Train Station Advertising in College Hill

Get in touch

Advertising in Train Station in College Hill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in College Hill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in College Hill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in College Hill

The cost of railway adverts in HR1 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in College Hill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover College Hill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hungerstone Falcon Bull's Hill Buckcastle Hill Eastnor Stony Cross Putson Middleton Sutton Lakes Bolstone St Owen's Cross Ashley Moor Red Rail Three Ashes Cobhall Common Colwall Stone Pixley Pentre-Jack Upper Wootton Munderfield Row Marstow / Llanmartin Wormsley Greenhill Old Country Enmore Field Newton Trewen Ryelands Little Marcle Woonton Bellamore Wofferwood Common Dorstone Sapey Common Scotland Bank Bacton Isle of Rhea Eau Withington Garway Bowley Kentchurch Pencoyd Llangarron Moorend Cross Risbury Hamnish Clifford Fromes Hill Elmdale Willersley Madley Bodenham Moor Eardisland Easthampton Upper Welson Jug's Green Combe Shobdon Hom Green Crossway Upper Hill Stretton Sugwas Pen-y-Park Burley Gate Lea Line Letton Horseway Head Pontshill Marsh Crocker's Ash Stretford Kingstone Prior's Frome Yarkhill Breinton Common Amberley Wellington Sollers Hope Ebnall St Margarets Little Brampton Bobblestock Deerfold Little Birch Dodmarsh Weirend Yarpole Birtley Beggars Ash Hope under Dinmore Foy Stony Cross Llanveynoe Clouds Flintsham Hyde Ash Portfields Kingswood Marston Brimfieldcross Maund Bryan Pipe Aston Humber Burcher Netherton Richards Castle Hampton Bishop Priory Wood Green Crize Wellington Heath Brampton Bryan Trolway Monmarsh Whitchurch College Hill Three Crosses Litmarsh Merbach Clencher's Mill Kingsland Kimbolton Aston Ingham Fawley Chapel Panks Bridge Brelston Green Glewstone Wood End Little Garway Stocking Portway Weston under Penyard Mortimer's Cross Harewood End Arrow Green Pict's Cross Floodgates Hendre Titley Chance's Pitch Snodhill Symonds Yat Cross Llyde Monnington on Wye West Town Little London Crow Hill Norton Canon Lower Welson Lower Bearwood Stockton Elton's Marsh Red Hill Pontshill Little Common Lower Wootton Acton Green Birchall Bircher Cusop Crozen Clodock Shutton Nokelane Head Haven Ganarew Upperton Linton Hill Portway Hole-in-the Wall Pikestye Byton Claytons Weston Holywell Aconbury Lower Green Upper Hardwick Whyle Sunset Ross-on-Wye Ledicot Phocle Green Yatton Hope's Rough Broadway Lands Rushall Rowlestone Bycross Woods Eaves Yazor Whitney-on-Wye Wigmore Little Hereford Preston on Wye Fownhope Stoke Lane The Marsh Leysters Pole Stanford Bishop Aulden Broad Oak Upton Crews Hatfield Sapey Bridge Donnington Upper Grove Common Withington Marsh Newtown The Wymm Aymestrey Bredenbury Marlas Kingstone Coxall Turnastone Winnal Common Merrivale Limebrook Shucknall Sallys Upper Town Sutton St Nicholas Baysham Westfields Overross Marden Rushock Pow Green Norton Wood Old Wharf Dilwyn Upper Egleton Pencraig Durlow Common Cock Gate Bridge Sollers Burmarsh White Cross Byford Larport Burrington Bartonsham Haven Ullingswick Staunton on Arrow Newton Grendon Bishop Dorstone Yarsop Stoke Edith Crick's Green Five Bridges Linton Totnor Parkway The Fording Lyonshall Rodd Tidnor Didley Cornett Penrhos Sutton Marsh Stretford Leominster Sollers Dilwyn Peterstow Kymin Howton Kerry's Gate Llangrove Broadmoor Common Bishon Common Llanwarne Vowchurch Common Whitechurch Maund Combe Moor Lugwardine Penguithal Goodrich Cross Hartleton Perrystone Hill Shirl Heath Dinedor Cross Tillington Cold Green Little Doward Lower Lye Kinton Elms Green Dukes Carey Ballsgate Common Todding Catley Southfield Eaton Bishop Kynaston Acton Beauchamp Bradlow Orcop Stowe Barrelhill Green Stoke Cross Logaston Widemarsh Lower Broxwood Edvin Loach Cholstrey Allensmore Brilley Hildersley Newton Brierley Wacton Wolferlow Lower Breinton Luntley Bishops Frome Mahollam Grafton Upper Hamnish Symonds Yat West Crizeley Bartestree Trelough Lyde Cross Moreton Ridge Hill Wynds Point Bagwyllydiart Gorsley Common Moorhampton Aston Crews Collington Hill Hole Stretford Court Sandyway Biddlestone Wootton Walker's Green Rhydspence Westbrook Sarnesfield Loxter Knill Brobury Tarrington Aylton Strangford Walford Stoke Lacy Rodd Hurst Weobley Welsh Newton Docklow Wetmore Upper Lyde Wellington Marsh Mordiford Coldharbour Pudleston Brockhampton Brookfield Eardisley Linley Green Downton on the Rock The Knapp Lower Rabber Ryeford Stapleton The Hundred Much Birch