Train Station Advertising in Haultwick

Get in touch

Advertising in Train Station in Haultwick

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Haultwick

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Haultwick gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Haultwick

The cost of railway adverts in SG11 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Haultwick reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Haultwick (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Newnham Warren's Green Bourne End Marshalswick Gubblecote Bendish Fields End Ballingdon Bottom Leverstock Green Hare Street Flaunden Barkway East End Green Redbourn Hunsdonbury Water End Burnham Green St Ippolyts Friar's Wash Gilston Park Birch Green Potters Bar Symonds Green Bower Heath Wormley Darley Hall Water End The Flints Panshanger Belsize Wormleybury Cadwell Bedmond Digswell Maple Cross Kimpton Purwell Langley Tewin Apsley Hunsdon Cherry Green Great Wymondley Chipperfield Shilley Green Northaw Dancers Hill Leasey Bridge Well End Aspenden Clothall Common Batchworth Heath Highfield Piper's End Tewin Wood Warners End Aston End Hoddesdon Helham Green Breachwood Green Newsells Moneyhill Bassus Green Smith's End Buckland Black Green Colney Heath Hogpits Bottom Bushey Bishop's Stortford Babbs Green Church End Porter's End Baker's End Little Almshoe Appspond Newhall Green South Oxhey Albury End Standon Green End Watford Heath Stocking Pelham Little Offley Cold Christmas Venus Hill Frogmore End Westland Green Cromer Wareside Staines Green Chaulden Hatfield Hyde Stanstead Abbotts Wormley West End Caldecote Nether Street Chapmore End St Margarets Church End Hall Grove Cromer Hyde Chapel Croft West Leith Hemel Hempstead Burge End Shaw Green Smug Oak West Watford Cumberlow Green Haldens Hatfield Norcott Hill Chorleywood Woollensbrook Tonwell Woodside Bamville Wood Green Tye Swanley Bar Gorhambury Kitts End Hammond Street Anstey Radlett Pin Green Blackmore End Welham Green Cradle End Hadham Cross Nettleden Holywell Benington Little Wymondley Digswell Water The Folly Barleycroft End Ayot Green Clothall Adeyfield Sawbridgeworth Holwell Little Gaddesden Wadesmill Gilston Dane End Gustard Wood Brook End Sarratt Bottom Lower Green St Julians Walnuttree Green St Paul's Walden Hammerfield Ley Green Woodcock Hill Levens Green The Camp Sherrardspark Hailey Kettle Green Lilley Lemsford Handside Leavesden Green Hay Street Lower Green Mill Green Baldock Nuthampstead North Mymms Sandon New Mill Markyate Marshmoor Paradise Mardleybury Hertford Heath Fishers Green Barwick Ford High Cross Felden Bragbury End Ashwell St Ibbs Nomansland Rush Green Park Corner Epping Green Ickleford New Greens Holdbrook Sopwell Little Heath Sunnyside Rush Green Watton at Stone Church End Frithsden Daw's End Cokenach Charlton The Swillett Todd's Green Moor Green How Wood Hatfield Garden Village Therfield Bentley Heath Colliers End Green End Clay End Childwick Bury Napsbury Park Hall's Green South Mimms Pimlico Green Street Southern Green St Albans Bygrave Hadham Ford Gravesend Lucas End Garston Dassels Chiswell Green Broxbourne Stanborough Slip End Stapleford Eastwick Rickmansworth Little Hadham Rushden Reed End Waterdale Sacombe The Node Bucks Hill Hoo End Commonwood Batford Woodhall Willian Little Hormead Kemprow Hitchin Peters Green Bullen's Green Hook's Cross Roe Green Sergehill Meriden Cooper's Green Mackerye End Nobland Green Paynes End Patient End Barley Redcoats Green Croxley Green Whempstead Goff's Oak Presdales Meesden Puttock's End Smallford Throcking Turnford Hockerill Westmill