Train Station Advertising in Wiggenhall St Germans

Get in touch

Advertising in Train Station in Wiggenhall St Germans

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Wiggenhall St Germans

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Wiggenhall St Germans gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Wiggenhall St Germans

The cost of railway adverts in PE34 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Wiggenhall St Germans reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

Other locations available for train station advertising
Great Snoring Redenhall West Raynham Paston Walcott East Wretham Hemsby Bircham Newton The Arms Brampton Kerdiston Bunwell Hill Thorpe Abbotts Tilney cum Islington The Ling Tatterford Bergh Apton Eccles on Sea Roydon Goose Green Bagthorpe Burgh Castle Harpley Bodham Wash Dyke Meeting House Hill Honing Holt Surlingham Fen Street Lot's Bridge High Green Upper Brandon Parva Eccles Road Lingwood Marham Mill Hill Ringstead Newtown Shammer Cockley Cley Hellington Corner West Harling Thorpe End East Barsham Jordan Green Ingoldisthorpe Honingham Guilt Cross Foundry Hill Docking Lyon's Green Stubbs Green Brinton Drymere Larlingford Old Brigg Great Ryburgh West Rudham Sharrington Cobbler's Green Ten Mile Bank Plaw Field Salhouse Bale Snettisham Bustard's Green Maypole Green Burgh Common Ridlington Street Thurton Alby Limpenhoe Hill Old Hunstanton Cromer Hickling Green Fundenhall King's Lynn Burlingham Green Scole Common Hethel Tilney St Lawrence Necton Crossdale Street Wacton Mount Pleasant Long Row Pedham Walpole St Peter Titchwell Great Yarmouth Bittering Lordsbridge Greensgate Woodrising East Ruston Strumpshaw Cucumber Corner West Head Cringleford Moorgate Northwold Guestwick Thwaite St Mary Upper Stoke Hyltons Crossways Bradwell Shimpling Welney Colney Gas Hill Burnham Market St John's Fen End Ashwicken Great Green Potthorpe Baconsthorpe Norton Hill Limpenhoe Pulham St Mary Tunstall Tharston Hockering Heath Little London Feltwell Hunstanton Great Witchingham Edgefield Banham Pristow Green Cat's Corner Hales Street Kirby Cane Forncett End Mundham Common Saham Waite Wiggenhall St Peter North Earlham Rockland All Saints Blackwater West Walton Crowshill Waterloo Frenze Frans Green Foulden Gunthorpe Newport Bengate Wimbotsham Forncett St Mary Tilney All Saints Brancaster Carleton St Peter Browston Green Terrington St Clement Thurlton Furze Green Garlic Street Richmond Hill Lyng Easthaugh Ditchingham Sutton Shropham Belaugh Ditchingham Dam Cley next the Sea Burgh St Margaret Witton Dam Brigg Dickleburgh Moor Northacre Tyby Norton Subcourse Crane's Corner East Somerton Langley Street Johnson Street Fordham Westfield Hanworth Lakes End Hellesdon Lamas Wicken Green Village Short Green West Winch Bradenham Beeston Regis Shernborne Tuttington Bowthorpe Pudding Norton Low Street Burgh Stubbs Collett's Br Brandon Creek Dickleburgh Hopton on Sea Beighton Beckett End Thorpe Hamlet Crostwick Brandon Parva Gresham Tittleshall Middleton Tattersett Bastwick Oxwick Brockdish Northall Green Three Cocked Hat Burnham Overy Staithe Hall Green Great Hockham Ketteringham Thurne Roydon Kirby Green Paston Green Swanton Morley Harris' Green Bellmount Bridge Green Wiggenhall St Mary Magdalen Gayton Ingworth Ormesby St Michael Sedgeford Great Green Red Pits George Hill Swafield Lower Stow Bedon Waterden Cawston Lakenham Frettenham Colby Wiggenhall St Germans Ranworth Hargate Little Walsingham Fincham Bedingham Corner Thorpe Marriot Low Tharston Broadflash