Train Station Advertising in Ripley

Get in touch

Advertising in Train Station in Ripley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Ripley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Ripley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Ripley

The cost of railway adverts in BH23 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Ripley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Ripley (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
North End Golden Pot Isington North Weirs Kingsclere Tufton Whiteley Brockhampton Blendworth Fulflood South Weirs Clarken Green Stuckton Furzeley Corner Colemore Hawthorn Nashes Green Bossington Lower Slackstead West End Goose Hill Wonston Hatch Warren West Town Picket Post Sparsholt Grayshott Gritnam Worting Chilbolton Thornhill Potbridge Ashley Avington Shobley Northbrook Fisher's Pond Avon Buckland Kentsboro Rake Common Picket Hill Lyndhurst Braishfield Burgates Broadmere Blackmoor Bramdean Milford on Sea Soberton Heath Mill Lane Sandleheath Burley Lawn Binsted Hound Wigley Bisterne Close The Common Well Kingston Brown Heath North Fareham Dean Baughurst Common Preston Candover Bishop's Sutton Oak Hill Pamber End Forton Charlwood Crosshouse Northam Wittensford Compton Pamber Green Halterworth Neacroft Ringwood Farleigh Wallop West Hill Dipley Appleshaw West Tisted Ashe Warren Bailey's Hard Griggs Green Barton Stacey Pilley Winnall Tilly Down Waterlooville East Meon Oliver's Battery Liss Bassett Awbridge Canada Blackwater Thorney Hill Neatham Warblington Northington Cocksford Down Lower Swanwick Newtown Little Hoddington Netley Marsh Linwood Lower Canterton West End Worthy Down Bull Hill Bagnum Weeke Ower North End North Baddesley Vernham Bank Hound Green Rockbourne Warren Corner South Farnborough Holt End Wilsom Sleaford Plaitford Green Standford Harbridge Hill Top Tote Hill Woodside West Stratton Woodley Little Posbrook Sutton Scotney Ropley Soke Aldermoor Brickhill Wildern Newnham Foulford Wintershill Bleak Hill Boldre Kempshott Lower Brook Soldridge Breamore Buttsash Upper Enham Farnborough Street Hannington Hill Head Long Sutton Newtown Eastrop Lord's Hill Downton Meonstoke Highcliffe Sopley Micheldever Woodcot Swanmore Bedford Place Fawley Wecock Harbridge Green Langrish Kent's Oak Allum Green Lane End Southington Mapledurwell Coombe Peartree Green Pamber Heath Criddlestyle Chapel Worlds End West End Wickham Hungerford Longparish Penton Grafton Winchester Frogmore Easton Ibthorpe Shortheath Rotten Green Tadley Bottom Lower Common Selsmore Dean Lovedean Sea View Mengham Bitterne Park Chineham Camdentown Nutburn Darby Green Sandford Farnborough Park Otterwood Warnford Oakhanger Bransgore Broughton Crookhorn Durley Burley Street Wymering Southend Maybush King's Somborne Custards Linford Southampton Colden Common Goodworth Clatford Hangersley Northbrook Lynch Hill Chidden Holbury Causeway Broad Oak Woodfalls Bevois Town Exton Old Netley Toothill Wolverton Phoenix Green Ramsdean Pound Green Penton Mewsey Highfield East Stratton Turkey Island Hattingley Newgrounds Stratfield Saye Bursledon Chandler's Ford Damerham Bramley Green Elvetham East Oakley Finchdean Netherton Anna Valley Sladen Green Portmore Wheat Hold Anmore Woodside Basingstoke Shirley Stubbington The Hangers Bridgemary Sheet Lower Exbury Little Down East Aston Prince's Marsh Pondtail Copythorne Shipton Bellinger Clayhall Hoe Gate Hambledon Foxhall Axmansford Odiham Shamblehurst Holt Pound Pikeshill Droxford South Wonston Arford Carter's Clay Sherborne St John Kimbridge North Ripley Pitt West Green Walton Heath Bighton Moulsham Green Badger Farm Hollywater Newtown Bashley Upper Wield Smannell Newtown Newtown Common Everton East Tytherley Ridge Common Eastleigh Emery Down Clatford Oakcuts Stonehills Middleton The Frenches Lower Farringdon Calshot Passfield Warnborough Green Popley Netley Alverstoke Little London Ripley Allbrook Couch Green Steventon Stanswood Upper Wootton Stakes Bentley Ashford Hillstreet Lower Wield Freefolk Spearywell New Town Godwinscroft Hollington Upton Park Shedfield West Meon Woodlands Upper Canterton Great Shoddesden Duck Street Spanish Green St Mary Bourne Heathfield Church Oakley Headley Frenchmoor Brook Ashurst Stratfield Turgis Tidpit Upper Clatford Lee Abbotswood