Train Station Advertising in Scholes

Get in touch

Advertising in Train Station in Scholes

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Scholes

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Scholes gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Scholes

The cost of railway adverts in S61 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Scholes reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Scholes (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Eskholme Grimesthorpe South Anston Royd Moor Lewden Gildingwells Burncross Knoll Top Edge Mount Summerfield Ingbirchworth Toll Bar High Hoyland Thorpe Salvin Hooton Levitt Deepcar High Wincobank Loxley Campsall Fir Vale Great Houghton Attercliffe Cricket Houses Hill Top Harden Finkle Street Darnall Hatfield Chase Scholes Brampton en le Morthen Middlecliffe Masbrough Norton Hammer Spring Vale Norton Normandale Cudworth Mortomley Abbeydale Park Sheffield Park Parkgate Harlington Mexborough Batemoor Sunnyside Netherthorpe Charltonbrook Cusworth Park Hill Hardwick Longley Estate Hill Top Worsbrough Dale Stephen Hill Letwell High Green Smithies Spink Hall Sutton Brierholme Carr Grimethorpe Netherthorpe Hill Top Victoria Smithy Moor Berry Moor Steel Bank Fenwick Carcroft Common West Green Hellaby Skellow Broom Arbourthorne Crosspool High Melton Arbourthorne Estate Cawthorne Cortworth Nethergate Halfway Skelbrooke Scawsby Hillsborough Silkstone Cantley Ewden Village Old Edlington Armthorpe Rollestone Kirk Bramwith Upper Bradway Wadsley Bridge Cotterhill Woods Wilsic Sheffield Lane Top Oxspring Maltby Stockbridge Totley Brook Noblethorpe Highgate Almholme Newton Conisbrough Lea Brook Trumfleet Base Green Walkley Wingfield Morthen Ward Green Greenland Lane End Kine Moor Balby Common Side Wybourn Pincheon Green Birdwell Wales Bar Slade Hooton Upper Midhope Brightholmlee Southey Green Green Moor Richmond Hill Nutwell Nether Edge Stainton Brecks Sheffield Birley Edge Eastfield Bromley Stubbin Owston Burghwallis Street Cundy Hos Holbrook Tinsley Gawber Clifton Stairfoot Manor Park Old Town Wombwell Fulwood Swinton Sharrow Denaby Main Pudding Hill Wood Willows Upper Tankersley Swaithe Low Valley New Edlington Hermit Hill Bradgate Lodge Moor Royd Ardsley Parson Cross Little Common Stumperlowe Dunsville Jordon Handsworth Hill Den Bank Four Lane Ends Sharrow Vale Pinfold Hill Storrs Newhill Littleworth Tickhill Turnerwood Moss Deep Pit Aston Hickleton Shaw Lands Broomhill Tankersley Harley Owlthorpe Upper Cudworth Todwick Catcliffe Crane Moor Little Hay Nooking Stainborough Wike Well End Rostholme Topham Edderthorpe Greystones Malinbridge Kilnhurst Wharncliffe Side Higham Kimberworth Gateway Plaza Bramley Lings Sprotbrough Park Worsbrough Coisley Hill The Green Athersley North South Lane Askern Waleswood Elm Tree Hill Hexthorpe Worsbrough Common Dungworth Midhopestones Hoyland Common Waverley Shafton Two Gates Woodhouse Hollow Meadows Stopes Roughbirchworth Woodhouse Mill Rivelin Glen Crookes Pogmoor Studfield Hill Darton New Totley Eastwood Kelham Island Fishlake Instoneville West End Hallowmoor Throapham Moorends Owlerton Clifton Stocksbridge Hangsman Hill Wincobank Thorne Hood Hill Barnburgh Brincliffe Tilts New Village Richmond Meadow Hall Dodworth Bottom Potter Hill Westfield Birkendale Goole Green Port Mahon Fullshaw Soughley Dunford Bridge Totley Greenside Wath upon Dearne Royston Stannington Jump Guilthwaite Foldrings Little Sheffield Goldthorpe Coldwell Onesacre Meadow Head Sunnyfields Netherthorpe Worsbrough Village Fall Bank Wigtwizzle Jordan East Whitwell Thorpe Common Orgreave Waldershaigh Thornseat Totley Rise Braithwaite Monk Bretton Dunscroft Hill Top Ulley Old Cantley Greasbrough Whirlow Brook Whitley Keresforth Hill Hallam Head North Anston Gleadless Lydgate Warren Spittal Houses Mapplewell St Ann's Carr Branton Church Field Meersbrook Birley Carr Norton Woodseats