Lyngate Heigham Grove Fodderstone Gap Little Ryburgh Hilborough Mileham Chequers Corner Hengrave Earsham Eastgate Workhouse Common Buckenham Lyng North Green South Lynn Upton Green Pottergate Street Bawburgh Barton Turf Didlington Spooner Row Lushbush Glandford Chedgrave Loddon Ingloss Blofield Hempnall Green Watton Green Gooderstone Fairstead Shouldham Beetley Mill Common West Somerton Smallworth Tottenhill Foundry Corner Paradise St Olaves Wereham Road Green Marshland St James Ludham Costessey Great Massingham Attleborough Burnham Overy Town Fritton Deopham Green Marsham Sneath Common Newgate Corner Scoulton Alderford Hingham Stonebridge Stow Bridge Dam Green Holly End Mattishall Burgh Balsam Field Sporle Morningthorpe Little Green Emneth Hungate South Burlingham Redcastle Furze Holkham Burgh next Aylsham Fengate Rollesby New Buckenham Deopham Little London Witton North End Fakenham Kidd's Moor Wood Norton North Walsham Drury Square Fustyweed Carleton Rode Daffy Green Pentney West Runton Little Cressingham Weybourne Salthouse Knapton Saddle Bow Billingford Little Snoring Old Catton Harleston Lower Thurlton Horsham St Faith Dockeney Bawdeswell Wicklewood Outwell Swanton Abbott Little London Forncett St Peter Stacksford Harper's Green Aslacton Wroxham West End Bramerton Bradfield Walpole Marsh Little London Middle Harling Chapelfield Grove Bushy Common Fiddlers' Green Little London Downham Market Thurlton Links Caister-on-Sea South End West Lexham Claxton Smallburgh Stoke Ferry Stokesby Langham Hevingham Wattlefield Crabgate Suton Street Twyford Syderstone Attlebridge Fen Street Bow Street North Elmham Rush Green Emneth Frankfort Trunch Hapton Irstead Street Blackmoor Row Hungry Hill Hunworth Weasenham St Peter Plumstead Green West Lynn Fritton Wiggenhall St Mary the Virgin Emorsgate Runham West End Beeston St Lawrence Fiddler's Green Thorpe Barroway Drove Ingleborough Stradsett Stiffkey Bunwell Bottom Danemoor Green Edingthorpe Green Thursford Bodney Calthorpe Street East Rudham Newton Flotman High Kelling Stalland Common Upper Street South Denes Stanfield Broadmoor Dowe Hill North Lynn Sparham West Tofts Caston Shouldham Thorpe Gasthorpe Thrigby Denver Hockering Butcher's Common Wramplingham Upgate East Winch Letheringsett Hamrow Lynford Stody Oxnead Godwick Reepham Croxton Morton Wellingham Shelfanger Thornage Breckles Rougham Watlington Postwick Church Field South Green The Common Seething Hemblington Corner Gorleston-on-Sea Shepherd's Port Hockwold cum Wilton Little Hautbois Low Common Bush Estate Primrose Corner Cranworth Setchey Caudlesprings Calthorpe North Pickenham Loddon North End South Acre Kirstead Green Sparhamhill Flaxlands Clenchwarton Newton St Faith Mundford Low Common Thorpland Dumpling Green Carleton Forehoe Bedingham Green Neatishead Tumbler Hill Ragmere Brundish Bressingham Little London East Runton Great Plumstead Trowse Millgate Tilney High End East Lexham Bexfield Horsey Corner Morston Blickling Gillingham Foxley Woodgate Heggatt Street Colby Corner Deopham Stalland Norwich Mount Pleasant Watton Wolferton Roudham Walcot Green Ormesby St Margaret Broomhill Dereham Cobholm Island Narborough Aylsham Ickburgh Flitcham Rushford Newton Edgefield Street New Catton Thurgarton Cliftonville Keswick Stoke Holy Cross Barmer Kenninghall Heath New Costessey Crimplesham Elsing Long Stratton Saxthorpe Old Beetley Kirby Bedon Wormegay Primrose Green High Street Fundenhall Street Neaton Gaywood Lower Easton Brookville New Rackheath Brumstead Saham Hills Eaton Rise