Train Station Advertising in Iken

Get in touch

Advertising in Train Station in Iken

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Iken

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Iken gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Iken

The cost of railway adverts in IP12 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Iken reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Iken (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Grundisburgh Grimstone End Nacton Chalkstone Lambfair Green Earsham Street Cross Street Kelsale Little Blakenham Thurston California Cox Common Holywell Row Stores Corner Great Glemham Helmingham Sherbourne Street Dennington Upper Town Castling's Heath East End Crowfield Green Brandon Hobbles Green Snape Watering Bures Hunston Kittle's Corner Chilton Street High Street Coopers Corner Kettlebaston Bredfield Gedgrave Hall Poslingford Occold Halesworth Redgrave Little London Metfield Common Thorns St Margaret South Elmham Gulling Green The City Tostock Colton Henley Kingshall Green South Cove Mildenhall Ixworth Thorpe Stutton Depden Bawdsey Ashbocking Honington Thorington Street Homersfield Friday Street Cocks Green Mill Green Stanningfield Hadleigh Heath The Port of Felixstowe Withermarsh Green Aspall Great Ashfield Newthorpe Creeting St Peter Tan Office Wickham Street Cattishall Thorpe Green Woodside View Stone Street Nowton Shotley Common Boxford Hillside Felixstowe Cornard Tye Chediston Cavendish Battlesea Green Bacton Green Benhall Street Buxhall Fen Street Beck Row Corton Easton Green Brackenham Flixton Coltsfoot Green Buxhall Snape Tunstall Walberswick Apsey Green Bardwell Thwaite Great Bricett Woolpit Heath Wangford Weybread Street Boyden End Grinstead Hill Santon Downham Icklingham Hibb's Green Mendlesham Upper Holton Little London Upper Layham Lindsey Fen Street Mickfield Lackford William's Green Cock Street Hawkedon Onehouse Walton Wyverstone Green Rushbrooke Dallinghoo Wyverstone Horham Brockley Green Hacheston Badwell Ash Cowlinge Earl's Green Pixey Green Whelp Street Higham Chedburgh Metfield Thurston End Blythburgh Annis Hill Calais Street Belstead Brook Green Lower Layham Wangford Thorney Green Elmsett East Barton St Peter South Elmham Spratt's Street Little Bealings Workhouse Green Little Green Nedging Friday Street East Green Daisy Green Swan Green Blackheath Peasenhall North Warren Broadway Hightown Green Gedgrave Wissington Stone Street Woolverstone Newman's Green Nedging Tye Haughley Green Polstead Heath Cobblers Corner Milden Blaxhall Cratfield Baylham Stone Water Run Erwarton Hoggard's Green Chippenhall Green Herringfleet Cavenham Potash Bungay Heckfield Green Chimswell Cock & End Hintlesham Mole Hill Audley End Fen Street Little Wenham Newton Easton Sibton Green Wetherup Street Farley Green Butley Rishangles Chattisham Crowfield Cotton Rotten End St James South Elmham Monks Eleigh Tye Charles Tye Alderton Wenhaston Black Heath Cow Green Marlesford Denham Corner Wickham Street Barrow Oldhall Green Badwell Green Thorpe Morieux Lakenheath Maidensgrave Monewden Kettleburgh Holton Blacksmith's Corner Upper Street Wyverstone Street Barham Swingleton Green Bradfield Combust Mill Street Boulge Sizewell Honey Tye Stratford St Andrew Eastbridge Hemp Green Bush Green Aldringham Cook's Green Martlesham Gunton Swilland High Street Green Linstead Parva Great Thurlow Battlies Green Chimney Street Carlton Thorndon Boxted West Street Clopton Corner Shadingfield Stoke Park Winston Carlton Colville Clare Earl Soham Stanton Street Rickinghall Brightwell Church End Gibraltar Barsham Eye Cross Green Market Weston Langham Battisford Stone Common Winston Green Pea Porridge Green Darsham Hanchett End High Street Otley Barningham Sproughton Kersey Poystreet Green Whatfield Hundon Harkstead Town Street Butley High Corner Combs Ford Sotherton Corner Frostenden Corner Hanchett Village Alpheton Hunston Green Creeting Hills Wilby Whitestreet Green Culpho North Cove Maypole Green Southolt Bull Green The Street Flempton Borley Green Wortham Ling Hanningfields Green Middleton Moor Oak Hill Groton Combs Boyton End Covehithe Broad