Train Station Advertising in Castle Rising

Get in touch

Advertising in Train Station in Castle Rising

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Castle Rising

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Castle Rising gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Castle Rising

The cost of railway adverts in PE31 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Castle Rising reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Castle Rising (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Long John's Hill Hindringham Ingham Tilney Fen End Yaxham Wacton Bow Street Beeston Tottenhill West Newton Marlingford Oulton Low Tharston Dereham Trowse Millgate Wretton Cockley Cley Bawburgh Hill Northacre Pulham St Mary Hyltons Crossways West Raynham Costessey Cucumber Corner Bradfield Hingham Thurne Threxton Hill Keswick Carbrooke The Street West Acre Bergh Apton Thorpe End Salters Lode Hungry Hill Newgate North Lopham Potthorpe Great Ryburgh Richmond Hill Bressingham Common Stow Bedon Brancaster Staithe Welborne Common Stratton Strawless Brookville Low Common Buckenham Pott Row Suffield Park Runham Vauxhall Potter Heigham Balsam Field Bastwick Walpole Cross Keys Nogdam End Burgh Common Keswick Stalham Green Sustead Wereham Row Pockthorpe Binham Aylmerton Pottergate Street Illington Burnham Westgate Aylsham Geldeston Great Hockham North Denes King Row Lyng Boughton Ridlington Bush Green Mattishall Colney Puddledock Old Brigg Brinton Docking South Acre Warham Tilney High End Drymere Taverham Sidestock Alpington Garboldisham Ivy Todd Foundry Corner Hempnall Green Hockering Great Snoring Pound Corner Shernborne Smallworth Dickleburgh Moor Alby Hill Hardingham Martham Spixworth Short Green Sidestrand Hainford Clenchwarton Wiggenhall St Peter East Walton Catton Grove Barroway Drove Aldeby Black Carr Sparrow Green Sedgeford Walton Highway Topcroft Street Croxton Saxthorpe Fiddlers' Green Billingford Town Green Bracon Ash Edingthorpe West Lynn Runham Mill Common High Green Neaton Welney Three Holes Besthorpe Collett's Br Babingley Little Green Great Fransham Weasenham All Saints Arminghall Nordelph Little Cressingham Hickling Heath Cangate Southrepps Lower East Carleton Happisburgh Common Heigham Grove Cranworth Colby Corner Great Hautbois Carleton St Peter Furze Green Runhall West End Langley Street Pettywell Crabgate Brettenham Wilby Hamrow Jordan Green Upton Thorpe Row Upton Green New Catton Ketteringham Greensgate High Kelling South Wootton Crane's Corner Spooner Row Broomhill Hanworth Thurton Swanton Abbott Welborne West Harling Watton Green Belton Little Plumstead Hemblington North Barningham East Ruston Stratton St Michael Bushy Common Ludham Langham King's Lynn Low Common Burgh next Aylsham Ragmere Crimplesham Stody Toftrees Fordham Pockthorpe Ashwicken Tharston Acle Rushford Eccles on Sea Costessey Park Peaseland Green Wacton Common Colkirk Clippings Green White Horse Common Marham Dunton East Harling Burston West Lexham Mundford The Arms Hellington Great Green Tivetshall St Margaret Threehammer Common Weybourne Little Witchingham Stoke Ferry Hempton Nethergate New Holkham Swanton Hill Alby Hellesdon Workhouse Common Lynford Florence Walk Methwold Hythe Cley next the Sea Thornham Wolferd Green Wormegay Bircham Tofts Flordon Caister-on-Sea Wood Street Langmere Swaffham Baynard's Green North Elmham Lyon's Green Dumpling Green Southgate Upper Brandon Parva Upper Guist Lower Street Toft Monks Trunch Hackford St James' End Newport Toftwood