Train Station Advertising in Frimley Green

Get in touch

Advertising in Train Station in Frimley Green

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Frimley Green

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Frimley Green gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Frimley Green

The cost of railway adverts in GU16 6 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Frimley Green reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Frimley Green (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Whitfield Court Farncombe Dormansland Upper Ifold Frith Hill Lightwater Deepcut Haxted Onslow Village Thorpe Hamm Moor Boundstone Ockley Dunsfold Common Ash Vale Hambledon Woldingham Crownpits Hog Hatch Newlands Corner Isle of Wight Guildford Mytchett Place Ashford Grove Heath Sheet's Heath West Clandon Sunbury Common Charlton The Sands Limpsfield Common Tyler's Green Whyteleafe Green Cross Subrosa Catteshall Oatlands Park Westbrook Runnymede Fairmile Shamley Green Ramsnest Common Wentworth Heatherside North Looe Guildford Park Haslemere Thorpe Green Littlewick Enton Green Addlestone Hockering Estate Nork Mytchett Greatpark Holmwood Corner Meath Green Beacon Hill Highstreet Green Virginia Water Hurlands East Shalford Ellen's Green Whiteley Village Felcourt Hatchford Stanford Common Tower Hill Great Enton Kingswood Waterloo Walton-on-Thames Horley Irons Bottom Elstead Kingfield Stoneleigh Farleigh Court Anglefield Corner Dorking West End Fredley Shortfield Common Field Common Pains-Hill Okewood Hill Pachesham Park Pray Heath Lower Ashtead Martyr's Green Burgh Heath Felthamhill Fisher's Hill Chilworth Woodcote Holloway Hill Seale Kempton Park Hogden Bottom Rose Hill St Johns Burrows Cross Wood Street Village Fickleshole Rowhill Pitch Place Walton on the Hill Friday Street Mount Hermon Mousehill Stonebridge Paynes Green Woking Pyrford Village Tongham Warlingham Broadmoor Henley Park Salfords Eashing Westborough Long Ditton Buckland Donkey Town Dippenhall Stroud Common Kingswood Warren Merrow Reigate Wormley Shere Banstead The Bourne Send Marsh Westhumble Littleton Nutcombe Wasp Green Hale Peasmarsh Moorhouse Bank Elm Corner Dunsfold Green Abinger Bottom Grafham Longcross Send Caterham Peaslake Normandy Leatherhead Givons Grove South Holmwood Headley Maybury Hoe Dunsfold Ashford Common Bagshot Merstham Chipstead Shalford Wotton Knowle Grove Crawley Hill Ash Green Merle Common Shepherd's Hill Norley Common East Clandon Littleton Charleshill Little London Runfold Pyrford Green Westcott Hatton Hill Crowhurst Smart's Heath Tilford Reeds Abbey Mead West Molesey Frensham Whitebushes Farleigh Hatchford End Crosswater Brook Place Epsom Downs Betchworth Pot Common Effingham Common Knowle Green Stoke D'Abernon Charlwood Cranleigh Frimley Green Ashtead Thorpe Lea Cudworth Slyfield Mogador Shepperton Green Woodmansterne Whitmoor Bottom Pixham Lordshill Common Skimmington Newchapel Warwick Wold Peartree Green Hindhead Rowly Shrubs Hill Laker's Green Bletchingley Hamhaugh Island Burwood Park Heath End Pitland Street Mead Vale Burstow Rowledge Dogkennel Green Weybridge Clark's Green Aaron's Hill Flexford Brockham Park Woodbridge Hill Wyke Upper Hale Rushmoor Weybourne Hooley Brockham Bunce Common Hurst Green Hurtmore Mugswell West End Dockenfield Dawesgreen Bagshot Heath Littlefield