Train Station Advertising in Hawkersland Cross

Get in touch

Advertising in Train Station in Hawkersland Cross

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hawkersland Cross

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hawkersland Cross gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hawkersland Cross

The cost of railway adverts in HR1 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hawkersland Cross reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hawkersland Cross (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hope's Rough Kingsfield Bodenham Bank Wyson West Lydiatt Acton Green Huntington Hoarwithy Lower Broxwood Bishops Frome Symonds Yat Upton Crews Panks Bridge Grafton Stoke Cross Netherton Portway New Street Stoke Edith Moor Park Uphampton Kenchester Hope under Dinmore Mordiford Catley Southfield Upperton Weston Kingsland Little Cowarne Ashfield Clodock Byton Brimfield Rodd Hurst Cobhall Common Crossway Burcher Cusop Tudorville Pembridge Poolpardon Tumpy Lakes Falcon Coughton Howton Wellington Bacton Crumpton Hill Ballsgate Common Michaelchurch Escley Knill Ham Green Stretford Pencoyd Dancing Green Trumpet Limebrook Brinkley Hill Even Pits Todding Hunderton Urdimarsh Whitchurch Stretford Luston Portfields Stoke Lacy Thruxton Field's Place Moreton Ashperton Park Gate Wormsley Rudhall Stanford Bishop Clifford Holmer Upper Hergest Adforton Penguithal Mansel Lacy Much Cowarne Dorstone Monnington on Wye Upper Marston Broad Green Eyton Stowe Red Rail Brookfield Common Bach Tupsley Five Bridges Madley Bolstone Llancloudy Munsley Sapey Bridge Stanley Hill Upper Lyde Coldharbour Evesbatch Rotherwas Common Hill Blackmarstone Wigmore Pen-pwll-sond Preston on Wye Little Common Crick's Green Lower Rabber Upper Kinsham Titley Foxley Fromington Ailscroft Burley Gate Newton Farm High Lane The Knapp Lugwardine Rowland's Green Pixley Hillhampton Hopley's Green Whyle Linton Bredenbury Perton Marston Stannett Wood End Michaelchurch Tarrington Common Deerfold Dormington Brick End Bull's Hill Aconbury Ballingham Bodenham Newlands Lower Bearwood Archenfield Upcott Hom Green St Owen's Cross Headbrook Lewis Wych King's Pyon Whitechurch Maund Phocle Green Hamnish Clifford Stretford Court Aston Crews Golder Field Hill Gate Shobdon Perrystone Hill Nupton Beavan's Hill Altbough Hendre Wellington Marsh Archenfield Dilwyn Almeley Stony Cross Llanveynoe Old Wharf Lyde Cross Old Country Little Tarrington Ivington Headland Upper Lye Crowmoor Great Doward Callow Mathon Vowchurch Common Great Brampton Ashley Moor Bycross Stocking Buckcastle Hill Hill Hole Tillington Common Wynds Point Linton Hill Portway Walford Blakemere Allensmore Tyberton Upper Grove Common Hawkersland Cross Monkland Aston Bredwardine Clock Mills Woonton Ash Docklow Winforton Llanwarne Credenhill Norton Canon Peterchurch Aston Ingham Lower Green Upper Sapey Fine Street Birchend Little Hereford Grendon Bishop Eardisley Treaddow Walford Pontrilas Withington Donnington The Leys Stony Cross Calver Hill Hill-field Wylde Old Forge Risbury Lower Egleton Tedstone Delamere The Riddle Sutton Lakes White Stone Acton Beauchamp Hope Mansell Westhide Kentchurch Stoke Lane Brinsop Common Woolhope Cockshoot Moreton Jeffries Arrow Green Bobblestock Ballingham Hill Scotland Bank Newton Baron's Cross Maund Bryan White Rocks Combe Moor Bringewood Forge Elton's Marsh Ledgemoor Lower Wootton Wilson Little Merthyr Eign Hill Wynn's Green Alder's End Birtley Weobley Goose Pool Urishay Common Leominster Marlas Pen-allt Tretire Eaton Shelwick Tillington Newton The Parks Bromyard Downs Upper Town Hereford Aylton Westbrook Portway Letton Chickward Lower Southfield Halmond's Frome Cophill Lower Todding Munstone Parkway Wormelow Tump Monmarsh Almeley Wootton Bosbury Stoke Prior Moreton on Lugg Bartestree Elton Cholstrey Bartonsham Nextend The Weaven Lawton Walterstone Brobury Rushall Ruxton Green Bearwood Westfield Clencher's Mill Vowchurch Westmoor Bishon Common Bagwyllydiart Isle of Rhea Lower Lye Dodmarsh Lingen Batchfields Streamford Brelston Green Lower Hardwick Sandyway Kingswood Longtown Sapey Common Bodenham Moor Twyford Common King's Acre Ryeford Moorcot Trolway Carey Canon Pyon Woodbrook Clouds Cornett Stansbatch Rowlestone College Hill Stretton Sugwas Orleton Common Upper Wootton Lower Grove Common Hungerstone Colwall Green Mansell Gamage How Caple Leinthall Earls Gilfach Llangrove Pencraig Easthampton The Vauld Norton Wood Woonton Eastnor Turkey Tump Penrhos Broadway Lands Green Crize Barrelhill Green Waller's Green Llangarron Greytree Wellington Heath Lower Maes-coed Crow