Train Station Advertising in New Haw

Get in touch

Advertising in Train Station in New Haw

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in New Haw

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in New Haw gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in New Haw

The cost of railway adverts in KT15 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in New Haw reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover New Haw (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Coldharbour Gomshall Broadham Green Laker's Green Rowledge Clark's Green West Clandon Ewell Shere Fickleshole Peaslake Pyrford Village Whitebushes Martyr's Green Mid Holmwood Abbotswood Bletchingley Shrubs Hill Smoky Hole Horne West End Wood Street Village North Holmwood Frimley Hindhead Chilworth Kingswood Warren Claygate Shortheath Elm Corner Dunsfold Green Skimmington Little Bookham Church Town Caterham Chaldon Nutfield Henley Park Ockley Cudworth Longcross Box Hill Thames Ditton Gadbrook Sunbury Lower Eashing Whiteley Village Chelsham Westhumble Send Marsh Staines-upon-Thames Albury Heath Beare Green Burgh Heath The Ridge Hockering Estate Ottershaw Witley Littlefield Common Palmers Cross Guildford Ash Estates Walton-on-Thames Shepperton Oatlands Park Lightwater Runnymede Wyke Woodmansterne Puttenham Blackbrook Pitland Street Fetcham Ashford Bishopsgate Fairlands Hydestile East Shalford Penton Hook Hatton Hill Betchworth Lyne Polesden Lacey Walliswood St Johns Hurst Green Smart's Heath Highstreet Green Egham Hythe Mytchett Stanwell East Molesey Tilford Reeds Upper Hale Pyrford Green Culmer Great Burgh Knowle Green Walton on the Hill Rose Hill Send Grove The Sands Broadford Sunbury Common Thorpe Lea Weatherhill Wentworth Lordshill Common Bagshot Heath Woking Mickleham Salfords Great Enton Reigate Heath Sandy Cross Warwick Wold Nalderswood Littleton Common Thorncombe Street Almshouse Common Wonersh Great Bookham Virginia Water Woodhatch Ashtead Common Wey Meadows Capel Tandridge Cobham Mount Hermon Leatherhead Common Frimley Ridge Normandy Ashtead Wasp Green York Town Lower Kingswood Rushmoor Hog Hatch Cranleigh Cartbridge Batt's Corner Effingham Doversgreen Kingswood Ripley Send Peartree Green Elmbridge Village Pagewood Lucas Green Lower Halliford Bisley Camp Pyrford Boundstone Dogkennel Green Englefield Green Peasmarsh Burpham Strood Green Livingstone Park Holmwood Corner Albury Camberley Felbridge Old Woking Royal Holloway Haxted Whyteleafe Coles Meads Upper Eashing Whitfield Court Egham Woodham Westborough Hamhaugh Island South Godstone Pharaoh's Island Farnham Grafham Addlestone Downside Pitch Place Wheelerstreet Charlwood Deepdene Ash Green Wotton Ashford Common Laleham Trumps Green Horsell Sutton Green Stanford Common Beacon Hill West Bedfont Seale Badshot Lea Spreakley Charleshill New England Outwood Pains-Hill Margery Rydens Hale Sheerwater Beasley's Ait Shepherd's Hill White Post St Ann's Hill Frensham Birch Green Chipstead Loxhill Woldingham Garden Village Crownpits Penny Pot Nutcombe Onslow Village Ash Vale Merstham Windlesham Byfleet Brockham Ridgebridge Hill Little London Thorpe Titsey Stonehill Paynes Green Thursley Newdigate Mugswell Haslemere Hurst Park Wormley Brook Place Shottermill Stoneleigh Weston Green Moorhouse Bank Friday Street Bramley Farncombe Abinger