Train Station Advertising in Blakemere

Get in touch

Advertising in Train Station in Blakemere

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Blakemere

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Blakemere gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Blakemere

The cost of railway adverts in HR2 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Blakemere reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

Other locations available for train station advertising
Hungerstone Streamford Netherton Bullinghope Kilpeck The Moors Stockingfield Hendre Hinton Sapey Bridge Hope's Rough The Leys Leominster Callow Leinthall Starkes Symonds Yat West Bodenham Todding Rushock Upper Town Bridstow Franklands Gate Donnington Eign Hill Dinedor Upper Welson Wormelow Tump Moorend Cross Stanley Hill Much Dewchurch Ashton Broad Oak Golder Field Walford Upper Grove Common Bredward Goodrich Cross King's Pyon Ladyridge Acton Beauchamp Broomy Hill Putley Norbridge Three Crosses Ganarew Dancing Green Millhalf Ewyas Harold Brobury Letton Fromes Hill Bishops Frome Archenfield Clodock Stoke Lacy Peterstow Jug's Green Tillington Common Marlas Green Crize Wylde Dinedor Camp Lewis Wych Sandyway Upper Marston Edwyn Ralph Crow Hill Holmer Brilley Flintsham Barrelhill Green Middle Maes-coed Red Hill Woonton Ash Mansel Lacy Dormington Linley Green Woodbrook Felton Aymestrey Lower Hardwick Bleak Acre Aston Ingham Fiddler's Green Lucton Stowe Upper Buckenhill Cholstrey Belmont Walker's Green Winnal Cockyard Staunton on Arrow King's Thorn Much Cowarne Moor Park Richards Castle Weobley Aconbury Upper Hill Putley Common Little Common Colwall Green Wetmore Brilley Mountain Michaelchurch Moorhampton Byton Hand Fawley Chapel Bodenham Bank Upton Crews Sallys Leysters Pole Pipe and Lyde Old Country St Weonards Trolway Venn's Green Bicton Ludstock Hole-in-the Wall Penrhos Brinkley Hill Knapton Green Parkway Brelston Green Ledicot Preston Wynne Netherton Munderfield Row Portway Bull's Hill Madley Llandinabo Westmoor Lower Bullingham Hildersley Upperton Bredwardine Veldo Lower Broxwood Arrow Green Aulden Ridgeway Cross Common Hill Stony Cross Grafton Priory Wood Llangarron Burley Gate Wynn's Green Munstone Yarsop Cobhall Common Abbey Dore Falcon Bishopstone Leys Hill The Wymm Ryeford Saffron's Cross Upper Hamnish Almeley Wootton Broad Green Waller's Green Withington Brinsop Flaggoners Green Mordiford The Marsh Adley Moor Gilfach Weirend Welsh Newton Newtown Newton Tedstone Delamere Little Hereford Pembridge Lower Hergest Leintwardine Aylestone Hill Vowchurch Field's Place Horseway Head Steen's Bridge Crossway Clencher's Mill Llancloudy White Rocks Lower Lye Stocking Weston under Penyard Little Gorsley Cophill New Street Waterloo Whitney-on-Wye Little Brampton Wormsley Goodrich Broadway Lands Lower Burton Shelwick Westfield Grantsfield Clifford Sellack Boat Kynaston Docklow Eaton Brampton Bryan Fromington Canon Frome Bosbury Pen-allt Overross Wofferwood Common Callowside Byton Munderfield Stocks Llanwarne Merbach Little Dewchurch Lea Line Longtown Pipe Aston Thornbury Eyton Humber Combe Moor Blakemere Upper Sapey Kingsfield Little Marcle Hereford Hampton Bishop Little London The Knapp Huntington Tupsley Dinedor Cross Birchend Kinton Upper Wootton Trereece Pict's Cross Leinthall Earls Coughton Ballingham Hill Wellington Winforton Headland Pool Head Credenhill Meer Common Five Bridges West Hill Mahollam Haven Hawkersland Cross Pen-pwll-sond Marden Sollers Hope Colwall Broadmoor Common Munsley Green Glewstone Ross-on-Wye Bircher Kentchurch The Forge Stony Cross Becknell Perton Evesbatch King's Caple Stockton Westhide Ullingswick Dodmarsh Newton Farm Shucknall Buckcastle Hill Bredenbury Pow Green Stagbatch Old Forge Lower Rabber Preston on Wye Woonton Weobley Marsh Upcott Bailey Lane End Rowlestone Pencraig Downton on the Rock Allensmore St Margarets Upper Maes-coed Kingsland Wootton Bishon Common Upper Kinsham Little Hill Merrivale Adforton Newtown Stoke Lane Brimfield Risbury Weston Beggard Kymin Litmarsh Byford Common Lower Wootton Kington Marlbrook The Parks Dorstone Monmarsh High Lane Old Gore Upton Bishop Lower Maes-coed Hom Green Kivernoll Shenmore Whitbourne Llangrove Rodd Llanrothal Letton Upper Colwall Stretton Sugwas Catley Southfield Shelwick Green Sollers Dilwyn Orcop Hill Whitton Kingstone Brierley Biddlestone Hoarwithy Hurstley Orleton New Town Moorcot Bowley Batchfields Ocle Pychard Titley How Caple Walford Putley Green Castle Frome Sugwas Pool Whyle Loxter Lugg Green Huntington Limebrook Ledbury Pencoyd Bowley