Train Station Advertising in Thornhill

Get in touch

Advertising in Train Station in Thornhill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Thornhill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Thornhill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Thornhill

The cost of railway adverts in SO19 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Thornhill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Thornhill (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Lowford Oakridge Brown Candover Lee Ground Bramshill Bisterne Close Penton Mewsey Pamber Green Baughurst Common Hawthorn Old Basing North Weirs Ecchinswell Harbridge Green Deane Belbins Houndmills Spanish Green Locks Heath Bucks Horn Oak Lower Buckland Hangersley Upper Burgate Middle Wallop Ladwell Hinton Ampner Newtown Hiltingbury Seafield Newton Valence Nutley Ashurst Bridge Mill Green Ossemsley Buddle Upper Enham Woolston Birchy Hill Wolverton The Mint Lower Green Winklebury Wimble Hill Sholing Common Pooksgreen Woodington Purbrook Heath Blackhill Kingsley Warsash Standon Ewshot Hannington Hatherden Eastney Ashford Totford Marchwood North Gorley Ellingham Upper Canterton Winchfield Pitt Blounce Old Netley Hunton South Farnborough Chilbolton Down Nether Wallop Freefolk Silchester Upper Shirley Newgrounds Nately Scures Mount Pleasant Twyford Gable Head Upper Ratley Hordle Sleaford Wheatley Kingston Old Shirley Ramsdell Gobley Hole Rockford Goose Hill Hill Grove Itchen Abbas Blacknest Linwood Tye Bitterne Manor Crosshouse Sprat's Down Upton Grey Godwinscroft Dibden Northbrook Polhampton Eversley Cross Malshanger Chapel Minley Over Wallop Salters Heath Langstone Braishfield Coombe Worlds End Broad Layings Copnor Newtown Ibsley Brickhill Segensworth Godshill Clanville Browninghill Green Redlands Upper Pennington Merry Oak Aldermoor Newtown Common Adbury Boorley Green Durrants Bevois Mount The Holdings Greywell Ropley Soke Lockerley Bank Wadwick Port Solent Wyck Brockhampton Buckland Cole Henley Canada Common Hook Park Tangley Upper Slackstead Hammond's Green Conford Knapp Lower Green Chalton Beauworth Old Burghclere Woodley Sheet Baybridge Ashmansworth North Hayling Dora's Green Kingsmead Burgates Southwick Setley Crawley Wilsom West Meon Woodgreen Ramsdean Martyr Worthy North Baddesley Four Marks Brambridge Netley Hattingley Foxhall Hawley Lane Upper Kingston Upper Wootton Walton Heath Wheat Hold Empshott Green Heath End West Meon Woodlands South Town Chandlers Green New Brighton Upper Common Park Corner Lyde Green Rowner Upper Wield Warblington Little Somborne Gosport Allum Green Hensting West Hill Basingstoke Horseport Broadmere Yateley Bassett Heckfield Crampmoor Crux Easton Ashton Blissford Langrish Cricket Hill Quarley The Soke Wecock Portsea Island Havant Otterbourne Newtown Compton End Hightown Holt Pound Ocean Village Bransgore Milford on Sea Burley Street Dowd's Farm The Common Daneshill Meonstoke Little Ann Privett The Close Farlington St John's Church Cuckoo Bushes Hyde Cocksford Down Litchfield Bishop's Waltham Northington Colt Hill South Hayling Hollington Bitterne Park Gate Greatham Finchdean Sway Shirley Warren Aldershot Mellishes Bottom New Town Hillstreet Stroud Bickton West Heath Copythorne Up Green Townsend Laverstoke Bossington Chilworth North Charford Frogmore Upper Froyle Fair Cross Plaitford Green Beech Hill Wildmoor Woodend Nob's Crook Hill Head Harbridge Oakshott Burridge Bishop's Sutton Calshot Knowle Walhampton Pheonix Green Lower Canterton Bashley Park Tadley Hill Harefield Blashford Paulsgrove Shipton Bellinger Lower Common East Dean Little London Stone Water End Emery Down Bramley Green West Leigh Dean Pucknall Old Portsmouth Isington Swaythling Farnborough Shalden Green Butlocks Heath Eastoke Brighton Hill Cold Ash Hill Hound Green Downton Kent Fareham Toothill Woodside Up Somborne Bishop's Green Hounsdown Warren Corner Rockbourne Upper Clatford Axmansford Tiptoe Lower Bordean Hipley Sutton Scotney Swarraton Herriard Dilton Hartley Wespall Court Corner Denmead Vernham Street Godshill Wood Chineham Testwood Odiham Ringwood Holybourne Turgis Green Shamblehurst East Oakley Pound Street North Boarhunt Heath End Winnall Wickham Little Down Old Alresford Crookhorn Kent's Oak Drayton Elvetham Harestock Tufton Bowling Alley