Common Hoe Fairmile Hurlands Ockford Ridge Addlestonemoor Limpsfield Chart Critchmere Knaphill Holland The Chart Park Barn Farleigh Court Rydeshill Blindley Heath Wisley Shepperton Green Knowle Grove Long Ditton Broadmoor Fetcham Grove Thorpe Green Wanborough Elstead Westbrook Littleton Hook Heath Lower Ashtead Giggshill West Byfleet Greatpark Burrows Cross Whitmoor Bottom Abinger Bottom Ridge Green Rowhill Domewood Ansteadbrook Heath End Rowly Heatherside Burntcommon Hamm Court Estate Felcourt Lingfield Shalford Stanners Hill West Molesey Dormansland The Wells Holmbury St Mary Hooley Westcott Tatsfield Gatwick Peper Harow Frith Hill Sheet's Heath Sandhills Ewhurst Dunsfold Common Castle Green Godstone Stroude East Horsley Oxshott Whitmoor Vale Stonebridge Row Town Tyrell's Wood Combe Common South Holmwood Waterloo Weybourne Littlewick Holloway Hill Chertsey Ramsnest Common Newchapel Woldingham Weybridge Field Common Bushy Hill South Park Godalming St Ann's Heath Brookwood Hookwood Crowhurst Shellwood Cross Towpath Chiddingfold Shortfield Common Tilford New Haw Chattern Hill Alfold Eashing Merrow Brick Hill Dawesgreen Anglefield Corner Logmore Green Pot Common Tongham Sunbury-on-Thames West Horsley Grayswood Stanwell Moor Crowhurst Lane End Deepcut Brockham Park Norwood Hill Ashley Park Catteshall Pachesham Park Pray Heath Sutton Abinger May's Green St John's Claremont Park Bagshot Birtley Green Bellfields Oxted Hamm Moor Artington Chertsey Meads Irons Bottom Bunce Common South Earlswood Tyler's Green Stroud Common Headley Donkey Town Hurtmore Munstead Heath Charlton Hambledon Whitewood Hersham Lock Island Okewood Hill Westfield Hinchley Wood Horsell Birch Lower Green Redhill Povey Cross Epsom Downs Buckland St George's Hill Pixham Middle Bourne Mayes Green Jacobs Well Leatherhead Lingfield Common Abinger Hammer West End Pyle Hill Mytchett Place The Bourne Bisley Felthamhill Millbridge Norney Worcester Park Kingfield Littleton Guildford Park Subrosa Gatton Ellen's Green Hamsey Green Ewhurst Green Buckland Mayford Binscombe Churt Limpsfield Woolmer Hill Hascombe Lane End Dennisville Hermitage Woods Estate Aaron's Hill Ripley Springs Farleigh Woodcote Cramhurst Crosswater Shamley Green Tilford Common Tyrrell's Wood Keeper's Corner Stoke D'Abernon Runfold Norley Common Wrecclesham Langley Vale Harpesford Effingham Common Alfold Crossways Givons Grove Slyfield Russ Hill Mousehill Ash Sidlow Esher Fan Grove Kempton Park Crawley Hill Fredley Pirbright Camp Netherne on-the-Hill Hatchford Mimbridge Egham Wick Chobham Busbridge Dippenhall Brooklands Tadworth Reigate Willey Green Frimley Green South Nutfield Burrowhill Abbey Mead Burstow East Ewell Ockham Woodbridge Hill Knowle Hill Blackheath Green Cross Ranmore Common Upper Halliford Burwood Park Tower Hill Merle Common Dunsfold Epsom Compton Lower Bourne Hogden Bottom South Merstham Dorking Stoughton Smallfield Compton Worplesdon Warlingham Nork Horley Hatchford End Forest Green Fisher's Hill Tuesley East Clandon Hawk's Hill North Looe Enton Green Isle of Wight Flexford Grove Heath Maybury Newlands Corner Brook West Ewell Milford Pirbright Banstead Leigh Parkgate Shackleford Farley Green Manor Park Dockenfield Wray Common Meath Green Dormans Park Brook Limpsfield Common Upper Ifold Bowlhead Green Holmethorpe Mead Vale Brewer Street Mogador