Train Station Advertising in Bromley

Get in touch

Advertising in Train Station in Bromley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Bromley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Bromley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Bromley

The cost of railway adverts in S35 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Bromley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Bromley (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Sheffield Netherthorpe Howbrook Long Line High Bradfield Hill Top Howard Hill Woodthorpe Estate Holdworth Broom Bracken Moor Kirk Bramwith Clifton East Herringthorpe Eastwood Norton Church Field Southey Green Worsbrough Old Denaby Shaftholme Wilthorpe Hellaby Westfield Firth Park Shiregreen Upper Cudworth Parkwood Springs Fairleigh Owlerton Wike Well End Belle Green Slade Hooton Broomfield Chapeltown Frecheville Staincross Mortomley Athersley South Toll Bar Highwoods Meadow Head Townhead Finkle Street Hoober Sim Hill Swallownest Bentley Endcliffe Crescent Wales Charnock Hall Doncaster Common Little Hay Nooking Cantley Loversall Netherthorpe Bolsterstone Beauchief Dodworth Throapham Richmond Manor Estate Ringinglow Jordanthorpe Stainborough Low Harley Frickley Guilthwaite New Village Dean Head Stocksbridge Old Cantley Mexborough Topham Newton Masbrough Goole Green Wood Willows Hooton Roberts Birley Estate Thornseat Shay House Lower Bradway Onesacre Town End Bullhouse Brampton en le Morthen East Dene Pismire Hill Halfway Cundy Cross Spittal Houses Gleadless New Edlington Victoria Flanderwell Newhill Dalton Magna Lindrick Dale Broomhill Grange Lane Honeywell Intake Hill Top Swinton Bridge Laughton en le Morthen Bolton upon Dearne Greenside Blackburn Jump Nethergate Brierley Doncaster Brierholme Carr Waverley Studfield Hill Norton Hammer Hampole Dungworth Lakeside Village Lidget Wadsley Shafton Brecks Austerfield Windhill Swaithe Burncross Nether Green Royd Moor Rotherham Neepsend Canklow Marr Wortley Rostholme Stephen Hill Bromley Belle Vue Brick Houses Micklebring Hall Broom Ecclesfield Kelham Island Harlington Greenland Kimberworth Park Kexbrough Catshaw Monk Bretton New Lodge Castle Green Walkley Bank Royston Heeley Ecclesall Higher Stubbin St Ann's Lings Common Carcroft Common Carsick Greystones Edge Mount Four Lane End Walkley Wybourn Pilley Carcroft Holmes Wheatley Hills Royd Elm Tree Hill Fall Bank Scawthorpe Far Bank Barnsley Highgate Haywood Gildingwells Bradway Arbourthorne Braithwell Littleworth Brightside Darton Worsbrough Village New Totley Ewden Village Highfield The Manor Hoyle Mill Little Common Wickersley Stairfoot Millhouse Green Higham Whiston West Green Tilts Braithwaite Wombwell Herringthorpe Hill Top Hexthorpe Armthorpe Hooton Pagnell Ravenfield Common Hayfield Green Redbrook Gleadless Valley Owlthorpe High Melton Balby Brookhouse The Lings Abdy West End Woodall Waterthorpe South Anston Millhouses High Green Low Holdworth Waleswood Woodlands Carr Spink Hall Brincliffe Dunford Bridge Brightholmlee Manvers Wharncliffe Side Sandygate Fullshaw Todwick Hemingfield Hallowmoor Wentworth Askern Roughbirchworth Edderthorpe Campsall Holme Totley Rise Steel Bank Bolehill Coisley Hill Parson Cross Thorne Street Langsett Netherthorpe South Bramwith Abbeydale Park Base Green Crow Edge Ecklands Hazlehead Sprotbrough Park Low Stubbin Richmond Hill Pudding Hill Wilsic Attercliffe Hill Top Bradway Bank Charltonbrook Little Houghton Longley Estate Ranmoor Middlewood Crookesmoor Thurcroft Grimesthorpe Upper Bradway Handsworth Hill Greystones Cliffe Turnerwood Soughley Cubley Cricket Houses Loxley Intake Adwick upon Dearne West Melton Hatfield Woodhouse Sandhill The Wheel Low Bradfield Totley Longley Ings Harthill Ardsley Cortworth Greasbrough Carr Head Stumperlowe Stacey Bank Ward Green Upper Crabtree Wingfield Wheatley Scawsby Burngreave The Green Maythorn Stubbin Foldrings