West Town Exton Monk Sherborne Summerlug Hocombe Spitalhatch St Denys Furze Hill East Cholderton Binsted Houghton Redbrook Dibden Purlieu Moulsham Green Headley Frost Hill Crockerhill Kilmeston Winslade Mockbeggar Goose Green Mottisfont Horndean Hundred Acres Netley Marsh Rye Common Duck Street St Cross Bidden Hook Weavers Down Thornhill Newtown Regents Park Pound Green Clatford Oakcuts Sandy Balls Hardley Ridgeway Parade Well Hatchet Green Furzeley Corner Breamore Portsmouth Eversley Centre Shalden Rotten Green East End East Meon Wildhern Shirley Ashford Hill Battramsley Charter Alley Kimpton Burkham Little Hoddington Kingston Upper Bullington Bramshaw Lower Slackstead Bashley Bellevue Ashe Somers Town Headley Down Pamber End New Milton East Liss Baffins Cosham Horris Hill The Frenches Gritnam Vernham Dean South Weirs Purbrook Cliddesden Brock's Green Weston Patrick Whitenap Burley Foxdown Church End Horton Heath Ower Egypt North Poulner Martin Drove End Thruxton West Dean Bartley Bassett Green Stockheath Little Basing Westfield Kings Worthy Weston St Mary's Woolton Hill Empshott Colden Common Lower Bullington Bishopstoke Carter's Clay Denvilles Sandleheath Mill Lane High Cross Three Ashes Thedden Highcliffe Swanwick Cottonworth Northfields Banister's Park Midanbury Filmore Hill Bailey Green Racedown Tot Hill St Mary Bourne Southampton Hamble-le-Rice Netherton Rownhams Lower Ratley Preston Candover Landport Latchmere Green Bedford Place Chidden Highbury Weston Buckskin Bar End Bagnum Picket Hill Fleet North Warnborough Shedfield Bedenham Keeping Warborne Tadley Ripley Lynch Hill West Worldham Anmore Soldridge Mislingford Phoenix Green Lord's Hill Ibworth Mortimer West End Row Ash East Boldre Weston Corbett Warren Corner Woodside New Cheriton Tilly Down North Stoneham Hound Norleywood Ower Church Crookham East Wellow East Anton Easton Leigh Park Grateley Stakes Michelmersh Powntley Copse East Worldham Bradley Westwood Park Whitchurch Poulner Broughton Brook Sherborne St John Little Shoddesden Whitehill Dundridge Hurstbourne Priors Upper Street Lower Daggons Ridge Common Bramdean Eastrop Abbotts Ann Crookham Village Dipley Everton Mapledurwell Shortheath Shobley Sydmonton Hale Swampton Blackfield Longstock Medstead Spearywell Stubbington Lower Farringdon Waterditch Pilley Gore End Abshot Hill Park Darby Green Lee-on-the-Solent Hatch Bottom North End Sopley Sholing Northam Rowlands Castle Wildern Penton Corner Froxfield Green Hatch Sandy Down North Kingston North Camp Stratfield Turgis Hawkley Frogham Cuckoo's Corner Custards Lee Catisfield Sarisbury Criddlestyle Barton Stacey Forest Corner Rushington South Down Dunbridge Dogmersfield Hilsea Forton Wymering North Ripley Hyde Bordon Peartree Green Bridgemary Stanswood Hill Brow Overton Ashurst Compton Wonston Hurstbourne Tarrant Newtown Longparish Colemore West End Tidpit Liss Highclere North Houghton Church Oakley Buttsash Catherington Littleton West Stratton Stoke Common Lower Swanwick Sandford Woodcott Durley Street Clanfield Upton Bleak Hill Popley Owslebury South Baddesley Alverstoke Portsea Waltham Chase Springvale Street End Fair Oak West End Ashlett Hazeley Oakhanger Bull Hill Hedge End North End St Giles's Hill Bucklers Hard King's Somborne Ropley Dean Netley Hill East Tisted West Ham South Warnborough Liphook Ramridge Park Thorney Hill Newnham Titchfield Common Lower Pennington Swanmore Foxcotte Steep Monkwood Brockbridge Lower Upham Lower Brook Beckley Crow Woodfalls Itchen Downend Farnborough Park Lower Exbury Hoe Gate Stoner Hill Applemore Pikeshill Whale Island Ball Hill Wharf Hill Newtown Up Nately Crowdhill Passfield Fair Oak Green Warnborough Green West Tisted Newtown Axford Durley Andover Down Lord's Wood Oakley Gundleton Brokenford Buckland Bevois Town Mullenspond Sladen Green Pennington Bursledon Botley Palestine Stonymarsh Fritham Lower Common Fawley Bevois Valley Battramsley Cross Petersfield Mount Pleasant Farleigh Wallop South Gorley Portswood Lovedean Forton Avington Redenham Timsbury The Butts Polygon Morestead Lindford Wintershill Curdridge Alton Langley Drayton Kentsboro Brown Heath Golden Pot Hinton Selborne Broad Oak Shirrell Heath Balmerlawn Stamshaw Romsey Elvetham Heath Rafborough Linkenholt Warnford Gilbert Street Meon Lower Turmer Badger Farm Mattingley