Train Station Advertising in Upper Eashing

Get in touch

Advertising in Train Station in Upper Eashing

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Upper Eashing

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Upper Eashing gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Upper Eashing

The cost of railway adverts in GU7 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Upper Eashing reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Upper Eashing (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Moorhouse Bank Spreakley Lower Halliford Merle Common Cartbridge Kingfield Clark's Green Pirbright Tyrell's Wood Ockham Runnymede Stoughton Lower Eashing Hamhaugh Island Middle Bourne Shrubs Hill Newdigate Dormans Park Culmer Lane End Mayes Green Badshot Lea Subrosa Hamsey Green Sheet's Heath Anglefield Corner Epsom Warlingham Hurlands Tyrrell's Wood Laker's Green Rushmoor Brewer Street Gatwick Whiteley Village Blindley Heath New England Walton-on-Thames Littlewick Downside Hinchley Wood Alfold Crossways West End Weston Green Beasley's Ait Ripley Burpham Beacon Hill Woolmer Hill Meath Green Dunsfold Virginia Water The Sands Broadford Ewell Ranmore Common Burrows Cross Wood Street Village Sutton Abinger Dunsfold Green Boundstone Okewood Hill Smart's Heath Worcester Park Livingstone Park Milford Mytchett Place Lower Ashtead Frith Hill South Holmwood Willey Green Pagewood Horsell Charleshill Bunce Common Old Woking Whitebushes Felthamhill Hoe Farncombe Mead Vale Woodmansterne Whitewood South Earlswood Lower Kingswood Wyke Pains-Hill Grafham Stanwell Albury Heath The Chart Buckland Titsey Claremont Park Staines-upon-Thames Haslemere North Holmwood Peasmarsh Horley Manor Park Leatherhead Caterham Chertsey Sidlow Seale Tuesley Gatton St Ann's Hill Egham Wick Weybourne East Shalford Greatpark Frensham Chipstead Cobham South Nutfield North Looe Hurtmore Grayswood Norley Common Blackheath Bramley Heath End Whitfield Court Pitch Place Mid Holmwood Crownpits Coles Meads Thursley Normandy Ashtead Ellen's Green Slyfield Brook Burntcommon Wentworth Povey Cross Thorpe Green Wotton Chobham Great Burgh Godalming Waterloo Pyrford Green Beare Green Shortheath Green Cross Heatherside Stanwell Moor Mickleham Dunsfold Common Tandridge Knowle Hill Hatton Hill Abinger Bottom Enton Green Charlwood New Haw Newlands Corner Ashford Ansteadbrook Stanners Hill Hydestile Upper Eashing Littlefield Common Russ Hill Harpesford Nutfield Westhumble Tyler's Green Gadbrook Friday Street Runfold Fan Grove South Godstone The Ridge Kingswood Little Bookham Knaphill Send Grove Guildford Park Shepperton Green Buckland Field Common Stoke D'Abernon Dockenfield Upper Ifold Fetcham Grove Holland Polesden Lacey Upper Hale Parkgate Flexford Ash Green Fetcham Elstead Stoneleigh Wormley Artington Smallfield Rydens Addlestonemoor Farley Green Capel Redhill Send Bagshot Sunbury Onslow Village Woking Ockford Ridge Batt's Corner West Horsley Epsom Downs Lordshill Common West Molesey Bowlhead Green Wonersh Fairlands Hooley Rowhill Aaron's Hill Hascombe Leatherhead Common Thorncombe Street Woodcote Lock Island Doversgreen Abbey Mead Chelsham Tilford Common Nalderswood Claygate Hogden Bottom Laleham Pixham East Clandon Lightwater Palmers Cross Ewhurst Green Elm Corner Burwood Park Holmwood Corner Witley Pot Common Hook Heath