Train Station Advertising in Carrbridge / Drochaid Chàrr

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Advertising in Train Station in Carrbridge / Drochaid Chàrr

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

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What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Carrbridge / Drochaid Chàrr

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

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1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Carrbridge / Drochaid Chàrr gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Carrbridge / Drochaid Chàrr

The cost of railway adverts in PH23 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Carrbridge / Drochaid Chàrr reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

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If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

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Other locations available for train station advertising
Lyne of Gorthleck Cuil Clune Mingarrypark / Min Ghearraidh Loaneckheim Salen / An Saìlean Balbeg Dalelia / Dail an Leigh Kentallen Belladrum Lentran Cabrich Citadel Avielochan Trislaig / Trioslaig Easter Clunes Glenuig / Gleann Ùig Fassfern / An Fasadh Feàrna Bracora / Bracara Roshven Craggan Kinloid / Ceann an Leothaid Brecknish Inchlaggan Camerory South Kessock Fersit / Fersaid Kinloch Hourn Scamodale Inverdruie Duror Crown Bogroy Ruilick Stronaba Inverfarigaig Scottas Farley Kiltarlity Feabuie Achranich Blaich / Blathaich Cannich Dhuhallow Malaig Bheag Achnacarry Lochanhully Milton Inchmore Drumindorsair North Ballachulish Back of Keppoch / Cùl na Ceapaich Erchless Castle Dunlichity Inveruglass Gaich Cantray Stratherrick Ardshealach Kinlocheil Portclair Bunloit Balgowan A' Chill Achadh nan Darach Fiunary Ardtoe / Àird Tobha Kilchoan Kilmory Ardersier Corpach / A'Chorpaich Tomatin Culburnie Coille Mhorgil Alltour Ardnastang Drumnadrochit Carr Invergarry Kinveachy Dundreggan Portuairk Feagour Raigmore Wester Laggan Moss / A' Mhointeach Lochyside / Taobh Lochaidh Torcastle Glenborrodale / Gleann Borrodail Dell Duackbridge Kinloch Lewiston Blain Arivegaig / Airigh Bheagaig Bailetonach Ranochan Garrygualach Millburn Corran Purlie Lodge Portnaluchaig Lochardil Wester Mandally Ceann Loch Aileart / Lochailort Wester Balblair Banavie / Banbhaidh Ardmolich Clachnaharry South Garvan Etteridge Aberarder Aryhoulan Scotstown Dulnain Bridge Bunavullin / Bun a' Mhuilinn Insh Aberchalder Langal Alturlie Sandaig Teavarran Grantown-on-Spey Kirkhill Easter Milton Boat of Garten Braefield Tomdoun Glencoe Feabuie Fort George Kingussie Torgulbin Culreach Delfour Upper Drummond Lynne Mhor Croft Dreggie Balmore Sandamhor Beoraidbeg Broallan Port Mòr Achosnich Killianan Levishie Ardery Balchraggan Kilmichael Inchmore Westhill Branault Croy Ardverikie Polmaily Duisky / Dubh Uisge Cantraywood Arean Laggan Bohuntine South Clunes Caolasnacon Ellan Dalneigh Scorguie Ness-side Bohuntinville Claggan Bunkegivie Kingairloch / Ceann Gheàrr Loch Galmisdale Glenhurich Tulloch Lochaline / Loch Alainn Druimarbin Clunes Glenmore Morar Ruisaurie East Laroch Aviemore Carrbridge / Drochaid Chàrr Faichem Onich Polnish Easter Boleskine Advie Dalnabreck / Dail nam Breac Cullochy Lock Leachkin Coylumbridge Bunree Inchree Courteachan Tolvah Clachaig Carnachuin Alvie Anaheilt Leanach Meikle Phoineas Fanellan Skye of Curr Grotaig Camasnacroise Kinlochleven Newton Smithton Lettermorar Dava Druim an Teampuill Dalfaber Bunacaimb / Bun na Caim Caol Glaschoil Invermoidart Farraline Tomacharich Camaghael / Cam Dhàil Merkinch Auchteraw Knockbain Bohenie Lochindorb Moy Hall Culloden Clovullin / Clo Mhuillin Highbridge Inversanda Swordland Dalcross Corarnstilbeg Glenmore Blackfold Resaurie Drumuillie Ormsaigmore Abriachan Dalwhinnie Cleadale Glensanda Bunarkaig Milton Foyers Inverlochy Lynchat Struy Raigbeg Torgormack Glen Moriston Gorteneorn South Ballachulish Cullachie Anagach Viewhill Spean Bridge Aultvoulin Woodside of Culloden Errogie Camus Inas Rychraggan Newtown Haugh Achduchil Beauly Eskadale Lynwilg Westerton Glaichbea Moy Shenval Cruach nam Meann Acharacle / Àth-Tharracail Lochgarthside Cragganvallie Newton of Ardtoe / An Fhadail Dubh Lagganlia Corrimony Ault-na-goire Mallaig / Malaig Alisary Nethy Bridge Ballachulish Bunchrew Granish Achnaha Druimindarroch Roybridge Slochd Aonachan Upper Auchintore Inverguseran Brunery Kinlochmoidart / Ceann Loch Muideart Auchnahillin Foregin Baramore Englishton Muir Cromdale Kerrow Bracorina Whitebridge Drimnin / Na Druimeanan Findhornbridge Croftjames Glasnacardoch / las na Cardaich Lonbuie Catlodge Fasgadal / Fascadale Lethendry Speybank Balavil Hughton Easter Aberchalder Torlundy Gortenfern East Croachy Blackpark Inverie Dalness Strone Dalnavert Kentra / Ceann Tragha Crofts of Sallachan Lochside Ockle Easter Muckovie Inverlair Inverailort Glebe Strontian / Sron an t-Sithein Kilfinnan Ballifeary Camusnagaul Deishar Feshiebridge Blarmachfoldach Sluggan Achnaconeran Drumguish Meoble Kilmonivaig Tomnacross Brecklet Muirshearlich Polloch Kinlochmore Sanna Culcabock Arisaig / Àrasaig Tormore Sliemore Ardendrain Claggan Achaphubuil Balnain Newtonmore Inverroy Dochgarroch Achnahannet Fort Augustus Bothan Nan Creag Ach'an Tobhair Daviot Gergask Glenfinnan / Gleann Fhionnainn Speybridge Milton of Leys Lochend Hilton Newtonhill Shielfoot / Bun Abhainn Seileach Kinmylies Newlands of Culloden Kirkton Mallaigmore Tornagrain Balchraggan Buntait Dalchreichart Easter Mandally Fort William / An Gearasdan Cradlehall Invermoriston Glenancross Bridgend Inverness / Inbhir Nis Achluachrach Camault Muir Inshes Kilmorack Crathie Scaniport Balloch Broomhill Tomich Ariundle Lower Drummond Kincraig Torness Kinloch Laggan Easterton Drumchardine Farr West Laroch New Cannich Alltsigh Laggan Crask of Aigas Gairlochy / Gearr Lochaidh Acarsaid Smirisary Gorthleck Glebe Dores Tarbet / An Tairbeart Ormsaigbeg Breakachy Ruthven Tulloch Laga / Lag Ath Duthil Stronchreggan Airor Wester Aberchalder

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