Train Station Advertising in Canary Wharf

Get in touch

Advertising in Train Station in Canary Wharf

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Canary Wharf

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Canary Wharf gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Canary Wharf

The cost of railway adverts in E14 4 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Canary Wharf reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Canary Wharf (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hoxton Spitalfields Wormwood Scrubs Ladywell Tooting Bec Common Enfield Highway The Hyde Wimbledon Fullwell Cross Battersea Norwood Green Bankside Hyde Park Corner Harlington Crouch End West Thamesmead Brockley Hayes End Upton Maypole Mill Hill Barnet Gate Church End Shortlands Church End Hanwell Forest Hill College Park St James's Chinatown Ruislip Gardens Muswell Hill Woodside Blackheath Royal Standard Kenley Paddington Finchley Cann Hall Bopeep St Margarets Biggin Hill Crook Log Dulwich Village Blackheath Park Petts Wood Castle Green Custom House Clapham Turnpike Lane Shepherd's Bush Dulwich Blackwall Bethnal Green Catford South Street Widmore Ratcliff Hadley Wood Rise Park Dartmouth Park Coldfall Dalston Ealing Camberwell Bow Common Putney Heath Bostall Heath The Burroughs Winchmore Hill Wembley Streatham Hill Millwall Little Heath Ickenham Mottingham Noel Park Chipping Barnet Notting Hill Brixton Tooting Graveney Harmondsworth Cranford Lessness Heath Millbank St John's Marks Gate Lesnes Abbey Brunswick Park Kenton Harrow on the Hill Fitzrovia South Lambeth Hither Green Brentford End Fortis Green Oakwood North End Willesden Green Wembley Park Bandonhill White City Eel Pie Island Brockwell Park Woodcote Northwood Hills Aldborough Hatch Charlton Coulsdon Cranham Botany Bay Denmark Hill Hatton Regent's Park Wandsworth Common Strand on the Green Ruislip Common De Beauvoir Town Spring Park Holland Park Plumstead Albany Park Globe Town Cubitt Town Old Oak Common Central Parade Lower Holloway Whitton Freezy Water Limehouse Palmers Green Norbury Kensal Town Frognal Deptford Cole Park Swiss Cottage Sundridge South Norwood Tottenham Green Islington Wood Green Farringdon Redbridge Thamesmead Barnes Cray Blendon Greenhill Single Street Repton Park Honor Oak Carshalton Beeches Tavern Quay Roxeth Temple Mills Old Bexley London Wallington Square Chase Cross Lewisham Merton Clapham Common St Mary Cray Penge Hampton Wick West Kensington Wealdstone Westcombe Park Harrow Farnborough Croydon West Harrow Addiscombe Green Street Green Downe Colham Green Kensington Crooked Billet Manor Park Belmont Shirley Lower Morden Osidge Sands End Heston Locksbottom Clerkenwell Highams Park Hampstead Garden Suburb Earl's Court Aldersbrook Covent Garden Southfields Hayes Royal Arsenal West Hampton East Barnet Alperton Copse Hill Lower Clapton Malden Rushett Keston Mark Arkley Bromley Park Cheam Greenford Selsdon Hainault Maida Vale Parsons Green Horn Park Rowley Green Canary Wharf North Cheam Raynes Park Wandle Park Dollis Hill Grahame Park Highlands Village Rosehill Stamford Hill Temple Shacklewell Knightsbridge Sydenham Barking Wharf Square Eastcote Village Woolwich Marylebone North End Creekmouth Berrylands Crews Hill Worcester Park Upper Walthamstow Kingston Hill Eden Park West Dulwich Bostall Woods Anerley Farthing Street Highgate Hillingdon Poynders Parade Alexandra Park Haggerston Cowley Peachy Norbiton Newyears Green Brook Green East Dulwich Harringay Bickley Colyers Hill End Longford Enfield Town Upton Park Strawberry Hill Hackney Central Ponders End Holders Hill South Wimbledon Hampton Hill Leaves Green Little Venice Hounslow Heath Upper Sydenham Southall Totteridge Brondesbury Park The Borough Barnes Yeading Hale End Eastcote Bulls Cross Putney Blackfen Roundshaw Lower Sydenham Bullsmoor Beddington Elephant and Castle Victoria Arpley Square Lambeth Hadley Pratt's Bottom Canons Park Crayford Upminster Wennington Elmers End Welling Hockenden Shadwell Tottenham Hale Wallend Gipsy Hill Canonbury Staples Corner Friern Barnet Abbey Wood Northolt Hackney Wick Wandsworth Stepney Enfield Wash Tolworth Chiswick Cranley Gardens Peckham Walthamstow Forest Upper Shirley Maitland Park Highbury Enfield Lock Woodcote Green South Woodford The Wrythe Honor Oak Park Hatch End Derry Downs Kensal Green North Cray Barking Riverside Aldwych Putney Vale Frank Whipple Estate South Harrow Kew Castelnau Arnos Grove East Sheen Rushmore Hill West Acton Highwood Hill Hook Acton Kevingtown Dudden Hill Gospel Oak South Croydon St Johns Barnsbury Strand Ilford Sipson Tokyngton South Harefield Wimbledon Park Corbets Tey Welsh Harp Mortlake Harold Wood West Green Harefield Grove Bromley Brondesbury Elstree Park Union Mews New Barnet Clapham Park Primrose Hill Upper Tooting Chalk Farm Southborough The Hale West Ealing Harold