Train Station Advertising in Nant-ddu

Get in touch

Advertising in Train Station in Nant-ddu

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Nant-ddu

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Nant-ddu gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Nant-ddu

The cost of railway adverts in CF48 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Nant-ddu reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Nant-ddu (Powys)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Ferley Llandeilo'r-Fan Trewern Great Cellws Aber Penygarnedd Llanfihangel Rhydithon Yardro Beulah Lloyney Dwyrhiw Maesypandy Pentre'r beirdd Pentre Cilcwm Llanddew Pentre Dolau Honddu Cemmaes Road / Glantwymyn Cwm-twrch Isaf Moity The Stubb Llanwyddelan Cefn Côch Fishpool Dol-y-cannau Pedair-ffordd Penegoes Dolyhir Geseilfa Sarn Mochdre Llangasty-talyllyn Coelbren Gladestry Penygelli Welshpool / Y Trallwng Llangunllo Forge Tre-derwen Pentrefelin Llanbrynmair Pilleth Winllan Llanfrynach Bwlch-y-cibau Caeralem Aberhosan Llanyre / Llanllyr Llandeilo Graban Tafolwern Broneirion Llanfihangel Tal-y-llyn Libanus Cregrina Tregoyd Mill Pen-y-bont Llanerch Emrys Llanbadarn-y-garreg Llansantffraed Painscastle / Castell-paen Llangadwaladr Hopton Uchaf Llandyssil Llanidloes David's Well Ddôl Cownwy Waen-fâch Tan Hinon Crowther's Pool Four Crosses Llanbedr Pencelli Haughton Green Lane Esgairgeiliog Montgomery / Trefaldwyn Lower Chapel Tregynon Alport Tyddyn Elan Village / Pentre Elan Dolymelinau Llyswen Doldowlod Bettws Cedewain Llanbister Knucklas / Cnwclas Aberedw Tylwch Brynderwen Tredustan / Tredwstan White Grit Llanddewi'r Cwm Crossway Plas Dinam Aberhafesp Braichyfedw Waun Fach Alltmawr Ynyswen Llanspyddid Kinnerton Pont-y-wal Nant-glas Ystrad Uchaf Pont Rhydgaled Capel-y-ffin Moel y Garth Dylife Llansantffraed-Cwmdeuddwr Gurnos / Y Gurnos Newtown Appletree Discoed Heol Senni Hirnant Llaithddu Brynllywarch Felin-Crai Norton Trefecca Frochas Builth Wells / Llanfair-ym-Muallt Old Church Stoke Upper Chapel / Capel Uchaf Glan-rhyd Llawr-y-glyn Heartsease Pennorth Moel Ddolwen Aber Rhaeadr Ponde Dolau Garthmyl Sennybridge / Pontsenni Defynnog Carnedd Weston Madoc Talachddu Crossgates / Y Groes Gwerneirin Rhos Common Womaston Pencommin Aithnen Craig-y-nos New Mills / Felin Newydd Hurdley Cwmgiedd Llaethdy Four Crosses Ffridd Dolanog Cilmery / Cilmeri Llan Llanigon Nantoer Llanwrin Caerhowel Warden Llangynidr Llwynygog Llugwy Trawscoed New Mills Trefeitha Pentre-llwyn-llwyd Rhayader / Rhaeadr Gwy Gravel Pentre Llifior Rhulen Penrhos Llanarmon Mynydd-mawr Rhiwlas Llanbedr Groespluan Glascwm Gilwern Hendomen Cefn Coch Churchstoke Nantmel Y Fan Felindre Felindre Llangedwyn Penygelli Cefn-gorwydd Llanfihangel-Nant-Melan Llanwrthwl Cae'r-Lan Garth Llandefalle Penstrowed Colva Llandysilio Bacheldre Cwm-Llinau Pont ar Hydfer Glynhafren Slough Rhos-goch Pant Mawr Bronydd The Colony Bwlch-y-Plain Llangyniew Llanhamlach Gleiniant Sarnau Pentre'r-felin Troedrhiwdalar Llanfair Caereinion Glascoed Ceinws Llanfaes Forden / Ffordun Llanmerewig Pontneddfechan Harpton Llansilin The Green Dolcorsllwyn Felindre Downton Disserth Weythel Llanllwchaiarn Maesmynis Cross Oak Plas Meredydd Stepaside Ystradgynlais Glan-y-nant Trwstllewelyn Melin-y-ddôl Crai Glyn Hyssington Merthyr Cynog Boughrood / Bochrwyd Pentre Aberbechan New Radnor / Maesyfed Tynyrwtra Penrhos Fron Aberyscir Cwmrhos Cefn Penygloddfa Glan-Frogan Hill / Bryngwyn Crickadarn Henllan Llanwddyn Trelystan Danygrug Fishpools Domgay Cwm Irfon Gwenddwr Cemmaes Crug-y-byddar Llanfihangel-yng-Ngwynfa Cathedine Newbridge Clyro / Cleirwy Llwynderw