Train Station Advertising in Russell Hill

Get in touch

Advertising in Train Station in Russell Hill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Russell Hill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Russell Hill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Russell Hill

The cost of railway adverts in CR8 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Russell Hill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Russell Hill (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Eden Park Bow Common Upper Elmers End Chelsfield Aldersbrook South Hampstead South Norwood Winchmore Hill Bromley Common Heston Hillingdon Heath Pratt's Bottom Temple Mills North Southwark Elm Park Plumstead Oval Woodcote Green Wallington Morden Park South Hornchurch Repton Park Cranbrook Broad Green Hackney Marsh Millbank Kennington Blackfriars Carshalton Beeches Kensal Rise Kingsbury Ladywell Coldblow Streatham Park Wembley Upper Sydenham Leyton Poynders Parade Elmers End Little Venice Cottenham Park Lessness Heath Hainault Bell Green Park Langley College Park Stoke Newington Harrow on the Hill Aperfield Norbury Nine Elms Wealdstone Emerson Park Coombe Hockenden Cranford Greenford Upper Edmonton Cubitt Town Victoria Loxford Pimlico West Brompton Deptford New Addington Shooters Hill Spring Park West Hendon Angel St Giles Blackheath Park Millwall Tottenham Uxbridge Moor Seven Sisters Elephant and Castle Archway Sidcup Stamford Hill Castle Green Bromley Merton Park Chingford Hatch Chiswick Maitland Park Hackney Bostall Heath Underhill Eastcote Village Shoreditch Wallington Square Lampton Twickenham Foxbury Bethnal Green Raynes Park Haggerston Anerley Highwood Hill Ickenham Newbury Park North Feltham Rise Park Collier Row Brent Park Belgravia Hadley Manor House Mile End Brimsdown Northwood Dagenham Arnos Grove Ruislip Gardens Sipson Seven Kings Lesnes Abbey Cranley Gardens Paddington Whitton Hampton Hill Maryland Wembley Park Wanstead Flats Hampstead Garden Suburb Frognal Hornsey Vale Tufnell Park Putney Heath Hackney Wick Tooting Graveney North Harrow Highbury Hayes Ruislip Common Old Malden Charing Cross Union Mews Dormer's Wells Brentford End Stockwell Lower Holloway Downe South Harefield Chislehurst West Kilburn Honor Oak Park Central Parade Luxted Kingsland Hitchin Square Becontree Heath Merton Barnet Gate Belmont Fairlawn Cottage Bedford Park Neasden Park Royal Cricklewood Hayes Addiscombe Totteridge Wimbledon Park Petts Wood Chingford Green Keston Mark Brondesbury Park South Wimbledon Fulham Queen's Park Coulsdon Southend Stanmore Enfield Wash Hayes End Bostall Woods West Kensington East Dulwich Horns Green Herne Hill Wandsworth Crook Log Ruislip Manor Wandle Park Bloomsbury Limehouse Crooked Billet New Eltham Canary Wharf Bullsmoor East Bedfont Sutton Homerton Tooting Bec Common De Beauvoir Town Ardleigh Green Bickley Brentford Barkingside Highgate Putney Vale Grove Park Denmark Hill Ponders End Lower Clapton Summerstown Blackwall Hill End Southfields West Green Upper Ruxley North End Crayford South Croydon Coalmakers Wharf Cranham Chadwell Heath Green Street Green Holland Park Woodside Park Shortlands New Cross Acton Isle of Dogs Fortis Green The Wrythe Kingston upon Thames Brockley Barbican Malden Rushett Peckham Brixton Islington Upton Fairlop Maze Hill Lower Place Edmonton Roxeth Strand Harefield Grove Wapping Walworth Sundridge Nash Bankside Snaresbrook Crofton Park Kew Benhilton Woodford Bridge Vauxhall Romford Coldfall Willesden Green Foots Cray Colyers West Drayton Hazelwood Harmondsworth Brockwell Park Ham Fulwell London Upminster Hornchurch Ducks Island Beckton Bush Hill Park The Borough Clayhall West Barnes Stroud Green Slade Green Golders Green Church End Cowley Peachy Chessington East Ham Corbets Tey Bexley Brownswood Park Hanwell Lower Morden Earlsfield Bounds Green Welsh Harp Spitalfields Hendon Earl's Court Higham Hill North Hyde Horn Park Downham Trinity Buoy Wharf South Kensington Frank Whipple Estate East Sheen Southbury Whitehall Oakleigh Park Strawberry Hill Honor Oak Belmont Old Coulsdon Forty Hill Brunswick Park Clapton Park Lower Sydenham West Heath Carshalton on the Hill Colindale Morden Hampton Waddon Tottenham Hale Wormwood Scrubs Streatham Denham Berry's Green The Hyde Noak Hill Woodcote Osidge Northwood Hills St Helier Kenton Bow Mitcham Stepney World's End Old Bexley Crossness Well Hall Kensal Green Wandsworth Common Farnborough Clapham Junction Spring Grove Walthamstow Village Yiewsley Becontree Leaves Green Barnes Battersea Walthamstow Southborough Crouch End Gallows Corner Lower Edmonton Pinnerwood Park Albany Park Festubert Place Harold Park Regent's Park Plumstead Common Custom House Bexleyheath Collier's Wood Chelsea Acton Green East Barnet Swiss Cottage Charlton Barnehurst Barking West Hampstead Sands End Woolwich Feltham Leytonstone