Hill Woodford Wells Newington Maze Hill Forty Hill Uxbridge Moor Stratford South Kensington Morden Osterley West Heath Middle Park Hazelwood New Eltham Upper Holloway Forestdale Chelsea Uxbridge Motspur Park Pinner Holborn North Woolwich Stonebridge Docklands Gants Hill Greenwich Cottenham Park Monken Hadley North Kensington Richmond Barkingside Tottenham Charing Cross Little Britain South Hackney Southend Wanstead Flats Craven Walk Mile End Canning Town West Norwood Tulse Hill Barking Hayes Town Bromley Common Homerton Hornsey Woodlands Avery Hill South Ruislip Tower Gardens Denham Neasden West Hampstead Hillingdon Heath Old Ford Beckton Nine Elms Emerson Park Broom Hill Sutton Pimlico Havering-atte-Bower Colindale Orpington Balham Trinity Buoy Wharf Festubert Place Bushey Mead Soho Purley Bush Hill Park Seven Kings Hayes Cricklewood Kentish Town Ramsden North Hillingdon Selhurst Childs Hill Blackfriars Chinbrook Knight's Hill Edgware Bury Hammersmith Bellingham World's End Foots Cray Archway Chase Village Mayfair Bromley Teddington Morden Park Ruislip Gidea Park Friday Hill Upper Elmers End Woodford Whitechapel Berry's Green Higham Hill Kingston Vale Ardleigh Green Chadwell Heath Chingford Green Chislehurst South Hampstead Petersham Monks Orchard Colney Hatch Wanstead Slade Green Cyprus Hanworth Temple Fortune Bowes Park Lower Place Leamouth Collier Row Stoke Newington Sudbury Belgravia Bexley Luxted Westminster Streatham Parliament Hill Merton Park Brimsdown Lampton Tower Hill Nunhead Old Coulsdon St Pancras Perivale Walworth Tooting Brompton Chislehurst West Finsbury Addington Norwood New Town Risley Close North Finchley Southgate Crossness Little Woodcote Streatham Park Yiewsley Pinnerwood Park Queen's Park Becontree Grove Park South Bromley Goddington Carshalton Chingford Hendon Becontree Heath New Charlton Little Stanmore St Paul's Cray Wallington Upper Norwood Snaresbrook Downham Leyton Kilburn Hackney Marsh Broad Green Harlesden Stroud Green Ham Leytonstone Bell Green Edgware Woodside Park West Brompton Ducks Island Horns Green Woodford Bridge The Mews St Luke's Chelsfield Park Langley Oval Rayners Lane Wimbledon Common Forest Gate Poverest St Helier Somers Town Cockfosters Woodford Green Fulham Kennington West Ruislip Lower Edmonton Barbican Cowley Burnt Oak East Ham Enfield Angel Alderwood Terrace Bloomsbury West Hendon East Finchley Camden Town Belsize Park Walham Green Northwood Brent Cross Poplar Shoreditch Westbourne Green Lamorbey Leyton Marshes Noak Hill Clayhall Hitchin Square Upper Belvedere Southwark South Hornchurch Brownswood Park Wapping Blackheath Aperfield Old Malden Sanderstead Rush Green Elmstead North Southwark Plaistow Waddon Gunnersbury Fairlawn Cottage Edmonton Underhill Beddington Corner Coney Hall Elm Park Furzedown Dagenham Queensbury North Greenwich Ruislip Manor Kidbrooke Belmont Bedford Park Golders Green Benhilton Hampstead Hampstead Heath East Acton New Cross South Tottenham Twickenham St John's Wood St George in the East Dormer's Wells Holloway Cambridge Heath Sydenham Hill Upper Edmonton Well Hall Cranbrook Oakleigh Park West Ham Lisson Grove North Feltham New Addington Upper Clapton Hampton Court East Bedfont Bayswater Clapham Junction Headstone Lower Belvedere Russell Hill St Giles Lee Clapton Park Romford Northumberland Heath Pinner Green Rotherhithe West Hackney Tufnell Park Grove Park Barnehurst Bexleyheath Surrey Quays Stanmore North Hyde Silvertown Spring Grove Kingsland Newbury Park Coldblow New Beckenham North Wembley Herne Hill Plaistow Mill Meads Ruxley Stockwell Seething Wells West Kilburn Harefield Fairlop Isle of Dogs Hornsey Vale Pentonville Hackbridge Lower Feltham Brentford Willesden Surbiton New Malden Southborough Southbury Kensal Rise Hounslow Bounds Green Upper Ruxley Shooters Hill Stratford Marsh Feltham Collier's Wood Vale of Health Coldharbour Kingston upon Thames Enfield Island Village South Acton Cowley Peachey Coalmakers Wharf Lea Bridge Earlsfield Rainham Hacton Hornchurch East Wickham Preston Cudham Coombe Chessington Whitehall Riddlesdown Clock House Aldgate Whetstone Keston Barnet Streatham Vale Maryland Bermondsey Thornton Heath Loxford Crofton Nash Hallsville Quarter Plashet Park Royal Unity Place Bow Isleworth Roehampton Longlands Harrow Weald Falconwood North Acton Goodmayes Crystal Palace Plumstead Common Mitcham Foxbury Walthamstow Village Gallows Corner Harold Park Upminster Bridge King's Cross Fulwell New Cross Gate South Beddington Chingford Hatch North Ockendon Eltham Hackney Seven Sisters North Harrow North Sheen Tooting Bec West Drayton Acton Green Manor House New Southgate Erith Sidcup Stratford New Town Beckenham Little Ilford Belvedere Kingsbury Chelsfield Brent Park Hounslow West West Barnes Walthamstow Summerstown Carshalton on the Hill Vauxhall West Wickham Grange Park Crofton Park Finsbury Park