Train Station Advertising in Intake

Get in touch

Advertising in Train Station in Intake

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Intake

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Intake gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Intake

The cost of railway adverts in DN2 5 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Intake reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Intake (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Low Valley Upper Hoyland Lower Crabtree Carter Knowle Cawthorne Dolcliffe Common Hill Top Bradgate Beauchief Meersbrook Pinfold Hill Highfield Smithies Low Bradfield Sheffield Lane Top Skellow Shay House Fosterhouses Billingley Sandhill Load Brook Storrs Bentley Rise Intake Rostholme Upper Cudworth Almholme Lundwood Finkle Street Lodge Moor Ughill Blackburn Sharrow Vale Richmond Nethergate Hooton Levitt Gawber Elm Tree Hill Hackenthorpe Hall Broom Stainborough Fishlake Carbrook Owlthorpe Hexthorpe Scout Dike Holmes Darton Adwick le Street Gilroyd Measborough Dike Rivelin Glen Ecklands Townhead Thurlstone Bentley Hoober Loversall Greasbrough Listerdale Moorhole Attercliffe Dungworth Thorpe in Balne Hill Top Catshaw Carr Jordon Burncross Shiregreen Manor Estate Noblethorpe Carcroft Common Hill Top Herringthorpe Clayton Low Holdworth Hazlehead Belle Vue Coisley Hill Dodworth Drakehouse Milton Hellaby Netherthorpe Thurnscoe Walkley Bank Swinton Rollestone Longley Estate Greystones Cliffe South Anston Netherthorpe Upper Midhope Soughley High Wincobank Balby Branton Slay Pits Lowedges Howard Hill Old Denaby Wombwell Loxley Bottom Hermit Hill Birkendale Little Sheffield Wike Well End Bessacarr Upperthorpe Belle Green Far Bank Guilthwaite Whiston Brecks Horner House Smithy Moor Masbrough Little Hay Nooking New York Hillfoot Lewden Bow Broom Hyde Park Thrybergh Pincheon Green The Manor Broomhill Sothall Totley Brook Sandygate East Dene High Green The Wheel Richmond Hill Campsall Dore Worsbrough Common Shirecliffe Foldrings New Edlington Toll Bar Sharrow Aston Garden Village Woodlands Owston Walkley Park Head Cricket Houses Bullhouse Barnes Hall Langsett Hurl Field Rawmarsh Bromley Dodworth Green Stubbin Howbrook Beighton West Melton Hallam Head Hollow Meadows Kimberworth Park Hooton Roberts Slade Hooton Barrow Wales Bar Long Sandall Thorpe Salvin Woodland View Stumperlowe Ickles Carsick Laughton en le Morthen Oughtibridge Woodsetts Under Tofts Eastfield Frecheville Stannington Stacey Bank Arbourthorne Estate Wormley Hill Bawtry Waldershaigh Greenland Millhouse Green South Bramwith Arbourthorne Harley Stainforth Mosborough Kirk Bramwith Trumfleet Finningley Auckley Potter Hill Heeley New Rossington Mawson Green Wisewood Ewden Village Carr Head Orgreave Aldwarke Fenwick Royd Moor Green Moor Moss Old Cantley Swaithe Ryecroft Bradway Edge Mount Wadworth Sutton Mexborough Cat Hill Abbeydale Park Firbeck Elsecar Nether Green Doncaster Boulder Hill Brookhouse Goldthorpe Grange Lane Clifton Barnburgh Hill Top Redbrook Norton Woodseats Den Bank Fairleigh Carsick Hill Jordanthorpe Charltonbrook Armthorpe Stocksbridge Low Stubbin Owlerton Newton Mortomley Harthill Hanging Water Carlton Tankersley Wheatley Park Great Houghton Keresforth Hill Long Line Deep Pit Keppel's Column Shaftholme Fourlane Ends Westfield Braithwell Roughbirchworth Jump Hill Top Conanby Wales Thurgoland Common Side Hood Green Ecclesall Knoll Top Thurnscoe East Intake Sunnyside Thorne Shaw Lands Endcliffe Edge Tilts Hemsworth Brick Houses Wadsley Bridge Park Hill Gildingwells Little Houghton Batemoor Kine Moor Fullshaw Causeway Head Crow Edge Parkwood Springs Pitsmoor Cundy Cross Askern Street Barugh Pogmoor Topham Nutwell Worsbrough Bridge Kirk Sandall Ulley Norton Hammer Tivy Dale Little Common Endcliffe Crescent Brampton West Green Four Lane Ends Rossington Spring Vale Staincross Dalton Magna Four Lane End Onesacre