Newtown Sea View The Hangers Anna Valley Keyhaven Fulflood Droxford Sleepers' Hill Middleton Oak Hill Fleetend South Wonston Fordingbridge North End Harefield Winchfield Hurst Redbridge Swelling Hill Potbridge Shawford Kitwood Oliver's Battery Stratfield Saye North Street Ashfield Mengham Kimbridge Charlwood Upper Farringdon Stonehills Hartley Wintney Hammer Bottom Damerham Bentworth Farnborough Green Emsworth Lyndhurst Newfound Titchfield Southsea Southington Arford Egbury Stony Batter The Hummicks Appleshaw Fairdown Crondall Prince's Marsh Hampton Park Widley Foxhills Boldre Bucket Corner Little London Linford North Town Andover Dummer Ashley Penton Grafton Hook Park Estate Hoe Lower Froyle Old Milton North Waltham Anstey Hightown Tadley Bottom Sparsholt Pilley Bailey Stockbridge Worting Little Posbrook Frenchmoor Wigley Winsor London Minstead Amport Grayshott Beaulieu Kingsland Place Chilton Candover Fair Oak Beech West Common Murrell Green Hazeley Bottom Westley Bowyer's Common Boyatt Wood Barford Maybush Hollington Cross Barton on Sea Knights Enham Red Rice Tichborne Mead End Cove Anthill Common Cheriton Foulford West End Hillpound Furzedown East Hill Itchen Stoke Headley Southrope Newton Stacey Ashe Warren Fullerton Griggs Green Soberton Bramshott Chase Pardown Bentley Tinkers Cross Wellow Wood Hazeley Lea Ibthorpe Brockhurst Stuckton Chawton Bailey's Hard Dean East Woodhay Earlstone Common Stonyford Wivelrod Hartfordbridge Shorley Canada Brook Hill Allbrook Turmer Calmore West Tytherley Weyhill Furzey Lodge Highfield Holt Lordswood St Austins Kingsclere Stony Heath Pondtail Abbotts Barton Nursling Glebe Boarhunt Broadgate Black Dam Shootash Hambledon Chilcomb Holbury Standford North Oakley Southwood Bedhampton Newtown Titchfield Park Lepe Funtley Viables Lopcombe Dunley Buriton Quidhampton Stoke Headbourne Worthy Fratton Heathfield Picket Post Worthy Down Selsmore South Ham Corhampton Burley Beacon Newbridge Hungerford Stoke Charity Wimpson Wootton Bitterne Park Picket Piece South View Newtown Hatch Warren Woodlands Waterlooville Woodcot Fleet Lynch Newtown East Tytherley Shirley Park Cowplain Fryern Hill The Withies Faccombe Peel Common Ogdens Totton North End Ellisfield Outwick Kingsclere Woodlands Hill Andwell Hook Eastland Gate Goodworth Clatford Eling Tunworth Stoke Binley Halterworth Hillyfields Danebury Leckford Kings Furlong Neacroft Brook Portmore Deadwater Ashley Gunville Hearn Furzley Long Sutton Nashes Green Upham Highbridge Valley Park Blackmoor Whitway Milton Horsebridge Wallington Abbots Worthy Steventon Northney Frithend Thorns Beach Little Holbury Chilbolton Burghclere Farnborough Street Curbridge West Liss Hatt Hill Ampfield Upton Sherfield English Enham Alamein Clayhall Cadnam Nutburn Vernham Row Bramley Burghclere Common Awbridge Lower Burgate Moortown Stoney Cross Park Cufaude Lymington Otterwood East Martin Rake Common Highways Bransbury Frostlane Ropley Roughdown Couch Green Lymore Portchester Fisher's Pond Exbury Camdentown Winchester Bagmore Hill Top Hillhead Cupernham Tipner Leagreen Holt End Blackwater Wootton St Lawrence Kempshott Flood Street Inhurst Steep Marsh Hartley Mauditt Wickham Common Martin Upper Swanmore Nichols Town Woodlands Chandler's Ford Southend Penwood Burley Lawn Fyfield Ann's Hill Wittensford Montgomery Lines Turkey Island North Sydmonton Millbrook Hythe Wolverton Common Bisterne Bulbery Causeway Monxton Clarken Green Soake Soberton Heath Coxford Hawley Hursley Newtown Heathfield Weston Colley Gilbury Hard Abbotswood Tapnage Stanmore Avon Popham Lower Wield West Green Rotherwick Townhill Park Wherwell Lasham Minstead Abbotstone Durns Town Frogmore Ovington Bramshott Compton Pamber Heath Whiteley East End West Wellow East Aston Great Shoddesden Wishanger Common New Alresford Ragged Appleshaw Micheldever Bunstead Plastow Green Liss Forest Elson Baughurst Heather Row Hatchet Gate Blendworth Bighton Silkstead Brockenhurst Anchorage Park Critchell's Green Fleetlands Lane End Thornhill Park Shirley holms Sherfield on Loddon Smannell Fox Lane Eastleigh Woodmancott Tote Hill Privett North Fareham Bramley Corner North Street West Heath Colbury Ratlake Weeke Vernham Bank Hazeley Heath Neatham Freemantle Whitsbury West End Green Hollywater Charlton East Stratton Northbrook Chilworth Old Village