Hinxworth Westwick Row Lower Woodside Youngsbury Flamstead Puckeridge King's Walden The Folly Ayot St Peter Great Gaddesden Tower Hill Shenley Flamstead End Walsworth Thorley Houses Tring Wharf Old Bricket Wood Cottered Patchetts Green Redbournbury Stevenage Shaftenhoe End Driver's End Langley End Knebworth Weston Astrope Kinsbourne Green Ayres End Braughing Poynders End London Colney Rableyheath Luffenhall Tylers Causeway The Rookery Braughing Friars Chorleywood West Upwick Green Radwell North Watford Kings Langley Letchmore Heath Hay Green Little Tring Moor Park Perry Green Reed Burn's Green Nup End Green Broadwater Coleman Green Colney Street Potters Crouch Hertingfordbury Cow Roast Amwell Brickendon Marshalls Heath Ganwick Corner Thorley Wash Whitwell Bulstrode Fiddler's Hill High Leigh The Ryde Ware Two Waters Bedwell Lincoln Hill Trowley Bottom Newtown Chandler's Cross Rossway Park Old Town Newgate Street Frogmore Ashwell End Wilstone Thundridge Bennetts End Tea Green Green End Counters End Allen's Green Fleetville Langley Bottom Shootersway Brookmans Park Kelshall Rooks Nest Titmore Green Ayot St Lawrence Green End Codicote Great Hormead Wood End High Wych Elstree Heronsgate Hertford Ashbrook Trims Green New Town Old Hall Green Snailswell Essendon Snow End Spellbrook Eastbury Gosmore Cheverell's Green Harpenden Common Chells Lower Titmore Green Painter's Green Pine Hurst South-end Sarratt Graveley Church End Waltham Cross Pottersheath Aston Washall Green Mangrove Green Wyddial Bramfield Park Street Much Hadham Batchworth Easthall Welwyn Garden City Bury End Caldecote Hill Broadoak End Rosedale Sandridge Wakeley Broken Green Pouchen End Oxhey Lea Valley Cuffley The Frythe Broad Colney Royston Borehamwood Rye Park Woolmer Green Piccotts End Abbots Langley Damask Green Bulbourne Monks Green Old Hatfield Wilstone Green Hastoe Rusling End Hitchin Hill West End Great Munden Oxlease Nast Hyde Shephall Oakfield Patmore Heath Old Knebworth Woodside Harmer Green Temple End Bell Bar Mill End Hare Street Preston Wheathampstead Letty Green Tring Redhill Westmill Cockernhoe Kingswood Harpenden Bernards Heath Hebing End Bury Green Roe End East End Hudnall Corner Barwick Munden High Cross Green End Bovingdon Walkern Green End Cole Green Haultwick Thorley Street Chells Manor Ridge Perry Green Deacons Hill Boxmoor Watford Townsend Roestock St Stephens Wellpond Green New Ground Spitalbrook Chorleywood Bottom Roe Green Datchworth Welwyn Norton Childwick Green Dudswell Cheapside Gadebridge Upper Dunsley Aldenham Batlers Green Micklefield Green Shenleybury Northaw Valley Pirton Ringshall Bengeo Wildhill Tolmers Codicote Bottom Sleapshyde Birchwood Mill End Clapgate Aldbury Cupid Green Furneux Pelham Great Offley Langleybury Standon Bromley Hunton Bridge Letchworth Bricket Wood Tyttenhanger Digswell Park Hatching Green West Hyde Green Street Thorley Nasty Potten End Winkwell Bury Green South Hatfield Round Bush Wymondley Bury Sacombe Green Jockey End Long Marston Hickman's Hill Bayford The Heath Rucklers Lane Temple Dinsley Hexton Labby Green Latchford Wandon End Grovehill Great Amwell Chipping Little Berkhamsted Howe Green Carpenders Park Poplars Puttenham Wallington Wigginton Bottom Widford Hartham Wigginton Bozen Green Napsbury Bushey Heath Oaklands Danesbury Northchurch Westbrook Hay Datchworth Green Tringford Corner Hall Nash Mills Hudnall Broadgreen Wood Albury Berkhamsted Ellenbrook Jersey Farm Churchgate Ardeley Bull's Green Waterford Peartree Ansells End Brent Pelham Cheshunt Crabbs Green The Willows Buntingford Whippendell Bottom Frogmore Loudwater