Trehafren Pandy-rhiw-Saeson Glanmule Hodley Pen-isa'r-waen Llansanffraid-ym-Mechain Burlingjobb Tregoyd Glaspwll Nantserth Bryn-penarth Penarron Burgess Lands Llandefaelog Cefn Mawr Boughrood Brest / Brest Bochrwyd Trewythen Llanfechan Old Neuadd Treberfydd Llangammarch Wells Milford Uplands Brecon / Aberhonddu Darren Guilsfield / Cegidfa Pont Felin-y-ffrîdd Felinfach Fenni-fach Llanywern Cwmbelan Abertridwr Trecastle / Trecastell Gwernafon Geuffordd Battle Cascob Glasbury / Y Clas-ar-Wy Pontwilym Ffawyddog Cefn Cantref Clydach Terrace Llandrinio Llanelieu Hay-on-Wye / Y Gelli Gandryll Llanifyny Talerddig Pengenffordd Llanfechain Gungrog Commins Llanfihangel Nant Bran Heyope Bryngwyn Coed-y-wlad Deuddwr Sarnau Dolhelfa Llangors Pont Llogel Ffordd-las Brooks Gaer Abercegir Milebrook Penwyllt Caehopkin Hopton Isaf Llaneglwys Y Gribyn Dolyronnen Hope Pentre-llymry Ystradfellte Castle Caereinion / Castell Caereinion Leighton / Tre'r llai Pennant Melangell Arddleen / Arddlin Trefeglwys Bishop's Moat Walton Llowes Pontrobert Berriew / Aberriw Pendre Garn Heartsease Bwlch y Garreg Warle Gaufron Walton Green Belan Gregynog Legar Penybontfawr Plas-rhiw-Saeson Cwm-bach Scrwgan Cwmcrawnon New Wells Ffynnon Gynydd Burgedin Cwmdu Meifod Bwlchyddar Dutlas Rhos New Well Plasiolyn Three Cocks / Aberllynfi Coedway Bryn Tanat Carno Pencraig Penisha Rhos Llanymynech Llancowrid Monaughty Llechfaen Plâs Llwyngwern Pen-y-cae Penybont Garth Owen Waen Trallong Dôl-forwyn Clatter Varchoel Tirymynach Groes-lwyd Dol-fâch Ffynnonau Adfa Llangadfan Pentre-bach Staylittle / Penffordd-Lâs Stanner Milton Llansantffraed-in-Elwel Llangurig Commins Coch Pool Quay Llanwnog Cae'r-bont Groesffordd Old Radnor Coldbrook Little London Llanrhaeadr-ym-Mochnant Cloddiau Wig Nant-ddu Bronllys Llanfaredd Trefnanney Sarn-y-bryn-caled Pentre Trefnant Main Pentyrch Crossways Gwystre Refail Frochas Priddbwll Cwmwysg Pont-y-bryn-hurt Crewgreen Knighton / Tref-y-Clawdd Penthryn Waen Dolley Green Newchurch / Llannewydd Trelydan Cefn Canol Llanafan-fawr Llandinam Llandrindod Wells / Llandrindod Tal-y-Wern Thorn Manafon Cyffredyn Cwmbach Y Wig Llanwrtyd Brunant Ynys-uchaf Pant-y-dŵr Nantgwyn Caersws Hengoed Aber Village Cwm Darowen Llanfyllin Middletown Pwllgloyw Llanstephan Michaelchurch-on-Arrow Llanfihangel-helygen Cwm-y-gaist Llanddewi Ystradenni Pentre Llanbadarn Fynydd Dardy Pontithel Newbridge-on-Wye / Y Bontnewydd-ar-Wy Glanrhyd Llandegley Fron Pentre Frank's Bridge Llanerfyl Beguildy / Bugeildy Builth Road Cilcewydd Bont Dolgadfan Pont Rhyd-y-berry Wern The Marsh Crickhowell / Crughywel Heol-y-gaer Gorof Pant-y-ffridd Glangrwyney Garthbrengy Rhos-y-meirch Llanllugan St Harmon Newtown / Y Drenewydd Tretower / Tretŵr Melinbyrhedyn Felindre Buttington Derwenlas Panpunton Howey / Hawy Tycrwyn Llanwrtyd Wells Llanfilo Llangynog Tredomen Pen-common Ceri / Kerry Abbeycwmhir / Abaty Cwm-hir Talybont-on-Usk Pont-faen Talgarth Coed-yr-ynys Llansantffraidd-ym-Mechain Fron Pant-y-rhiw Llanelwedd Ynys-isaf Bwlch-y-ffridd Cradoc Abermule / Aber-miwl Barland Glynbrochan Tai'r Bull Ciltwrch Camnant Llangenny / Llangenau Llangattock / Llangatwg Pennant Llananno Broad Heath Haimwood Llanbister Road Llanerchydol Erwood / Erwyd Tirabad Llanerchemrys Bleddfa Bwlch-y-sarnau Evenjobb / Einsiob Foel Llywel Bwlch Soar Abergwesyn Llandefaelog-tre'r-graig Dolfor Wern Partrishow Aberbran Heniarth Efail-rhyd Criggion Plasnewydd Maesyrhandir Cwmbach Llechrhyd Cil Scethrog Felindre Machynlleth Gore Hundred House Presteigne / Llanandras Cwm-twrch Uchaf Abercrave / Abercraf Rhos-y-brithdir Pontdolgoch Moelfre Pant-glas Snead Glanhanog Glyntawe Rhyd