Train Station Advertising in Martyr Worthy

Get in touch

Advertising in Train Station in Martyr Worthy

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Martyr Worthy

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Martyr Worthy gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Martyr Worthy

The cost of railway adverts in SO21 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Martyr Worthy reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Martyr Worthy (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hamble-le-Rice Potbridge North Oakley Eversley Cross Froxfield Green Sandy Down Hursley Prince's Marsh Sarisbury Brokenford Newtown Cuckoo Bushes Whitsbury Shirley Freefolk Mellishes Bottom Spitalhatch Crondall Tadley Pound Green London Minstead Polhampton Kingsmead Old Shirley Foxcotte Ellingham King's Somborne Penton Corner Winklebury Winchfield Hurst Lymore Downend Thornhill Bowyer's Common Crux Easton Otterbourne North Sydmonton Furzey Lodge Townsend Dibden Downton Highcliffe Hatchet Green Dowd's Farm Fox Lane Ashlett North End Dean Hatch Warren Nately Scures Seafield New Alresford Bordon Lower Exbury Crowdhill Nutburn Pooksgreen Netley Upper Pennington St John's Church Outwick Tufton Southrope Pucknall Frenchmoor Bishop's Waltham Highfield Itchen South Town Ashford Newton Valence Winnall Badger Farm Hundred Acres Appleshaw Kingston Kentsboro Park Gate Egypt Picket Post West Ham Preston Candover Hearn Bighton Oliver's Battery Beckley Canada Copythorne Lower Bordean Frogmore Oakley Rotherwick Ampfield Fryern Hill Bulbery Applemore Little Shoddesden Arford Little Down Bleak Hill Basingstoke Hangersley Oakhanger Durley Street Furzedown Portsea West Common Somers Town Middleton Adbury Buriton Southwick Headbourne Worthy Drayton Calshot Redlands West Stratton Lower Common Bitterne Park Fordingbridge Smannell Tinkers Cross Hyde Woolton Hill Weeke Portsea Island Hatherden Upper Kingston Setley Anthill Common Breamore Upper Farringdon Little Holbury Purbrook Heath Mount Pleasant Petersfield Stonymarsh Whitchurch Four Marks Curdridge Whale Island Upper Slackstead Lee-on-the-Solent Griggs Green Blounce Woodend Buckland Little London Hipley Woodmancott Broad Layings Westfield Stony Batter Shirley Park Lower Daggons Pamber Green Langrish Easton Custards Bailey's Hard Church Oakley Hill Grove Brook Ibsley Anstey Clanville Blacknest Ramridge Park Locks Heath West Worldham Gundleton Tunworth Steep Marsh Couch Green Lynch Hill Allbrook Chineham Stubbington Park Hocombe Fair Oak Up Nately North Fareham Hythe North Warnborough Sandford North Camp Lower Buckland Mattingley Upper Wootton Popley Hammer Bottom Highways Inhurst Bevois Valley Burghclere Common West Hill Kilmeston Micheldever Knights Enham Woodgreen East Worldham Plaitford Green Silkstead Kent's Oak Woolston Sea View Woodington Highbridge East Dean Soake Bramley Bramshill Fyfield Clarken Green Medstead Hook Park Winslade Blackwater Darby Green Bellevue Newtown Ashe Dilton Headley Stamshaw North Weirs Little Posbrook Keeping Leckford Mount Pleasant Causeway Lasham Westley Goose Hill Barton on Sea South Farnborough Boldre Anchorage Park Stoner Hill Kingston Red Rice Shobley Holbury West Liss Southend Hannington The Holdings Hillpound Dean Black Dam Eastrop Broadgate Lymington West Heath Alton Wigley Portsmouth Cold Ash Hill Newnham Liphook Finchdean Shirley holms Halterworth Shalden Green Rockbourne Ibthorpe Burley Ossemsley Odiham East End Ashley Old Netley Thedden Wadwick Lee Ground Tangley Ogdens Purbrook Linkenholt Compton Portchester Liss Forest Hedge End Shedfield Mislingford East Boldre Fair Oak Green Bransgore Wimpson Bevois Mount Horseport Burgates Newtown St Denys Spanish Green Cliddesden Wimble Hill Chidden Elvetham Gilbert Street Newgrounds Lower Brook Butlocks Heath The Butts Crawley Latchmere Green Crampmoor Ashfield Woodside Compton End Roughdown Monkwood Hill Brow Tiptoe Wootton St Lawrence Charter Alley Brockhurst Ladwell Fisher's Pond The Soke Abbotstone Stoke Common North End Coombe Litchfield Cole Henley Ringwood East Liss Testwood Bailey Green Cove Gritnam Fair Cross Swanmore Filmore Hill Rafborough Godshill Longstock Ower Rowner Hazeley Bottom Moulsham Green Gosport Sheet Bradley Lower Green Sprat's Down Redbrook Swampton Little London Ashton Bucks Horn Oak