Train Station Advertising in Nether Edge

Get in touch

Advertising in Train Station in Nether Edge

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Nether Edge

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Nether Edge gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Nether Edge

The cost of railway adverts in S7 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Nether Edge reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Nether Edge (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Edenthorpe Aston Owlthorpe Jordon Carlton Heeley Lindrick Dale Thurgoland Darnall Bramley Adwick le Street West Melton Morthen Athersley South Upper Hoyland Throapham Pismire Hill Skellow Greystones Cliffe Maltby Old Edlington Barnsley Port Mahon Rotherham Carr Head Owlerton Low Valley Nether Green Hayfield Green Orchard Square Highfields Burncross Hellaby Howbrook Dinnington Bridge End Cortworth Wood Royd Gleadless Valley Sheffield Park Dunsville Catshaw Tinsley Mawson Green Tapton Hill Piccadilly Rostholme Woodsetts Cotterhill Woods Newton Staincross Doncaster Norton Hammer Brampton en le Morthen Cubley Street New Rossington Snowden Hill New Totley Belle Green Blaxton Rossington Sunnyfields Parkgate Holbrook Shaw Lands Barnburgh Brodsworth Silkstone Loversall Highfield Upper Bradway Potter Hill Bradway Bank Wickersley Spink Hall East Herringthorpe Old Cantley Whinney Hill Little Houghton Sprotbrough Studfield Hill Meadow Hall Abbeydale Park Listerdale Branton Stannington Kirkhouse Green Woodland View Bradway Kendray Manvers Rollestone Stainforth Deep Pit Church Field Shay House Monk Bretton Lower Crabtree Lidget Dunford Bridge Cundy Hos The Lings Moorends Worrall Hooton Roberts Doncaster Common Norton Lees Dunscroft Dalton Braithwaite Edge Mount Canal Side Birley Edge Middlewood Tankersley Upper Haugh Brinsworth Soughley Greenside Stumperlowe Base Green Shiregreen Sutton Smithy Moor Hemingfield Sharrow Aldwarke Endcliffe Edge South Lane Brightholmlee Rivelin Glen Brierley Neepsend Bentley Rise Crane Moor Moorhole Instoneville Barnby Dun Worsbrough Norton South Anston Middlecliffe Wigtwizzle Grenoside Hickleton Hangsman Hill Fall Bank Walkley Bank Swaithe Swinton Wadsley Bridge Midhopestones Laughton Common Hooton Levitt Wadsley Whirlow Gilroyd Eastwood Pilley Slay Pits Ulley Moss New Village Gleadless Townend Ecklands Berry Moor Blackburn Loxley Bottom Steel Bank Meersbrook Wortley Carcroft Netherthorpe Brincliffe Worsbrough Common Bullhouse Wales Lundwood Broom Little Hay Nooking Holme Slade Hooton Woodall Hurl Field Shirecliffe Sharrow Head Brierholme Carr Redbrook Sykehouse Castle Green Dropping Well Ardsley Hoylandswaine High Green Nether Edge Smithley Low Stubbin Catcliffe Beighton Haigh Jump Charnock Hall Handsworth Common Side Woodhouse Kiveton Park Lower Bradway Onesacre Attercliffe Hill Top Orgreave Arbourthorne Estate Fullshaw Thorne Richmond Honeywell Long Sandall Fulwood Far Bank Wybourn Guilthwaite Wentworth Cusworth Hampole Stacey Bank Kimberworth Park Moorgate Mosborough Hazlehead Hollin Busk Armthorpe Wombwell Manor Estate West End Broomfield Pitsmoor Fishlake Low Wincobank Carter Knowle Gateway Plaza Sandhill Kexbrough Ryecroft Nutwell Warren Brightside Denaby Main Backmoor Ravenfield Common Hill Top Ingbirchworth Longley Ings Plumbley New Edlington Whiston Fosterhouses Herdings Oughtibridge Gleadless Swinton Bridge Ravenfield Newhill Kelham Island Smithies Walkley Drakehouse Scawsby Askern Frickley Crookes Waterthorpe Brecks Greenhill Stainborough Scout Dike Bolton upon Dearne Goole Green Shafton Sheffield Arbourthorne Harley Hill Top Waverley Greenland Four Lane End Ecclesfield Austerfield Greasbrough Barugh Green Eskholme Arksey Den Bank Langsett Hatfield Woodhouse Marr Birley Carr Knowle Top Boulder Hill Wadworth Scholes Higham Lowedges Low Laithes Adwick upon Dearne West Green Tickhill Whitley Clifton Lewden Carbrook New Lodge Park