Suspension Bridge Morley St Botolph Heacham Saxlingham Green Mundham Common Framingham Earl Kirby Green Wendling Ridlington Street Leziate Breckles Setchey Boyces Bridge Tottington Great Melton East Tuddenham Thorpe Calthorpe Street Oxwick Fengate Bawburgh Kirby Row Wilney Green Garvestone Congham Hales Briston Silfield Bunwell Hill Woodton Frettenham Tasburgh New Hainford Billockby Wood Norton Itteringham Common Bessingham Shotesham Thornage Felmingham Downham Harris' Green West End Moorgate Holt Reedham West Earlham Trowse Newton Hedenham Gateley Neatishead Sloley Sheringham Shammer Merton Southery Brandon Parva St James Burnham Overy Town Waterloo Blofield Corner Little Barningham Hilborough Fen Street Foxhole Three Cocked Hat Overstrand Bird's Corner Plumstead Green Hempnall Ingleborough Croxton Emneth Trimingham Hardwick Upgate Street North Creake Newton Flotman Rush Green Chedgrave Horsford St John's Fen End The Lings Blickling South Green Etling Green Tuckswood North End Copy's Green Primrose Green Mount Pleasant Gaultree Woodbastwick Wickhampton Scole Common Crowgate Street Gaywood Daffy Green Stanhoe The Grove Salthouse Earlham Frenze Old Hall Street South Pickenham Upwell Feltwell Scole Lushbush Goose Green Middle Harling Catfield Skeyton Corner Larlingford Fustyweed Whitlingham Bengate Dickleburgh Fritton Sharp Street Holme next the Sea Litcham Dunston Primrose Corner Chapelfield Grove Lower Thurlton Blackwater Shingham Great Witchingham Fring Guist Great Walsingham Dam Green Happisburgh Cranwich The Green Snettisham Sneath Common Morley St Peter Tittleshall Fersfield Burgh Stubbs Moulton St Mary Deopham Eau Brink Barney Bramerton Snetterton Little Marsh Paston Green Barton Turf Little Thornage Honing Elsing Tyby Hethel Brockdish Old Hunstanton Eastmoor Thurning Sutton Lower Gresham Tilney St Lawrence East Somerton Beckett End Thompson Bressingham Hellington Corner Low Common Arlington Broome Street Ditchingham Dam Walpole St Peter Sandringham Godwick Carleton Rode Hardley Street Fodderstone Gap Church Field Northwold Hockering Heath Southwood Emneth Hungate Eaton Burgh Castle Lyng Easthaugh Waterheath Stiffkey Bedingham Green Heydon Brakefield Green Foulden Paradise Newtown Reymerston Burnham Thorpe Brock's Watering Old Catton Swainsthorpe Smallburgh Lakenham Dam Brigg Hoe East Carleton Fulmodeston Guilt Cross Cantley Corner Diss Upgate Street Mautby Little Barwick How Hill Blo' Norton Bawdeswell Frost Row Highoak Bull's Green Thwaite St Mary Stubbs Green Little London Beachamwell Runcton Holme Saham Hills Southgate North Green The Banks Dilham Worstead Little Hale Bacton South Raynham Worthing Ten Mile Bank Little Fransham Felthorpe Upper Hellesdon Shipdham Skeyton Upper Sheringham Panxworth Guestwick Road Green Holkham Crowshill Forncett St Mary West Caister Terrington St Clement Baconsthorpe Lingwood Stoke Holy Cross Holme Hale Roudham Ickburgh Crossdale Street George Hill Thorpe Marriott The Close Belaugh Irstead Street Thorpe St Andrew Claxton Great Barwick Waterden The Drove South Runcton Gunthorpe Anmer Saham Toney Westfield Blofield Heath Little Walsingham Narborough Chequers Corner West End Beetley Little Ryburgh Caistor St Edmund Crostwick Hillington Little Melton Upgate Lower Stow Bedon Filby RAF Coltishall Wells-next-the-Sea Tottenhill Row North Tuddenham Roughton St Olaves Fincham Weasenham St Peter Gayton Thorpe Browston Green Butcher's Common Hopton on Sea Sporle Long Stratton Ellingham Freeland Corner Great Cressingham Fundenhall Street