Train Station Advertising in Dipley

Get in touch

Advertising in Train Station in Dipley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Dipley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Dipley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Dipley

The cost of railway adverts in RG27 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Dipley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Dipley (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Bossington West Green Crux Easton Shirrell Heath Hound Hyde Wintershill Exbury Rye Common Brokenford Chalton Newtown Common Eastney Lower Turmer Worthy Down Weston Totford Southampton Brockhurst Camdentown Woodcot Sherfield on Loddon Weeke Tiptoe West End Kings Worthy Gritnam New Cheriton Compton Chilworth Old Village The Hangers Soberton Brook Boorley Green Ashton Woodlands Bank Furzley Hatt Hill Harbridge Otterbourne Fleet Tipner Crookham Village West Meon Woodlands Westwood Park Newtown Conford Wimble Hill Cottonworth Winchester Binley Knights Enham North Fareham Black Dam Anna Valley Hearn Greatham Upton Gable Head Tinkers Cross New Milton Ropley Sandford Buttsash Red Rice Aldermoor Boarhunt North Camp Anmore West End Hazeley Heath Enham Alamein Wherwell Hightown Southsea Park Gate Hammer Bottom Tadley Bottom Netley Hill Upper Ratley Hook Popham Crawley The Butts Portmore Wickham Dunley Pound Street Somers Town Peel Common North Warnborough Ann's Hill Harestock Holybourne Montgomery Lines Filmore Hill Swelling Hill Minstead Cupernham The Soke Calshot South Ham Ropley Soke Bagnum Tichborne Rushington Nob's Crook Lower Pennington Thornhill Buckland East Anton Rockford Tidpit Heckfield Merry Oak Latchmere Green Oakridge Lynch Ewshot Stonehills Stone Eastoke Hamble-le-Rice Deadwater Hatch Newtown Woodside Liss Southwick Blendworth Ashfield Pondtail Hatch Bottom Burley Street Cowplain Woodlands Soake Norleywood Whitchurch Nutburn Powntley Copse Stroud Lower Farringdon Whitenap West Hill Danebury Owslebury Little Shoddesden Hurstbourne Priors Odiham Upper Kingston Waterditch Fox Lane Lower Common Wellow Wood Woodend Forton Lord's Wood Tote Hill Portchester Old Shirley The Mint Bagmore Ower Battramsley Cross Weston Corbett Wyck Bucket Corner Moulsham Green Linwood Crowdhill Mottisfont Abbotts Ann Southington Axford Bunstead South Baddesley Fritham Everton South Town Ramridge Park Brockhampton Turgis Green Brickhill Little London Bevois Mount Seafield Sherfield English Stubbington Hightown Foxhall Dunbridge Butlocks Heath Wymering North Gorley Furzey Lodge Smannell Upper Wootton Linford Petersfield Fleet Rafborough Drayton Golden Pot Tapnage Ridge Common Ashe Warren Ower West Liss West Tisted Newtown Mengham Silchester South Weirs Little Basing Stoner Hill Brown Candover Shootash North Boarhunt Houghton Anstey Fairdown Nately Scures Farnborough Park Crampmoor Bedenham Spanish Green Ogdens Couch Green West End Green Hyde Tilly Down Spearywell Griggs Green Hatherden North Street Browninghill Green West Dean Andover Down Cole Henley Brighton Hill Highcliffe Palestine Ashmansworth Ampfield Shortheath Broadgate Brook Ibthorpe Stoke Highclere Chawton Bramshott Chase Upper Swanmore Little Hoddington Ibsley Abbotswood Woodgreen Hawley Lane Hatchet Gate Applemore North Baddesley Foxcotte Lopcombe Wimpson Baybridge Newtown Old Burghclere Colemore Foulford Fawley Crow Beech Hill Moortown Woodcott Fareham Weston Patrick Kentsboro Lower Froyle Kimpton The Frenches East Dean Three Ashes Awbridge Mill Lane Buddle Bashley West Tytherley Sleepers' Hill Abbotstone Lower Wield Up Green Houndmills Peartree Green Hook Amport Mount Pleasant Alton Fulflood Quidhampton Lowford West Ham Empshott Green Stoke Highfield Ladwell East Cholderton East Tisted Itchen Abbas Milton Upton St Cross Bursledon Sherborne St John Ashley Northbrook Goose Green Milford on Sea Ellingham Furzeley Corner West Heath Ellisfield Steep Marsh Knowle Hurstbourne Tarrant Bar End Picket Post Woolton Hill Wheat Hold Silkstead Stonyford Hannington Wonston Hinton Ampner Stoke Charity Kingsclere Blackfield Harbridge Green Compton End Ridgeway Parade Newgrounds Vernham Dean Warren Corner Lee-on-the-Solent Canada Common Coombe East Tytherley Bentley Chilbolton Down Warren Corner Standford Penton Grafton Fullerton Locks Heath