Crampmoor Hythe Crondall Lower Common Drayton Stoner Hill Cuckoo Bushes Ratlake Froxfield Green Axford Bishop's Waltham North Boarhunt Ropley Dean Beech Twyford Gobley Hole Spitalhatch Swampton South Town Shirley Park Rownhams Mellishes Bottom East Worldham The Holdings Stoke Hilsea East Martin Lowford Bevois Valley Buckskin Northfields Horndean Ogdens Woolton Hill Woodmancott Laverstoke Old Burghclere North End West Meon Locks Heath Fullerton Hundred Acres Keeping Baughurst Wolverton Common Longstock Stone Lower Pennington Stockbridge Hatt Hill Stockheath Blounce Filmore Hill Romsey Linkenholt Quidhampton Little Basing Hiltingbury Woodlands Colt Hill Nob's Crook Cove New Brighton Conford Whale Island Upper Street Empshott Landport North Gorley Dunley Hill New Milton Winchfield Hurst Shirley Warren Yateley Owslebury Kimpton Broad Layings Stroud Lower Green Upper Shirley Mattingley Ashton Gore End Cliddesden Millbrook Baybridge Ball Hill Bramshill Upper Ratley Hatch Bottom Houndmills Burley Beacon Heathfield Egypt Hazeley Bowling Alley Tye Ridgeway Parade North Street Dibden Lord's Wood Powntley Copse Belbins Headley Waterditch Fair Oak Applemore Turmer Tunworth Hazeley Lea Andover Milton Winsor Ashurst Bridge Old Basing Bitterne Manor Heath End West Heath Ibworth Tipner Ower Newtown Hawkley Newbridge Shirley holms Colbury Monk Sherborne Dibden Purlieu Otterbourne Lower Turmer Tinkers Cross Shawford Segensworth Lower Burgate Portchester Newtown Viables Hardley Heath End Sarisbury Setley Ann's Hill Westwood Park Norleywood Martin Upper Bullington Nichols Town Eling Exbury Cadnam Palestine West Ham Foxhills Woodlands West Wellow Grateley Nately Scures Newtown Cricket Hill Hightown Old Milton Inhurst West Liss Summerlug West Leigh Midanbury Anstey St Mary's Fox Lane Hartfordbridge Weston Hipley Wharf Hill Curbridge The Mint Chilworth Old Village Wildhern East Anton Southwick Tichborne Lasham Hook Weston Pucknall Ropley Springvale Kitwood Godshill Wood Mockbeggar Poulner North Town Bradley North Warnborough Woodgreen Ramridge Park Danebury Bordon Harestock Selborne Lower Buckland Liphook Thorns Beach Townhill Park Bramley Corner Barford Cufaude Mount Pleasant Hounsdown Little Ann Denvilles Seafield Hatherden Ampfield Critchell's Green Portsmouth Catherington Soake Eastney Lepe Brockenhurst Wishanger Common Hammond's Green Gunville Church Crookham Beckley Penwood Whitchurch North Stoneham South Baddesley Weston Patrick Abbotstone Ashfield Abbotts Barton Pennington Furze Hill Charlton Somers Town Dundridge Fairdown Compton End New Cheriton Hurstbourne Tarrant Upham North Sydmonton Valley Park Horton Heath Titchfield Common Bar End Martyr Worthy North End Sandy Down Polygon Timsbury Pooksgreen Kingsley Ashlett Crux Easton Lindford Upton Penton Corner Fair Oak Green New Alresford The Close Baffins St Austins Hill Brow Fareham Hensting Bucket Corner Sherfield English South Warnborough Latchmere Green Kings Worthy Southsea Stoke Charity Ecchinswell Enham Alamein Browninghill Green Vernham Row Newfound Hartley Wintney Lymington Pardown Balmerlawn Hyde Titchfield East Wellow Hook Park Estate Murrell Green Tot Hill Furzey Lodge Horris Hill Eastoke Lordswood Forest Corner Clanfield Fritham Funtley St Giles's Hill Shalden Monkwood Stonymarsh Cottonworth East Tisted Harefield Highbridge Portswood Fordingbridge Farnborough Hawley Lane Fleet Minstead Brokenford Mottisfont Ramsdell Hartley Wespall Farnborough Green Sholing Common Brockhurst Fryern Hill Langstone Gilbury Hard Monxton Wadwick Newton Valence Beaulieu Paulsgrove Hook Park Shalden Green Bransbury South Ham Ashley Standon Bucks Horn Oak Pound Street Newton Stacey Swelling Hill Bramshaw Itchen Abbas Chilbolton Down Upper Common Buckland Oakshott Purbrook Heath Port Solent Portsea Island Stony Batter Stanmore Ocean Village Glebe Crookham Village Andwell Keyhaven Hillhead Compton Kilmeston Northney Three Ashes Horseport Amport Frost Hill Burghclere Up Somborne East End North Camp Mill Green Freemantle Lower Froyle Boarhunt Four Marks Court Corner Quarley The Soke Regents Park Frostlane Lynch Red Rice Picket Piece Little Somborne Ewshot Deane Herriard Swarraton Battramsley Harefield Mislingford Shorley Nursling Leigh Park Hoe Tadley Hill Grove West Heath Anchorage Park Whitway Upper Swanmore