Murrell Green Nichols Town Crosshouse New Cheriton East Oakley West Dean Drayton Kingsclere Rockford Compton Farnborough Privett Ropley Dean Hartley Mauditt Water End Gobley Hole Netherton Bucket Corner Sandy Balls Aldershot Upton Grey East Hill Street End Hinton Fulflood Axford Old Portsmouth Horton Heath Hook Stoney Cross Abbotswood Woodlands Hatt Hill Beech Hill Damerham Houndmills Toothill Kingsley Deadwater Tote Hill Heath End Ovington Minley Forest Corner Coxford Bramshaw Kent Northney Lee Townhill Park Barford Lyde Green Bridgemary Catisfield Grateley Droxford Heathfield Newtown Birchy Hill Woodlands Up Somborne Battramsley Cross Everton Redbridge Walton Heath Hoe Gore End East Wellow West End Bishop's Green Danebury Sydmonton Hook Park Estate North Town Hollywater Hound Green Cadnam Exton Bransbury Pikeshill Brockbridge Linwood Hordle Crookhorn Wittensford Cottonworth Charlton Highbury Crow Standford Hawley Hungerford Standon Wolverton Common Redenham Selborne Tapnage Fairdown Upton Lyndhurst Bramdean Salters Heath Bassett Bentley Cupernham Lordswood South Gorley Sleepers' Hill Dunbridge Shirrell Heath The Hangers Fawley Bull Hill Silchester Northfields Fratton Wintershill East Tytherley Otterwood Exbury Upper Common Rake Common East Aston Powntley Copse Dummer Marchwood Lord's Hill Stroud Ashford Hill Eling Southsea Stoke Ramsdean Buttsash West Tytherley Waltham Chase Mottisfont Lynch Highclere North Ripley South Ham Sholing Common Hill Top Havant West Town Bagnum Hensting North End Durrants Stuckton Furzley Lower Wield Fleetlands Brown Candover Glebe Oak Hill Dibden Purlieu Broad Oak Camdentown Cocksford Down West Meon Little Hoddington Earlstone Common Bartley Colt Hill Thruxton Minstead The Close Carter's Clay Curbridge Hoe Gate Itchen Stoke Tichborne Rownhams St Giles's Hill Upper Froyle Rushington Bickton Holt End Beaulieu Amport Durley Ridge Common Upper Clatford Headley Springvale Denmead Tilly Down Mill Green Winchester Harestock Charlwood Long Sutton Hatch Swaythling Lower Burgate Bentworth Clatford Oakcuts Baybridge Hattingley Andover Down Farleigh Wallop Shalden Peel Common Hurstbourne Priors Herriard Newtown Fullerton Godshill Wood Isington Clanfield Timsbury Boarhunt Old Alresford Aldermoor Dogmersfield Lower Canterton Stoke Charity Bedhampton Palestine Anna Valley Funtley Deane Burley Beacon Turkey Island Hurstbourne Tarrant Colbury Banister's Park Meonstoke Goodworth Clatford South Baddesley North Street The Common Nursling Blashford Bitterne Headley Down Fleetend Abbotts Ann Stakes Weston Colley Mengham Boorley Green Ratlake Ann's Hill Kings Furlong Elvetham Heath Monxton Fair Oak Cricket Hill Newbridge Sparsholt Lowford Court Corner Tye Worthy Down South Warnborough Lower Pennington Catherington Goose Green Bisterne Wecock Tot Hill Forton Swanwick Southampton Corhampton Woodcott Vernham Row Knowle Hartfordbridge Sandleheath Frogmore The Mint Woodcot Gable Head Newtown Great Shoddesden South Wonston Littleton Penwood Oakshott Lockerley Farlington Titchfield Common Hawthorn North Stoneham Bramshott Chase Stonehills Monk Sherborne Warnford Stony Heath Lower Upham North End Sherfield on Loddon Passfield Balmerlawn Lopcombe Frogham Wherwell Copnor Midanbury Upper Shirley Burghclere New Brighton Quidhampton Turgis Green Thornhill Park Southwood Stonyford Kempshott Buckland Kingsland Place Martin Colden Common Hilsea Eastney Brockenhurst Shorley Southington Binley Hazeley Norleywood Ashmansworth Wheatley Wallington Totton Bossington Tadley Hill Twyford Bedenham Warblington Avon Racedown Cosham Lindford Holt Pound North Kingston Ropley Malshanger Linford Bucklers Hard Three Ashes Michelmersh Dipley Old Milton Conford Ripley Old Burghclere Upper Burgate Meon Hounsdown Wickham Hiltingbury Brambridge The Frenches Andover Whiteley Kimbridge Frost Hill Little Basing Awbridge Woodley Bursledon Middle Wallop Upper Swanmore Bisterne Close Holybourne Andwell Nutley Burridge Sladen Green Hazeley Lea Godwinscroft Kimpton Buddle Martyr Worthy Brown Heath Shortheath Over Wallop North Gorley Gilbury Hard Warnborough Green Calmore Shawford Fareham West End Green Bashley Park Selsmore West Meon Woodlands Weston Soberton Hollington Ragged Appleshaw Colemore Sleaford East Woodhay Brighton Hill Upper Canterton Longparish Shamblehurst Barton Stacey