Train Station Advertising in Lower Maes-coed

Get in touch

Advertising in Train Station in Lower Maes-coed

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Lower Maes-coed

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Lower Maes-coed gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Lower Maes-coed

The cost of railway adverts in HR2 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Lower Maes-coed reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Lower Maes-coed (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Callow Marsh Streamford Pen-y-Park Loxter Clehonger Panks Bridge Brookfield Holme Marsh Bowley Lane Lower Southfield Alder's End Leominster Monnington on Wye Upper Lyde Baysham Isle of Rhea Hole-in-the Wall Orcop Hill Winter's Cross Shawl The Weaven Archenfield Sugwas Pool Putley Green Ailscroft Mansell Gamage Putley Common Pool Head Haven Castle Frome Michaelchurch Westhide Upper Hergest Little Tarrington Woonton Ash Shirl Heath Birtley Putley Wolferlow Dancing Green Putson Adley Moor Turnastone Moorhampton Mahollam Stony Cross Five Bridges Hope under Dinmore Ewyas Harold Aulden Munstone Lower Green Deerfold Bishops Frome Wormbridge Staplow Perrystone Hill Tudorville Sarnesfield Monkhide Carey Hardwicke Brelston Green Pipe and Lyde Symonds Yat Stretton Grandison Rushock St Weonards Eardisley Orleton Logaston Moorcot Combe Bearwood Arrow Green Upton Crews Cradley Moreton White Stone Lower Rabber Stanford Bishop The Heath Three Crosses Bleak Acre Abbey Dore Treaddow Hom Green Combe Moor Stowfield Ivington Bodenham Clifford Whitchurch Bodenham Bank Walterstone Walford Brilley Shenmore Woods Eaves Goodrich Cross Welsh Bicknor Rotherwas Lower Welson Westfields Leysters Pole Cophill Auberrow Cross Llyde Burley Gate Leys Hill Richards Castle Marlas Park Gate Woolhope Cockshoot Nutfield Bromyard Uphampton Dinedor Camp Yarsop Limebrook Little Hereford Didley Red Hill Willersley Common Bach Lower Maes-coed Headland Golder Field Broad Oak Covender Lyne Down Llangarron Coughton Crossway Stoke Lane Bullinghope Urishay Common Vowchurch Colwall Parkway Broad Green Aylton Crumpton Hill Snodhill Aston Crews Norton Canon Clodock Bircher Dodmarsh Cholstrey Brierley Little Dewchurch White Cross Bringsty Common Greenhill Flintsham Symonds Yat West Steen's Bridge Broadway Lands Clencher's Mill Dormington Mordiford Sutton Marsh Llanveynoe Cold Green Knill Trelough Archenfield Westmoor Lower Kinsham Grendon Bishop Shucknall Hagley Bodenham Moor Marston Sellack Boat Pow Green Widemarsh Tidnor Kynaston Maund Bryan Sollers Dilwyn Portway Ridge Hill Staunton on Wye Brockhampton Norton Wood Pencoyd Upper Colwall Colwall Green Breinton Common Munsley Bowley Town Pen-pwll-sond Eardisland Weston Kilpeck Canon Frome Fawley Chapel Old Gore Credenhill Brampton Bryan Yarkhill Little Merthyr High Lane Bacton Luntley Lower Burton Ruxton Green Fromes Hill Upper Wootton Comberton Upper Hill Pontshill Amberley Sutton St Nicholas Clouds Kenchester Crowmoor Ruxton Winnal Lulham Much Marcle Turkey Tump Glewstone Cock Gate Kimbolton Old Forge Bagwyllydiart Brinkley Hill Portway Portway Ballingham Hill Coxall Twyford Common The Cleaver Birchall Withington Hill Gate Franklands Gate St Margarets Wharton Orcop Garway Hill Perton The Broad Newton Waller's Green Pikestye Little London Broomy Hill Pipe Aston Newtown Wetmore Bartestree Walford Woodbrook Llancloudy Harewood End Rowlestone Litmarsh Kerry's Gate Bradlow Llanrosser Yazor Dorstone Welsh Newton Common Todding Wellington Marsh Pen-allt Lingen St Owen's Cross Ullingswick Rushall Crow Hill Linley Green Newman's Place Orleton Common Aymestrey New Street Sutton Lakes Kingswood Upper Town Upper Kinsham Eaton Bishop Shelwick Fiddler's Green The Vauld Sandyway Bishopstone Bellamore Humber Byford Common Ham Green Crocker's Ash Sellack Lewis Wych Yarpole Downton on the Rock Welsh Newton Upper Breinton Garway Stoke Lacy Kingstone Waterloo Coldharbour Hoarwithy Trolway Crozen Howle Hill Lugwardine Barrelhill Green Beavan's Hill Moorend Cross Bredwardine Docklow Bartonsham College Hill Eaton Totnor Burmarsh Wayend Street Tretire Portfields Great Brampton Foy Upcott Ashperton Wylde Headbrook Floodgates Stretton Sugwas Gilfach Strangford Brimfieldcross Little Marcle Tyberton Byford Nokelane Head Brimfield Wilson Pencombe Grendon Green Cabal Phocle Green Kinton Lea Hegdon Hill Old Wharf Hildersley Callow Risbury Bobblestock Wellington Fromington Altbough Barton Court Newlands Evendine Lower Buckenhill King's Pyon Green Crize Tupsley Upper Maes-coed Ballsgate Common Leysters Craswall Much Birch