Train Station Advertising in Hale

Get in touch

Advertising in Train Station in Hale

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hale

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hale gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hale

The cost of railway adverts in SP6 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hale reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hale (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Newtown The Frenches Hounsdown Furzey Lodge Abbotts Barton Southampton Martin Drove End Wellow Wood Titchfield Park Prince's Marsh Stockheath Baffins Itchen East Tytherley Southwood Bramshaw Little Down Sladen Green Brokenford Stratfield Saye South Hayling Polygon Minstead Kimbridge Shootash East Martin Mount Pleasant Compton Wildmoor Buckland East Hill Ellingham Michelmersh Darby Green Hill Top Gobley Hole West Town Spearywell Arford Aldershot Worlds End Headley Applemore Neatham Townsend Beech Hill Lepe Upper Kingston Highfield Silchester Montgomery Lines East Woodhay St Cross Weston Corbett Morestead North Charford Black Dam Ewshot Alverstoke Plastow Green Leckford Blackwater Frithend Eversley Centre Tilly Down Ashurst Canada North End Chilcomb Furzley Highways Wishanger Common Bishop's Waltham Ibthorpe Alton Shirley Redbrook Tunworth Rowlands Castle Stroud Wyck Linwood Burkham Newtown Common Calshot Cocksford Down Thedden Four Marks Itchen Abbas Anna Valley The Withies Baughurst Ampfield Whitenap Fordingbridge Wherwell Ashlett Viables Weyhill Cuckoo Bushes Colemore Bighton Crondall West End Hazeley Spanish Green Pikeshill Wymering Mapledurwell Hawkley Bull Hill Exton Norleywood Totford Nashes Green West Ham Brock's Green Hillpound West End Bucklers Hard Sandy Balls Braishfield Bar End Pamber Green Lyde Green Wivelrod New Milton Upper Street Ramsdell Stoke North Street Downend Ridgeway Parade Winsor Stuckton Heckfield Soberton Heathfield Anchorage Park North End Knights Enham Dean Thornhill Park Durrants Belbins West Heath Ellisfield West Green Pamber End Lower Burgate Shipton Bellinger The Common Furzedown Beauworth Newtown Upper Farringdon Soberton Heath Ower Northam Neacroft Newtown Glebe Weston West End Whitehill Holbury Upper Pennington Sholing Common Peel Common Ashton Dummer Brown Candover Mount Pleasant Weston Colley Stakes Hampton Park Little Hoddington Milton East Meon Earlstone Common West End Green Compton Shirley Warren Ogdens Pamber Heath Whale Island Empshott Green Hearn High Cross Tadley Hill Bramley Sleaford East Cholderton Hunton Overton Bevois Valley Liphook Outwick Warborne Criddlestyle Broughton Pondtail Vernham Dean Egbury Bitterne Park Cupernham Tangley Old Alresford Warsash Woodcott Newtown Froxfield Green Merry Oak Dipley Frostlane New Alresford Drayton Stony Heath Seafield Frogmore Broad Layings Pheonix Green Conford Lindford Tipner Standon Shortheath Avon Redenham Thruxton Knowle Little Shoddesden Lowford Sherfield on Loddon Bramley Corner Cowplain Lordswood East Tisted Portsea Farlington Adbury Winchfield Ramsdean Crawley Crookhorn Wootton Awbridge East Oakley Murrell Green West Dean Lower Bordean Ragged Appleshaw Swaythling Bramdean Southend Blendworth Ropley Soke Newtown Sarisbury Middle Wallop Lane End Kingsmead Ibsley Leagreen Tadley Bottom Gundleton Pennington Quarley Langley Ashford Hill West Tisted North Ripley Horndean Freemantle Crow Lower Brook Swanmore Copythorne Poulner Brown Heath Hedge End Newtown Badger Farm Widley Dilton Ovington Corhampton Burley Street Headley Houghton Hazeley Lea Shedfield Otterwood Freefolk Newtown Standford Fareham Long Sutton Dogmersfield Medstead Nutley Bedhampton Crowdhill Emsworth Sheet Brook Hill Little Posbrook North Street Wheatley Wittensford Frost Hill Waltham Chase Hawthorn Battramsley Little Somborne Abbotstone Upton Grey Hollington Cross West Wellow Barton on Sea Stanmore Kent Bashley Park Burghclere Hartley Wespall St John's Church Somers Town Dunbridge Amport Hazeley Heath Yateley Cheriton Toothill Fair Oak Green Woodgreen Litchfield Rownhams West Liss Hollywater Abbotswood St Mary's Warnford Horsebridge West Meon Gosport Monkwood Waterditch Ashe Warren Hoe Passfield North Warnborough Locks Heath Bramshott Chase Little Basing Fyfield Anstey Titchfield Winslade Rotten Green Blounce