Train Station Advertising in Kerry's Gate

Get in touch

Advertising in Train Station in Kerry's Gate

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Kerry's Gate

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Kerry's Gate gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Kerry's Gate

The cost of railway adverts in HR2 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Kerry's Gate reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Kerry's Gate (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Scotland Bank Pixley Wellington Heath Newton Broadway Lands Flintsham Luntley Shawl Birchall Tretire Letton Wayend Street Kenchester Ballingham Hill Mortimer's Cross Kingsland Stoke Prior Much Marcle High Lane Headland Lyde Cross Lower Maes-coed Richards Castle Llangrove Bishopstone Orleton Common Sutton St Michael Swainshill The Knapp Cusop Bradnor Green Flaggoners Green Monnington on Wye Bredwardine Wood End Upper Sapey King's Thorn Hillhampton Urishay Common Lower Bearwood Rodd Stretford Lower Breinton Wigmore Titley Rudhall Didley Coldharbour Thornbury Orcop Totnor Symonds Yat West Michaelchurch Escley Sutton Lakes Canon Pyon Ladyridge Credenhill Rowland's Green Stapleton Lower Town Preston Marsh Middleton Newtown Holme Marsh Withington Woodbrook Lower Bullingham Marlbrook Upper Hamnish Edvin Loach Peterstow The Vauld Monmarsh Fromington Sellack Grittlesend Moreton Jeffries Coughton Stoke Edith Perrystone Hill Moorhampton Bullinghope Maund Bryan Eau Withington Hampton Bishop Pen-y-Park Upper Kinsham Allensmore Stoke Lacy Barton Court The Moors Brilley Pontshill Marsh St Margarets Kentchurch Brick End Hill Gate Crick's Green Dorstone Wolferlow Newton Brinkley Hill Portfields Much Birch Merrivale Preston Wynne Lower Broxwood Pen-allt Sugwas Pool Rhydspence Weston Cophill Llanveynoe Ballsgate Common Pontrilas Lower Hergest Westmoor Callowside Ryelands Hope Mansell Tedstone Wafer Withington Marsh Portway King's Acre The Riddle Bringsty Common Little Gorsley Lower Harpton Putley Green Stanley Hill Garway Meer Common Perton Cross Llyde Stanford Bishop Colwall Dulas Green Crize Woonton Poolpardon Westbrook Greenhill Orleton Clodock The Hundred Byton Hand White Stone Sapey Common Linton The Forge Kingswood Bicton Canon Bridge Eyton St Owen's Cross Wilton Rotherwas Dukes Brinsop Carey Moorfields Munderfield Stocks Wetmore Panks Bridge Brockhampton Sapey Bridge College Hill Crumpton Hill Wyson Brockmanton Bolstone Uphampton Trumpet Parkway Weirend Archenfield Marstow / Llanmartin Brimfieldcross Brampton Abbotts Newlands Grafton Chickward Upper Hergest Hope under Dinmore Parkway Bowley Pict's Cross Ledbury Nextend Bacton The Marsh Tudorville Hill of Eaton Grendon Green Marlas Falcon Old Wharf Whitbourne Ryelands Willersley Gilfach Wormbridge Common Upper Lye Wynn's Green Lower Kinsham Byford Munsley Green Goodrich Cross Hatfield Upcott Leys Hill Yarkhill Almeley Wootton Brobury Urdimarsh Burrington Sutton Marsh Ashley Moor Walterstone Upper Breinton Tarrington Common Knill Lugwardine Grendon Bishop Lewis Wych Aylestone Hill How Caple Old Gore Kymin Weston Beggard Shenmore Haven Welsh Newton Common Preston on Wye Moreton Stoke Lane Orcop Hill Broad Oak Wellington Marsh Steen's Bridge Durlow Common Altbough Letton Common Bach Hawkersland Cross Ganarew Pencraig Westhide Tarrington Bycross Acton Beauchamp Brookfield Newton Clifford Hyde Ash Sarnesfield Walker's Green Newton Byford Common Leinthall Earls Kerry's Gate Stoneyard Green Wacton Breinton Common Little Marcle Stansbatch Brierley The Fording Upper Grove Common Almeley Storridge Felton Winnal Bishon Common Penrhos Evendine Harewood End Wynds Point Elmdale Hardwicke St Weonards Glewstone Callow Marsh Little Tarrington Huntington Wormsley Batchfields Madley Turkey Tump Hom Green Comberton Pembridge Combe Symonds Yat Marden Ongar Street Burghill Welsh Bicknor Greytree Green Lane Humber Marston Stannett Dilwyn Old Forge Llanrothal Pow Green Pipe and Lyde Tyberton Donnington Bridge Sollers Lower Green Nunnington Leysters Pole Portway Crossway King's Caple Tedstone Delamere Putley Common Treaddow Bobblestock Upper Dormington Hildersley Upper Welson Beavan's Hill Mansel Lacy Belmont Edwyn Ralph Hunderton Stockingfield Bromsash Longtown Bishops Frome Common Hill Hagley Abbey Dore Ocle Pychard Cabal Pikestye Bush Bank Grantsfield Wormelow Tump Lyonshall Portway Bearwood Hegdon Hill Brelston Green Whitney-on-Wye Loxter Crizeley Woonton Ash Clock Mills Luston Beggars Ash Little Brampton Colwall Stone Ludstock Leysters Mordiford Bowley Town Great Brampton Staunton on