Train Station Advertising in Wormley

Get in touch

Advertising in Train Station in Wormley

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Wormley

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Wormley gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Wormley

The cost of railway adverts in GU8 5 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Wormley reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Wormley (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Lordshill Common Mayford Hogden Bottom Farleigh Court Givons Grove Paynes Green Ashford Common Chiddingfold Buckland Whitmoor Vale Mytchett Place Henley Park Horsell Knowle Green The Wells Skimmington Godstone Chattern Hill Margery Westhumble Wotton Row Town Hurtmore Burgh Heath Nork Limpsfield Westbrook Wood Street Village Dunsfold Green Newlands Corner Beare Green Sutton Green Grove Heath Norley Common Little London West End Wonersh Titsey Charlwood South Earlswood Whitewood Stonehill Enton Green Felcourt Worplesdon Stanwell Moor Elstead Stoneleigh Hambledon Chertsey Meads Stonebridge Charlton Fan Grove Okewood Hill Fetcham Grove Parkgate Rowly Thorpe Green Peasmarsh Woodmansterne Frimley Green Ash Estates Tandridge Maybury Brook Warwick Wold Lower Ashtead Sidlow Windlesham Sandy Cross Lower Halliford Hooley Chipstead Felbridge The Bourne Tyrrell's Wood Shalford Horne Lane End Park Barn Buckland Brook Place Pachesham Park Woodhatch Shackleford Shellwood Cross Normandy Tyrell's Wood Box Hill Ashtead Common Lock Island Hoe Churt Ridge Green Chobham May's Green Shepherd's Hill Smart's Heath Addlestonemoor Fairmile Woking Burrows Cross Dockenfield Merstham Bagshot Stoughton Redhill Leatherhead Common Livingstone Park Critchmere Hamm Court Estate Claygate Tatsfield Eashing Farnham Tilford Reeds Esher Wyke Send Marsh Crownpits Upper Eashing Batt's Corner Woodham Cranleigh Frimley Ridge Gatwick Walton-on-Thames Abinger Hammer Shamley Green Mousehill Ewell Alfold Mayes Green Ockham Ashford Claremont Park Pitch Place Bisley Logmore Green Ash Green Newchapel Lyne Warlingham Worcester Park Mugswell Compton Hatchford East Ewell Long Ditton Blackheath Anglefield Corner Hurlands Boundstone Fairlands York Town South Merstham Runfold Deepdene Donkey Town Upper Ifold Knowle Hill Holloway Hill Outwood Hascombe Ellen's Green Farncombe Meath Green Dunsfold Common Pyrford Green Wentworth Binscombe Old Woking Peper Harow Burntcommon Ashley Park Millbridge Lower Green Mimbridge Dorking Holland Mount Hermon Frensham Woodcote Artington Forest Green Dennisville Lingfield Common Great Enton Flexford South Holmwood Fetcham Effingham Blindley Heath Wisley Reigate Heath Fickleshole Onslow Village Ripley Springs South Park Whiteley Village Ockley Westcott Thorncombe Street Langley Vale Crawley Hill Beasley's Ait Mytchett Addlestone St Johns Reigate West Horsley Deepcut Ash Vale Tilford Limpsfield Chart Whitfield Court Pagewood Staines-upon-Thames Banstead Irons Bottom Chaldon Godalming Wey Meadows Sunbury Hamm Moor Bowlhead Green East Shalford Trumps Green Littleton Camberley Lingfield Stanners Hill Ash Hamsey Green Frimley Martyr's Green West End Stroud Common Aaron's Hill Rowhill Ansteadbrook Sunbury Common Milford Thursley Ewhurst Green Merrow Tadworth Stoke D'Abernon The Chart South Nutfield Englefield Green Witley