Common Horne Addlestonemoor Abbotswood Penny Pot Ridge Green Critchmere Ripley St Ann's Hill Sunbury Sheerwater Burpham Knowle Hill Claremont Park West Ewell Godalming Shottermill Forest Green Godstone Penton Hook Munstead Heath Norney Tandridge Lower Green Chertsey Meads Trumps Green Fetcham Walliswood Wrecclesham Redhill North Holmwood New England Sutton Abinger Capel Royal Holloway Tuesley Chaldon Sidlow Stanwell Moor Park Barn Wheelerstreet Fan Grove Leatherhead Common Burrowhill Lane End Albury Heath Lyne Great Burgh Spreakley Hersham East Horsley St John's Chiddingfold Grayswood Pharaoh's Island Oxshott Laleham York Town Beasley's Ait Sandy Cross Egham Woldingham Garden Village Worcester Park Parkgate Whitewood Thursley Esher South Park Broadham Green Ewhurst Green Wanborough Brick Hill St Ann's Heath Limpsfield Chart Smoky Hole Beare Green Nutfield South Godstone Stanwell Brook Claygate White Post Gadbrook Hook Heath Dormans Park Chattern Hill Burntcommon Artington Hamsey Green Hawk's Hill Crowhurst Lane End Bowlhead Green Wonersh Worplesdon Egham Wick Brooklands May's Green Lingfield Buckland Chertsey Little Bookham Hookwood Churt Birch Green Titsey Povey Cross Ockford Ridge Upper Halliford Egham Hythe Brewer Street Netherne on-the-Hill Bushy Hill Tatsfield West Byfleet Giggshill Ashley Park Gatwick Mid Holmwood Holland Tilford Tilford Common Alfold Thorncombe Street Badshot Lea Lower Bourne Manor Park Wray Common Sutton Green Lower Halliford Smallfield Domewood Woodham Farley Green Pirbright West Bedfont Polesden Lacey Blackheath Blackbrook Old Woking Logmore Green Culmer Horsell Birch Cobham New Haw Leigh Elmbridge Village Ewell Epsom The Chart South Merstham Row Town Hurst Park Mickleham Binscombe Reigate Heath Effingham Wey Meadows Lock Island Ranmore Common South Nutfield Rydeshill Strood Green Brook Busbridge Hascombe Castle Green The Wells Middle Bourne Loxhill Alfold Crossways Stanners Hill Upper Eashing Pyrford Deepdene Coldharbour Felbridge Littleton Common Horsell Downside Tyrell's Wood St George's Hill Russ Hill Shackleford Jacobs Well Send Grove Willey Green Knaphill Frimley Ridge Great Bookham Woolmer Hill Ashtead Common Cramhurst Stoughton Hermitage Woods Estate Whitmoor Vale Blindley Heath Rydens Hamm Court Estate Sandhills Margery Tyrrell's Wood Thames Ditton The Ridge Broadford Brookwood Pirbright Camp Mimbridge South Earlswood Cartbridge Coles Meads Shepperton Puttenham Westfield Windlesham Hydestile Weston Green Chelsham Gatton Camberley Pyle Hill Woodhatch East Ewell Shellwood Cross Weatherhill Bramley Mayford Almshouse Common Lingfield Common Norwood Hill Holmbury St Mary Englefield Green Combe Common Outwood Lower Eashing Church Town Tadworth Ripley Springs Harpesford Doversgreen Limpsfield Compton Keeper's Corner Wisley Bisley Camp Compton Dennisville Pagewood Newdigate Fetcham Grove Ridgebridge Hill Gomshall Staines-upon-Thames Sunbury-on-Thames East Molesey Hinchley Wood Box Hill Ewhurst Stonehill Fairlands Oxted Ash Mayes Green Abinger Common Holmethorpe Stroude Nalderswood Chobham Lower Kingswood Farnham Langley Vale Millbridge Lucas Green Towpath Byfleet Batt's Corner Albury West Horsley Bisley Birtley Green Ash Estates Shortheath Bishopsgate Peper Harow Frimley Ockham Milford Abinger Hammer Ottershaw Bellfields Palmers Cross Witley Livingstone Park Ansteadbrook