Wentworth Lings Common Far Bank Chapeltown Beauchief Belle Green Sim Hill Bradway Birley Estate Lindrick Dale Northfield Adwick upon Dearne Brick Houses Hurl Field Ravenfield Wales Stone Meersbrook Bank Highfield Gilroyd Dore Carsick Hill Laughton Common Grenoside Ecclesfield Upperthorpe Old Haywoods Burngreave Long Sandall Cadeby Slay Pits The Lings Rawmarsh Wood Royd Clayton Ecclesall Aldwarke Conanby Four Lane End Upper Crabtree Highfields Hoylandswaine Platts Common Rossington Laughton en le Morthen Brookhouse Barugh Green Dolcliffe Common Moorgate Oughtibridge Low Holdworth Bolton upon Dearne Dinnington Castle Green Hatfield Orchard Square Horner House Harthill Broomhill Moorhole Heeley Firbeck Gleadless Valley Fairleigh Carlton Waterthorpe Long Line Wadworth Barrow Philadelphia Worrall Woodlands East Stainforth Abdy Ickles Carcroft Millhouse Green Warmsworth Edenthorpe Carbrook Abbeydale Beighton Elsecar Higher Stubbin Lakeside Village Neepsend Holme Kendray Redbrook Brinsworth Shay House Park Head Frickley Brampton East Herringthorpe Shiregreen Mawson Green Doncaster Common Park Side Hyde Park Milton Barnby Dun Hanging Water Kimberworth Park Hoyle Mill Cundy Cross Thurnscoe East Dean Head Bents Green Scout Dike Bessacarr Canal Side Crow Edge Hatfield Woodhouse Crookesmoor Adwick le Street Penistone Woodland View The Manor Belle Vue Barnsley Highfield Windhill Holdworth Carr Head The Wheel Lundwood Wood Seats Townhead Low Bradfield Howard Hill Richmond Park Drakehouse Templeborough Wadsley Hooton Roberts Causeway Head Brierley Nether Haugh Bow Broom Old Denaby Under Tofts Swinton Bridge Tapton Hill Haigh Pickburn Thurlstone Middlewood Honeywell Flanderwell Lowfield Kiveton Park Manor Estate Walkley Bank Hollins End Cat Hill Hoyland Bolehill Woodthorpe Estate Wisewood Woodlands Grange Lane Norton Lees Low Wincobank Upper Haugh Kexbrough Higham Common Pismire Hill Hollin Busk Wheatley Intake Wilthorpe Howbrook Herdings Arksey Little Houghton Whiston High Bradfield Woodsetts Longley Ings Fourlane Ends Swallownest Tivy Dale Silkstone Common Catshaw Low Stubbin Intake East Dene New Rossington Banner Cross Carlecotes Lowedges Newfield Green Garden Village Bradway Bank Brightside Sandhill Woodall Hackenthorpe Cubley Gleadless Townend Plumbley Bentley Brodsworth Herringthorpe Thrybergh Highwoods Attercliffe Hill Top Athersley South Town End Woodside Liberty Hill Billingley Treeton Manvers Carter Knowle Parkwood Springs Hoober Ranmoor Dalton Wheatley Hills Whirlow Hemingfield Shafton Highlane Wormley Hill Ughill South Bramwith Handsworth Maythorn Lower Bradway Kirkhouse Green Stacey Bank Thorpe Hesley Rotherham Doncaster Barugh Keppel's Column Thurcroft Kirk Sandall Thurgoland Hemsworth Norton Hill Top Pilley Worsbrough Bridge Greenhill Micklebring Westfield Bracken Moor Snowden Hill Frecheville Auckley New York Braithwell Boulder Hill Low Barugh Millhouses Sykehouse Smithley Lower Walkley Blackburn Wheatley Park Upper Hoyland Low Laithes Piccadilly Scawthorpe Ringinglow Dalton Magna Lower Crabtree Loversall Staincross Blaxton Hazlehead Dropping Well Whinney Hill Marr Wortley Sandygate Mosborough Holmes Carsick Sprotbrough Barnes Hall Hillfoot Blacker Hill New Lodge Jordanthorpe Aughton Thorpe in Balne Bridge End Broomfield King Edwards Pot House Thorn Hill Hill Top West Melton Dalton Parva Upper Whiston Knowle Top Listerdale Normanton Spring Low Harley Little Norton Shaftholme Bawtry Finningley Firth Park Bolsterstone Charnock Hall Dodworth Green Thurnscoe Austerfield Endcliffe Crescent Hall Broom Pitsmoor Measborough Dike Hooton Pagnell Loxley Bottom Fosterhouses Wickersley Haywood Parkhead Shirecliffe Darfield Ecklands Cudworth Common Sharrow Head Hood Green Townhead Hayfield Green Bullhouse Endcliffe Edge Bramley Lidget Greystones Cliffe Hampole Load Brook Langsett Sothall Canklow Backmoor Bentley Rise Ravenfield Common Ryecroft Dodworth Nether Green