Merstham Shortfield Common Worplesdon Knowle Grove Wey Meadows Walliswood West Ewell Englefield Green Windlesham Mimbridge West Bedfont East Horsley Lower Bourne Shalford Mogador Rowly Isle of Wight Outwood Effingham Givons Grove Brook Place Horsell Birch Deepdene Pyle Hill Catteshall Pyrford Village Smoky Hole Thorpe Farleigh Donkey Town Broadmoor Sandhills St John's Pachesham Park Haxted Mount Hermon Send Marsh York Town Norwood Hill East Molesey Woodbridge Hill The Bourne Whitmoor Vale Lingfield Brookwood Ottershaw Tatsfield Royal Holloway Mugswell Dawesgreen Leigh West Byfleet Cudworth The Wells Penton Hook Sandy Cross Brook Rowledge Warwick Wold Kempton Park Gomshall Burstow Compton Broadham Green Shellwood Cross Westfield Birch Green Little London Sheerwater Woodham Woodhatch Dormansland Farleigh Court Wasp Green Great Bookham Bisley Camp Wanborough Norney Holloway Hill Longcross Keeper's Corner Paynes Green Lower Green Shamley Green Great Enton Egham Hythe Woldingham Hindhead Egham Shackleford Reigate Chilworth Ash Vale Ridge Green Weatherhill Holmethorpe Mousehill Stroude Dorking Limpsfield Busbridge Westborough Ripley Springs St Ann's Heath Deepcut Penny Pot Pitland Street Dennisville Nork Ash Estates Compton Bellfields Long Ditton Whitmoor Bottom Elmbridge Village Dippenhall Churt Hamm Moor Brooklands Ashford Common Ridgebridge Hill Binscombe Tower Hill Brick Hill Almshouse Common Albury Kingswood Warren Bishopsgate Chattern Hill Shepperton Oatlands Park Shepherd's Hill Ashtead Common Burrowhill Fisher's Hill Salfords Fickleshole Westbrook Newchapel Hatchford Stroud Common Church Town Merrow Box Hill West Clandon Farnham Knowle Green Shere Tilford Reeds Chertsey Meads Fairmile Bisley Margery Pharaoh's Island Crowhurst Ramsnest Common South Merstham Henley Park Hamm Court Estate Abinger Common Hog Hatch Bushy Hill Giggshill Burgh Heath Park Barn Horne Whyteleafe Addlestone Bletchingley Grove Heath Mytchett Littleton Common Eashing Limpsfield Chart Lyne Hambledon Towpath Logmore Green Coldharbour Wrecclesham Lingfield Common Peaslake Abinger Hammer Stonebridge Frimley Ridge Blackbrook Hockering Estate Maybury Netherne on-the-Hill Row Town Dogkennel Green Forest Green Mayford Thorpe Lea Hermitage Woods Estate Jacobs Well Effingham Common Oxted Sunbury Common Felcourt Weybridge Hurst Green Ockley Bagshot Heath Thames Ditton Westcott Brockham Park Castle Green Tilford Byfleet Tongham Pirbright Camp Woldingham Garden Village Oxshott Puttenham Rose Hill Langley Vale Esher Sutton Green Combe Common Ashley Park Hatchford End St George's Hill Peper Harow Brockham Birtley Green Hersham Godstone Holmbury St Mary White Post Munstead Heath Loxhill Lucas Green Hawk's Hill Crowhurst Lane End Irons Bottom Upper Halliford Reigate Heath Littleton Trumps Green Betchworth Sunbury-on-Thames Wray Common May's Green Guildford Peartree Green Wheelerstreet Crosswater Abbotswood Littleton Fredley Alfold Cramhurst Pray Heath South Park Chaldon Hurst Park Highstreet Green Strood Green Cranleigh Charlton West End Chiddingfold Ash Frimley Green Stonehill Ewhurst Headley Pyrford Critchmere Crawley Hill Hale Rydeshill Walton on the Hill Hookwood Limpsfield Common East Ewell Shottermill Skimmington Stanford Common Millbridge Tadworth Banstead St Johns Camberley Felbridge Nutcombe Wisley Domewood Frimley Martyr's Green