Little Melton Martham Stalham Green Puddledock Heartsease East Tuddenham Larling Tuckswood North Barningham Beeston Saxlingham Thorpe East Harling Saxlingham Green Thorpe Row Boughton Coxford Ingham Tunstead Holme Hale Heydon New Hainford Cordwell Great Bircham Southburgh Hellington Terrington St John Westwick Swanton Novers Bush Green Broome Street Saham Toney Hickling Burston Ashmanhaugh Southery Besthorpe Scratby Foxhole Little Ellingham Wereham Row Brakefield Green Nordelph Corner Nogdam End Black Carr Lower Street Horsford Griston Hempstead Alpington Geldeston Snow Street North Runcton Upgate Street Southgate Sea Palling Brettenham Mill Street Grub Street Topcroft Street Catfield Merton Caistor St Edmund Hunt's Corner Misery Corner Upper Sheringham Stockton Pilson Green Wilby Sidestrand Sandringham Snetterton Cat's Common Belton Etling Green Little Marsh Skeyton Corner Great Ellingham Brisley Town Green Westbrook Green Walpole Cross Keys Southrepps Mulbarton Overstrand Beckhithe Cangate Drabblegate Waterloo Colton Filby Heath Carbrooke Stow Bardolph Dunston Upwell Mill Green Narrowgate Corner Fersfield Southwood Swannington Felmingham Barford Mustard Hyrn Field Dalling Sco Ruston Little Fransham Irstead Ingham Corner Sheringham West End Whissonsett Pockthorpe Kettlestone Baconsthorpe Briston Baynard's Green East Beckham Briningham Ivy Todd Sheringwood Thetford Thelveton St James' End Runhall Pockthorpe Hardwick Wighton Colegate End Gimingham Colkirk Gateley Bunwell Babingley Weasenham All Saints Oxborough Broome Yelverton Scottow Blo' Norton Halvergate Hardwick Walpole Highway Brooke Sidestock Upper Guist Gissing Lundy Green Bawburgh Hill Kirby Row South Green Reymerston Upgate Wood Street Blackwater Stibbard Sustead Lower Street Little Witchingham Gayton Thorpe Copy's Green North Wootton Pennygate Southgate Cargate Common Toftrees Barney Antingham Sprowston Shipdham Wickmere Happisburgh Heckingham Stanhoe Bexwell Fulmodeston King Row Framingham Earl Wortwell South Walsham Pott Row Spixworth Brancaster Staithe Weston Green Sharp Street Freeland Corner Salters Lode Wood Dalling Tower End Tasburgh Pockthorpe Blofield Heath Happisburgh Common Warham Lower Bodham Nethergate RAF Coltishall Roughton Little Hale Fritton Florence Walk Skeyton The Grove Rushall Oulton Gressenhall Oulton Street Ringland Winterton-on-Sea Anchor Street Blakeney Wolterton Moulton St Mary Fring Howe Barton Bendish Whinburgh Guist Matlaske Tivetshall St Margaret Ellingham Threehammer Common Hedenham Quidenham Crostwight Boyland Common Dunton Patch Worstead Corpusty Cantley Marlingford Orange Row Little Dunham Hackford Tungate West Caister Mundham Felbrigg Stalham Thickthorn Hall Whitlingham Badersfield West Bilney Downham Great Cressingham Earlham Rise Thompson Hilgay Themelthorpe Great Melton Frost Row Buxton Eau Brink Bawsey Grimston Costessey Park Kimberley Burnham Thorpe Barningham Green Hoe Tilney Fen End Cake Street Great Moulton Keswick Horning West Barsham Garvestone Welborne Common Holme next the Sea Bridgham Hemblington Plumstead Welborne Houghton Dilham Westgate Street Barnham Broom Hethersett Highoak Anmer Booton Cantley Corner Coston Walcott Green Bessingham Thunder Hill East Bilney Threxton Hill West Earlham Burnham Westgate Lower Gresham Hawes' Green Tacolneston Walton Warren Swaffham New Holkham Temple Bar Foulsham South Pickenham The Lings Trowse Newton The Street Ashwellthorpe Pooley Street West Newton The Close Wacton Common Browick Earlham Woodton Suspension Bridge Craymere Beck Three