Treaddow Broomy Hill The Moors Sellack Boat Even Pits Twyford Common Swainshill Moreton on Lugg Marston Stannett Dulas Ryelands Ludstock Upper Colwall Lulham Hillhampton Portway Golder Field Wylde Poolpardon White Rocks Ledgemoor Ashton Newtown Meer Common Baron's Cross Lower Grove Common Ashperton Woonton Ash Evendine Orleton Coughton Cabal Lower Hergest Stagbatch Marlbrook Ashfield Lyne Down Lower Maes-coed Winforton Westfield Howle Hill Luston Hardwicke Shelwick Green Winter's Cross Monkland Westhope Swinmore Common Halmond's Frome Moorcot Streamford Ballingham Wormelow Tump Upper Kinsham Nutfield Tupsley Ruckhall Dinedor Stockingfield Cockyard Staplow White Stone Kivernoll Auberrow Comberton Tyberton Headland Weobley Marsh Hales Bank Little Merthyr Welsh Newton Common Welshman's Lane Lea Blackmarstone Tedstone Delamere Almeley Wootton Lucton Rowland's Green Llanrosser Covender Pipe and Lyde Brick End Ford Bromsash Grendon Green Great Brampton Norbridge Great Doward Upper Buckenhill The Vauld Weston Beggard Munsley Foxley Chickward Leys Hill Perton Garway Hill Shenmore Buckton Whitton Lower Harpton Abbey Dore Lower Bullingham Lower Town Stony Cross Lower Todding Brinkley Hill Wynn's Green Bromyard Downs Callowside Upper Lye Knapton Green Newton Farm Wilson Archenfield Shawl Bringewood Forge The Parks Old Gore Bodenham Pembridge Wharton Edwyn Ralph Wormbridge Hales Wood Storridge Bush Bank Byton Hand Mathon Kilpeck Aylestone Hill Hill of Eaton Much Dewchurch Trereece Hereford West Hill Pontrilas Callow Colwall Fiddler's Green Nupton Llandinabo Ailscroft Ongar Street Sutton St Michael Canon Pyon Headbrook Ridgeway Cross Lingen Grittlesend Elton High Lane Cobnash Alder's End Saffron's Cross Netherton Green Lane Shelwick Common Bach Little Tarrington Nash Waterloo The Bage Hill Gate Hunderton Holme Lacy Fromington West Lydiatt The Riddle Trumpet Brimfield Bringsty Common Munsley Green Hope Mansell Holmer Newtown Burghill Kerne Bridge Little Cowarne Leinthall Earls Woolhope Hagley Callow Marsh Urdimarsh Cophill Uphampton Parkway King's Thorn Moorfields Sugwas Pool Beavan's Hill Cradley Newman's Place Munderfield Stocks Ocle Pychard Ham Green Mansell Gamage Newton Credenhill Upper Maes-coed Crossway Marlow Lower Burton Llancloudy Stanley Hill Huntington Canon Bridge Moreton Jeffries Ledbury Dancing Green Birley Holme Marsh Common Hill Munstone Lower Buckenhill Little Gorsley How Caple Grantsfield Middle Maes-coed Upper Dormington Thruxton Crowmoor Llanrothal Lugg Green Orleton Common Birchend Withington Crumpton Hill Hegdon Hill Preston Wynne Bredwardine Ruxton Middleton on the Hill Brilley Mountain Kinnersley Welsh Bicknor Field's Place Craswall New Street Lower Kinsham Wyson Poolmill Meadow Green Gilfach Upper Broxwood The Forge Mansel Lacy Upper Breinton Upper Wellington Bodenham Bank Steen's Bridge Much Marcle Eastwood St Weonards Vowchurch Ballingham Hill The Weaven The Broad Dinedor Camp Urishay Common Woolhope Cockshoot Coddington Lower Southfield Pool Head Whitbourne Archenfield Much Cowarne Hoarwithy Leinthall Starkes Bosbury Belmont Peterchurch Flaggoners Green Letton Lower Hardwick Monkhide Brampton Abbotts Bowley Lane Upper Marston Felton Preston Marsh Checkley Broad Green Wayend Street Waller's Green Byford Common Nextend Millhalf Kington King's Pyon Ivington Batchfields Rotherwas Veldo Putley Kenchester Westmoor Becknell Walterstone Common Tillington Common Bromyard Upton Bishop Bridstow Moccas Evesbatch Adley Moor Venn's Green Tedstone Wafer Walterstone Stretton Grandison Greytree Hurstley Longtown Woodbrook Wilton King's Acre Pen-pwll-sond Woonton Franklands Gate Wormbridge Common Lower Egleton Hopley's Green Clifford Ladyridge Stowfield Little Dewchurch Adforton Lawton Putley Common Goose Pool Castle Frome Westhide Tumpy Lakes Barton Court Ewyas Harold Nunnington Calver Hill Bredward Bearwood Hawkersland Cross Sellack Michaelchurch Escley King's Caple Walford Blakemere Fine Street Orcop Hill The Leys Upcott Brinsop Common Newton Old Forge Stansbatch Upper Sapey Putley Green Portway Moor Park The Cleaver Stoke Prior Eyton Almeley Huntington Staunton on Wye Hinton Newlands Brinsop Eaton Bishopstone Altbough Leintwardine Michaelchurch Bullinghope Upper Hergest Ruxton Green Bailey Lane End Thornbury Park Gate Lewis Wych The Heath Winnal Dormington Stoneyard Green Clehonger Goodrich Bowley Town Hill-field Rudhall Tarrington Common Pen-allt Bicton Clock Mills Canon Frome Turkey Tump Bleak Acre Aston New Town Kingsfield Brockmanton Little Hill Tretire Eign Hill Bradnor Green Colwall Green Tudorville Pencombe Leysters