Ball Hill Tunworth Hinton Coxford Barford Bishop's Sutton Mead End Bedford Place Itchen Stoke Hoe Gate Langley Northam Newtown Blackhill Winklebury Portsea Island Woolston Bull Hill Criddlestyle West Common Newtown Hatch Warren Little Posbrook Shobley Swaythling Lee Shalden Stratfield Saye Bevois Valley Upper Common Kent's Oak Dora's Green Broughton Rowlands Castle Cosham Sutton Scotney Brambridge Chidden Inhurst Aldershot North Street Linkenholt Itchen St Giles's Hill Gilbert Street Kingsland Place Hillpound Godshill Wood Durns Town Newnham Woodington Earlstone Common Clayhall Crosshouse Warblington Froxfield Green Fleetlands Wildern Wootton St Lawrence Stamshaw East Martin Wolverton Frostlane Clanville Sleaford Whale Island Avon Great Shoddesden Church Crookham Lovedean Winchfield Hurst Hardley Eling Bevois Town Abbots Worthy North Town Hill Grove Tadley Hill Farnborough Street North Ripley Lower Daggons Upper Wield London Minstead Preston Candover Sydmonton Weyhill Plaitford Green Foxdown Forest Corner Privett Wigley Privett Hazeley Bramley Corner Plastow Green High Cross Totton Liss Forest Wheatley Sandy Down Shalden Green Copnor Lockerley Bramley Green Curbridge The Holdings East Aston Flood Street Sheet Wishanger Common Woodside Netherton Ibworth Stanmore Paulsgrove Whitehill Stockbridge Ashurst Bridge Eastland Gate East End Custards Hartley Wespall Lower Bordean Bowyer's Common Southwood Upper Canterton Heathfield Old Basing Worlds End Hiltingbury Port Solent Godshill Charlwood Wivelrod Burghclere Nichols Town Andover Upton Grey New Alresford East End Pardown Quarley Bisterne North End Little Holbury Holt Boldre Yateley Hazeley Bottom Hook Park Estate Wootton North End Rotherwick Nashes Green Godwinscroft Well Broad Layings Upper Burgate Ratlake Warnborough Green Portswood Lower Exbury Waltham Chase North Poulner Calmore Deane Fratton Catherington Hedge End Broad Oak Hollywater Tufton Hound Green Lyndhurst Lower Buckland Woodley Heather Row Newtown Northfields Standon Charlton Hangersley Hartley Wintney Headley The Common Shawford Landport Wolverton Common Isington North Hayling Winslade Gunville Frost Hill Lower Swanwick Crockerhill Compton Newfound Lower Bullington Pooksgreen Stakes Blashford Cold Ash Hill Ocean Village Upper Farringdon Picket Hill Brook Hill Stony Heath Colbury Winnall Fair Oak Critchell's Green Arford North Stoneham Crookhorn Monxton Roughdown Fair Cross Upper Enham Little London Stuckton Warborne Bramley West Worldham Prince's Marsh Ashurst Winchfield Shirley Park Badger Farm Longstock Bleak Hill Gundleton Pamber Heath Hipley Herriard Vernham Row Allbrook Up Nately Downend Avington Leigh Park Mullenspond Chilcomb Netley Marsh Martin Hook Park Headbourne Worthy Forton Burley Beacon Lower Green Baffins Bashley Park Bradley Barton on Sea The Close Gore End Poulner Bickton Leagreen Hawkley Kilmeston Medstead Ashford Hill Lyde Green Eversley Centre Lane End New Brighton Blacknest Colt Hill Gilbury Hard Hattingley Lynch Hill Elson Boyatt Wood Lower Canterton Pikeshill Heath End Wecock Broadmere Stonymarsh Newton Stacey Beckley West Wellow Eversley Cross Little Down Shedfield Chandlers Green Durley Pennington West Town Church Oakley Allum Green Row Ash Goodworth Clatford Mattingley Millbrook Laverstoke South Gorley Walhampton Whitway Birchy Hill Newbridge Emsworth Oakley Barton Stacey Duck Street Botley Purbrook Grateley Hill Minley Balmerlawn Bitterne Upper Street Harefield Empshott Dogmersfield Newtown Hillstreet Steep Whitsbury Horsebridge Netley Brockenhurst Litchfield Four Marks Ovington West Heath Brockbridge Kingsley Bucks Horn Oak Hunton Sholing Thorney Hill Cuckoo Bushes Alverstoke Upper Bullington Penton Corner Meonstoke Easton Middle Wallop Wildhern Blounce Shipton Bellinger Old Alresford Bishop's Green Stanswood Durley Street Wickham Common Hordle Warsash South Warnborough Clanfield Kitwood Upper Shirley Hartfordbridge Battramsley Thornhill Park Brock's Green Park South View Denmead East Woodhay Hill Brow Breamore Monkwood Darby Green Droxford Blackwater Highbury Heath End Mislingford Catisfield Fyfield Lasham Chapel Malshanger Purbrook Heath East Oakley Abbotts Barton Meon Highbridge Clatford Oakcuts Gosport Tadley Adbury Steventon West End Dean Havant Oliver's Battery Anchorage Park Bransgore