Holes Ashby St Mary Stanford Thorpe Market Tivetshall St Mary West Dereham Shepherds' Gate Blackborough End Hardingham Shereford The Banks Brewers Green Felthorpe Brandiston Oby Panxworth Bintree North Denes Kenninghall Helhoughton Toftwood Tyegate Green St John's Highway Toprow Hardley Street Little Barningham Mautby Lower Tasburgh North Tuddenham Cranwich Toft Monks Low Common Crowgate Street Castle Rising Beachamwell Banningham Kelling Raveningham Easthaugh Whittington Alburgh Street Aldborough East Raynham Waterloo Bircham Tofts Houghton St Giles Drayton Cess Shelton Hillington Norton Corner Gaultree Langmere The Heath Old Hall Street Sloley Broom Green Queen's Hills South Green Bacton Hales Stratton Strawless Suffield Park Hoveton The Drove West End Fersfield Common Metton South Lopham Walpole St Andrew Freethorpe Winfarthing The Green Spa Common Mundesley North Lopham Trimingham Nordelph Sculthorpe Leziate Swanton Hill Hickling Heath Withergate Little Thornage Saxlingham Great Walsingham Little Massingham Penny's Green Thursford Green Thorpe Marriott Lenwade Brock's Watering Intwood Suton Boyces Bridge Bracon Ash Eastmoor Swainsthorpe South Creake Westgate Billingford Broomholm Castle Acre Manson Green Harling Road Anchor Corner Lower Street Runcton Holme Framingham Pigot Ovington Morley St Botolph Mattishall Filby Broomsthorpe West Acre Upper Street Congham Coslany Bull's Green Diss Wells-next-the-Sea Taverham Shadwell Wolferd Green Clint Green Easton Whitwell Waxham How Hill Thuxton Wretton Pound Corner Burnham Deepdale Upper Hellesdon Upton Dunton Guestwick Green Cockthorpe Upgate Street Denton Hindolveston Scarning Southtown Rockland St Mary Blofield Corner North Barsham Piccadilly Corner Pockthorpe East Carleton High Common White Horse Common Lower East Carleton Tibenham Tottington Runcton Bottom Damgate Horsey Aylmerton Bird's Corner Hempnall Workhouse Common Brandon Bank Crownthorpe Sisland North Creake Old Buckenham Burnham Norton Haverscroft Street Yaxham Ridlington Starston Great Hautbois South Wootton North Green Methwold Hassingham Methwold Hythe Dersingham Eaton North Burlingham South Runcton Hempstead California Whimpwell Green Itteringham Common Low Common Clippesby Thornham Wendling Silfield Pulham Market Pollard Street Erpingham Poringland Woodbastwick Little Barwick Horstead Haveringland Great Dunham Aldeby Burgh St Peter Melton Constable Arminghall Runham Vauxhall Tottenhill Row St James Rackheath Worthing Newgate Newtown Pockthorpe Binham Peaseland Green Heacham Little Plumstead Highgate Silvergate Scole Longham Briggate Snetterton Heath Silver Green Podmore Great Barwick Frogshall Low Street Hempton Weeting Shotesham Wiveton South Raynham Pettywell Edingthorpe Egmere Alburgh Whitwell Street Waterheath Wilney Green Ashill Park Common Catton Grove Croxton Northrepps Wheatacre Mile Cross Repps Wickhampton Clippings Green Arlington Witton Bridge Potter Heigham Hainford West Beckham Morley St Peter Billockby Bressingham Common Topcroft Wymondham Dunburgh East Walton Coltishall Salle Great Fransham Illington Stratton St Michael Hindringham Swardeston Brundall Lessingham Fair Green Needham New Sprowston Muckleton Rockland St Peter Litcham Old Lakenham Sparrow Green Weston Longville Long John's Hill Lyngate Shingham Thorpe St Andrew Itteringham Stow Bedon Damgate Upper Street Acle Thurning Darrow Green West Poringland Runham Suffield Saxlingham Nethergate Letton Green Walton Highway Garboldisham Alby Hill Haddiscoe Reedham Horningtoft Flordon Wreningham

Pages