Hill Weobley Marsh Stockingfield Sellack Boat Bowley Lane Canon Bridge Bromsash Lower Bullingham Adley Moor Sellack Waterloo Shenmore Withington Marsh Crocker's Ash The Fording Yarsop Kimbolton Ryelands Felton Biddlestone Little Marcle Brinsop Cross Llyde Brilley Barton Court Kivernoll Ewyas Harold Brilley Mountain Glewstone Symonds Yat West Nutfield Nunnington Bicton Tidnor Broomy Hill Bircher Upper Welson Swinmore Common Kerne Bridge Goodrich Ruxton The Hundred Bowley Holme Marsh Veldo Pool Head Walterstone Common Pipe Aston Upper Hardwick Westhope Loxter Cock Gate Pikestye Tarrington Hurstley Upper Breinton Enmore Field Colwall Abbey Dore Putley Common Hartleton Bredward Steen's Bridge Brockhampton The Wymm Bromyard Lea Line Downton on the Rock Hole-in-the Wall Kymin Canon Frome St Margarets Three Ashes Ebnall Chance's Pitch Hegdon Hill Whitney-on-Wye Edwyn Ralph Much Birch Little Doward Garway Hill Sugwas Pool Colwall Stone Priory Wood Middleton Broadmoor Common Venn's Green Leinthall Starkes Wormbridge Common Red Hill Newton Orcop Hill Ledbury Much Marcle Sutton St Michael Hyde Ash Sollers Dilwyn Staplow Bringsty Common Stony Cross Sunset Nash Combe Upper Colwall Pencombe Norbridge Merrivale Leintwardine Wofferwood Common Richards Castle Pict's Cross Saffron's Cross Aymestrey Preston Wynne Brockmanton Putson Parkway Dinedor Cross Putley Lower Hergest Breinton Common Woods Eaves Newtown Munderfield Stocks Hagley Bullinghope Logaston Pontshill Marsh Winter's Cross Dinedor Camp Kington Fownhope Woolhope Eardisland Humber Kerry's Gate Broad Oak Greenhill Hardwicke Thornbury Stowfield King's Caple Marston Durlow Common Shutton Grantsfield New Town Burghill Sallys Wolferlow Callowside Walker's Green Bellamore Overross Upton Bishop Lucton Yazor Flintsham Brierley Strangford Lugg Green Buckton Upper Broxwood Callow Marsh Ruckhall Hatfield Ongar Street Eau Withington Woonton Kilpeck Welsh Bicknor Ford Munderfield Row Brimfieldcross Trereece Stockton Prior's Frome Trewen Kynaston Mahollam Haven Marlow Harewood End Belmont Ashton Moorhampton Trelough Bridge Sollers Sutton Marsh Litmarsh Little Hill Hill of Eaton Auberrow Staunton on Arrow Huntington Snodhill Fiddler's Green Middleton on the Hill Preston Marsh Lower Breinton Sarnesfield Upper Wellington Crossway Luntley Little London Poolmill Craswall Upper Buckenhill Lower Welson Little Garway Orcop Whitbourne Ludstock Larport Newton Aylestone Hill Shirl Heath Staunton on Wye Little Dewchurch Byford Common Rushock Weston under Penyard Evendine Lea Coxall Haven Crozen Winnal Munsley Green Middle Maes-coed Lower Burton Welsh Newton Common Didley Ridge Hill Hildersley Cold Green Upper Maes-coed Ladyridge Meer Common Stagbatch Lower Town Hales Bank Collington Aulden Welshman's Lane Bush Bank Lower Harpton Brampton Bryan Birley Portway St Weonards Stapleton Much Dewchurch White Cross Rodd Cradley Horseway Head Rhydspence Storridge Peterstow Millhalf Little Birch Flaggoners Green Upper Egleton Pow Green Stretton Grandison Gorsley Common Grittlesend Welsh Newton Bleak Acre West Town The Heath Checkley Moorend Cross Claytons Comberton Kingstone Old Gore Hinton Newton Yatton Pipe and Lyde Moorfields The Moors Garway Bishopstone Cabal Green Lane Lulham Holme Lacy Newtown Orleton Hampton Bishop Ross-on-Wye Putley Green Shucknall Wilton The Forge Upper Hamnish Grendon Green Wetmore Wharton Dinedor Ganarew Elms Green Castle Frome Llanrosser Lower Kinsham Swainshill Edvin Loach Pentre-Jack Newtown Bowley Town The Cleaver Beggars Ash Moccas Kinton Burmarsh Wormbridge Dulas Burrington Howle Hill Foy Pudleston Wayend Street Linley Green Letton Yarpole Bailey Lane End Upper Hill Coddington Little Gorsley Byford Holywell Ledicot Pontshill West Hill Totnor Cockyard King's Thorn Westfields Lower Buckenhill Kingstone Becknell Leys Hill Bradlow Brampton Abbotts Shelwick Green Little Brampton Ridgeway Cross Dukes Knapton Green Sollers Hope Newman's Place Franklands Gate Bradnor Green Baysham Fawley Chapel Wootton Cobnash Upper Dormington Widemarsh Hales Wood Lyne Down Sutton St Nicholas Leysters The Marsh Floodgates Marden Weirend Jug's Green Mortimer's Cross Eastwood Marlbrook Eaton Bishop Stoneyard Green Meadow Green Birchall Nokelane Head Ryelands Ocle Pychard Marstow / Llanmartin Bridstow Willersley The Broad Kinnersley Shawl Turnastone Pen-y-Park Llanrothal Three Crosses Weston Beggard Clehonger Llandinabo Netherton Leysters Pole Amberley Monkhide Yarkhill The Bage Dorstone Tedstone Wafer Winnal Common Elmdale Covender Goodrich Cross Merbach Whitton Fromes Hill Lyonshall Ullingswick Crizeley Byton Hand Wacton