Load Brook Eastfield Lower Walkley Wadsley Bridge Townhead Bramley Ulley Birley Edge Meadow Hall Low Laithes Adwick le Street Fourlane Ends Hill Top Holbrook Blacker Hill Normandale Barnby Dun Whirlow King Edwards Wales Bar Attercliffe Carlecotes Bessacarr Nutwell Dodworth Green Port Mahon Jordan Newfield Green Almholme Smithies Nether Haugh Burghwallis Firbeck Causeway Head Finningley Low Barugh Philadelphia Thrybergh Wood Royd Kirkhouse Green Dropping Well Keppel's Column Hollin Busk Crosspool Pickburn Dodworth Bottom Clifton Crookes Barnes Hall Fulwood Thurnscoe East Nether Edge Crane Moor Cat Hill Silkstone Common Fir Vale Athersley North Sheffield Lane Top Elsecar Moorgate Bridge End Abbeydale Fenwick Lower Crabtree Lodge Moor Higham Common Skelbrooke Under Tofts Wigtwizzle Owston Backmoor Conanby Brampton Hyde Park Liberty Hill Gilroyd Tickhill Endcliffe Edge Hoylandswaine Meersbrook Thurgoland Brodsworth Hatfield Warmsworth East Whitwell Long Sandall Westfield Bramley Lings Bentley Rise Hood Hill Auckley Dinnington Sunnyfields Cudworth Common Hill Top Low Valley Thorpe Salvin Highlane Stainton Stannington Wormley Hill Warren Woodside New York Berry Moor Upper Hoyland Pinfold Hill Whitley Ryecroft Platts Common Tapton Hill Kendray Harden Hickleton Little Sheffield Beighton Stone Hatfield Chase Loxley Bottom Deepcar Billingley Barnburgh Moorends Bradgate Mapplewell Spring Vale Sutton Smithy Moor Boulder Hill Wood Seats Thorpe Common Swinton Thorn Hill Ingbirchworth Den Bank Sharrow Head Woodland View Kirk Sandall Horner House Canal Side Laughton Common Templeborough Highfields Edenthorpe Thorpe in Balne Pincheon Green Pot House Letwell Instoneville Parkhead Carbrook Garden Village Hurl Field Lowedges Sunnyside Four Lane Ends Hollins End Common Side Thurlstone Lowfield Highfield Knowle Top Barrow Lydgate Midhopestones Manor Park Woodsetts Upperthorpe Broomhill Thurnscoe Shirecliffe Arksey Morthen Greenhill Dunsville Wisewood Upper Haugh Worsbrough Dale Measborough Dike Barugh Green Hood Green Hermit Hill Trumfleet Birdwell Skellow Cadeby Kiveton Park Hardwick Fishlake New Rossington Keresforth Hill Tinsley Aldwarke Worsbrough Bridge Carlton Plumbley Treeton Barugh Sharrow Vale Birley Carr Worrall Drakehouse Darnall Meersbrook Bank Old Edlington Park Head Hemsworth Kimberworth Snowden Hill Cotterhill Woods Lane End Dore Woodhouse Handsworth Carter Knowle Bow Broom Knoll Top Hillfoot Gateway Plaza Summerfield Birkendale Aughton High Wincobank Worsbrough Common Malinbridge Pitsmoor Listerdale Eskholme Herdings Goldthorpe Hangsman Hill Great Houghton Norton Woodseats Middlecliffe Rivelin Glen Piccadilly Hanging Water Batemoor Hooton Levitt Moss Lea Brook Wath upon Dearne Hackenthorpe Kine Moor Smithley Conisbrough Tankersley Park Hill Wincobank Old Haywoods Storrs Whinney Hill Milton Dunscroft Orchard Square Arbourthorne Estate Catcliffe Rawmarsh Low Wincobank Sharrow Upper Whiston Richmond Park Cundy Hos Dalton Parva Sykehouse Norton Lees Hillsborough Darfield Wadworth Sprotbrough Noblethorpe Grimethorpe South Lane Normanton Spring Shafton Two Gates Jordon Ickles Sheffield Park Moorhole Rollestone Shaw Lands Bents Green Parkgate Potter Hill Hollow Meadows Kilnhurst Maltby Orgreave Hoyland Common Harley Bawtry Carsick Hill Park Side Cusworth North Anston Denaby Main Branton Clayton Upper Tankersley Cawthorne Slay Pits Ravenfield Silkstone Oxspring Wheatley Park Lewden Hallam Head Banner Cross Haigh Brinsworth Thorpe Hesley Lundwood High Hoyland Tivy Dale Gawber Waldershaigh Aston Fosterhouses Old Town Northfield Dolcliffe Common Woodlands East Woodhouse Mill Oughtibridge Stainforth Penistone Totley Brook Gleadless Townend Stockbridge Grenoside Scholes Sothall Stopes Whirlow Brook Ughill Upper Midhope Norton Pogmoor Mawson Green Deep Pit Green Moor Hoyland Rossington Scout Dike Blaxton Dalton Coldwell Hill Top Little Norton Cudworth Mosborough