Houghton St Giles Westbrook Green Mulbarton Eastgate Hardwick Waterloo Hassingham Gimingham West Runton Pristow Green Little Dunham Titchwell Dersingham Hoveton Gissing East Bilney Ranworth Bale Great Moulton Eaton Rise Kenninghall Heath West Winch Fakenham North Earlham Walton Warren Nordelph Corner Swanton Morley Wood Dalling Norton Corner Wheatacre The Heath Bradwell Hockwold cum Wilton High Street Ormesby St Margaret Cawston Wighton New Rackheath Bellmount Stalham South Burlingham East Barsham Kirstead Green Dowe Hill New Costessey Ormesby St Michael Broadflash Pudding Norton Garlic Street Kidd's Moor Haverscroft Street Wicklewood Easthaugh Foundry Hill West Rudham Runham Hemsby Loddon Ingloss Marsham Thorpe Market Coxford Drayton Buxton Horsey Saxlingham Nethergate Lyngate Old Buckenham Frans Green Rollesby Upper Street Beckhithe Thorpe Hamlet Guestwick Green Whitwell Street Little London Bridge Green Horstead West Poringland Barton Bendish Marshland St James Temple Bar Whissonsett Burnham Norton Antingham South Walsham Fair Green Thurlton Didlington Ashill Lakes End Weston Longville Newton Woodgate Brundall Walpole St Andrew Great Green Winterton-on-Sea Earlham Rise Intwood Anchor Street Brampton Thorpe Abbotts Upgate Southburgh Stokesby Queen's Hills Sco Ruston Rougham The Ling Bintree Topcroft Beighton Witton Great Bircham Hunworth Field Dalling Lamas Heckingham Boyland Common South Green Pooley Street Caudlesprings Filby Heath Shereford Horsey Corner Oulton Street Tunstall Bircham Newton Sheringwood Oxnead Metton Thurgarton Heggatt Street Salhouse North End Haveringland Thetford Larling Workhouse Common Ashby St Mary Brumstead Park Common Colby Woodrising Bedingham Corner Bustard's Green Harpley Rockland All Saints Kettlestone Twyford Lot's Bridge Brewers Green Lordsbridge Flaxlands Pockthorpe Suton Repps Flitcham Limpenhoe Hill Edingthorpe Green Thursford Barford Pockthorpe Cake Street Snow Street Houghton Horning Denver Corpusty Old Beetley Hempstead Hickling Loddon Alburgh Street Little Hautbois Bodham Erpingham South Denes Tattersett Kirby Cane Meeting House Hill Mill Hill Great Yarmouth Stanfield Blofield Witton Kirby Bedon South End Dockeney Fen Street Roydon Alburgh Barmer Colton Wiggenhall St Mary Magdalen Tibenham West Tofts Stonebridge Low Street Lower Bodham East Rudham Foulsham Castle Acre Broom Green High Common Great Dunham Northall Green Wickmere Little London Cat's Corner Wolterton Wolferton North Green Egmere Gasthorpe Crownthorpe Fiddler's Green Barningham Green Snetterton Heath Gayton Cliftonville Calthorpe Kelling Quidenham Walcott Surlingham Newgate Corner Hindolveston Tatterford Horningtoft Horsham St Faith Gas Hill Burgh St Margaret Framingham Pigot Scoulton Misery Corner Broomsthorpe Piccadilly Corner Briggate Clippesby Johnson Street Cringleford South Lynn Watton Brandon Creek Norton Hill Spa Common Lower Street Little Massingham Watlington Rackheath Cordwell Low Common Broome Kerdiston Great Plumstead Swardeston Yelverton Ditchingham California Hapton Wreningham Rockland St Mary Hall Green Strumpshaw West Dereham South Lopham Itteringham Cat's Common Mill Street Seething Frankfort Longham Kimberley Thorpland Wellingham Narrowgate Corner Low Street Billingford Wiggenhall St Germans Silver Green Cobholm Island Mundesley Weston Green Craymere Beck Shimpling Brandon Bank Mattishall Burgh Waxham Fundenhall Hevingham Bush Estate Scarning Forncett St Peter Fersfield Common Rockland St Peter Drury Square West Walton Barnham Broom Needham