Hill Letwell Thurnscoe East Stainton Netherthorpe Longley Estate Stephen Hill Hyde Park Keppel's Column Horner House Old Denaby Philadelphia Stubbin Mortomley Wisewood Bracken Moor Handsworth Hill Harden Four Lane Ends Upperthorpe Millhouses Cawthorne Old Town Long Line Hallam Head Darfield Hill Top Auckley High Bradfield Highfield Carsick Hill Cadeby Braithwell Foldrings Newfield Green Highwoods Thurcroft Goldthorpe Bradgate South Bramwith Bessacarr Woodlands East Whitwell Thrybergh Hollins End Waldershaigh Wormley Hill Conanby Milton Bawtry Summerfield Pincheon Green Causeway Head Wilthorpe Thurlstone Thorpe Salvin Hanging Water Grimesthorpe Greystones Dodworth Bottom Stocksbridge Grange Lane Woodlands East Kirk Sandall North Anston Great Houghton Bolsterstone Lydgate Ughill Hoyland Thorpe in Balne Crow Edge Worsbrough Dale Park Head Birley Estate Ickles Bramley Lings Hollow Meadows Under Tofts Higham Common Blacker Hill Norton Woodseats Oxspring Bents Green Frecheville Ewden Village Worsbrough Bridge Balby Dore High Wincobank Cat Hill Royd Moor Sim Hill Hillsborough Hermit Hill Hoyland Common Swallownest Hood Green Upper Midhope Firbeck Jordanthorpe Grimethorpe Aughton Stockbridge Fairleigh Darton Lakeside Village Hill Top Low Barugh Almholme Harthill Lea Brook Thurnscoe Batemoor Hoyle Mill Belle Vue Spring Vale Park Side Holmes Crookesmoor Tivy Dale Micklebring Ecclesall Cudworth Common Wheatley Manor Park Kimberworth Lings Common Birdwell Jordan Millhouse Green Canklow Pot House Pudding Hill Lane End Meadow Head Normanton Spring Netherthorpe Windhill Low Bradfield Brookhouse Lodge Moor Low Holdworth Brick Houses Barugh Maythorn Sheffield Lane Top Garden Village The Manor Loxley Birkendale Elsecar Attercliffe Cantley Rawmarsh Woodhouse Mill Lowfield Fir Vale Wingfield Eastfield Little Sheffield Firth Park Platts Common Royd The Green Sandygate Thorpe Common Kirk Bramwith Hoober Town End Hatfield Finkle Street Topham Hatfield Chase Flanderwell Wike Well End Old Haywoods Carsick Conisbrough High Hoyland Herringthorpe Holdworth Little Common Thorpe Hesley Shaftholme Barnes Hall Parkwood Springs Dolcliffe Common Campsall Sprotbrough Park Wharncliffe Side Wales Bar Norton Finningley Carlecotes Westfield Meersbrook Bank Townhead Brampton Westfield Richmond Hill Kine Moor Burghwallis Bolehill Charltonbrook Northfield Banner Cross Mapplewell East Dene Parkhead Beauchief Hooton Pagnell Penistone Nethergate Harlington Deepcar Templeborough Hallowmoor Cudworth Hardwick Sharrow Vale Wheatley Park Hemsworth High Melton Highlane Parson Cross Totley Hood Hill King Edwards Clifton Gawber Higher Stubbin Cricket Houses Cundy Cross Athersley North Little Norton Warmsworth Woodside Bentley Carr Wood Willows Dalton Parva Whirlow Brook Royston Treeton Hillfoot Lower Walkley Turnerwood Pogmoor Measborough Dike Elm Tree Hill Billingley Broomhill Endcliffe Crescent Wood Seats Richmond Park Clayton Chapeltown Upper Tankersley Totley Brook Wincobank Hackenthorpe Woodthorpe Estate Totley Rise Hall Broom Upper Crabtree Hill Top Trumfleet The Wheel Laughton en le Morthen Ranmoor Dalton Magna Intake Knoll Top Coisley Hill Dodworth Green Halfway Masbrough Nether Haugh Hexthorpe Abdy Highgate Tilts Crosspool Pickburn Shafton Two Gates Sothall Upper Whiston Green Moor Haywood Normandale Ward Green Sunnyside Howard Hill Intake Carcroft Common Liberty Hill Stairfoot Dean Head Stone Abbeydale Owston Toll Bar Hill Top Dungworth Pinfold Hill Thornseat Waleswood Burngreave St Ann's Gildingwells Wath upon Dearne Load Brook Scawthorpe Malinbridge Fenwick New York Wilsic Wheatley Hills Dodworth Noblethorpe Low Harley Stopes Kilnhurst Ringinglow Southey Green Edderthorpe Barrow Upper Cudworth Fourlane Ends Skelbrooke Keresforth Hill Roughbirchworth Todwick Bow Broom Thorn Hill Mexborough Townhead Silkstone Common Broomhill Coldwell Victoria Worsbrough Village Storrs Bromley Spittal Houses Littleworth