Green Brockford Street Bucklesham Page's Green Uggeshall Kessingland Beach Kesgrave Somersham Hitcham Monk Soham Falkenham Brent Eleigh Four Ashes Trimley Lower Street Smallwood Green Letheringham Kentford Orford Pettistree Iken Normanston Bruisyard Street Lampardbrook Rumburgh Baylham Lattinford Hill Ilketshall St Andrew Knettishall Sternfield Ipswich Gipping Priory Heath Lidgate Hessett Thorington Elveden Holton St Mary Oakley Gislingham Cranley Sweffling Tuddenham St Martin Bury St Edmunds Brome Brundish Pakefield Parham Purple Hill Long Melford Washmere Green Frizzeler's Green Wrentham Temple End Stansfield Norton Little Green Stoke-by-Nayland The Woodlands Ingham Blundeston Chelsworth Common Chapel Hill Church Common Drinkstone Green Dennington Corner Brampton Linstead Green Great Livermere Cherrytree Green Hartest Wordwell Higham The Downs Willingham Otley Green Southwold Battisford Tye Tattingstone White Horse Timworth Yoxford Shipmeadow Lavenham East End Longfield Green Thornham Parva Clopton Green Newbourne Wickham Market Brampton Street Russel's Green Wenhaston Chilton Malting End Hasketon Duke Street Gisleham Boardy Green Huntingfield Stubbing's Green Saxtead Little Green Barnham Wilde Street Ringshall Button Haugh Green Brabling Green Shimpling Candle Street Little Saxham Euston Owl's Green Great Cornard Saxtead Green Coddenham Little Whittingham Green Stratford St Mary Needham Market Syleham Cattawade Little Thurlow Stowupland Tannington Aldeburgh Kedington Larks' Hill Colchester Green Melton Copdock Ubbeston Mill Common Wixoe Otley Bottom Blyford Stuston Ward Green Cookley Bucks Horn Place Rougham Cransford West End Dublin Acton Button's Green Cross Green Dunwich Saxtead Mells Fressingfield Crownland Wickhambrook Freckenham Haughley Little Waldingfield Badingham Silverlace Green Fornham St Martin Stradbroke Fornham St Genevieve Dorley's Corner High Rougham Chelsworth Bowbeck Lawshall Green Bromeswell Capel Green Benhall Green Debach Gosbeck Calford Green Ilketshall St Margaret Reydon Haughley New Street Saxham Street Bramford Lower Green Shelland Parkway Sudbury Baxter's Green Exning Denham Brettenham Great Blakenham Hartest Hill Naughton Brown Street Crown Corner Upper Street Kenton Wilsey Drybridge Hill Gazeley Cole's Green Hemingstone Little Welnetham Gromford Tattingstone Barnaby Green Great Welnetham Glemsford Preston St Mary Little Wratting North Green Clay Common Wetherden Silverley's Green Harleston Nayland Rede Easton Bavents Coney Weston Farnham Broad Green Canham's Green Lindsey Tye Hoo Great Green Tuddenham Reydon Smear Hopton Willisham Waldringfield Heath Stoven Bridge Street Bobby Hill Mill Green Hengrave Beyton Saxtead Bottom Brockford Green Kenton Corner Hemley Castle Hill Brockley Corner Norton Creeting Bottoms Kingshall Street Oulton Gosling Green Barnby Almshouse Green Horringer Denham Street Monks Eleigh Wootten Green Herringswell Moats Tye Shotley Offton Westley Wattisham Stone Little Glemham Saxmundham Henstead California Broom's Barn Little Bradley Upper Weybread Debenham Fakenham Magna Stanstead Boot Street Bell's Corner Bures Green Woolpit Long Thurlow Burstallhill Wissett Stonecross Green Acton Place Flixton Depden Green Needham Street St Michael South Elmham Gosland Green Slough Hill Meeting Green Hollybush Corner Martlesham Heath Ixworth Goddard's Corner Great Barton Rushmere Ashfield Green Sicklesmere Redisham Felsham Theberton Brantham Scotland Street Middlewood Green Knodishall Daisy Green Timworth Green Denham Green Stoke Ramsholt Greenwich Shotley Gate Capel St Mary Willisham Tye Rendlesham Worlingham Fornham All Saints Hanningfield Green Rougham Green Chilton Leys Bedfield Laxfield Hagmore Green Hargrave Akenham Flowton Bacton Fingal Street Little Finborough Finningham Windsor Green Washbrook Back Street Landwade Wherstead Great Waldingfield Great Green Great Wenham Shingle Street Poslingford Corner Stow's Hill Bedingfield Street Thelnetham Great Green Braiseworth Westhall Base Green Crackthorn Corner Genesis Green Wickham Skeith Cross Green Westleton Cuckoo Green Cargate Mace Green Burgh Broadgrass Green Clements Blackthorpe