Train Station Advertising in Broadway Lands

Get in touch

Advertising in Train Station in Broadway Lands

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Broadway Lands

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Broadway Lands gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Broadway Lands

The cost of railway adverts in HR1 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Broadway Lands reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Broadway Lands (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Almeley Wootton Lower Broxwood Weobley Marsh Cold Green Putley Common Widemarsh Monnington on Wye Little Marcle The Fording Great Brampton Dinedor Cross Ashperton Adley Moor Portway Bobblestock Marlas Donnington The Hundred Birchall Withington Marsh Merrivale Brimfieldcross Birley Pencombe Belmont High Lane Cock Gate Kingsfield Bartestree Holmer Lower Bearwood Aylton Ryelands St Owen's Cross Lower Harpton Parkway Peterstow Kynaston Upper Egleton Ridgeway Cross Dukes Lewis Wych Knill Ivington Letton Franklands Gate Little Common Hardwicke Treaddow Newton Rodd Hurst Foy Thruxton Much Marcle Leinthall Starkes Shenmore Priory Wood Hope Mansell Wayend Street Fawley Chapel Green Crize Bredenbury Sallys Grantsfield Comberton Hill-field Ballsgate Common Ewyas Harold Cobnash Kimbolton The Cleaver Lower Town Welsh Newton Rotherwas Rowland's Green Dinedor Camp Fromes Hill Staplow Catley Southfield Llanrosser Tupsley Preston Wynne Ledgemoor Ruxton Nunnington Shutton Kingsland Trolway Biddlestone Checkley Aulden Crick's Green Bellamore Colwall The Moors Stoke Edith Cradley Lower Rabber Vowchurch Common Whitchurch Perton Cobhall Common Grafton Upper Wootton Barrelhill Green Crocker's Ash Hill Hole Newton Deerfold Portway Middleton on the Hill Weston Ruxton Green The Broad Putson Monkhide Byford Common Munstone Lyne Down Newton Richards Castle Brimfield Pipe and Lyde Hunderton Weston Beggard Uphampton Dinedor Pontshill Marsh Upper Welson Hyde Ash Ebnall Sapey Bridge Eaton Urdimarsh Whitechurch Maund Upper Hill Linton Kilpeck Yarkhill Lyonshall Acton Green Brierley Little Hill Ballingham Hill Bridstow Newlands Westmoor Old Wharf Upton Bishop Lyde Cross Tyberton Bolstone Halmond's Frome Lower Welson Rowlestone Wellington Marsh Urishay Common Wigmore Arrow Green Fine Street Bush Bank Collington Ludstock Orcop Hill Maund Bryan Tillington Newton The Bage Much Birch Bishopstone Llancloudy Shucknall Cholstrey Lower Southfield Symonds Yat West Norton Wood Elmdale Limebrook Dilwyn Kivernoll Welsh Bicknor Crowmoor Pool Head Eardisland Leintwardine Brookfield Litmarsh Buckcastle Hill Brobury Staunton on Wye Hildersley Wetmore Saffron's Cross Bridge Sollers Calver Hill Ganarew Brilley Mountain Hillhampton Upper Marston Penrhos West Town Bradlow Blackmarstone Wellington Heath Bromsash Elton's Marsh Orleton Orcop Upper Lyde Lea Woods Eaves Sollers Hope Sutton St Nicholas Stretton Sugwas Mordiford Wormbridge Marlbrook Prior's Frome Winnal Common Rushall Chance's Pitch Crozen Burghill Shawl Cophill Elton Moreton on Lugg Tretire The Riddle Eastnor Stretford Crossway Garway Ridge Hill Breinton Common Broad Oak Clehonger Fromington Isle of Rhea Tedstone Wafer Meer Common Marlow Preston Marsh Newtown Brinsop Common Humber Stanford Bishop Green Lane Bowley Wilson Coldharbour Didley Newton Pencoyd Woonton Moorend Cross Stanley Hill Pembridge Weston under Penyard Newtown Norton Canon Streamford Stocking Hinton Mathon New Town Storridge Clock Mills Burmarsh Risbury Brilley Evendine Wellington King's Caple Moccas Stowfield Ongar Street Becknell Netherton Dorstone Stoke Prior Michaelchurch Leinthall Earls Turkey Tump Lucton Jug's Green Lower Grove Common Flintsham Upper Buckenhill Shirl Heath Woonton Ash Winforton Bringsty Common Bleak Acre Stony Cross Clodock Kentchurch Perrystone Hill Moorhampton Hegdon Hill Upcott Cabal Pow Green Harewood End Sarnesfield Dorstone Eaton Bishop Elms Green Yazor Goodrich Castle Frome Lower Lye Combe Bullinghope Stony Cross Preston on Wye Hope's Rough Tillington Common Walford Edvin Loach Titley Ashfield Mortimer's Cross Ryeford King's Pyon Hole-in-the Wall Stagbatch Holme Lacy Lower Breinton Enmore Field Foxley Almeley Broadway Lands Putley Green Common Bach Upper Hergest Hales Wood Little Dewchurch Kingswood Madley Upper Maes-coed Woonton The Leys Red Hill Flaggoners Green Wharton Huntington Kymin Letton Haven Llandinabo Ashley Moor Stoke Lane Aston Ingham Grendon Green Newtown Colwall Stone Larport White Cross Dancing Green Ross-on-Wye Bowley Town Bycross Little Hereford Eau Withington Lower Maes-coed