Lower Green Colden Common King's Somborne Baybridge Sea View Sandy Down Ann's Hill Brambridge North Waltham Malshanger Purbrook Blackhill Calmore Bagmore Copnor Newton Stacey Northbrook South Wonston Ramridge Park South Farnborough Sandford Bentley Whitsbury Shawford Chalton Ball Hill Up Somborne South Weirs Grateley Burridge Park Gate Thorney Hill Charlwood Chineham Gable Head Dibden Purlieu Soldridge Penton Mewsey Fulflood Tinkers Cross Mill Green Bramshott Hollington Deadwater Heather Row Stamshaw Buckland Roughdown Newtown Monxton Whitway West Heath Great Shoddesden Hinton Ampner Farnborough Park Ashford Setley Over Wallop Old Milton Hythe Catherington Laverstoke Beech Barford Clanville West Hill Hatchet Gate Sopley Denmead Hannington Farnborough Street Holt End Eastland Gate Tot Hill Thorns Beach Frogmore Bishop's Sutton Steep Gore End Redbridge Shirley Park Upper Wootton Newtown Fryern Hill North Houghton Winchester Tote Hill Newton Valence Abbotts Ann Fair Oak Farleigh Wallop Hipley North Stoneham Charlton Lynch Oakshott Mortimer West End Midanbury Headbourne Worthy Rotherwick North Baddesley Kilmeston Itchen Stoke Binsted Romsey Bisterne Wheat Hold Martyr Worthy Oakley Netley Bank Forest Corner Upper Common Little London Meon Ocean Village Furze Hill Hurstbourne Tarrant Beaulieu East Wellow Sandleheath Bossington East Anton Kitwood Vernham Bank Carter's Clay Potbridge Bransgore Thornhill Appleshaw Wigley Wildern Kingston Goodworth Clatford Turgis Green Couch Green Frenchmoor Holybourne Swampton Clanfield Tapnage Gritnam Chandlers Green Mill Lane Hurstbourne Priors Brickhill Chilbolton Down Hightown Fleetlands Bordon Lee-on-the-Solent North Fareham Horton Heath Foxhall Red Rice Egypt Lopcombe Popley Upper Clatford Pitt Lymore Hook Petersfield Beckley Headley Down North Hayling Durley Street Camdentown Clatford Oakcuts Shamblehurst Northfields Pilley Bailey Park Corner Three Ashes Nob's Crook Bransbury Old Basing Wallington Golden Pot Bucks Horn Oak Sparsholt North Oakley The Mint Northney Hale Longparish Bartley Ringwood Fritham Herriard West Tytherley London Minstead Langrish Bramshill Axford Knapp Cliddesden Lower Exbury East Dean Brockhampton Andwell Paulsgrove Curbridge Milford on Sea Hatch Warren Springvale Blackmoor Cufaude Bickton Owslebury Kempshott Heath End Cadnam Pardown Newtown Minley Durns Town Timsbury Old Shirley Cosham Blacknest Turmer Woodend Mellishes Bottom Clarken Green Stoke Charity Upton Brockhurst Lord's Hill Woodside Swelling Hill Charter Alley Harestock Picket Post Lord's Wood Kent's Oak Fair Cross St Giles's Hill Kingsclere Oakridge Peartree Green Burley Beacon Hyde Townhill Park Palestine Hook Park Harbridge Green Westfield Totton Bramley Green Stony Batter Elvetham Lower Buckland Catisfield Brighton Hill Weavers Down Aldermoor Goose Hill Wootton St Lawrence Empshott Old Netley Stoner Hill Hiltingbury Racedown Chapel Woodington Picket Hill Martin Kings Worthy Foxdown Hartley Mauditt Bellevue Woodmancott Hillyfields Newfound Sherborne St John The Hummicks Boyatt Wood Burley New Town Burghclere Common Lower Ratley Hundred Acres Ropley Foulford Boarhunt Danebury Northington Fullerton North Weirs North Boarhunt Upton Rockbourne Bagnum Hill Park Wilsom Lower Turmer Forton Chawton Godshill Wood Havant Warnborough Green Andover Down Marchwood Street End Allbrook Crux Easton Stoke Worthy Down Battramsley Cross Church Crookham Bailey's Hard Privett Ashley Ropley Dean Ashmansworth Bassett Green Pucknall Bunstead Denvilles Wharf Hill Titchfield Common Causeway Elson Sholing Anthill Common Buddle Hursley Mislingford Bowling Alley Fleet South Down Tidpit Crockerhill Northbrook Horris Hill Lynch Hill Boorley Green Summerlug Burgates Lee West Meon Woodlands Cole Henley Church Oakley Highcliffe Foxhills Testwood Kingsley Finchdean Selsmore East Aston Damerham Hammond's Green Lower Green Moortown Highclere Old Portsmouth North Kingston Phoenix Green Stoney Cross Dowd's Farm Woodside Critchell's Green Silkstead Godwinscroft Ibworth Dean Upper Ratley Banister's Park Landport Hilsea Stone Polhampton Bishopstoke Hammer Bottom Tufton Lower Wield Valley Park Upper Swanmore Tichborne Quidhampton Hillhead Holt Oliver's Battery West Common Furzeley Corner Sutton Scotney Cold Ash Hill Upper Slackstead Abbots Worthy Ladwell