Train Station Advertising in Monkhide

Get in touch

Advertising in Train Station in Monkhide

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Monkhide

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Monkhide gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Monkhide

The cost of railway adverts in HR1 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Monkhide reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Monkhide (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Horseway Head Common Hill Rowland's Green Crick's Green Byton Hill of Eaton Brimfieldcross Little Tarrington Marlas Brilley Hildersley Upper Sapey Three Ashes Netherton Brockmanton Green Lane Westhide Wacton Woolhope Crocker's Ash Saffron's Cross Sollers Dilwyn Little Merthyr Bagwyllydiart Whitton Cobhall Common Byford Common The Riddle Coxall Lower Todding Bowley Town Clock Mills Nextend Bradlow Marston Stannett Ballsgate Common Batchfields Lower Broxwood Upper Hardwick Ivington Little Gorsley Bowley Lane Newtown Limebrook Bircher Stowe Brilley Mountain White Cross Hatfield Rodd Hurst Stockton Humber Hamnish Clifford Stowfield Dulas Stoke Lane Knill Bowley Bodenham Lower Town Upton Bishop Lower Egleton Stocking Pipe and Lyde Goose Pool Falcon Swainshill Colwall Green Shutton Wormbridge Common Glewstone Meadow Green Much Birch Upper Town Stony Cross Kentchurch Cradley Waterloo Bodenham Moor Elms Green Leysters Pole Marston Poolmill Bosbury Enmore Field Brick End Marlbrook Bradnor Green Yatton Chickward Green Crize Brinsop Ledgemoor Garway Hill The Broad Broadmoor Common Merbach Lower Maes-coed Canon Frome Newlands Welshman's Lane Woodbrook Ryelands Wootton Shelwick Adley Moor Longtown Lower Hardwick The Bage Kerry's Gate White Rocks Lulham Almeley Wootton Litmarsh Sapey Bridge Haven Pencraig Kingswood High Lane Winnal Common Dodmarsh Abbey Dore Venn's Green Lower Buckenhill Larport Upper Hill Parkway Crossway Vowchurch Common Coughton Ruckhall Stretford Yarpole Fownhope Yarkhill Aconbury Clouds Howle Hill Whitbourne Trelough Tedstone Wafer Luntley Ewyas Harold Shobdon Jug's Green Mansel Lacy Harewood End Hurstley Little Common The Cleaver Broadway Lands West Hill Sollers Hope Claytons Upcott Upton Crews Llanrothal Perton Walford Stoke Prior Woods Eaves Mahollam Tillington Weston Beggard Ford King's Acre Kynaston Little Cowarne Red Hill Stanley Hill Sarnesfield Burghill Putson Storridge Lower Lye Wynds Point Hereford Overross Llangrove Crozen Wyson Pool Head Foxley Uphampton Brinsop Common Old Wharf Staplow Aylton Great Brampton Blackmarstone Hales Wood Leinthall Earls Gorsley Common Little Brampton Ballingham Prior's Frome Bacton Titley Ashfield Moorcot Netherton Brimfield Upper Buckenhill Munsley Newtown Monmarsh Dinedor Cross Greytree Eastwood Lower Welson Little Garway Portway Weston under Penyard Stony Cross Clodock Upper Hamnish Moorhampton Colwall Alder's End Greenhill Scotland Bank Loxter College Hill Wigmore Meer Common Flintsham Putley Green Kerne Bridge Wilson Todding The Forge Munsley Green Gilfach Priory Wood Leintwardine Trumpet Risbury Moorfields Preston on Wye Little London Birchend Staunton on Wye Upper Colwall Comberton Grendon Bishop Upper Lyde Mansell Gamage Broad Oak Franklands Gate Wood End Westfields Much Marcle Coldharbour Burley Gate Munderfield Row Portway Clifford Leys Hill Yarsop Park Gate Eyton Bullinghope Little Birch Newton Breinton Common Ongar Street The Vauld Three Crosses Lower Green Huntington Ruxton Lower Hergest Rhydspence Craswall Kingstone Portway Canon Bridge Old Country Lucton Lower Harpton Michaelchurch Checkley Bringewood Forge Waller's Green Upper Kinsham Lower Burton Middleton on the Hill Ladyridge Sutton St Michael Donnington Orleton Common Newton Dormington Upper Maes-coed Cornett Headbrook Isle of Rhea Wylde Kington Dilwyn Little Hill Didley St Weonards Llanrosser Nupton Combe Moor Hill Gate Welsh Newton Lower Southfield Ryeford Aymestrey Auberrow Letton Cock Gate Common Bach Hom Green The Knapp Birley Little Marcle Winter's Cross Turnastone Crow Hill Brampton Abbotts Hardwicke Symonds Yat West Mordiford Red Rail Goodrich Cross Sutton Lakes Symonds Yat Byford Downton on the Rock Strangford Fine Street Brockhampton Moorend Cross Pipe Aston Kinnersley Credenhill Hinton Acton Beauchamp Amberley Clehonger Pict's Cross Collington Upper Marston Upper Grove Common Garway Sunset Stansbatch Wolferlow Kingsland Callow Marsh Lower Grove Common Grendon Green Kingstone Halmond's Frome Holywell Lugg Green Rowlestone Huntington How Caple Moor Park Weobley Brinkley Hill Aston Catley