Chelmondiston Stock Hill Walpole Knaves Green Wingfield Green Blacksmith's Green Weston Ditch Sutton Mill Green Cranmer Green Holbrook Barton Mills Brightwell Heath Ilketshall St Lawrence Bramfield Wick's Green Rushmere Street Upthorpe Bower House Tye Maypole Green Thurston Planche Rushmere St Andrew Mill Hills Little Livermere Kirkley Rose Green Risby Birds End Brundon Kenny Hill Cay Hill Attleton Green Capon's Green Lady's Green Barking Tye Ringsfield Newmarket Bacon's Green Mile End Great Wratting Bromswell Heath Collipy's Green Boyton Mount Pleasant Stowlangtoft Cockfield Wingfield Oulton Broad Burstall Studlands Park Dunstall Green Little Stonham Racecourse Coddenham Green Wortham Stockhold Green Cookley Street East Bergholt Ashfield Cum Thorpe Worlington Great Common Weybread Clopton Green Denham Tan Office Green Kennett End Nether Street Cock and End Ringsfield Corner Black Street Brundish Street North Green Assington Green Parliament Heath Duck Corner Ampton Kersey Tye Ballingdon Broad Street Culford Trimley St Martin Wickham Green Old Newton The Heath Wetheringsett Melon Green Scotia Drift Pinford End Ashfield Green Botesdale Felixstowe Ferry Bruisyard Leavenheath Chillesford Aldham Woolpit Green Ringsfield Common Oakley Park Curlew Green Drinkstone Ash Street Priory Green Newtown Ringshall Stocks Benacre Cove Bottom Framlingham Hepworth Chevington Worlingworth Magpie Green Athelington Witnesham Bloodman's Corner Creeting St Mary Fenstead End Old Felixstowe Harrow Green Troston Heveningham Pakenham Warren Heath Dennington Hall West Row Sibton Stanton Chare Withersdale Street Westerfield Methersgate Humble Green Whepstead Undley Conyer's Green Trimley St Mary Smithwood Green Cuckold's Green Cookley Green Yaxley Sutton Street Capel St Andrew Westbourne Spexhall Semer St Cross South Elmham Friday Street Chickering Burthorpe Barnardiston Kirton Camps Heath Sotherton Little Knowles Green Falkenham Sink Mutford Wrentham West End Walsham le Willows Stoke-by-Clare Brandeston Edwardstone Upper Street Wainford Withersfield Eriswell Wattisham Drakestone Green Pitcher's Green Stonham Aspal Babel Green Hog's Corner Round Maple Woodbridge Great Finborough Hawstead Mellis Green White Horse Corner Kessingland Sackers Green Denham End Claydon Butley Low Corner Dorking Tye Sharpstone Street Bird Street Washbrook Street Lower Falkenham East Green Clopton Levington Wicker Street Green Mickley Green Rose Hill Lower Raydon Bleach Green Great Bealings Allwood Green Wales End Dandy Corner Frostenden Playford Tannington Place Wetherden Upper Town Mill Hole Lowestoft Chantry Oaks Tye Great Saxham Raydon Wattisfield Mendham Gainsborough Annesons Corner Gipsy Row Somerleyton Hinderclay Bradfield St George Thistley Green Barking Eyke Weston Lower Hacheston Little Eriswell Hadleigh Denston Mendlesham Green Wentford Burgate Lower Street Rooksey Green Upsher Green Shelley Rendham Bildeston St Nicholas South Elmham Brockley Brome Street Botesdale Green Hawstead Green Park Gate Mettingham Rodbridge Corner Ford's Green Freston Bedingfield Culfordheath Kersey Upland Stanton Bradfield St Clare Ousden Haverhill Dalham Campsea Ashe Hulver Street Maidenhall Beyton Green Great Bradley All Saints' South Elmham Clopton Green Roman Hill Woodbridge Walk Nettlestead Thorpeness Leiston Beccles Ufford Lawshall Sudbourne Moulton Hoxne Little Cornard Bicker's Heath West Stow Pitmans Corner Ellough Stanwell Green Barley Green Stradishall Mellis Westhorpe Shottisham Hollesley Lower Common Gedding Stoke Ash Broke Hall Shop Corner Lound Palgrave Stanway Green Thorpe Street Forward Green Little Thurlow Green Whitton Rattlesden Red Lodge Polstead Elmswell Somerton Cuckoo Tye Sapiston Redlingfield Bentley Pettaugh Lower Holbrook Earl Stonham Hestley Green Coldfair Green Friston Framsden Thornham Magna Bedfield Long Green Stowmarket Charsfield Waldringfield Foals Green Thrandeston Pound Green Mill Green Shimpling Street Cretingham High Street Darmsden Sutton Common Monk Soham Green Ash Corner Little Green Middleton Hazel Stub Stackyard Green Chediston Green Toad Row Bell's Cross Sotterley Assington Horner's Green Dagworth Sowley Green