Montgomery Lines Upper Enham Hollington Cross Baughurst Common Worlds End Rowlands Castle Brook Titchfield Lovedean Newtown Moortown Martin Drove End Weston Corbett Anmore Bramley Corner Lower Ratley West Green Wilsom Golden Pot Greatham Wellow Wood Flood Street Blackhill Blissford Heather Row Emsworth Hightown Lower Green Chilbolton Down Faccombe Pound Street North Baddesley Winchfield Little Ann Row Ash Forton Kingsclere Woodlands Heath End Pennington Nob's Crook Hazeley Heath Hatchet Gate Plastow Green Dora's Green West End Buckskin Warsash East Stratton Fleet Newtown Hampton Park Harbridge Green Itchen Abbas Totford Church End Wildmoor Portswood Worting Woodside Pitt Whitway Brickhill Landport Bitterne Manor Wishanger Common Bashley Allum Green Wildern Paulsgrove Crockerhill Fleet Laverstoke The Withies Keyhaven Merry Oak Hale Ashurst Newton Stacey Hawkley Wolverton Wonston Bowling Alley Hawley Lane Hill Little Somborne Sutton Scotney Farnborough Park Stratfield Turgis Sopley Greywell Hill Park Portmore Stoke Vernham Bank Hightown Ramsdell Ashe Warren Knapp St Cross Soberton Heath Ibworth Lower Slackstead Dunley Whitenap Sherborne St John Quarley Wymering Blendworth Foxdown Milton Steventon Viables Fritham Lord's Wood Bevois Town Chilcomb Frithend Harefield Wivelrod Shootash Enham Alamein Hillyfields Segensworth Pondtail Whitehill North Boarhunt Well Upper Street Nashes Green St Mary Bourne Bar End Ellisfield Winsor Ball Hill Pilley Poulner Morestead Netley Hill Dundridge New Milton Widley Avington Nether Wallop Ashurst Bridge Stockheath Cheriton Ropley Soke Lower Turmer Bishop's Sutton Stanmore Heathfield Horndean Neacroft Titchfield Park Lower Farringdon Upper Wield Brockhampton Stratfield Saye Axmansford Upper Bullington Newtown Sholing Wheat Hold Freemantle Eastoke Lepe Hillstreet New Town Summerlug Lane End Bramshott Regents Park Furze Hill Pilley Bailey Weston Patrick Lower Swanwick High Cross Wharf Hill Hinton Ampner Baffins Leigh Park Old Basing Chapel Turmer Church Crookham Gunville Binsted Hatch Bottom Eastleigh Hunton Sway Pheonix Green Foulford Blackmoor Hammond's Green Bassett Green The Hummicks Newfound Hook Thorney Hill Cowplain West Wellow Mill Lane St Mary's Foxhall Chilton Candover Browninghill Green Belbins Newtown Hillhead Mapledurwell Burley Street Popham Stanswood Newtown Northbrook Hill Head North Waltham Mockbeggar Walhampton Hound Bedford Place Ashley St Austins Privett Pamber Heath Cufaude Daneshill Millbrook Blackfield Eversley Centre Stockbridge Bank Harbridge Lower Common Boyatt Wood Ower Thorns Beach Soldridge Broughton Burley Lawn Leagreen Port Solent Horris Hill Hartley Wintney Owslebury Hyde Bramley Green Stone North Poulner Critchell's Green Phoenix Green Crookham Village Netley Marsh Empshott Green East Meon Maybush Vernham Street Rotten Green Burkham Warborne Waterditch Bishopstoke Ecchinswell Warren Corner Weavers Down Chilbolton Kitwood Bidden Beauworth Denvilles Furzeley Corner Park Corner Northam Criddlestyle Swarraton Bunstead Northington Woodfalls Chilworth Kings Worthy Weyhill Newtown Chalton Tipner Emery Down Braishfield Penton Mewsey Wootton Duck Street Abbotts Barton Upton Ewshot Botley East Tisted Foxhills Romsey Abbots Worthy Langley North Street Langstone Empshott Chandlers Green Warren Corner Mullenspond Picket Hill Up Green Spearywell Chandler's Ford Yateley Weston Holt Canada Common Chawton Elson Tadley Bottom Durns Town Wickham Common Pamber End Farnborough Street Heckfield Westwood Park West Tisted South View Hambledon Peartree Green West Leigh Upper Ratley South Weirs Ridgeway Parade Farnborough Green Egbury Northbrook Lower Froyle Shipton Bellinger Alverstoke Oakridge Pardown North Charford Clayhall East Martin Neatham Valley Park Newtown Common Overton Milford on Sea East End South Down Abshot Grayshott East Anton Baughurst Shirley Warren Picket Piece Broadmere Polygon Rye Common North Houghton West Heath Mortimer West End Eastland Gate Harefield Brock's Green Mead End Vernham Dean Chilworth Old Village Hartley Wespall West End Swelling Hill Waterlooville Frostlane Cuckoo's Corner Beech Horsebridge Battramsley Tidpit North Hayling Sherfield English Houghton Brook Hill Steep Wildhern Upham Bagmore South Hayling Ocean Village East Cholderton Hardley Liss Wyck Penton Grafton Lower Bullington