Wye Winter's Cross Bromyard Bailey Lane End Norton Wood Venn's Green Stowe Stony Cross Sutton St Nicholas Hales Wood Aymestrey Yatton Archenfield Waller's Green Staplow Kingsfield Trereece Upper Maes-coed Checkley Lower Egleton Lower Southfield Lower Wootton Hole-in-the Wall Kinnersley Bull's Hill Pool Head Three Crosses Broadmoor Common Munderfield Row Stoke Cross Aston Sellack Boat Upton Bishop Howton Whyle Ruxton Green The Cleaver Wylde Yarsop Upper Marston Stony Cross Upper Wellington Whitchurch Woonton Combe Moor Shelwick Green Ashton Lower Todding Little Birch Mahollam Bridstow Hinton New Town Michaelchurch Upper Hardwick Coddington Foy Upper Egleton Norbridge Lower Buckenhill Aconbury Stretford Cornett Mansell Gamage Linton Hill Brinsop Common Ryeford Callow Weobley Peterchurch Old Country Veldo Wofferwood Common Holywell Munstone Ham Green Upper Wootton Easthampton Marston West Lydiatt Three Ashes Tumpy Lakes Evesbatch Lower Grove Common Strangford Fine Street Kerne Bridge Cobhall Common Whitton Ailscroft West Hill Elms Green Foxley Upper Hill Eaton Tillington Common Lower Hardwick Stagbatch Horseway Head Bringewood Forge Lulham Ewyas Harold Aulden Shutton Wharton Crow Hill Munsley Coxall Upper Buckenhill Much Dewchurch Wootton Leinthall Starkes Kynaston Vowchurch Headbrook Colwall Green Llandinabo Norton Canon Hereford Rushall Putley Wormbridge Nupton Much Cowarne The Wymm Ridgeway Cross Little Doward Fawley Chapel Pen-pwll-sond Dinedor Moorend Cross Ross-on-Wye Vowchurch Common Burmarsh Limebrook Clouds Stowfield Llanwarne Welsh Newton Newton Farm Little Hill Haven Dancing Green Pipe Aston Stretton Grandison The Bage Westfield Nokelane Head Little Common Little London Brilley Mountain Newtown Crozen Westfields Baron's Cross Larport Yarpole Enmore Field Eardisley Aylton Ashperton Hartleton Logaston Howle Hill Putson Todding Adley Moor Pencombe Amberley Little Merthyr Overross Chance's Pitch Ballingham Ledicot Bradlow Upper Broxwood Crowmoor Moreton on Lugg Ledgemoor Thruxton The Leys Little Dewchurch The Broad Ullingswick Winnal Common Docklow Whitechurch Maund Crocker's Ash Dodmarsh Ebnall Buckton Widemarsh Moccas Arrow Green Clencher's Mill Meadow Green Walford Sunset Kingstone Newtown Newman's Place Castle Frome Saffron's Cross Even Pits Eastnor Eign Hill Cock Gate Shelwick Pontshill Bleak Acre Cold Green Biddlestone Elton Becknell Trelough Llancloudy Cholstrey Goose Pool Stony Cross Ford Blakemere Canon Frome Fromes Hill Calver Hill Merbach Twyford Common Clehonger Walford Upton Crews Hales Bank Five Bridges Stockton Lucton Bircher Broomy Hill Woolhope Bodenham Moor Hope's Rough Woolhope Cockshoot Shobdon Birtley Hamnish Clifford Rushock Ridge Hill Fownhope Weobley Marsh Yazor Collington Craswall Alder's End Lower Lye Stocking Turnastone Holmer Llangarron Stretford Court Barrelhill Green Marlow Bosbury Red Hill Risbury Kingstone Crossway Netherton Buckcastle Hill Hoarwithy Fiddler's Green Birley West Town Linley Green Trewen Leominster Bodenham Kington Kimbolton Dormington Monkland Sallys Middleton on the Hill Lea Line Upper Colwall Bowley Lane Pentre-Jack White Rocks Byton Bagwyllydiart Little Hereford Streamford Brimfield Millhalf Bodenham Bank King's Pyon Rowlestone Upperton Goodrich Westhope Hopley's Green Nutfield Auberrow Newton Stretton Sugwas Franklands Gate Hurstley Pudleston Pencoyd Aston Crews Kinton Middle Maes-coed Prior's Frome Hill-field Cobnash Ashfield Sollers Hope Gorsley Common Hill Hole Bartestree Aston Ingham New Street Priory Wood Cradley Holme Lacy Baysham Great Doward Red Rail Netherton Swinmore Common Nash Llanrosser Penguithal Eardisland Phocle Green Tillington Leintwardine Lyne Down The Parks Dinedor Cross Lugg Green Adforton Poolmill Hungerstone Lower Rabber Dorstone Ruckhall Shirl Heath Kivernoll Brampton Bryan Bromyard Downs Downton on the Rock Upper Lyde Little Cowarne Trolway Snodhill Portway Weston under Penyard Sandyway Wellington Cockyard Lingen Sollers Dilwyn Bellamore Eastwood Burley Gate Lower Welson Welshman's Lane Ruxton Bartonsham Burcher Lower Burton The Heath Bredenbury Dinedor Camp Mathon Walterstone Common Garway Hill Moor Park Staunton on Arrow Lea Kilpeck Moorcot Eaton Bishop Catley Southfield Shucknall Floodgates Rodd Hurst Park Gate Acton Green Birchend Elton's Marsh Halmond's Frome Hendre Blackmarstone Golder Field Covender White Cross Waterloo Huntington Winforton Lawton The Weaven Wilson Monkhide Bredward Woods Eaves Claytons Isle of Rhea Field's Place Tidnor Deerfold Ivington Tupsley Upper Town Little Garway Broad Green Knapton Green Jug's Green Litmarsh