Ladyridge Knapton Green Dulas Crossway Horseway Head Marlow Luston Tillington Pixley Swainshill Middle Maes-coed Lower Hardwick Peterchurch Jug's Green Ruckhall Birley Kinnersley Callowside Newton Walker's Green Ledgemoor Lower Hergest Brockmanton Stapleton Marstow / Llanmartin Aston Ingham Ashley Moor Westfield Ryeford Tedstone Delamere Eyton Broadmoor Common Hartleton Llanwarne Much Dewchurch Elton's Marsh Walterstone Common Hill-field Pict's Cross Ongar Street Welshman's Lane Lower Bullingham Byton Acton Beauchamp Yatton Wormsley Wellington Heath Weston under Penyard Stony Cross Nash Edwyn Ralph Moccas Pontrilas Munsley Green Lower Lye Upper Grove Common Ganarew Leinthall Starkes Green Lane Stony Cross Evesbatch Kingsland Brick End Brobury Bowley Shutton Falcon Stretford Kymin Mortimer's Cross The Marsh The Fording Withington Marsh Winnal Common Baron's Cross Lawton Rudhall Upton Bishop Munderfield Stocks Holmer Dinedor Easthampton Bush Bank Cobnash The Hundred Little Birch Weobley Eau Withington Upper Broxwood Peterstow Dilwyn Crizeley Even Pits Wynds Point Bredward Tarrington Common Lea Line Hope Mansell Whitbourne Overross Stagbatch Upper Sapey Stoke Edith Byton Hand Upper Welson Enmore Field Wood End Ashton Monkland Nupton Stanley Hill Bishon Common Bosbury Hungerstone Felton Foxley Marden Bridstow Whitney-on-Wye Upper Egleton Woonton Llandinabo Edvin Loach Greytree Sallys Upperton Lower Broxwood Lower Bearwood Bycross Hyde Ash Newton Marston Stannett Batchfields Red Rail Ford Newton Farm Ledicot Lower Town Lyonshall Little Gorsley Elms Green Little Doward Moor Park Sollers Hope Bridge Sollers Hampton Bishop Weston Beggard Wyson Lower Wootton Ledbury Blakemere Nunnington Netherton Buckton Staunton on Arrow Vowchurch Common Urdimarsh Hatfield Calver Hill Hill of Eaton Hales Bank Stoke Prior Middleton on the Hill Hinton Woolhope Ballingham Preston Marsh Huntington Wynn's Green Netherton The Knapp Almeley Whitechurch Maund Chickward Hawkersland Cross Ryelands Elton Leinthall Earls The Moors Kingstone Almeley Wootton Parkway Cusop Storridge Bailey Lane End Howton Swinmore Common Newton Linton Hill Kington Pudleston Lower Todding Halmond's Frome Chance's Pitch Little Garway Adforton Tumpy Lakes The Leys Eastnor Buckcastle Hill Leintwardine Lyde Cross Trewen King's Acre Thornbury Rowland's Green Hurstley Venn's Green Ludstock Burghill Merrivale Hunderton Little Hill Ashfield Hales Wood Durlow Common Old Country Donnington Blackmarstone Cockyard Linton Great Doward Hamnish Clifford Newton Newtown Colwall Stone Bicton Mathon Wigmore Canon Pyon Longtown Burrington Checkley Hope's Rough King's Thorn Lower Egleton Pontshill Marsh Pembridge Wormelow Tump Kivernoll Marlbrook Preston on Wye Wormbridge Common Letton Titley How Caple Woonton West Hill Little Cowarne Kingsfield The Bage Fine Street Dorstone Penguithal Moreton on Lugg Holme Lacy Sapey Common Brinsop Common King's Caple West Town Nextend Madley Poolmill Much Cowarne Moreton Jeffries Upper Buckenhill Whyle Aston Haven The Parks Rhydspence Lower Harpton Trereece Larport Grantsfield Upper Marston Birchend Grittlesend Mansel Lacy Wootton Newtown Portway Kerne Bridge Ocle Pychard Brampton Abbotts Ridgeway Cross Preston Wynne Becknell Shelwick Green Goose Pool Tarrington Middleton Llanrothal Veldo Moorfields New Town Trumpet Westbrook Three Ashes Westhope Canon Bridge Ryelands Rodd Tillington Common Bolstone Aylestone Hill Shobdon Flaggoners Green Priory Wood Wilton Burcher Wacton Hendre Acton Green Prior's Frome Elmdale Bull's Hill Tedstone Wafer Upper Dormington Bromyard Downs Gorsley Common Sunset Stansbatch Ebnall Crick's Green Bredenbury Collington Grafton Cobhall Common Munderfield Row Coddington Upper Lye Clock Mills Stowe Stoke Cross Thruxton Rodd Hurst Cornett Merbach Eign Hill Pencraig Scotland Bank Lower Breinton Bringewood Forge Norbridge Huntington Fownhope Common Hill Claytons Little Common Hill Hole Goodrich Michaelchurch Escley Biddlestone Stoneyard Green Millhalf Eastwood Weobley Marsh Lugg Green Hopley's Green Upper Hamnish Lower Grove Common Meadow Green Allensmore Little Brampton Dukes Stretford Meer Common White Rocks Lucton Kentchurch Whitton Brinsop Upper Wellington Letton Bromsash Saffron's Cross Penrhos Wofferwood Common The Wymm Weirend Brilley Mountain West Lydiatt Catley Southfield The Riddle Upper Hardwick The Forge Pentre-Jack Stockton Dinedor Cross Aconbury Ross-on-Wye Poolpardon Holywell Hillhampton Llangrove Monmarsh Stretford Court Bradnor Green Hereford Beggars Ash Belmont Winforton Field's Place Stockingfield Sapey Bridge Sutton St Michael Stocking