Green Mottisfont Marchwood Middleton Valley Park Frogmore Pilley Broughton Lepe Wootton Lane End Ossemsley Hillyfields Mount Pleasant Totford Portsea Island Wellow Wood Hatch Warren Canada Common Stonehills Bleak Hill Wimble Hill Hillpound The Hangers Frogham Woodley Warsash Kingston East Martin Kent's Oak Shirrell Heath Bassett Green Micheldever Beckley Sleaford Hunton Curdridge Nately Scures Lower Common Upper Wield Colbury Clayhall Crookhorn Monxton Allum Green North Weirs Setley West Hill Houndmills Upper Ratley Overton West Common Weavers Down Cold Ash Hill Aldershot Lower Exbury Old Milton Crawley Burley Lawn Horndean Gable Head Sarisbury Kingsclere Woodlands North Kingston Hinton Lee Kingsclere Eastleigh Hythe Sherfield on Loddon Whitchurch West Liss Cupernham Winklebury Blackwater Chilbolton Steventon Newgrounds Stoke Common Woodside Meonstoke Botley Finchdean Fritham Little Hoddington Walhampton North End Wildern Portsmouth Redenham Titchfield Penwood Blackmoor Townhill Park Newtown Fair Cross Dipley Milton Tidpit Newton Valence St Austins Chawton Wallington Laverstoke Applemore Binley Stoke Glebe Shalden Langley Hillhead Hollington Cross Lovedean Northbrook Blounce Redlands North End Kent Swarraton Racedown Godshill Wood Hilsea Cuckoo Bushes Montgomery Lines Little London Tote Hill Horsebridge Nutley Tadley Hill Wheatley Lord's Wood Darby Green Holybourne Three Ashes Wilsom Denmead Charlton Newtown Ball Hill West Leigh Hungerford Beech Pheonix Green Pardown Exbury Broad Oak Weston Patrick Rafborough Testwood Heath End Lower Wield West Tytherley Lower Daggons Stockheath Woodfalls Littleton Egbury Allbrook Clatford Oakcuts Sholing Common East Liss Highbury Rotten Green Axmansford Winslade Redbridge Owslebury East Worldham Itchen Catisfield Sopley North Gorley Whale Island Tilly Down Stroud Burridge Durley Street West Ham Dowd's Farm Horris Hill Harbridge Green Lee-on-the-Solent Newtown Bashley Park Newtown Up Nately Blacknest Droxford Little London Burley Street Furzeley Corner Winnall Brickhill Sparsholt Waterditch Nether Wallop Tunworth Horton Heath Wyck Soake Durley Fordingbridge North Oakley Millbrook East End Shirley Milford on Sea Broadgate Hill East End Four Marks Portsea Lower Froyle Drayton Up Green Summerlug Shorley Hawthorn Farnborough Green Over Wallop Daneshill Crosshouse Swanmore Copnor Bitterne Park Grayshott Bentley Lower Burgate Compton Stanmore Stoke Goodworth Clatford Belbins Wigley Dora's Green New Milton Bedenham Hook Burley Beacon Deane Weston Corbett West Heath Emery Down Swampton Aldermoor Warren Corner Ridge Common Oliver's Battery Chilworth Old Village Beech Hill Stratfield Saye Penton Grafton Ladwell Empshott Green Hatch Bottom Winchfield Hurst Warborne Eastland Gate Chandler's Ford Upper Street Blackfield Linwood Mill Lane Picket Hill Longstock Holt Pound Bramley Green Southington Purbrook Appleshaw Hawley Soberton Heath Lord's Hill Plaitford Green West End Green Bramshott Barford South Hayling Townsend Crux Easton Otterwood Brockbridge Soberton Funtley Ibsley East Meon Barton Stacey Blackhill Hocombe Hartley Wespall Poulner Water End Knowle Little Ann Avon Bidden Minley Weeke Pucknall Waterlooville St John's Church Wadwick Earlstone Common Canada Dunbridge Titchfield Common South Wonston Brown Candover Camdentown Bull Hill Eversley Cross Buckskin Bransbury Northington Ewshot Fleet Vernham Street Leckford Bisterne Close The Withies Sherfield English Lower Swanwick New Cheriton Newtown Rake Common Kilmeston Furzey Lodge Wildhern Ropley Wimpson Colemore Steep Pennington Privett Hearn Amport Hazeley Heath Barton on Sea Greatham Tot Hill Pound Street Freefolk Farlington Little Somborne Lower Bullington Upton Grey Bassett Quarley Quidhampton Upper Pennington Heath End Hook Park Little Down Ovington Cuckoo's Corner Old Netley Headley Cliddesden Woolton Hill North Street Bickton Tadley Park Hill Brow Rushington Colt Hill Bishop's Sutton Hatherden Lockerley Spearywell Little Basing Chilbolton Down Beaulieu Exton Fleet Cosham Andwell Fair Oak Alton Anstey Ashley Thornhill Park Fleetlands Kingston Crow Newnham North Sydmonton Hursley Buckland Flood Street Copythorne Lower Green Mapledurwell Ashford Hill Kingsmead Stuckton Hartley Mauditt Downton Ampfield Baffins Bitterne North Ripley Buddle The Butts Brighton Hill Monkwood Stratfield Turgis Abbotts Barton Headbourne Worthy Causeway Portswood Bitterne Manor Avington Brockhurst Gore End Woodgreen Up Somborne Blashford Crondall Thedden Hyde Bishop's Green Lymington Binsted Mortimer West End East Boldre East Stratton Pamber End Bulbery Battramsley Cross Mattingley Tangley Thruxton Farleigh Wallop Standford King's Somborne Headley West End Egypt Martin Drove End Ellisfield Elvetham Brockenhurst Hundred Acres Highways Stoke Charity Boorley Green Lower Farringdon Woodcott Smannell Halterworth Northam Shirley Park Bransgore Upper Froyle Shamblehurst Keyhaven Sprat's Down Picket Piece Great Shoddesden Coombe Nichols Town Chandlers Green Kingsland Place Forest Corner Tipner Hook Park Estate Clarken Green Fullerton Mislingford Frostlane Sleepers' Hill Ashton Old Alresford Ropley Dean Leigh Park Fulflood Broad Layings Chineham Stoner Hill Lower Brook Longparish Hounsdown Lindford Gunville Conford Murrell Green Newtown Peel Common Arford Moortown East Dean Hook Netley Marsh Upper Common Hazeley Ramridge Park Easton Morestead Kempshott North Boarhunt Bedford Place St Denys Stonymarsh Newtown Cottonworth Phoenix Green Furzley Pitt East Anton Wolverton Common Cricket Hill Lower Pennington Foxdown Plastow Green Southsea Bevois Mount The Soke Stoney Cross Freemantle Hedge End Charter Alley Sladen Green Hattingley St Mary Bourne St Cross Seafield Long Sutton Ower Brook Hill Brock's Green The Common Whitenap Andover Drayton Penton Mewsey Mellishes Bottom Powntley Copse Burghclere Stony Batter Latchmere Green Sandy Down Crampmoor Badger Farm Liss Forest Sutton Scotney Oakridge Stony Heath Stonyford Black Dam Neacroft Southwood Ashford Linford Criddlestyle Ashurst Brambridge Portmore Farnborough Street Whitehill Bucket Corner North Poulner Custards Weston Colley Hill Head Prince's Marsh Rockford Court Corner Ripley Tufton Frogmore Shirley holms Rownhams Blissford Row Ash Highcliffe Lymore Popley Denvilles Old Burghclere Somers Town Keeping Bramdean Ashfield