Lane Urdimarsh Grendon Green Crocker's Ash Callow Marsh Almeley Tarrington Common Westbrook Monkhide Elms Green Holme Lacy Luntley Symonds Yat The Hundred Ongar Street Green Lane Eaton Bishop Foxley Crumpton Hill Ivington Penguithal King's Acre Mortimer's Cross Durlow Common Michaelchurch Escley Scotland Bank Mathon Hatfield Cusop Lower Harpton Llanveynoe Hardwicke Ridge Hill Stoneyard Green Ledgemoor Newton Newlands Lawton Stretford Court Woolhope Cockshoot Bradlow Bush Bank Hope under Dinmore White Cross Much Birch Amberley Grittlesend Mansell Gamage Stretford Lyde Cross Moccas Ham Green Llanrosser Shutton Larport Aston Craswall Dulas Hill of Eaton Aston Crews Lower Buckenhill Goose Pool Greenhill Westhope Panks Bridge Sellack Enmore Field Welsh Bicknor Stapleton Garway Aylton Upper Lyde Twyford Common Staplow Newman's Place Hopley's Green Baron's Cross Little Doward Nokelane Head Hill Hole Clock Mills Gorsley Common The Broad Halmond's Frome Common Bach Brinsop Common Ashperton Hunderton Chickward Little Merthyr Poolmill Garway Hill Orcop Byford Bridge Sollers Ruxton Withington Marsh Checkley Lower Kinsham Wolferlow Knill Nextend Tretire Fownhope Wigmore Brimfieldcross Crowmoor Woonton Weston Wayend Street White Stone Bromyard Hegdon Hill Howle Hill Shawl Middleton on the Hill Cornett Woods Eaves Wacton Bodenham Moor Snodhill Upper Lye Lower Southfield Howton Bolstone Brick End Buckton Carey Great Doward Pen-y-Park Elton Baysham Brockhampton Upper Wellington Wormbridge Portway Ryelands Altbough Norton Canon Brampton Abbotts Rowland's Green Winnal Common Bradnor Green Yazor Yatton Perrystone Hill Barton Court Ryelands Colwall Stone Tillington Crozen Pencombe Vowchurch Common Hill-field Portway St Owen's Cross Turnastone Marston Headbrook Bromsash Wellington Marsh Stoke Edith Woolhope Hagley Tudorville Pontshill Marsh Coddington Bobblestock Easthampton Great Brampton Sutton St Michael Lower Grove Common The Fording Tedstone Wafer The Cleaver Pontshill Elton's Marsh Clouds Upper Egleton Wynds Point Little Birch Eau Withington Nupton Moreton Harewood End Lyne Down Ashfield Lower Egleton Walterstone Burmarsh Foy Dilwyn Kinnersley The Heath Kimbolton Rhydspence Nutfield Stretford Upper Broxwood Evendine Tarrington The Bage Tidnor Dorstone Bringewood Forge Birchall Pudleston Cross Llyde Archenfield Monnington on Wye Dukes Holywell Stansbatch Stoke Prior Prior's Frome Breinton Common Hill Gate Stoke Cross Covender Leysters Upper Hergest Burghill Hales Bank Shobdon Lower Green Welsh Newton Common Rudhall Bearwood Newton Hillhampton West Lydiatt Wharton Hales Wood Monkland Haven Sutton St Nicholas Strangford Linton Hill Kingswood Yarpole Chance's Pitch Marlow Welshman's Lane Blackmarstone Kerry's Gate Meadow Green Three Ashes The Vauld Wood End Bartestree Grendon Bishop Uphampton Swinmore Common Ruxton Green Eastnor Whitechurch Maund Lower Breinton Cradley Upper Dormington Totnor Isle of Rhea Birley Lulham Red Rail Fine Street Newton Edvin Loach Shirl Heath Deerfold Canon Bridge Sapey Common Tyberton Ford Bellamore Coxall Alder's End Whitchurch Moreton Jeffries Pikestye Upper Breinton Floodgates Kingstone Logaston Linton Wilton Swainshill Westfields Pentre-Jack Winter's Cross Didley Trumpet Hyde Ash Peterchurch Bycross Stanford Bishop Munsley Lugwardine Combe Collington Lower Welson Lyonshall Hope Mansell Moorfields Sunset Burcher Maund Bryan Eardisley Tumpy Lakes Newton Claytons Bacton Rushall Much Marcle Sutton Marsh Bringsty Common Walterstone Common Eardisland Crizeley Treaddow Upper Hardwick Bartonsham Newtown Canon Pyon Marstow / Llanmartin Comberton Portfields Sutton Lakes Ballingham Cabal Ailscroft Yarkhill Putson Wyson Preston Marsh Even Pits Ballsgate Common Lingen Auberrow Pontrilas Holme Marsh Stony Cross Brockmanton Phocle Green The Weaven Cobnash Turkey Tump Acton Green Nunnington Hartleton Staunton on Wye Kenchester Urishay Common Elmdale Orleton Common Wellington Heath Calver Hill Poolpardon Rodd Hurst Lower Bearwood Eastwood Burrington Wilson Beavan's Hill Rotherwas Little Cowarne Ashley Moor Willersley Old Wharf Lower Town Parkway Pixley Stowfield Bromyard Downs Nash Crossway Birtley Lower Todding Kerne Bridge Norton Wood Clehonger Park Gate Lea Crick's Green West Town College Hill Storridge Cock Gate Beggars Ash Marston Stannett Ebnall Portway Middleton Ruckhall Trewen Hamnish Clifford Brookfield Thruxton Little Garway Sarnesfield Bowley Town Wormbridge Common Trelough Greytree Moreton on Lugg Little Tarrington Bagwyllydiart Widemarsh Coldharbour Luston Stretton Grandison The Riddle Cold Green