Durrants Woodcott Beech Hill Lymore Montgomery Lines Malshanger Stoke Brook Hill Crawley Thruxton Forton Cold Ash Hill Mount Pleasant Banister's Park St Denys Sprat's Down Godshill Emsworth Blissford Warsash Shootash Knapp Bailey Green Chilton Candover Denmead Upper Slackstead Hedge End Old Portsmouth Hursley Earlstone Common Elson Botley Headbourne Worthy Sydmonton Heather Row Thedden Kent Litchfield Lower Upham Roughdown Lyde Green Pilley Bailey Gosport Black Dam Stoney Cross Chilworth Whitsbury Faccombe Whitehill Eversley Centre Outwick Walhampton Warborne Soberton Brook Calmore Rotherwick Waltham Chase Upper Burgate Bank Brighton Hill Lopcombe Newtown Hale Wheatley East Dean Widley Barton on Sea Daneshill Newtown Dummer Deadwater Newtown Langley Houghton Itchen Bramley High Cross Highways Lower Bordean Aldershot East Boldre Hillyfields Rockford Furzley Catisfield Dunbridge Sway Copnor Little London Hazeley Heath Burkham Ellisfield Sandy Balls Hinton Ampner Sholing Redbridge Tiptoe Drayton Bentworth Minley Fleet Kingston Woodington Butlocks Heath Gable Head Weyhill Hinton Park Corner Burridge Rushington North Oakley Fleetlands Martin Drove End Chandlers Green Boyatt Wood Hillpound Chalton Binley Foxcotte Farlington Buddle Swaythling Wallington Littleton Gilbert Street Rowlands Castle Flood Street Hazeley Bottom Wootton Holt Racedown Bowyer's Common North Waltham Boorley Green North Street Marchwood West Common Over Wallop Newtown North Kingston Bassett Green Nether Wallop Cupernham Hartley Mauditt Medstead Fair Oak North Hayling Greywell Crowdhill Cowplain Steep Stoke Common Up Nately Bisterne Hook Hatchet Gate Weston Corbett The Withies Purbrook Blackhill Southwood West End Green Southrope Egbury West Worldham Little Shoddesden Crow Oakley Polhampton Oakridge Little Holbury Hightown Ibsley Vernham Street Bishop's Green East Liss Upper Pennington Brockbridge Swanwick Eastland Gate Shirrell Heath Hollington Cross Redbrook Hyde Bidden Charter Alley Dogmersfield Frogmore Upton Grey Ashmansworth Winklebury Weston Colley London Minstead Itchen Stoke Old Shirley Plastow Green Totton Holybourne Woodend Bartley Privett Leckford Hunton Hill Park Brambridge Furzedown Rye Common Wickham Common Hammer Bottom Water End Redlands Street End Rafborough Blacknest Battramsley Cross Portsea Dilton Beauworth Ladwell Wimble Hill St Cross Wyck Cosham Horsebridge Redenham Upper Farringdon Durns Town Old Alresford Brock's Green Turgis Green Mead End Bunstead The Butts Abbotts Ann Eversley Cross Ashford Hill Cuckoo's Corner The Hummicks Greatham Lower Green Bulbery Blashford Bellevue Dora's Green Stony Heath Weavers Down Mortimer West End Bucklers Hard Hatchet Green Durley Street Hearn Tadley Hill Wivelrod Bevois Mount Chawton Townsend North Houghton South View Wootton St Lawrence Silchester Abshot Petersfield Wildmoor Kingsland Place Broadgate Chilcomb Upper Froyle West Dean Canada Common Privett North Poulner Foxdown Bishopstoke West Tytherley Upper Kingston Park Gate Lee-on-the-Solent Hamble-le-Rice Corhampton Curdridge Bitterne Hurstbourne Priors Mullenspond Merry Oak Burley Cole Henley Sleepers' Hill Thornhill Park Ragged Appleshaw Goose Green Bramshott Chase Tangley Gundleton Fratton Rowner Brown Candover Buriton Up Green Fair Cross Lockerley Dowd's Farm Winslade Wherwell Westfield Bedenham Steep Marsh Ossemsley Meon Woolston Coxford Newtown Hampton Park Frithend South Down Moortown Testwood Anthill Common Salters Heath Tapnage Morestead Clanville Nutley Empshott Green East Hill Stonyford Highbury Bagmore Lower Daggons Alton Ovington Wimpson Whitenap Bickton Hawley Westley Crockerhill Bedhampton Abbots Worthy Andover Down Titchfield Park Heckfield Church End Kingsmead Lee Ground Leagreen Burghclere Common Ashe East End Adbury Lower Bullington Middle Wallop Winchfield Sherfield on Loddon Row Ash Popham Cheriton Knowle Vernham Dean Michelmersh Elvetham Heath Pheonix Green Netley Hill Overton Blackfield Silkstead Totford East Cholderton Kings Furlong South Hayling South Gorley Downend Stamshaw Liss Forest Fyfield Bashley Park Peel Common Wellow Wood East Woodhay Hordle Frogham Highclere Hocombe St John's Church North Charford Birchy Hill Havant Fleetend Bramshott Ellingham Warren Corner Lower Ratley Headley Down Knights Enham Hatch Kingsclere Woodlands