Aldwych Enfield Highway Wanstead Longlands Cole Park Coldharbour South Beddington Greenhill Alperton The Mews Camden Town Little Stanmore Kingston Vale Balham Blackheath Royal Standard Longford Hadley Wood The Hale Primrose Hill Tavern Quay Stratford New Town North Sheen Northolt Mayfair Lower Feltham Creekmouth Edgware Hounslow Heath Kensington Putney Vale of Health St John's Wood Blackfen West Hackney South Tottenham Hatton South Ruislip Motspur Park Addington Woodlands Little Heath New Charlton St Paul's Cray Gipsy Hill Soho Hanworth Barking Riverside Cudham Rowley Green Elstree Park Enfield Clapham Park Burnt Oak Gunnersbury Pinner Green Plashet South Bromley Upper Tooting Hatch End Parsons Green Whetstone Holborn Belvedere Northumberland Heath Edgware Bury Canonbury Dollis Hill Clerkenwell Fitzrovia Freezy Water Ruislip Erith Upper Shirley Unity Place Worcester Park Grove Park Tower Hill Shepherd's Bush Harefield Kenley St Johns Avery Hill Perivale Sanderstead Cowley Peachey North End North Cray Upper Walthamstow White City Farringdon Holders Hill Marylebone Fullwell Cross Dudden Hill Hayes Town Risley Close West Ealing Carshalton Gants Hill South Hackney St Mary Cray Dalston West Ruislip Crystal Palace Silvertown Holloway Dartmouth Park North Acton South Street Widmore Wennington St Margarets Derry Downs Roehampton Harold Wood Beddington Corner Isleworth Kidbrooke Berrylands North Woolwich Hounslow Willesden Seething Wells Uxbridge Blackheath West Acton Beddington Barking Wharf Square Hallsville Quarter Newyears Green West Wickham Osterley Farthing Street Globe Town Plaistow Tulse Hill Canons Park Goddington Temple Knightsbridge Westminster Sudbury Hounslow West Enfield Lock King's Cross Sydenham Hackney Central Wallend Old Ford Mill Meads Nunhead Hampton Court St George in the East Gidea Park Hampstead Forest Hill Aldborough Hatch Riddlesdown Southall North Ockendon Thamesmead Southgate Wimbledon Common Rainham Cann Hall Keston Tooting Bec Rush Green Brent Cross Stratford New Beckenham Forest Gate Streatham Vale Upton Park Palmers Green Cyprus The Burroughs Somers Town Shadwell Friday Hill East Acton Stratford Marsh West Norwood New Southgate Brondesbury Hacton Canning Town Marks Gate Barnet Leyton Marshes Yeading Lisson Grove Wimbledon Maida Vale Hammersmith Tooting Locksbottom Bowes Park Newington Crews Hill Harringay Richmond Harrow Weald Tokyngton Mill Hill Poverest Pinner Norwood New Town Southwark Cambridge Heath Rosehill Camberwell Redbridge Selhurst Bopeep Beckenham Eastcote Shirley Bandonhill Maypole Bromley Park Hampton Wick North Wembley Harlesden Surbiton Penge Walham Green Hampstead Heath Hoxton Highlands Village Hook Southborough Goodmayes Little Woodcote Rushmore Hill Ramsden Leamouth St Pancras Childs Hill Upper Holloway Muswell Hill New Barnet Crofton Upper Clapton Kentish Town Alexandra Park Clock House Roundshaw Queensbury Stonebridge Eel Pie Island Single Street Chalk Farm Temple Fortune Orpington St John's South Woodford Blendon Brompton East Finchley Broom Hill Arpley Square Botany Bay Knight's Hill St James's Purley Lambeth West Ham Barnsbury Coney Hall Rotherhithe Staples Corner Barnes Cray New Cross Gate Ruxley Turnpike Lane Little Ilford Bromley Lea Bridge Bayswater Cheam Noel Park Enfield Island Village Westbourne Green Manor Park East Wickham South Lambeth Russell Hill Belsize Park Parliament Hill St Luke's Ealing Teddington Tower Gardens Finsbury Park Enfield Town Chipping Barnet Lewisham Gospel Oak Streatham Hill Monken Hadley Finchley Chinatown Whitechapel Biggin Hill Castelnau Ratcliff Cowley Hornsey Highams Park Friern Barnet Harrow Chase Cross Falconwood Old Oak Common North Finchley West Kilburn Mottingham Headstone Woodford Finsbury Greenwich Clapham Common Chelsfield Chase Village Aldgate Bulls Cross Middle Park Selsdon Wood Green Docklands Brook Green North Cheam Hyde Park Corner Harold Hill Furzedown Catford Royal Arsenal West West Thamesmead Lee Grahame Park Covent Garden Sydenham Hill Plaistow Poplar Lamorbey Surrey Quays Chinbrook Norbiton Preston Westcombe Park Copse Hill South Harrow Bellingham Oakwood Elmstead Mortlake Bermondsey West Dulwich Thornton Heath Strand on the Green Upper Norwood Harlington Ilford Kensal Town Church End Welling Norwood Green Hither Green Tottenham Green Dulwich Village Rayners Lane Eltham Forestdale Dulwich Little Britain Chislehurst Hackbridge Craven Walk Lower Belvedere Colney Hatch North Greenwich Grange Park Upper Belvedere Havering-atte-Bower Walthamstow Forest Hillingdon North Kensington South Acton West Harrow Hale End Woodford Wells Woodside Cockfosters Kingston Hill Colham Green North Hillingdon Alderwood Terrace Pentonville Abbey Wood Arkley Notting Hill Chingford Woodford Green New Malden Clapham Monks Orchard Kevingtown Petersham Bushey Mead Croydon Shacklewell Upminster Bridge Tolworth