Southfield Middle Maes-coed Fawley Chapel Carey Leominster Aston Ingham White Stone Upper Lye Blakemere Dukes Edvin Loach Crossway Stockingfield Kivernoll Upper Hergest Newton Farm Luston Bailey Lane End Little Dewchurch Haven Rudhall Bromyard Norton Canon Ham Green King's Caple Norton Wood Crowmoor Dinedor Camp Bolstone Monkhide Barton Court Marlow Eaton Lugwardine Knapton Green Ridge Hill Michaelchurch Escley Stapleton Bartonsham Richards Castle Cabal Beavan's Hill Cholstrey Mathon Little Hereford Kimbolton Wellington Heath Dorstone Stoke Edith Clencher's Mill Welsh Newton Common Howton Evesbatch Tudorville Penrhos Upper Welson Withington Marsh Upper Breinton Calver Hill The Weaven Hopley's Green Rotherwas Wormsley Swinmore Common Stanford Bishop Peterstow Millhalf Chance's Pitch Lea Line Monkland Withington Whyle Aulden Ross-on-Wye Bearwood Wilton Letton Mortimer's Cross Fiddler's Green Hegdon Hill Nokelane Head Allensmore New Town Lower Bullingham Woolhope Cockshoot Belmont Five Bridges Castle Frome Acton Green Canon Pyon Adforton Tarrington Common Hales Bank Elton's Marsh The Fording Bobblestock Cusop Holme Lacy Aylestone Hill Tedstone Delamere Elton Yazor Buckcastle Hill Linton Eastnor Widemarsh Golder Field Hyde Ash Thornbury Bleak Acre Rodd Staunton on Arrow Flaggoners Green Foy Veldo Monnington on Wye Lewis Wych Madley Pontrilas Bishon Common Thruxton Logaston Eardisley Wetmore Floodgates Buckton Edwyn Ralph Brampton Bryan Preston Marsh Moccas Brelston Green Willersley Peterchurch Bellamore Hope Mansell Colwall Stone Nash Parkway Llanwarne Moreton Preston Wynne Goodrich Norbridge Sutton St Nicholas Bromyard Downs Archenfield The Wymm Stretton Sugwas Munderfield Stocks Ocle Pychard Elmdale St Margarets Trewen Portway Trolway Crumpton Hill Lower Kinsham St Owen's Cross Turkey Tump Weirend Walford Treaddow Weobley Marsh Pontshill Marsh Penguithal Snodhill West Lydiatt Bridge Sollers Bodenham Bank Pikestye Newton Lawton West Town Bredwardine Lyne Down Ruxton Green Bredward Stretford Court Hill-field Pontshill Eaton Bishop Woonton Ashley Moor Munstone Eign Hill Bringsty Common Lower Breinton Tumpy Lakes Linley Green Stretford Urdimarsh Cobnash Totnor Covender The Hundred Hole-in-the Wall Steen's Bridge Sutton Marsh Cross Llyde The Heath Ledicot Dinedor Eardisland Dorstone Hartleton Whitechurch Maund Maund Bryan Stoke Lacy Kenchester Putley Common Sellack Holme Marsh Burrington Brookfield Upper Wootton Pudleston Little Doward Stoneyard Green Welsh Bicknor Merrivale Bishops Frome Middleton Baysham Hungerstone Much Dewchurch Tarrington Ballingham Hill Ashton Birtley Newton King's Thorn Broomy Hill Broad Green Winnal Great Doward Fromes Hill Llandinabo Wormelow Tump Altbough Callowside Pixley Cold Green Newton Upper Dormington Ashperton Kingsfield Linton Hill Perrystone Hill Docklow Archenfield Tyberton Bull's Hill Kilpeck Streamford Westmoor Grantsfield Putley Callow Barrelhill Green Wayend Street Hunderton Walterstone Old Forge Cockyard Even Pits Woonton Hillhampton Sallys Much Cowarne Phocle Green The Leys King's Pyon Birchall Crizeley Field's Place Leysters Lower Bearwood Lyde Cross Deerfold Stagbatch Sellack Boat Evendine Arrow Green Upperton Coddington Bush Bank Llanveynoe Westfield Westhope Whitchurch Beggars Ash Combe Ryelands Orleton Tretire Wellington Marsh Fromington Shelwick Green Poolpardon Hagley The Marsh Newman's Place Becknell Trereece Pembridge Cophill Hope under Dinmore Easthampton Winforton Whitney-on-Wye Moreton on Lugg Newtown Rushall Hill Hole Kymin Ebnall Bishopstone Pen-y-Park Pentre-Jack Wormbridge Ludstock Walterstone Common Wellington Grafton Llangarron Pen-pwll-sond Ullingswick Sugwas Pool Woonton Ash Byton Hand Dancing Green Bredenbury Sandyway Burcher Weston Bromsash Lea Shenmore The Moors Biddlestone Pen-allt Vowchurch Bicton Shawl Old Gore Grittlesend Sapey Common Hampton Bishop Shucknall Holmer Lyonshall Headland Pow Green Ailscroft Marstow / Llanmartin Burmarsh Kinton Stretton Grandison Urishay Common Stoke Cross Ledbury Lower Rabber Upper Egleton Nutfield Hope's Rough Pencombe Tupsley Moreton Jeffries Ridgeway Cross Hawkersland Cross The Parks Aston Crews Almeley Upper Wellington Nunnington Llancloudy Upper Broxwood Westbrook Tillington Common Orcop Hill Bartestree Wynn's Green Lingen Hendre Portfields Felton Bycross Shirl Heath Walker's Green Hoarwithy Durlow Common Marden Baron's Cross New Street Twyford Common Brobury Panks Bridge Orcop Eau Withington Leinthall Starkes Stony Cross Pencoyd Wharton Rushock Ganarew Tidnor Wofferwood Common Bridstow Lower Wootton Brierley