Finchdean Bassett Green Stoney Cross Sopley Stony Batter Ropley Dean Bailey's Hard Horton Heath Segensworth Little Somborne Halterworth Vernham Bank Neacroft Micheldever Upham Lee Ground Tangley Greywell Fryern Hill Lower Upham Chilbolton Sarisbury Frogmore Heathfield Oakhanger Whiteley Penwood Overton Pamber End Vernham Street Swanwick Goose Hill East Stratton Monk Sherborne Waterlooville Buriton Wharf Hill Neatham Chilton Candover Springvale South Hayling Hampton Park Redbrook Lepe Polygon Hundred Acres Hocombe Langstone Horseport Bidden Northington East Boldre Tot Hill Chineham Frogham Twyford South Down Bartley Stockheath Eastrop Charter Alley Holt Pound Kings Furlong Southrope Bramdean Blackmoor Cricket Hill Hill Park Martin Drove End Pamber Green East Wellow Abshot Liphook Glebe Kingston Upper Clatford Spitalhatch Horndean Farnborough Curdridge Kingsclere Woodlands Penton Mewsey Bucklers Hard Morestead West Meon Cadnam Hill Head Burridge Chandler's Ford Hillyfields Belbins East Hill Ripley Bishop's Waltham Warnford Hungerford Westley Thedden Foxhills Church End Timsbury Bishopstoke Furze Hill Andwell Pound Green Denvilles Walton Heath Binsted Pucknall Funtley Bramshott Sandy Balls Cove Highways Baughurst Common Horris Hill Setley Titchfield Park Long Sutton Selborne Oakshott Drayton Hollington Faccombe Newton Valence Fair Oak Green Lower Common Keeping Swampton Up Somborne Exton Sparsholt Mellishes Bottom Lordswood Anthill Common Polhampton Thruxton St John's Church Hawley St Mary's Northney Mapledurwell Northbrook Burgates Fleetend Lower Slackstead Sandleheath Ashlett Causeway Park Corner Otterwood West Stratton Hursley Redlands Burghclere Common Swanmore Ossemsley Little Ann Rownhams Furzedown Stoke Common Soberton Heath Street End Bramshaw Hatchet Green Holt End Selsmore Viables Nutley Cliddesden Redbridge Newtown Outwick Ramsdell Lower Ratley Buckskin Headley Chilworth Hawthorn Hambledon Water End East Meon Hale Weston Colley Bulbery Bentworth St Mary Bourne Dibden St Austins Salters Heath Bordon West Leigh Thorns Beach Beech North Houghton Phoenix Green Bighton Bowling Alley North Weirs Pitt Townhill Park Wallington Bramshill Sea View Frithend Baughurst Kingston North Waltham Appleshaw Eastleigh Worting Widley Sladen Green Lindford Fair Oak North End Egypt Kempshott Hartley Mauditt Sway Lower Green Freefolk Dipley Rockbourne Ramsdean Newtown Newtown Mount Pleasant Beauworth Downton Turmer Mortimer West End The Hummicks Bransbury Shirley holms Romsey Popley Bassett Tye Regents Park Damerham Littleton Turkey Island Farnborough Green Dibden Purlieu Court Corner Pheonix Green Corhampton Carter's Clay Emery Down Dean Hoe Durrants Canada Portsmouth Toothill St Denys New Town Upper Slackstead Winsor Headley Down Hounsdown Upper Pennington Crondall Basingstoke Soldridge Lord's Hill Dilton Bellevue Hill Top Burley Farlington Portsea Dowd's Farm Shirley Warren Ragged Appleshaw Keyhaven King's Somborne Middleton Freemantle Fordingbridge Gobley Hole Mockbeggar Beaulieu Passfield South Farnborough Oak Hill Upper Froyle Weavers Down Pilley Bailey Pilley Dundridge Elvetham North End Hilsea Nursling North Charford Over Wallop Lymington Testwood Wittensford Westfield Ringwood Shamblehurst Longparish Woodfalls Farleigh Wallop Langrish Elvetham Heath Colden Common Ashe Old Milton Shirley Harefield Martyr Worthy Lower Brook Hazeley Lea Kingsmead Bridgemary Burley Lawn Holbury Clarken Green Bitterne Manor South Wonston Hollington Cross Picket Piece Frogmore Bedhampton Banister's Park Egbury Grayshott North Oakley Titchfield Common Woodmancott Brown Heath Nether Wallop Stratfield Turgis Cuckoo's Corner Rowner Kent Wildmoor Shorley Old Netley Rotten Green Hillhead Redenham The Withies Sprat's Down Summerlug Hythe East Worldham North Kingston Hammond's Green Marchwood Ashford Ecchinswell Lymore Swarraton Kimbridge East Liss Hensting Rake Common Weston Potbridge Bitterne Park Midanbury Bisterne Close Knapp Frenchmoor Bailey Green Dummer Cocksford Down Blissford Wilsom Burkham Braishfield Valley Park Townsend Michelmersh Leckford Mill Green Axmansford Cufaude Racedown Fisher's Pond North Sydmonton Buckland Wadwick Lower Burgate Sholing Common Newtown Daneshill Southend Cheriton Murrell Green Maybush Copythorne Ashley Old Portsmouth Titchfield