Aylestone Hill Tudorville Sutton St Michael Kinnersley Canon Bridge Durlow Common Headbrook Peterchurch Dormington Rhydspence Stretford Court Westhope Aconbury Whitbourne Luntley Hurstley Veldo The Weaven Bishon Common The Knapp Stoneyard Green Staunton on Arrow Tarrington Little London Leysters Walterstone Much Dewchurch New Street Little Merthyr Marstow / Llanmartin Park Gate Weirend Birtley Stony Cross Lower Kinsham Pixley Upper Hamnish Pontshill Even Pits Little Cowarne Little Birch Lawton The Parks Whitney-on-Wye Evesbatch Putley Hatfield Upper Grove Common Stockton Coxall Clencher's Mill Glewstone Stretton Grandison Upton Crews Stoke Cross Linton Hill Pudleston Netherton Little Tarrington Upper Kinsham Upper Wellington Kington Welshman's Lane Millhalf Floodgates Coddington Trumpet Edwyn Ralph Bull's Hill Bredward Westhide Llangrove Overross Amberley Huntington Upper Dormington White Stone Turnastone Eign Hill Llangarron Pencraig Sunset Goodrich Cross Coughton Wormsley Ullingswick Merbach Burcher Pipe Aston Longtown Pen-y-Park Bredwardine Little Doward Trelough Brampton Bryan Nokelane Head Ballingham Cross Llyde Wofferwood Common Marden Aston Pen-allt Five Bridges Lower Bullingham Woolhope Cockshoot Byton Bailey Lane End Greytree Scotland Bank Credenhill Stowe Holywell Upper Breinton Crossway Llanveynoe Crow Hill Rodd Hendre Blakemere Felton College Hill Carey Walker's Green Burley Gate Kingstone Upper Lye Mahollam Haven Monkland Yatton Bearwood Byton Hand Hampton Bishop Portfields Upper Broxwood Brampton Abbotts Ryelands Portway Bodenham Moor Combe Moor Ham Green Stapleton Beavan's Hill Stretford Westfields Orleton Common Wilton Shobdon Moorcot Weobley Ford Mansell Gamage Canon Frome Moreton Jeffries St Margarets Lower Egleton Three Ashes Steen's Bridge Brick End Moorfields Sandyway Lower Green The Marsh Bowley Lane Strangford Poolmill Cornett Fownhope Ruckhall Sutton Lakes Yarpole Auberrow Lower Wootton Bringewood Forge Crizeley Moreton Parkway Hill Gate Broadmoor Common Kenchester Old Forge Bodenham Bank Little Garway Newton Farm Tumpy Lakes Byford St Weonards Wylde Wormbridge Common Sutton Marsh Chickward Adforton Crumpton Hill Altbough Allensmore Alder's End Little Gorsley Archenfield Brelston Green Stockingfield Eardisley Swinmore Common Middleton Cusop Lower Buckenhill Goose Pool Pikestye Hamnish Clifford Wyson Dulas Lea Line Acton Beauchamp Broad Green Ashton Lower Hergest Nextend Kinton Winter's Cross Marston Stansbatch Hartleton Grittlesend Poolpardon Sugwas Pool Wormelow Tump Marston Stannett Leysters Pole Lower Todding Wacton Red Rail Headland Linley Green Llanwarne Walford Callow Marsh Garway Hill Sapey Common Tedstone Delamere The Forge King's Thorn Docklow Llanrothal Twyford Common Broomy Hill Rushock Michaelchurch Escley Monmarsh Welsh Newton Common Wynds Point Birchend White Rocks Brockmanton Barton Court Phocle Green Aymestrey Bromyard Downs Pen-pwll-sond Clifford Nash Field's Place Hungerstone Golder Field Eastwood Wood End Newman's Place Kerne Bridge Pontrilas Middle Maes-coed Howton Munderfield Row Sellack Boat Brinkley Hill Wynn's Green Hope under Dinmore Trereece Three Crosses Pict's Cross Great Doward Buckton Todding Bagwyllydiart Much Cowarne Norbridge Eyton Lower Hardwick West Hill Nupton Beggars Ash Bacton Hagley Bicton Downton on the Rock Panks Bridge Lulham Withington Bartonsham Burrington Clouds Snodhill Aston Crews Ledbury Thornbury Old Gore Covender Baysham Gorsley Common Tarrington Common Holme Marsh Pentre-Jack Rudhall The Wymm Archenfield Kingstone Upper Town The Heath Portway Hopley's Green Dodmarsh Munderfield Stocks The Vauld Symonds Yat Baron's Cross Bircher Woolhope Wootton Winnal Bradnor Green Batchfields Tidnor Hawkersland Cross Grendon Bishop Moor Park Nutfield Old Country Waller's Green Easthampton Venn's Green Loxter Lingen Hoarwithy Walterstone Common Brockhampton Lower Burton Swainshill Lugg Green Whitton Ocle Pychard Abbey Dore Penguithal Greenhill Horseway Head Totnor Lugwardine Callowside Bromyard Falcon Common Hill Munsley Howle Hill Mansel Lacy Ladyridge Kerry's Gate King's Acre Westfield Little Brampton How Caple West Lydiatt Woodbrook Canon Pyon Luston Cockyard Leys Hill Ledicot Upperton Sellack Upper Sapey Fiddler's Green Upper Colwall Bishops Frome Whyle Yarsop Knapton Green Wolferlow Bodenham Leominster Ailscroft Hill of Eaton Waterloo Brinsop Vowchurch Colwall Green Stoke Lacy Sollers Dilwyn Shelwick Gilfach Bosbury Logaston Munsley Green Hereford Westbrook Willersley Callow Meadow Green Hom Green Hales Bank Shelwick Green Claytons Trewen Craswall Upper Hardwick