Cartbridge Charleshill Farley Green Shortfield Common Hog Hatch Bisley Camp Dogkennel Green Leatherhead Hurst Green Shepperton Grafham Badshot Lea Rowledge Headley East Horsley Moorhouse Bank Hurst Park Hinchley Wood Nutcombe Cudworth Woodbridge Hill Hawk's Hill Walton on the Hill Egham Hythe Spreakley South Godstone Little Bookham St Ann's Hill Littlefield Common Russ Hill Abinger Bottom Stanford Common Byfleet Brockham Park Newdigate Blackbrook Jacobs Well Brick Hill Subrosa Capel Albury Heath Burpham Church Town Giggshill Sheet's Heath Crowhurst Lane End Pains-Hill St Ann's Heath Broadham Green Whyteleafe Oatlands Park Palmers Cross Tuesley Holmbury St Mary Dawesgreen Green Cross Gatton Manor Park Shere Tyler's Green Guildford East Molesey Pot Common Combe Common West Byfleet Field Common Pirbright Effingham Common Lightwater Woldingham Garden Village Walliswood Hookwood Haxted Waterloo Sutton Abinger Lucas Green Bagshot Heath Compton Wrecclesham Kingswood Nutfield Hersham Netherne on-the-Hill St George's Hill Bunce Common Tongham Cramhurst Epsom Downs Weatherhill Brooklands Great Burgh Littlewick Shortheath Broadford White Post Hatton Hill Woldingham Abbey Mead Bramley Leigh Lower Bourne Ewhurst Elm Corner Munstead Heath Polesden Lacey Heath End Rushmoor Kempton Park Westfield Ridgebridge Hill Lower Kingswood Rydens Downside Castle Green Grayswood Horsell Birch Almshouse Common Fredley Cobham Mickleham Merle Common Tilford Common Smallfield Friday Street Brewer Street Alfold Crossways Norney Mogador Hydestile Guildford Park Kingfield Pharaoh's Island Upper Hale Burstow Littleton Holmwood Corner Elmbridge Village Pyle Hill New Haw Busbridge Hermitage Woods Estate Weston Green Ramsnest Common Domewood Bushy Hill Shottermill Whitebushes Knaphill Slyfield Weybridge Wanborough Thames Ditton Willey Green Coldharbour Birch Green Dormansland Rydeshill West Bedfont Burrowhill Stroude Coles Meads North Looe Wormley Peartree Green Weybourne Heatherside Wasp Green Wheelerstreet Laleham Shepperton Green Chertsey Middle Bourne Oxted Clark's Green Pirbright Camp Culmer Strood Green Longcross Fisher's Hill Dormans Park Bellfields West Clandon Doversgreen Albury Ashtead Chilworth Hale Whitmoor Bottom Salfords Crowhurst Bletchingley Towpath St John's Brockham Thorpe Haslemere Birtley Green Dippenhall Egham Lower Eashing Farleigh Keeper's Corner The Ridge Penny Pot Seale Dunsfold Catteshall Highstreet Green Gadbrook New England Sheerwater Westborough Shrubs Hill Woolmer Hill Knowle Grove Royal Holloway Holmethorpe Ranmore Common Ottershaw Abbotswood Hindhead Peaslake Upper Halliford Hamhaugh Island Pixham Crosswater Pyrford Hatchford End Broadmoor Virginia Water Puttenham Gomshall Horley Rose Hill Send Felthamhill Runnymede Kingswood Warren Loxhill The Sands Frith Hill Harpesford Stanwell Brookwood Limpsfield Common Great Bookham Greatpark Smoky Hole Povey Cross Sandhills Nalderswood Pray Heath Wray Common Pitland Street Tower Hill Pyrford Village Thorpe Lea Laker's Green Hook Heath Beacon Hill Oxshott Isle of Wight Betchworth Norwood Hill West Ewell Bishopsgate Epsom West Molesey Abinger Common Egham Wick Hockering Estate Mid Holmwood North Holmwood Caterham Burwood Park Chelsham Penton Hook Littleton Common Mead Vale Sunbury-on-Thames East Clandon Ripley Ockford Ridge Send Grove Brook