Wimbotsham Little Snoring Westwick Bittering Baconsthorpe Brancaster Freethorpe Clint Green Thelveton Attlebridge Downham Market New Buckenham St John's Highway Lyngate Hawes' Green North Pickenham Lenwade Postwick Wereham Middleton Hethersett Haddiscoe Lower Easton Sharrington Hemblington Corner Morston Letton Green Newton St Faith Wattlefield Stalland Common Mundham Ingoldisthorpe Pockthorpe Maypole Green Lundy Green Cess Anchor Corner Tower End Podmore Plaw Field Easton East Wretham Tumbler Hill Shropham North Burlingham Roydon Broadmoor Southtown Deopham Green Castle Rising Thuxton Booton Wiveton Blackwater Knapton Thrigby North Runcton Bagthorpe Scratby West Beckham Walpole Marsh Thunder Hill Norwich Wymondham East Raynham Walpole Highway Forncett End Banham Dunburgh Stow Bardolph Red Pits Methwold Banningham Mill Green Outwell Badersfield Old Lakenham Lower Street Stacksford New Sprowston Northrepps Foxley Stow Bridge Sparhamhill Hempstead West Somerton Highgate Wortwell Coston Great Ellingham Walcott Green Irstead East Winch East Runton Lessingham Fairstead Paston Necton Upper Stoke Thickthorn Hall Mustard Hyrn Upper Street South Creake Whinburgh Briningham Ringstead Bunwell Melton Constable Earsham Shelfanger Suton Street Wramplingham Broomholm Swanton Novers Brooke Stanford Mile Cross South Green Sprowston Stibbard Walcot Green Letheringsett Tacolneston Grub Street Heartsease Suffield Saddle Bow Pulham Market Hilgay North Barsham Withergate Themelthorpe Westgate Frogshall Halvergate Fritton Mount Pleasant Cobbler's Green Saxlingham Bridgham Shepherd's Port Bowthorpe Swannington Limpenhoe Sculthorpe Whimpwell Green Upper Street Ingham Corner Rushall Bexfield Blackborough End Damgate Scottow Deopham Stalland Gorleston-on-Sea Muckleton Carleton Forehoe Raveningham Toprow Tuttington Gooderstone Burgh St Peter Matlaske Reepham Gresham Bradenham Bawsey Aldborough Attleborough Little London Shelton Oxborough Aslacton Alderford Beeston St Lawrence Stockton Whitwell Great Massingham Hales Street Poringland Silvergate Witton Bridge Terrington St John Tyegate Green Honingham Burnham Market Eccles Road Pedham Brisley Waterloo Cromer Harper's Green Kenninghall Long Row Shepherds' Gate Ringland Browick Redenhall Redcastle Furze Weeting North Wootton Denton Plumstead Gressenhall Sisland Shouldham Thorpe Hunt's Corner Morton Tunstead Stradsett Helhoughton Colegate End Ashmanhaugh Blakeney Caston Crostwight Mileham Newtown Thurlton Links Blackmoor Row Bodney Cockthorpe Pennygate West Head Griston Shouldham Brundish Wash Dyke Saxlingham Thorpe Edgefield Holly End Grimston West End Sea Palling Emorsgate Ovington Felbrigg Runcton Bottom Bexwell Starston Westgate Street Bunwell Bottom Morningthorpe North Walsham Lower Tasburgh The Common Winfarthing Drabblegate Gillingham Fritton Tivetshall St Mary Cantley Glandford Salle Whittington Hargate Pilson Green Penny's Green Howe West Bilney Manson Green Harling Road Ingworth Little Ellingham Little London Brandiston Wroxham Coltishall Dunton Patch Norton Subcourse Pollard Street Harleston North Lynn East Lexham Burnham Overy Staithe Coslany Burnham Deepdale Tungate Wicken Green Village Hengrave Sparham West Barsham Darrow Green Saham Waite Tilney All Saints Orange Row Edgefield Street Beeston Regis Shadwell Danemoor Green Ashwellthorpe Syderstone Burlingham Green Tilney cum Islington Cargate Common Oby Thursford Green East Beckham Hickling Green Little London Thorpe Marriot Swafield Damgate Wiggenhall St Mary the Virgin Hunstanton Pentney