Waterlooville South Town Griggs Green Woodlands Shorley Twyford East Liss Shalden Green Mullenspond Colt Hill Horseport Easton Lower Upham Bowyer's Common Smannell Fratton Stubbington Penton Grafton Penton Corner Upper Enham Lower Farringdon Lower Slackstead Lockerley Eling Leigh Park Portsmouth Wolverton Common Dora's Green Woolston Vernham Row Droxford Langstone Liss East Stratton Flood Street Otterbourne Meonstoke Wintershill Fisher's Pond Shirrell Heath Whitchurch Hook Park Estate Fairdown Walhampton Stonehills Lower Common Up Nately Littleton Hatherden Upper Froyle Hound Green Blackfield Little London Penwood Lower Pennington Harefield Fox Lane The Soke Kings Furlong Powntley Copse New Brighton Brook Woodley Crookham Village Swarraton St Denys Chilworth Old Village Anmore Netley Marsh West Stratton Whiteley Butlocks Heath Upper Shirley Ridge Common Bleak Hill Downton Chidden Westley Baughurst Common Chilbolton Hazeley Bottom Hightown Broadmere Lower Swanwick Wecock Wimble Hill Stonymarsh Ossemsley Browninghill Green Cove Buttsash Rushington Stanswood Hartley Wintney Chilworth Portmore Godshill Newnham Dunley Axmansford Salters Heath Eastrop Linkenholt Hawley Lane Binley Keeping Compton End Nichols Town The Butts Eastney Nether Wallop Breamore Hill Brow Bishop's Green Brook Old Burghclere Deane The Hangers Warren Corner Hyde Eastleigh Bradley Cuckoo's Corner Allum Green Forton North Town Stonyford Tye Worting Foxcotte Broadgate Sprat's Down The Holdings West Leigh Millbrook Funtley Enham Alamein West Worldham Cricket Hill Goose Green Hungerford Rafborough Crampmoor Ashley Botley Clayhall Upper Burgate South Ham Steventon Spitalhatch Weston Patrick Newtown Netherton Blashford Hill Grove Southington South View Fawley Little Holbury Steep Marsh Maybush Gilbert Street Coombe Netley Hill Rye Common Warblington Brockbridge Nutburn Mengham Andover Cottonworth Filmore Hill Grayshott Birchy Hill Well Hinton Rake Common Wickham Port Solent North Camp East Boldre Farnborough Green Winnall Court Corner Wolverton Bashley Bevois Town Hawley Everton Hoe Gate Monk Sherborne Regents Park Redlands Popham Rockford Houndmills Bisterne Close Dibden Portchester Hartfordbridge Up Green Woodcot Preston Candover Mottisfont Ashurst Bridge Lyndhurst St Mary Bourne North Sydmonton Row Ash Soake Vernham Street Picket Piece Newtown Southsea Upham Gunville Little Ann Oak Hill Southrope Hatch Heathfield Stoke Common Purbrook Heath Highbury Ecchinswell Custards Emery Down Sleepers' Hill Hensting Duck Street Fleetend Abshot St Austins Ashfield Lower Common Woolton Hill Highbridge Bailey Green Kingsclere Woodlands Lee Ground Lower Canterton Boldre Drayton Exbury Hardley Woodlands North End Newbridge Hordle Halterworth Curdridge Hamble-le-Rice Latchmere Green Privett Portsea Island Upper Wield Southwick Eastoke Wildhern Kentsboro Sway Liss Forest Church End Linford Bedenham The Close Kingston Hillstreet Frogham Pooksgreen East End Bassett Ashe Coxford Odiham Middleton Plaitford Green Swanwick Bitterne Chandler's Ford Elvetham Heath Hound Hambledon Farnborough Warren Corner Fair Oak Nursling Pound Street Nately Scures Hocombe Gilbury Hard Hill Head Rowner Selborne Bucket Corner Sydmonton Winklebury Holt Pound Water End Wimpson Winchfield Hurst Lower Daggons Hattingley Westwood Park Dundridge Walton Heath Bidden Shirley holms Kimpton Hatchet Green Oakhanger Mockbeggar Mead End Weston Canada Common Barton Stacey Harefield South Baddesley Pound Green Micheldever Stratfield Turgis Moulsham Green North End Balmerlawn Harbridge Fleet Wickham Common North Poulner Lower Froyle Shobley New Cheriton East End Longstock Durley South Warnborough Avington Basingstoke Daneshill Kingsland Place Bursledon Greywell Greatham Shalden Lower Bullington Buriton Ratlake South Gorley Bevois Mount Newgrounds Pilley Upper Canterton Lovedean Lymington Turkey Island Woodfalls Burley Lawn Portswood Faccombe Brockenhurst Heath End Segensworth Bitterne Manor North Gorley Upper Bullington Wonston Sherfield English Bridgemary Hangersley Bedford Place Hatch Bottom Stockbridge Bulbery Inhurst Crosshouse Hook Colbury Lasham Tiptoe Chilton Candover Ower Bentworth Hill Broad Oak Isington Tadley Keyhaven Weeke Park Wadwick Ripley East Worldham Eversley Cross Blissford Hatt Hill Mattingley Buckskin