Bolton upon Dearne Lea Brook Birley Estate Darfield Adwick upon Dearne Pismire Hill Nether Haugh Town End Highfield Whirlow Thornseat Crookes Normanton Spring Edenthorpe Darnall Ardsley Lane End Brampton en le Morthen Morthen Upper Crabtree Kendray King Edwards Philadelphia Marr Todwick Netherthorpe Wincobank Clifton Crane Moor Hatfield Chase Holdworth Maltby Norton Hollins End Malinbridge Bradway Bank Coldwell Burghwallis Parkhead Worsbrough Village Holme Park Side Longley Ings High Bradfield Thorn Hill Kilnhurst Stopes Dunscroft Highfields Plumbley Bramley Tapton Hill Hoylandswaine Pickburn Hallowmoor Dunsville Loxley Broomhill Warmsworth Turnerwood Kimberworth Barnsley Blaxton Laughton Common Millhouses West End Grimethorpe Berry Moor Wilthorpe Midhopestones New Village Grimesthorpe Parson Cross Sunnyfields Abdy Barugh Green Dunford Bridge Swallownest Upper Haugh Piccadilly Dinnington Bramley Lings Worsbrough Dale Lings Common Nether Edge Doncaster Common Harlington Smithley Whitley Birdwell Low Barugh Port Mahon North Anston Honeywell Upper Whiston Sheffield Park Base Green Bridge End Wheatley Hills Wybourn Wigtwizzle High Hoyland Church Field High Melton Penistone Chapeltown Abbeydale Newfield Green Old Haywoods Canklow Flanderwell Hooton Pagnell Greenhill Ingbirchworth Lower Bradway Bolehill Athersley North Instoneville Greystones Rotherham Little Norton Liberty Hill Templeborough Littleworth Steel Bank Lindrick Dale Denaby Main Worrall New Lodge Shafton Two Gates Hampole Wentworth East Herringthorpe Halfway Fulwood Ranmoor Woodthorpe Estate Neepsend Bolsterstone Worsbrough Upper Tankersley Cadeby Wickersley Eskholme Dodworth Bottom Totley Highwoods Brincliffe Thorpe Hesley Hillsborough Hoyland Highlane Lydgate Ringinglow Letwell Whirlow Brook Wharncliffe Side Aughton Wath upon Dearne Northfield Tickhill Kexbrough Edderthorpe Lowfield Greenside Charnock Hall Blacker Hill Newhill Kelham Island Eastwood Deepcar Norton Haywood Orchard Square Norton Lees Sprotbrough Park Hemingfield Woodhouse Mill Kiveton Park Harden Firth Park Meadow Head Haigh East Whitwell Shafton Sykehouse Highgate Woodlands East Arksey Victoria Gleadless Townend Wingfield Grenoside Platts Common Dean Head Lakeside Village Studfield Hill Higham Wood Seats Burngreave The Green Crosspool Braithwaite Stairfoot Knowle Top Stephen Hill Cudworth Common Birley Edge Ravenfield Wilsic Conisbrough Sheffield Handsworth Totley Rise Cantley Cotterhill Woods Mapplewell Hill Top Dalton Brinsworth Old Edlington Manor Park Austerfield Silkstone Townhead Athersley South Hollin Busk Westfield Higher Stubbin Swinton Bridge Fall Bank Sprotbrough Cubley Frickley Thorpe Common Catcliffe Royston Cundy Hos Pot House Parkgate Barnby Dun Cortworth Monk Bretton Canal Side Carcroft Birley Carr Upper Bradway Hood Hill Manvers Wortley Crookesmoor Woodall Low Harley Ecclesfield Richmond Park Kirkhouse Green Goole Green Spittal Houses Cudworth Summerfield Meersbrook Bank Woodhouse Cusworth Fir Vale Windhill Wood Willows Silkstone Common Jordan Hayfield Green Herdings Woodside St Ann's Oxspring Hatfield Woodhouse Royd Middlewood Broomfield Old Town Moorends Scawsby Waterthorpe Attercliffe Hill Top Wood Royd Bracken Moor Low Wincobank Hardwick Pudding Hill Sim Hill The Lings Backmoor Hatfield Stone Stainton Whinney Hill Warren Meadow Hall Brightside Ravenfield Common Carlecotes Low Laithes Sharrow Head Gleadless Valley Bents Green Scawthorpe New Totley Brodsworth Gateway Plaza Snowden Hill Lower Walkley Spink Hall Hoyland Common Skelbrooke Banner Cross Wadsley Treeton Tinsley Moorgate Holbrook Southey Green Stockbridge Lidget Normandale Maythorn South Lane Handsworth Hill Middlecliffe Castle Green Wheatley Scholes Hangsman Hill Broom Brightholmlee Pilley Waverley Micklebring Throapham Hoyle Mill Higham Common Waleswood Brierley Dalton Parva Ward Green Brierholme Carr Gleadless Hickleton Thurcroft Dropping Well